Introduction

Technology has been the sole driver of Social and Cultural change, if there is such a thing. Indeed, scientific
and technical advancements have been so significant that we even give them names, such as the Stone Age,
Bronze Age, Iron Age, Digital Age, etc. Of all of our inventions, the computer—and machine learning and
artificial intelligence that go along with it—holds the greatest promise. Face recognition, AI-assisted
moviemaking, and much improved product recommendation systems are just a few of the AI technologies that
have already begun to transform the environment in which we live. When you consider that compared to its true
potential, AI is still an infant, all of this is astounding.

Question 1. How can Largo identify and capture the best market opportunity?

By leveraging Data Analytics, Monitoring Industry Event and Forums, performing Competitive Analysis and
understanding the Market Largo can identify the best market opportunity.
Leveraging Data Analytics – Gain insights into market trends, user activity, and customer preferences by
using data analytics. Examine data from the Largo AI platform and outside sources to spot trends and business
prospects. Market gaps can be found and efforts can be prioritized in the most promising areas with the use of
data-driven decision-making.
Monitoring Industry Event and Forums - Follow the conferences, forums, and events that the film business
holds to stay informed. These platforms give users the chance to network, discover the newest trends, and spot
prospective joint venture or partnership opportunities. Additionally, Largo AI might become known as an
industry thought leader by taking part in panels and speaking engagements.
Competitive Analysis - Consider the advantages and disadvantages of the competition. Determine their market
positioning, distinctive qualities, price plans, and client feedback. Largo AI will be able to stand out from the
competition and find its strengths utilizing this analysis.
Understand the Market - Get to know your clients, potential clients, and rivals, but the information they
provide about the market is only a snapshot, so you need to have a feel of the wider picture. Invest in market
research to find out details such as: The market's size in reality, its growth or decline? How many customers
there are on the market? Are other solutions going to reach the market?

Question 2 Who are the potential customers across the content creation industry? What
are their specific needs?
The potential customers across the Content Creation industry are the Broadcasting Segment, TV Industry,
Advertising Segment and the Social Media Content Creation Segment. Their specific needs include:
Lower Ad revenue and budgets – Through its capacity to deliver highly targeted and personalized
commercials, optimize ad campaigns in real-time, offer predictive insights, and automate ad creation, AI plays a
crucial role in reducing ad revenue budgets. Advertisers can ensure that their messages reach the right audience
and avoid wasting money by utilizing AI algorithms to examine consumer data. While AI-driven optimization
continuously modifies ad placements and bidding tactics to maximize results, predictive analytics assists
advertisers in making wise choices regarding the effective use of budget allocation. Automated ad creation also
streamlines the procedure and uses less time and resources.
Right target audience - By utilizing data analysis, audience segmentation, predictive analytics, real-time
optimization, and dynamic personalization, AI gives helpful support in reaching the right target audience.
Advertising agencies can learn about the traits and preferences of their target audiences by using AI to analyze
large amounts of data and find patterns and correlations. AI assists advertisers in predicting the possibility that
people will belong to a particular target audience by segmenting audiences and utilizing predictive modeling.
Additionally, AI makes it possible to create "lookalike audiences," increases reach to potential clients who have
similar characteristics, and continuously improves ad targeting based on current performance indicators. AI's
dynamic personalization capabilities enable the delivery of personalized ads, assuring their relevance and
engagement. Collectively, AI enables marketers to more effectively and precisely target their target population,
resulting in more effective marketing efforts.
Save Time and Resources - One of the key benefits of AI in the film industry is its ability to enhance
productivity and efficiency. By leveraging machine learning algorithms to analyze extensive datasets of existing
screenplays, AI can generate fresh and unique storylines. This not only saves valuable time for screenwriters but
also unlocks new avenues for creativity and narrative exploration.
To improve accuracy and efficiency of casting decisions - AI is also utilized to enhance the precision and
effectiveness of casting choices. AI-powered platforms can evaluate extensive data sets, encompassing past
performance records and social media engagement, to forecast which actors are most suitable for specific roles.
This enables casting directors to make more informed decisions, leading to saved time and resources in the
casting process.

Question 3. From which part of the movie industry will AI get the most traction?

