Go To Market Strategy for Data/AI Offerings.

Artificial Intelligence (AI) is a critical domain for tech companies to provide services for due to several
reasons:

 Market Demand: The need for AI-driven solutions is expanding in a number of sectors,
including manufacturing, healthcare, finance, and retail. Businesses are looking to use AI to
improve productivity, streamline procedures, and obtain a competitive edge.
 Innovation: There are lots of chances for innovation using AI. Modern AI technologies, like
robots, computer vision, natural language processing (NLP), and machine learning algorithms,
can be used by tech businesses to solve challenging issues and produce new goods and
services.
 Business Optimization: By automating monotonous jobs, forecasting consumer behaviour,
enhancing decision-making procedures, and delivering insightful data from huge datasets,
artificial intelligence (AI) can assist organizations in optimizing their operations. Performance
gains and cost savings are possible outcomes of this improvement.
 Personalization: AI helps businesses to tailor their goods and services to each customer's
unique tastes and habits. This degree of personalization can improve consumer pleasure, build
brand loyalty, and improve user experience.
 Competitive Advantage: Businesses that effectively use AI into their products stand to benefit
greatly from a competitive edge in the marketplace. AI-driven solutions can help them stand
out from rivals, draw in additional clients, and create new sources of income.
 Scalability: Artificial intelligence (AI) systems have the capacity to grow quickly and effectively
manage massive amounts of data and tasks. Tech companies that want to go into new markets
or service a large consumer base will find this scalability especially advantageous.
 Future Growth Potential: Since artificial intelligence is still in its infancy, there are a plethora of
chances for additional research and development. Tech businesses can set themselves up for
long-term success and growth if they become leaders in the AI space.

In an increasingly digital and data-driven world, artificial intelligence (AI) offers IT firms a
compelling chance to meet market need, offer creative solutions, and remain ahead of the
competition.

Market Size Globally of Artificial Intel-

ligence
40
35.19 36.78
35 32.98
30.22
30 26.88
25 23.07
19.01
20
15.04
15
9.39
10
4.83 6.43
5
0
2020 2021 2022 2023 2024F 2025F 2026F 2027F 2028F 2029F 2030F

AI(Billion USD$)
Industries are being rapidly transformed by the data and artificial intelligence (AI) landscape, and
Kellton Tech is well-positioned to take advantage of this exciting opportunity. Through the utilization of
robust digital transformation solutions and unwavering dedication to establishing a top-notch data &
AI practice, Kellton mission is to enable enterprises to achieve unprecedented levels of productivity,
acquire profound customer understanding, and generate concrete economic benefits. The goal of this
go-to-market approach is to present Kellton Tech as a reliable and trustworthy partner in the data and
artificial intelligence space.

According to Kellton website (https://www.kellton.com/), Kellton Tech is a major provider of digital

transformation products. There's a lack of emphasis on data & AI services despite their demonstration
of proficiency in a variety of IT domains.

Below is a summary of relevant factors:

Strengths: The website promotes Kellton's background in technology, strategy, and consulting—all of
which are essential components of data & AI solutions. Their international reach may also be helpful in
expanding their audience.

Weaknesses: Data and AI services are not covered in a separate section. It's unclear if they currently
have clients in this field or the requisite experience. They haven't displayed any active projects or client
testimonials from those who are currently utilizing data and AI services.

Go-to-Market Strategy for Data & AI Offerings

1. Build Expertise and Credibility:

 Develop a Data & AI practice: Build an internal team of data scientists, engineers, and AI
specialists.
 Invest in training: Upskill existing IT teams in data & AI concepts.
 Partner with established data & AI players: Collaborate with companies that have proven
solutions and expertise.
 Showcase data & AI case studies: Demonstrate successful implementations in relevant
industries.

2. Improve the Website:

 Make a section just for data and AI: Give a clear description of the services provided,
including machine learning, data strategy, analytics, and AI development.
 Highlight achievements: Emphasize customer projects where AI and data added value.
 Share data and AI insights: To establish expertise, create thought leadership content
(white papers, blogs).

3. Segmentation & Identify Target Market

 Examine Kellton's current clientele to determine which sectors—finance, manufacturing,

retail, etc.—can benefit greatly from data and artificial intelligence.

By analyzing Kellton Tech's existing client base, we can identify industries where data & AI
can offer significant value. Here's a breakdown focusing on potential sectors:
 Finance:

Existing Services: Kellton probably provides a range of IT solutions to banks, insurance

providers, and other financial organizations already.

Opportunities with Data and AI:

> Fraud detection and risk control
> Portfolio optimization and algorithmic trading.

 Manufacturing:

Existing Services: Kellton create corporate apps for manufacturing or oversee IT

infrastructure.

Opportunities with Data and AI:

> Equipment and machinery predictive maintenance
> Logistics management and supply chain optimization

 Retail & E-commerce:

Existing Services: Kellton work on developing e-commerce platforms or providing

businesses with customer relationship management (CRM) systems.

Opportunities with Data and AI:

> Customized product suggestions and focused advertising initiatives
> Inventory management and demand forecasting.

 Healthcare :

Existing Services: Kellton have developed patient portals or healthcare IT solutions.

Opportunities with Data and AI:

> Medical diagnostic and therapy planning with AI-driven data
> Personalized medicine and drug discovery

 Additional Prospective Sectors:

> Telecom: Network optimization and study of consumer behavior

> Logistics: Predictive maintenance and route optimization for fleets of vehicles
> Media & Entertainment: Tailored advertising and personalized content
> Government: Social program fraud detection and citizen service optimization

 In addition to these industries, take into account:

High data volume industries: Big datasets are essential for pattern detection and model
development in data and AI solutions.

Early technology adopters: Businesses that now use data analytics or rudimentary AI tools
are probably more open to adopting cutting-edge solutions.

Through this lens of analysis, Kellton Tech is able to pinpoint the areas in which their data
& AI products can make the biggest difference. They can then modify their go-to-market
plan to better meet the needs and address the particular problems of those prospective
customers.
  Create specialized marketing efforts to upsell existing customers on data and AI solutions.

4. Develop a Marketing Strategy:

 Content marketing: Develop a plan centered on data and artificial intelligence trends and
solutions.

 Attend trade exhibits and conferences on data and artificial intelligence (AI).

 Partnerships: To reach a larger audience, work together with providers of related solutions.

5. Develop a Pricing Strategy:

 Provide scalable pricing structures: Adapt to various project requirements and financial
constraints (fixed fee, hourly, outcome-based).

 Emphasize ROI Give a clear explanation of the return on investment that data and AI
solutions may provide for clients.

Through the implementation of this go-to-market strategy, Kellton Tech may position itself as a reliable
participant in the data & AI market, capitalizing on their current advantages to draw in new customers
and open up new sources of income.

GO TO MARKET STRATEGY

Build Segmentation Develop a Develop a

Improve the
Expertise and & Identify Marketing Pricing
Website
Credibility Target Market strategy Strategy

Conclusion: Kellton Tech's comprehensive go-to-market strategy for data & AI

offerings involves building internal expertise, improving website visibility,
segmenting target markets, and implementing specialized marketing and pricing
strategies. By leveraging their strengths and addressing weaknesses, they aim to
position themselves as a reliable and trusted partner in the rapidly evolving data &
AI landscape, driving business growth and market leadership.

By: Vineet Agarwal