NMIMS Dec 2023 Solution

NMIMS DECEMBER 2023 SOLUTION
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.
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Management Theory and Practice
Q1. Samatadeep Industries have hired you as a consultant as most of their recent
plans have failed miserably. Post you research, you concluded that they have
not considered the external environment at all when planning or executing their
plans. Can you guide them about the forces that affect management thought?
Q2. As a management trainer to a batch of new joiners at ABC Ltd, can you
explain Henri Fayol’s 14 principles of management to them and make them
understand their significance in today’s world.
Q3. Sachi Ltd has been facing many loses and want to modernize themselves
using modern tools and have hired you as a consultant for the same. Can you
explain the following concepts to them and how will they help them modernize
a cycle manufacturing business like theirs.
a. JIT
b. Six Sigma
Information Systems for Managers
Q.1) Ghanshyam Das and Sons Jewellers has now its several branches across
different cities in India. The Jewellers started from very small shop in Delhi and
expanded their business in several years across India. Initially when they
started, they have appointed different personnels to keep a track of jewelries
sold, orders given and inventory required. With the expansion of business in
different cities, Ghanshyam Das and Sons Jewellers are now finding it difficult
to manage/ track the details at global level and to get an overview of Jewellery
details across all stores of various cities. They contacted a solution providing
firm to get solution of the same and were told to shift their business to Cloud
wherein, all the operations of different stores can be monitored/detailed out very
easily. Discuss how migrating to Cloud will help Ghanshyam Das and Sons
Jewellers to smoothen up the process of monitoring/tracking details from one
location for other stores across various cities. Also, discuss which types of cloud
and cloud service will be suitable or their organization.
Q.2) E-Commerce has gained boom more after the digital payment initiative
was emphasized for usage in recent years. Most of the retailers are using these
platforms to sell their products. Discuss how the retailers are getting benefitted
by choosing these e-commerce platforms. Which type of sellers are being
benefitted most by choosing the e-commerce platform (Explain with help of
some Statistics by taking references from some E-commerce websites). Discuss
your views for all the above points by choosing any one E-Commerce platform
as an example.
Q.3) Horizon Technology is new IT Company with the motive of providing

solutions to different Organisations by catering to their specific product
requirements. This Company has received the Project Development Task which
is not much Complex in nature and the requirements are also to some extent
clear. As a new venture, this organization is not fully aware of the different
vulnerabilities and threats to its data. Considering the above scenarios, discuss
the following:
a) What can be the various threats and vulnerabilities to the organization? What
are the security measures that need to be adopted by Horizon Technology for
avoiding the same?
b) Discuss which Software Development Life Cycle model needs to be
implemented and why by Horizon Technology for development of the Project
stated in the Scenario.
NMIMS DEC 2023 SOLUTION
Business Economics
Q1. “Demand forecasting plays a vital role and enables organisations to arrange
for the required input as per the predicted demand, without any wastage of
material and time” Substantiate your view on demand forecasting and discuss
the various factors influencing demand forecasting.
Q2. Define the term “Elasticity of demand.” Discuss different types of elasticity
of demand. Also, explain why this concept should be of interest to anyone in
business who has a choice to determine the price at which to sell their products.
Q3. A) “The root of the economic problem is the scarcity of resources while our
wants are infinite”. Elaborate the given statement explaining the three types of
economic problems faced by an economy in achieving in production and
distribution.
Q3. B) Complete the hypothetical table - compute and show steps on Average
Product and Marginal product.
Quantity Total Product Average Product Marginal product

1 10
2 30
3 48
4 56
5 56
6 52
Business Communication
1) Meher is a communications consultant, fairly an unknown field. However,

her customers know how she makes a real difference in their way of reaching
out to their clients. Meher handles all the communication channels that her
customers need to use in their business. Their email communications, their
social media communications, their web presence, and literature that goes out
from their offices. She also conducts training for her customers so that they can
use the strategies and make themselves effective. One basic tip that Meher likes
to always follow and share with people is controlling the style and tone of
communication. Considering this case, please share the rules or strategies that
you covered about controlling the style and tone of communication, in your
course.
2) Praful is working for a research institute as research associate for

archaeological projects. As a part of his job, Praful needs to write to various
departments of the government for access to forts and geographical areas for
research. Help Praful to develop a routine request draft towards asking for
information and action to these departments. (Write the letter to Archaeological
Survey of India about visiting 2 forts in 6 months).
3) Sumana is heading HR of a PR agency in a big city. She is rather known for

being bluntly honest. However, she is always appreciated for being logical.
While she will be honest in her negative feedback about performance reviews or
when rejecting any job application, she always gives clear reasons, which work
as positive feedback for the receivers. In light of this, answer the following
questions.
a) Put forth strategies for effectively rejecting job applications.

