HIGH-TECH GLOBAL FLOWS AND STRUCTURES

GROUP 5:
Basher, Asraliah
Bohari, Al-gazali C.
Capal, Nashreehaya M.
Datumanong, Ramaana M.
Galman, Norhanie R.
Pantao, Haira U.

Technology

 We find that the spread of knowledge and technology across borders has intensified because of
globalization. In emerging markets, the transfer of technology has helped to boost innovation and
productivity even in the recent period of weak global productivity growth.
 World First Container Ship in 1959
- Allowed much more rapid loading and unloading of ships, transfers of containers between ships and
from ships to trucks or train. Great thing is that it cut the cost of transportation of goods by almost
100 percent.
 Monster-Ship
- A monster-Ship that carry containers that are equal to carrying capacity of roughly 20miles of truck.
 Air-freight
- the transportation of goods by aircraft. "the airfreight business"
 The Boeing 747 is a large, long-range wide-body airliner designed and manufactured by Boeing
Commercial Airplanes in the United States. After introducing the 707 in October 1958, Pan Am wanted
a jet 2+1⁄2 times its size, to reduce its seat cost by 30% to democratize air travel.
 Federal Express (FedEx)
- FedEx is a Innovative Organization, the key technological advance associated with involved the use
of computer technology to track deliviries of packages by jet planes and other conveyances.
 Universal Product Code (UPC)
- Began in grocery stores in the US in June, 1974. This has greatly expedited the movement of
products from all over the world to warehouses and ultimately retail outlets across the globe.

 Medical Technologies
- New health-care technologies (e.g. MRIs, CAT scans, PET scans, DaVinci robotics) have not
only been created at a rapid rate, but because of global improvements in transport, they flow
around the world much more rapidly than ever before.
- Medical Technologies can be defined as the technologies that diagnose, treat and/ or improve a
person's health.
 Space-Based Technologies
- The space that surrounds the globe is, by its very nature, global and already involves, and will
increasingly involve, globalization
- Satellites. Satellites can be used to transmit TV and other images around the world. GPS, Global
positioning systems, which rely on satellites to allow those flying civilian airplanes. GNS,
 Global navigational systems, used in order to locate where they are and how should get to where
they intended to go.
 Leapfrogging
- Developing nations bypassing earlier technologies and adopting more advanced technologies.
- Some developing countries have gone straight to solar energy or
- Energy from biomass rather than building huge, centralized systems.
 India’s “One Lakh Car” (or NANO)
- A potentially dramatic new technological development in early 2008 was the unveiling, by
the Indian corporation, Tata, of the world's least expensive car, priced at one lakh, that is
100,000 rupees, or about $2,500. From a technological view, the NANO is unimpressive and
offers primitive and inexpensive automobile technology. Although, it only offers manual
transmission and will generate a maximum of 33 horsepower, what matters the most is this
car gives opportunity for Indian's to have a low-priced automobile. Despite of other
expensive cars that are completely out of their price range, NANO gives a position for
Indians to afford it.
MEDIA
 the plural form of medium, which (broadly speaking) describes any channel of communication. This can
include anything from printed paper to digital data, and encompasses art, news, educational content and
numerous other forms of information.
o Imperialism- Methods employed by one nation-state to gain power over an area and then to exercise
control over it.
o Types of Media
 Print Media (Newspapers, Magazines)
 Broadcast Media (TV, radio)
 Internet
 Media Imperialism
- The global flow of media.
- TV, music, books, and movies are perceived as being imposed on developing countries by
the west.
- Undermines the existence of alternative global media originating from developing countries
themselves, such as Al Jazeera and Bollywood, as well as the influence of the local and
regional media.
- The idea that American movies have dominated not only less developed nations, but much of
the world as a whole, is supported as Global Hollywood.
- the Internet can be seen as an arena for alternative media.
 Media Were American
- Jeremy Tunstall’s basic point in the most recent book is that the global influence of the
American media peaked in the mid-twentieth century and has been in decline ever since. It is
not American media, nor media from any other country, that dominate the world. Rather,
national media have not only survived, but are increasingly important (they are domain in
those countries that include the overwhelming majority of the world’s population).
 New Global Media
- In spite of the arguments against media imperialism, the fact is that we have witnessed the
rise of the “new” global media (e.g. Apple’s iTunes, Facebook, Twitter, Google, Microsoft),
with great power to impose their systems on large portions of the world (McChesney 1999:
 11–15). While the major players change over time, especially through mergers of various
types, the global media (this applies to traditional media such as newspapers, TV, and
movies, as well as to the newly emerging media on, or related to, the internet) are
increasingly dominant by a relatively small number of huge corporations.
 Indymedia
- The rise of the Indymedia serves to counter the media imperialism i.e it countered the global
media giants.
- Indymedia or Independent Media Center is an open publishing network of activist journalist
collectives reporting on political and social issues. Started in 1999 during the international
day of protest popularly known as "carnival against Capital" in London & Sydney.
Indymedia was later founded in the late 1999, to protest against globalization at the WTO
Ministerial conference which took place in Seattle . Indymedia is associated with Alter-
globalization.
- It plays an important role in protests, actions, & gathering various media platforms. It is also
involved in disseminating information to the activists throughout the world.
- The rise of blogs and its function declined indymedia's importance. (Also includes the
"hacktivists")
 Thinking about the Global Media
- Most of the current thinking on the relationship between globalization and the media has its
roots on the "Global Village" which is the prescient ideas of the Canadian media theorist,
Marshall McLuhan. He famously argued the "Medium is the message" which means that the
medium itself is the most imprtant not necessarily the content presented via on the medium.
While McLuhan focuses on the medium itself, Herbert Marcuse argued as well that the
problem was not technologies such as the media, but rather the way they were employed in
capitalism.
- Guy DeBord (1967/1994) is a French social theorist known for his work on media spectacle
and as the media spectacles have grown ever-grander and they can be flashed around the
world with blinding speed. As the media spectacles expand, it is becoming more difficult to
distinguish what the spectacle is referring to from the spectacle itself. As the media have
grown more powerful as well, their role in the globalization of spectacle has increased
dramatically.
- Globalization from above is a process that is created and disseminated by largescale forces
(such as the nation state and the MNC), especially those associated with the North, and
imposed on the South (especially their nation states and business). While globalization from
below takes the form of individual actors, and groups of actors, opposing and acting to
oppose globalization in both developed and less developed countries.

