TARGET MARKETS

A way to better marketing

1
Geographic
Involves dividing a market based on
where customers live. Along with how
far they travel to do business. The
variables include region, population
density,and climate.

Demographic

2 The qualities such as age,gender, and

income of a specific group of people. 
Helping divide the market by a
customers' personal statistics.

Psychographic

3 Data about what people prefer or

theiur choices. It divides the market
by customers'
activities,interests,attitude, and
values.

4
Behavioral

Divides the market by the

relationships between customers
and the product or service.
Behavioral variables include benefits
sought,usage rate,buying
status,brand loyalty, and special
occasions.