Business Strategy MID Term Exam: BBA 27th Batch: Sep 2022

Student Name: Noshin Nawar

Batch: 27 Sec: A Roll: 9

Question:

 Write a business you think you want to start (assume as you wish). Write 2/3 lines about
your business idea.
Now prepare a brief write-up about your intended business. You MUST answer the following
questions in the write up.
 Where will YOU compete?
o Industry? Product market? Geographic region?
 What Unique Value will YOUR business bring to Win where you are planning to play?
 What Resources & Capabilities should YOU have to Create & Deliver the above value?
How will you Sustain the unique value?
 What Should be the Generic Business Strategy of your business? Why do you think this
is the right choice for your organization for winning?
 Discuss how you are going to neutralize the five forces associated with your business?

Instructions:
 Your write up must be within three pages as provided here.
 Font: Arial. Size: 11. Line Spacing: 1.15. Margin: 1 Inch Surround.
 You MUST Submit a Docx & a pdf version. File name should be as follows:
 Roll_Sec_Batch_Name

Write From Here:

Idea in Brief

In Bangladesh, only those with a significant degree of finance knowledge invest in the stock
market. Most of them have to involve their brokers to buy and sell stocks. My idea is to build
a FinTech platform called TradeStrides that comes with smart investment tools to help
anyone regardless of their background invest in the stock market.

TradeStrides

TradeStrides will have easy-to-read simplified charts, graphs, and tables along with
descriptions that would enable anyone to decide if they want to buy or sell securities at a
given time. This shall remove the need for intermediaries (brokers and dealers) and allow
one to buy and sell stocks, bonds, and other capital market and money market securities.

Competing Market

Geographic Region
TradeStrides will operate in Bangladesh. Its headquarters will be situated in Dhaka. This
FinTech product will allow trading of Dhaka Stock Exchange Securities, Chittagong Stock
Exchange Securities, the Bond Market Securities, and select mutual fund securities
operating in Bangladesh.

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 Business Strategy MID Term Exam: BBA 27th Batch: Sep 2022

Industry
FinTech

Product Market
Investment products

Key Competitors
 StockNow (https://stocknow.com.bd/): At present, StockNow is the most popular platform
used by investors to check security prices and relevant key metrics. However,
sometimes the platform fails to provide real time data and one still needs a broker to
actually make a transaction.
 DSE Mobile App (https://www.dsebd.org/dse-mobile.php) : One can check security
prices using the DSE Mobile App and some DSE Mobile Trader allows order submission
that is nearly real time. However, making decisions based on their bars, charts, and
tables is hard for a common person.
 AmarStock (https://www.amarstock.com/) : User friendly interface with complex graphs

Unique Value

1. First FinTech platform in BD that helps anyone enter the stock market without the
need of a broker

2. First FinTech platform in BD that provides easy-to-understand graphs for people

without specialized finance knowledge to make their buy/sell decisions

Generic Business Strategy

Focused Differentiation

Focused differentiation is the most suitable strategy for TradeStrides. The platform shall
focus on a specific geographical territory (Bangladesh) and adopt means to serve the local
customers best taking into account their distinct features. TradeStrides will conduct market
research to find out the exact needs of this niche and then innovate solutions accordingly.

As a differentiated service, TradeStrides needs to ensure quality and refinement. It needs to

ensure that their graphs are actually easy to read by everyone, are real time, and reflective
of all needed information to make buy/sell decisions accurately. So, Quality Control (QC)
and Monitoring and Evaluation (M&E) should be key priorities of TradeStrides to maintain
their differentiated strategy.

Resources and Key Capabilities needed to Deliver Value

1. Market researchers to find the needs of the specific market segment

2. Strategy Executives to make the rules of running business and solve the problems
existing efficiently and effectively;
They also need to set short term and long term goals
3. Software Engineers to build the platform

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 Business Strategy MID Term Exam: BBA 27th Batch: Sep 2022

4. Data Analysts to study key metrics after launching of TradeStrides to determine if the
solutions are actually working for the particular segment targeted; they also need to
make dashboards to convey their finding to non-data professionals (such as the
management)
5. Marketers to make the public know about TradeStrides and its USP

Neutralising Forces Associated With Business

1. Rivalry among existing firms –

Rivalry among existing firms can be neutralized due to TradeStride’s focused differentiation
strategy. Quality Control (QC) and Monitoring and Evaluation (M&E) should be done on a
regular basis to achieve this effect.

2. Threat of New Entrants –

Threat of New Entrants can be neutralized by first mover advantage of TradeStrides. Its USP
would help retain end used should a new firm enter the market.

3. Threat of Substitutes –

Threat of Substitutes is low in case of TradeStrides as the current process of trading is

challenging, overly complicated, and longwinded.

4. Bargaining Power of Suppliers/Relevant Stakeholders –

As TradeStrides is a FinTech platform, the question of supplier does not come into play.
However, the bargaining power of relevant stakeholders (like BSEC) such as governments
and regulatory bodies is a concern that must be addressed. Good relationship with them
should be prioritized.

5. Bargaining Power of Buyers –

Bargaining power of buyers can be neutralized by good marketing strategies and making
them understand the need for this FinTech platform. If they see the value in it, they would be
willing to pay a premium for this product.

Strategy to Win

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