Social media video cheat sheet

Shared posts
Video length and aspect ratio for populal media platforms
240 min max

Feed Ads
Stories & Stories Ad Standard video, up to 15 sec, 4:5 2:3
1:1
up to 15 sec snap ad 240 min max
3–10 sec 16:9
IGTV 15 sec – 10 min 9:16 9:16 Marketplace 9:16
up to 60 min for larger Long Form Video ad 240 min max
and verified accounts
15 sec and up
Stories & Stories Ads
Feed & Feed Ad 1–15 sec
1:1 16:9 4:5
up to 120 sec
Cover Video
Non-skippable video ads 820 × 312 820 × 462
20–90 sec
15 or 20 sec,
Shared posts & ads 30 sec in some
regions In-stream
up to 2 min 20 sec, 1:1 16:9 Video 1:1 16:9 4:5 2:3
10 min for select 1:1
advertisers Standard video, 5–15 sec
skippable 9:16
16:9 Carousel Video Ad
video ads
up to 15 sec, 1:1
12 hours max
Promoted video 240 min max
15–30 sec, Bumper video ads
1:1 9:16 Instant Articles
30 min max 6 sec max
up to 15 sec, 1:1 16:9
240 min max

Shared videos, video ads Messenger Inbox Instant Experience 4:5 2:3 9:16
up to 15 sec, 30 min max 16:9 up to 15 sec, 240 min max 16:9 240 min max