Based on information retrieved from Largo.AI website, AI- assisted movie making will receive the most
traction. This entails the development and utilization of AI tools and technologies to enhance various aspects of
the filmmaking process. By the end of 2022, advancements in AI-assisted moviemaking are anticipated,
including improved editing, storyboarding, production scheduling, casting, and gross earnings predictions
through the application of AI tools. Furthermore, the emergence of AI actors, which undergo continuous
training to refine their acting abilities, indicates a growing interest in incorporating AI in onscreen
performances.
AI platforms will expand both horizontally and vertically in the movie industry. Horizontally, existing AI
systems will be retrained for new purposes, allowing AI companies to solve problems in related industries.
Vertically, AI platforms will incorporate more features and tools to attract users and improve system accuracy.
As a result, filmmakers and producers will have access to tools that enable them to experiment with different
aspects of their projects, such as actor combinations and soundtrack enhancements.

Question 4 What are the available resources and differentiators that Largo can leverage
to succeed in the chosen market(s)? Describe its options and discuss.

Largo can leverage several available resources and differentiators to succeed in its chosen market(s). These
include;
Advanced Technologies: Largo's patented "neural network system" and AI-powered tools are significant
resources that differentiate the company. These technologies allow Largo to analyze and generate cinematic
patterns, providing valuable insights for screenplay analysis, character analysis, casting recommendations, and
financial forecasts. Leveraging these advanced technologies gives Largo a competitive edge in offering unique
services to the film industry.
Comprehensive Suite of Services: Largo's suite of services, including the Producers Suite, Largo.ai Connect,
Distributors Suite, and SOFY.TV, provides a comprehensive range of resources to various stakeholders in the
film industry. This diverse offering sets Largo apart by addressing the specific needs of content producers,
financiers, distributors, and content distribution platforms. By catering to these different segments, Largo
positions itself as a one-stop solution provider.
Affordability and Accessibility: A key priority for Largo is making its technologies and services accessible
and affordable to a wide range of users. By democratizing innovation, Largo allows even independent producers
and industry players with limited resources to benefit from data-driven insights and advanced tools. This
affordability and accessibility differentiate Largo from competitors and broaden its potential customer base.
Data-driven Decision Making: Largo prioritizes data-driven decision making in the film industry. By
analyzing patterns and utilizing AI, Largo provides valuable insights into market trends, audience preferences,

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financial forecasts, and distribution strategies. These data-driven insights empower filmmakers and industry
professionals to make informed decisions, enhancing the creative and commercial success of their projects.
Preservation of Human Creativity: Largo recognizes the fundamental role of human creativity in filmmaking.
The company prioritizes the development of AI tools as data-assisted rather than data-driven moviemaking
tools. By positioning its tools as magnifiers and aids in the decision-making process, Largo ensures that human
creativity and decision-making remain central. This emphasis on preserving human creativity is a crucial
differentiator for Largo in an industry where artistic vision is highly valued. By leveraging these resources and
priorities, Largo can establish a strong foothold in its chosen market(s) and provide valuable and unique
solutions to the film industry.

Question 5 Has Largo.ai crossed the Chasm? If not, what do they need?

Largo.ai has made significant progress in applying its AI technology to revolutionize the advertising industry.
However, it is important to assess whether Largo.ai has crossed the chasm, which refers to successfully
transitioning from early adopters to a broader market. Largo.ai's partnership with Stories AG, a well-known
advertising platform, demonstrates its efforts to expand its reach and impact. By teaming up with a prominent
player in the advertising industry, Largo.ai aims to leverage its AI technology to create better video
commercials that resonate with the target audience. This collaboration signifies Largo.ai's intention to enter a
larger market beyond its previous successes with film analysis.

To fully cross the chasm and solidify its success, Largo.ai may need to focus on a few key aspects:
Validation and Results: Largo.ai has achieved an impressive 86% accuracy level in certain analysis
parameters and demonstrated successful predictions, such as Henry Cavill as the best new Bond. To gain further
traction and widespread adoption, Largo.ai should continue showcasing its track record of accurate predictions
and tangible results in the advertising industry.
Client Adoption and Satisfaction: It will be essential for Largo.ai to attract advertisers and advertising
agencies to participate in the AI-assisted advertising trial. By delivering positive experiences and valuable
insights to these early clients, Largo.ai can build a strong foundation of satisfied customers who can serve as
testimonials for its technology's effectiveness.
Education and Awareness: Largo.ai needs to effectively communicate the benefits and capabilities of its AI
technology to the advertising industry. Educating potential clients about the power of AI in creating successful
commercials and demonstrating the democratizing aspect of their technology will be crucial for wider adoption.
Continuous Improvement: The grant received by Largo.ai from Innosuisse indicates recognition of its promise
in AI technology. Largo.ai should continue to invest in the development and improvement of its system, striving
for even higher levels of accuracy and expanding the capabilities of its AI tools. Ongoing enhancements will
reinforce Largo.ai's position as an industry leader and ensure it stays ahead of competitors.
Largo.ai is in the process of crossing the chasm but may not have fully crossed it yet. While Largo.ai has made
notable advancements, such as its partnership with Stories AG and the recognition received through grants, it
will require further validation, client adoption, and continuous improvement to fully establish itself in the
advertising industry. Crossing the chasm involves successfully transitioning from early adopters to a broader
market, and although Largo.ai has taken significant steps, it may still be in the midst of this transition.

