Purposive Communication

Mahinay, Joe Marvin

BMMA – 203
3-Activity-2
Analyze the advertisement below. Then, propose revisions to it based on the
standards of cultural and gender sensitivity. Write your recommendations to the tagline
or image on the space provided.

Upon analyzing the picture above, it seems that the advertisement is towards the
male gender as it prioritizes the term “loser” to male consumers the picture also has
three figures of people showing the differences of the effect of the glasses since this Is
an executive optical.

The advertisement is a bit misleading this is because the man with the glasses is along
side with the woman suggesting that wearing glasses will in return be attractive to
women and the other man shows the opposite. Which is not the case, also the fact that
this picture above is suggesting eyewear’s are an attractive feature for male is gender
biased.