The Internet
 The internet is one of several digital technologies that have all had a profound effect on many things,
including globalization.

 Financial observers see the Internet as a catalyst for globalization due to the way it has united the world.
Web technology is changing the way we work, expanding our global knowledge base and bringing
people and society closer together. Data can be exchanged and communicated between companies
around the globe.
 Internet indeed expedited the globalization. It is global in a sense that it was produced and is maintained
by a number of global and transnational corporations and organization. Including the MNC's and etc.

 Online Social Networking

- SNS. Facebook, Twitter, and MySpace.
- Web 2.0
- Wikipedia, blogsphere and podcasts.
- Prosumers. Those who simultaneously produce what they consume.
 Spam
- It is known that Spam is a bane to the World Wide Web but it is one of the flows that are a
defining feature of globalization as it is consider as global "success" in the sense that it stems
from virtually everywhere on the globe, goes everywhere, and is almost impossible to
contain, let alone stop. Since Spam may now represent as much as 90 percent of all e-mails
more than 100 billion of them and it represents as a real threat to the World Wide Web.
 Computer Viruses
- A computer virus is a malicious piece of computer code designed to spread from device to
device. A subset of malware, these self-copying threats are usually designed to damage a
device or steal data.
 The Internet in China
- China overtook the US in 2008 in the number of internet users. Since only a small percentage
of China's population currently uses the Internet, China will become the world leader in
Internet use by an increasingly wide margin. However, what is different is the active efforts
by the Chinese government to erect barriers to those flows. Overall, there are many flows
into and through China on the internet, but much else is limited or blocked altogether.
However, the long-run question here, and in much else that relates to China in an
increasingly global world, is how long these differences will remain. In fact, there are already
early signs of rebellion against the Great Firewall, although of course the history of China,
especial in the crushing of the Tiananmen Square revolt, shows that the government could
destroy that rebellion in its infancy. However, there are reservations about the flat world
argument. Both the flat world thesis, and the weaknesses in the argument, are nicely
illustrated in the case of the Internet in China today and the continuing efforts by the state to
erect barriers to it.