Question 6 How should Sami position Largo in the content creation industry, given that he
sees new opportunities emerging from different segments and geographic markets?

Largo.ai is poised to revolutionize the advertising industry with its cutting-edge artificial intelligence
technology. Through its partnership with Stories AG, a prominent advertising platform, Largo.ai has proven its

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capabilities in creating better video commercials that effectively resonate with target audiences. Developed in
collaboration with the Swiss Federal Institute of Technology Lausanne, Largo.ai's AI system has analyzed over
200,000 films and scripts, achieving an impressive 86% accuracy level in certain analysis parameters. This
success includes accurately predicting the popularity of actors like Henry Cavill as the best new Bond. By
accepting the challenge of applying its AI technology to commercials and achieving high levels of accuracy,
Largo.ai is well-positioned to disrupt the advertising industry.
What sets Largo.ai apart is its commitment to democratizing AI technology. While AI applications in
advertising are not new, Largo.ai stands out by leveling the playing field and providing access to AI and big
data analytics for even the smallest companies. By empowering advertisers and advertising agencies with AI-
assisted content creation, Largo.ai enables them to compete and succeed in the market. Supported by a generous
grant of 550,000 Swiss Francs and working closely with industry experts, Largo.ai continues to develop and
improve its AI system, aiming to reach its true potential in the coming years. The company's vision, combined
with its partnerships, track record, and commitment to democratization, positions Largo.ai as a leader in the
content creation industry, ready to capitalize on new opportunities emerging from different segments and
geographic markets.

References

Screen Daily. (n.d.). Can AI help the film industry? Retrieved from https://www.screendaily.com/news/can-ai-
help-the-film-industry/5145193.article
Innovate UK Edge. (22 August 2017). How to identify market opportunities. Retrieved from
https://www.innovateukedge.ukri.org/blog/How-to-identify-market-opportunities#:~:text=A%20market
%20opportunity%20is%20a,yet.
Authority Magazine. (n.d.). The future is now: Sami Arp of Largo AI on how their technological innovation
will shake up the industry. Retrieved from https://medium.com/authority-magazine/the-future-is-now-sami-arp-
of-largo-ai-on-how-their-technological-innovation-will-shake-up-the-c5fa3cd3a755
Sofy.tv Blog. (n.d.). Use Largo.AI: Part 1 - Introduction. Retrieved from https://sofy.tv/blog/use-largo-ai-part-1-
introduction/
Largo.AI. (n.d.). Leading AI-assisted moviemaking platform Largo.AI is about to help change advertising
forever. Retrieved from https://home.largo.ai/leading-ai-assisted-moviemaking-platform-largo-ai-is-about-to-
help-change-advertising-forever/
Largo.ai. (15th July 2019). Artificial intelligence and the movie industry. Retrieved from
https://home.largo.ai/artificial-intelligence-and-the-movie-industry/
Product Marketing Alliance. (5 September 2019). 8 Ways to Identify Opportunities in the Market. Retrieved
from https://www.productmarketingalliance.com/8-ways-to-identify-opportunities-in-the-market/
Largo.ai. (2nd September 2021). What Will the Future Hold for Artificial Intelligence in 2022? Retrieved from
https://home.largo.ai/what-will-the-future-hold-for-artificial-intelligence-in-2022/
IPV. (20th October 2020). Broadcast Problems and What to Do. Retrieved from https://blog.ipv.com/broadcast-
problems-and-what-to-do
Largo Films. (10th April 2021). What European Producers Thought of Largo AI. Retrieved from
http://largofilms.ch/what-european-producers-thought-of-largo-ai/

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