Tesla Motors Resource Audit

Tangible
1. Tesla is the owner of numerous financial assets. According to Tesla's 2012 financial
report, the company generated more than $400 million through the sale of shares and
long-term debt.

2. Nearly 2000 components are supplied by more than 150 suppliers worldwide for
Tesla.

3. Tesla is the first company to offer a luxurious zero-emission vehicle, giving it a

competitive edge over its competitors (Tesla motors, 2016)

Intangible
1. Elon Musk, the CEO and product architect, has assembled a magnificent higher level
management team from top automotive and technology firms.

2. Regarding its visual appeals, which are connected to significant marketing initiatives
and product offerings, it is a well-known brand.

3. It makes use of innovative technology. Additionally, it has drivetrain and battery

patents. These qualities help Tesla maintain its dominant position (Tesla motors,
2016).

Tesla has poured a lot of money into its R&D efforts. In its own Fremont Factory in
California, Tesla has been manufacturing the Model S. Tesla uses its Tilburg-based European
Distribution Center to assemble and ship the Model S to its customers in Europe. Finally,
Tesla is creating the most extensive and rapid global networks of charging stations to ensure
long-distance driving for its valuable customers (Tesla motors, 2016).