Bontilao, Shaznay Rhode M.

BSBA-MM 1st year

BA 111 (29918)
Ms. Nerma Galleon

1. Research the following terms…

A. Define the following… Give one specific example of each term.

*Vision
A vision is a vivid mental image of what you want your business to be at some point in the
future, based on your goals and aspirations. ... A vision statement captures, in writing, the
essence of where you want to take your business, and can inspire you and your staff to reach
your goals.

-“To move with velocity to drive profitable growth and become an even better McDonald’s
serving more customers delicious food each day around the world.” McDonald’s.

*Mission
A mission statement is a short statement of why an organization exists, what its overall goal is,
identifying the goal of its operations: what kind of product or service it provides, its primary
customers or market, and its geographical region of operation.

-Apple's corporate mission is “to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.”

*Goals
Goals typically represent a company's larger purpose and work to establish an end-goal for
employees to work toward. Business goals do not have to be specific or have clearly defined
actions. Instead, business goals are broad outcomes that the company wishes to achieve.

-Forever 21 wants to inspire all customers shopping experience by providing a captivating and
exciting store environment with a never-ending flow of fun, on-trend fashion at a great value.

*Objectives
Business objectives are the specific, measurable results that companies hope to maintain as their
organisation grows. When you create a set of business objectives, you focus on specifics. This
means analysing, assessing, and understanding where you are now and where you want to be in
the future.

-Examples of business objectives include: Create a survey to discover how the top 20% of our
customers found the firm, and increase investment in those marketing strategies by October 1.
Create a loyalty or frequent buyer program to encourage repeat customer sales by December 1.
*Strategy
Put simply, Business strategy is a clear set of plans, actions and goals that outlines how a
business will compete in a particular market, or markets, with a product or number of products or
services.

-Apple business strategy can be classified as product differentiation. Specifically, the

multinational technology company differentiates its products and services on the basis of simple,
yet attractive design and advanced functionality. First mover advantage is another element of
Apple competitive advantage.

*Strategic Management
In the field of management, strategic management involves the formulation and implementation
of the major goals and initiatives taken by an organization's managers on behalf of stakeholders,
based on consideration of resources and an assessment of the internal and external environments
in which the organization operates.[

-Most innovative product or service

Many companies, particularly in the technology or automotive space, are distinguishing
themselves by creating the most cutting-edge products. In order to use this as your business
strategy, you will need to define what "innovative" will mean for your organization or how
you're innovative.

*Core Values
Core values are the deeply ingrained principles that guide all of a company's actions; they serve
as its cultural cornerstones. Collins and Porras succinctly define core values as being inherent
and sacrosanct; they can never be compromised, either for convenience or short-term economic
gain.

-Act with uncompromising honesty and integrity in everything we do. 3M company

2. Research one existing company vision, mission, goals, objectives, and core values… Just
download, read analyze and submit… If you cannot download.. Copy/type and submit.. This will
serve as your basis in assignment #6

APPLE’S MISSION, VISION AND VALUES.

OUR MISSION
Apple’s corporate mission is “to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.”

OUR VISION
Apple’s corporate mission is “to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.”
OUR VALUES
We believe that we're on the face of the Earth to make great products. We believe in the simple,
not the complex. We believe that we need to own and control the primary technologies behind
the products we make. We participate only in markets where we can make a significant
contribution.

Over the years, Apple has developed an entire ecosystem of suppliers who support our business
operations. Our goal, in a nutshell, is to obtain stellar products and services within tight
timeframes, at a cost that represents the best possible value to our customers and shareholders.

Apple has repeatedly said, “Our objective is to make great products and services that enrich
people's lives and to provide an unparalleled customer experience so that our users are highly
satisfied, loyal, and engaged.