Summary

Youtube Video Link: https://www.youtube.com/watch?v=Mtjatz9r-Vc

Guy Kawasaki made the following ten points in his Ted talk:
● Make meaning rather than money.
○ Offering value and altering the world is what innovation is all about. If you innovate to
make a difference in people's lives, money will inevitably follow. However, money
should not be your main priority.
● Make a mantra, not a mission statement.
○ Guy believes that your meaning leads to a mantra. And the motto is crucial to making
the difference you wish to make. Get rid of your 50-word mission statement. Stick to a
2-3 word phrase that represents your innovation's goal.
● Proceed to the next bend.
○ Don't limit yourself to improving your existing innovation by 10%. Instead of constantly
improving an existing product, create something new. Don't limit yourself by following
the same curve. Proceed to the next one.
● Toss the dice
○ A great innovation, according to Guy, is deep, clever, complete, empowering, and
elegant. DICE!
● Don't worry, be a jerk.
○ When it comes to innovation, don't wait for perfection. Guy says that a valuable
innovation may contain elements of crappiness.
● Allow 100 blooms to bloom
○ Your product may be able to tackle a specific problem. You may also have a target
audience in mind. Later, your product may be used and experienced in novel ways by
folks you never imagined.
● People should be divided.
○ Be prepared for your innovations to divide people. Who says a brilliant innovation is
without detractors? Your idea may only please a tiny number of individuals.
● Churn, churn, churn
 ○ When you ship your product with flaws, you have an opportunity to improve. Create
fresh versions of your innovation, and then make an even better version. Continue to
evolve in order to create a fantastic product.

● Specify Thyself
○ An excellent product is both valuable and one-of-a-kind. If any of these elements are
absent from your idea, it may slip into the mediocrity trap. An excellent product is both
valuable and one-of-a-kind. If any of these elements are absent from your idea, it may
slip into the mediocrity trap.
● Don't let the jerks beat you up
○ Those who disagree will interrupt and condemn. Don't let jerks dampen your joy. Bozos
are either losers or affluent and famous people who you believe are correct in
dismissing your meaning and message. They're still trapped in their curves and don't
notice the following curve you're standing on.
● Perfect your pitch
○ Following your creation, the difficulty of presenting your product looms. Guy
recommends following the 10-20-30 pitching guideline. You have 10 slides to sell your
product. Use 30-point fonts to explain these slides in 20 minutes.
We all have brilliant ideas, but I recently discovered that there is an art to creativity. These ten pointers
struck me as straightforward and concise. As a result, I would recommend it to any entrepreneur or
product owner who is in charge of innovation.