SAMSUNG

AbinayRana-MBA14306

INTRODUCTION:
Samsung is a south korean multinational company those starting its business as a small
trading company and right now becoming world largest corporation. the company deals with
its business in several sectors. The company was established in 1969 in suwon, south korea
and known globally for its electronic products. The company runs its operations and sales its
products in 61 countries with approx 160,000 employees in all over the world. Samsung also
is the sponsor of several sports teams, such as the chelsea football club. in december 2018 the
company announced a launch of new 5G smartphone, which took place in 2019.

NEEDS:
1.STATED NEEDS-The customer wants devices which gives more newer and special
features in apple products.
2.REAL NEEDS-The customer wants it in very affordable prices but also with good quality.
3.UNSTATED NEEDS-The customer expects to get good service from the dealer.
4.DELIGHT NEEDS-The customer always be excited to get some new features.
5.SECRET NEEDS-The customer wants to make it socialise when being with Colleagues or
Friends.

WANTS:
Want of an Samsung products-Every task that Samsung undertakes is meticulously planned.
From latest features to packaging the products, Samsung does everything in a way that
exhibits the company’s uniqueness. Versatility and planning set the company apart from the
rest, making its products loved and coveted by the majority of the people.
PESTEL ANALYSIS:
PESTEL Analysis of OnePlus analyses the brand on its business tactics. OnePlus PESTEL
Analysis examines the various external factors like political, economic, social, technological
(PEST) which impacts its business along with legal & environmental factors. The PESTEL
Analysis highlights the different extrinsic scenarios which impact the business of the brand. It
is a framework which is imperative for companies such as OnePlus, as it helps to understand
market dynamics & improve its business continuously. PESTEL analysis is also referred to as
PESTEL analysis.

POLITICAL FACTORS-
The political factors in the Samsung PESTLE analysis can be explained as follows:
political stability plays a major role in the success of an organization. a company thrives if
the major political factors are conducive to its operations. Apart from facing some minor
irritants in india, samsung has faced political pressures in african and latin american
countries. any country where the political environment is unstable and prone to volatile
changes in the current government structure is prone to lead to business disruption and loss of
business. good trade relations between two countries is another key factor that has a direct
impact on business.
ECONOMIC FACTORS-
Below are the economic factors in the PESTEL analysis of samsung:
Economic crisis can adversely affect consumer’s disposable income, especially in the
developed nations. this forces a company like samsung to expand profitable ventures in
emerging nations. high volatility in the stock markets and constant fluctuation in exchange
rates can have serious implication on the financial health of the business. although samsung
did survive the crisis that hit korean economy.
SOCIAL FACTORS-
Following are the social factors impacting Samsung PESTLE analysis:
This factor comprises of customs, traditions and practices that differ from one group to
another. the difference in social status affects demand of the products as well as willingness
of the people to work. samsung has successfully incorporated its strategy of global thinking
and acting locally.even after expanding across a large number of countries, samsung has had
to customize its products according to the needs of the local customers.
TECHNOLOGICAL FACTORS-
The technological factors in the PESTLE analysis of samsung are mentioned below:
Nowadays, in order to communicate a unique image of its brand every brand is trying to
harness the power of technology to its best advantage. samsung, being a technology company
has been able to drive innovation to its competitive advantage. the visionary company has
ceaselessly launched innovative products in the market. the company also makes use of a
variety of digital technology for marketing and establishing unique customer relationships.
LEGAL FACTORS-
Following are the legal factors in the Samsung PESTLE analysis:
Samsung has faced heavy penalties for imitating Apple’s ipads and iphones. The act
deteriorated brand’s perception and image in the minds of the consumers. the ugly legal battle
which last for more than six years ended on righteous note for Apple, where they received
whopping $790 million in 2012 and $120 million in 2017. things took a sour turn for the
company when its galaxy note 7 started exploding all over the world.
ENVIRONMENTAL FACTORS-
In the samsung PESTLE analysis, the environmental elements affecting its business are as
below:
With the rising concerns for sustainability, customers are holding companies accountable for
their actions on the environment. customers prefer brands that source their products in a
sustainable manner and continuously focus on reducing their carbon footprint. Samsung has
focused on reducing its energy consumption and managing risk associated with water
consumption. the company has setup energy management systems at all workstations and has
successfully monitored energy costs and indicators.