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Trend driver
*Transform retail customer experiences with AI
With the development of AI technology today, almost every field can thrive,
especially with the retail industry. This can be seen through consumer behavior,
the day-to-day buying and selling method that we are using. It can be easily seen
that customers are gradually moving from manual to online buying, making the
payment more convenient. This saves them time and transaction costs. About the
growth drivers, such as: accelerate AI development Replicate the application
model into production types
Consumers are increasingly empowered advanced in data services.
As a result, the retail industry is becoming one of the most prominent industries,
attracting the attention of large corporations in attracting customers and increasing
the visibility of businesses. With the sustained development of AI technology
driving its new phase by allowing companies to grow and understand their
consumers better, connect with them and develop a superior customer experience.
*The personalization in shopping experience
With AI, sourcing customers becomes easier through previous purchases, likes, or
comments for a personalized experience. In addition, it aggregates customer data to
create a more comprehensive picture of their needs and preferences. To increase
customer engagement and experience, AI chatbots are born to assist businesses in
understanding customer needs and their influence on the business.
*The automation
Gartner predicts, “By 2020, customers will manage 85% of their relationship with
the enterprise without interacting with a human.” Customer interaction is critical to
customer satisfaction, and the right AI tools can help you provide a focused,
responsive, and dependable support experience. AI chatbots can be used to address
customers’ common queries, solve issues, and give expert customer service.
(Alyssa Wolfe, 2019)
*The Retail Virtual Assistants
Chatbot is a tool that can communicate, interact with people through pre-
programmed artificial intelligence, included in some AI systems, such as Alexa,
Siri, ... Chatbot can Used as an effective tool to help customer care be done
automatically 24/7. In fact, chatbots are faster than humans in giving answers.
Moreover, with chatbot businesses will not need to hire staff to take care of
customers. This helps to reduce the marketing costs of businesses.
*AI in security
Organizations have begun to use AI to enhance cybersecurity and provide more
protection against sophisticated hackers. AI can automate complex processes to
detect attacks and respond to unauthorized breaches. These apps become more and
more useful and secure as AI is deployed for security.

Target Customer
*This growth comes from the trend of buying goods on the e-commerce floor, the
increase in the number of new sellers and the response of people to shopping
activities, the construction experts report. entertainment combination. In particular,
thanks to the strong investment in the internal logistics system, e-commerce
platforms have solved the difficult problem of supply chain breakdown in the past
year.
*According to a Gartner survey, at least 30% of online shoppers will use the search
function on an e-commerce company's website. Therefore, giving exact search
results can bring great success for online retailers. That's when the role of AI
comes into play.
Now, online retailers are relying on machine learning tools to improve customer
search results. Machine learning is an area of artificial intelligence that involves
the research and construction of techniques that allow systems to "learn"
automatically from data to solve specific problems.
*Visa research shows that 65% of Vietnamese consumers carry less cash in their
wallets and 32% say they will stop using cash after the pandemic. Along with that
is the remarkable growth of cashless payments. In particular, nearly 76% of current
consumers use e-wallets and the percentage of card users is even higher at 82%.
*According to BBC research, the number of people who buy online services often
has a higher income than average. Each month, they spend about 1/4 of their
income on online shopping