b) Share a strategy for sharing negative performance reviews.
Strategic Management
1) You are a mobile phone manufacturer manufacturing phones for different

segments of the population. Sales for your lower segment phones is falling
while sales for your higher segment is increasing. Why do you think is this
happening? What could be the reasons? How do you deal with situation? Does
this need any change of strategy? What changes would you do in strategy? Give
valid reasons, examples while answering the questions.
2) India has been a laggard in the world of Sports. You have been appointed as
a consultant for strategy for building a sports ecosystem in India. Suggest a
strategic road map to make India a sporting powerhouse.
3) You are the marketing strategy head for a major online music service. Your
business is dependent on advertising, but, despite the large number of
consumers listening to your app. Advertisers have not been enthused to
advertise.
a. What strategy should you adopt to get advertisers on board? Give examples to
justify your answer.
b. Create two ideas to engage with advertisers.
Business Law
1) If the policy contains an arbitration clause, the courts in India will direct the
parties to arbitrate. The jurisdiction of the court in deciding an application for
arbitral reference is very narrow and limited to examining only the existence of
an arbitration agreement, and all other questions relating to the arbitrability of
the dispute have to be decided by the arbitral tribunal. Explain this statement
with the help of recent decision of various courts.
2) The vehicle owner paid the renewal premium amount to the insurance agent
on January 19, 2022 and a receipt was also issued. However, the insurance
agent had credited the amount to the insurance company only on January 31,
2022. The policy for the vehicle was issued only with effect from February 1,
2016. On January 24, 2022 accident happened and the owner of the vehicle
died. The insurance company rejected the claim and hence the legal heirs of the
vehicle owner filed a case against the insurance company. The court mulcted
the entire liability upon the insurance agent. Examine whether in this situation
agent was liable with the help of recent case laws.
3) Consumers who are unaware of their rights are vulnerable in the marketplace.
It is vital that they be aware of their rights so that they can make choices
confidently, and with due regard to their interests.
(a) What are all the rights available to consumer.
(b) Explain the compliant making process for misleading advertisement and e-
commerce platform.
Operations Management
Q.1 Tesla Motors is considering India for setting up its manufacturing facility.
As regional head, you have been assigned the most critical decision of choosing
a location for your business setup. What are the various factors that you will
consider for narrowing down on a facility location for your business? Also,
justify your selection with some facts based on the choice of your location as
you why you feel that location is appropriate for setting up the manufacturing
facility.
Q.2 Explain the need for a good layout and compare the different types of
layouts used in operations management, emphasizing their respective
advantages and disadvantages. Post that, analyze the specific challenges and
opportunities associated with both the cloud kitchen format and dine-in
restaurant setups. Finally, make a recommendation on the most suitable layout
type for each format, providing a justification for your choice based on how the
selected layout addresses the unique needs and challenges of each format.
Q.3 A famous patisserie brand is planning to open a new mid-sized pastry shop
near your locality. Considering their expertise and knowledge in manufacturing
and branding their product offerings, they are confident of getting into the new
pastry shop operations. The standard offering, which is ready-to-eat single
items, takes nearly 20 minutes for one worker, while the extended multiple
items required in bulk take 30 minutes. On the other hand, custom-made items
require three workers to spend 25 minutes each.
The company is interested in identifying the right number of workers required

in its shop. Using the data given in the table below:
Type of pastry offered Demand in the next 4 weeks

1 2 3 4
Standard 2000 2200 2800 2500
single items
Extended 1700 1600 1300 1000
multi-items
Custom-made 500 600 200 400
items
a) Estimate the aggregate capacity required at the patisserie brand during the
next four weeks. Also, if the company employs 29 workers for six days a week
and 10 hours a day, compute the capacity available in its current level of
working. Is the capacity adequate to meet the demand, and if not, how much
additional capacity do they need?
b) What alternatives would you recommend to the patisserie brand to solve their
capacity problem, and if they are ready to recruit, then how many workers
should they recruit?
Essentials of HRM
Q1. Explain how you would do a job analysis for the position of “Successful
Student” and create a job description using the various elements. Explain your
choices of essential functions and job specifications.
Q2. Which training methods would be most effective to train the taste testers?
Discuss how each of the levels in Kirkpatrick’s model could be applied to the
training for the positions. Would another evaluation method be more relevant?
Explain.
Q3. Design an employee selection program for hiring stock traders. We already
know what to look for as far as the technical skills are concerned such as
accounting skills, economics, and so on. What we want is a program for
screening out potential bad apples. To that end, please let us know the
following:
a) What screening tests would you suggest, and why?
b) What questions should we add to our application form?
Business Ethics Governance Risk

1. Choose any ONE listed company from the BSE/NSE list of top 150
companies by turnover. Locate the Business Responsibility & Sustainability
Report or ESG Report (under Statutory Report) in the Annual Report of 2022-
23. Read through the following;
 Section C, Principle 6 (in BRSR)
 Chairman and/or CEO’s letter (in annual report)
 Business strategy (in annual report)
 Risk management (in annual report)
 ESG performance (in annual report/ BRSR)
 Company website (ESG / sustainability)
 Sustainability/Integrated report (if available)
Explain in your own words the company’s relationship with water as a resource
including what are its water related risks, opportunities and financial
implications. How does business manage/approach all its water related issues
and initiatives as an overall business strategy such that it minimizes its negative
impact on the environment as well as the local communities. (use quantitative
data to support your answer where required). DO NOT copy paste.
2. Go through the Code of Conduct and all other corporate policies published on
the company’s website. (Can use the same company as in Q1 or another
company from the same list) Write an executive summary in your own words
about all the key points/parameters covered in the code of conduct plus ONE
other policy (NOT csr policy). Conclude with your observations and insights
about what both of them are meant to achieve. DO NOT copy paste.
3. Today pollution is a growing health concern globally. It is seen as an

essential evil on the path of economic growth and social development. Yet it
needs to be addressed for all of us to have a reasonably good quality of life and
access to clean air and water is a basic Human Rights.
a. Do you think pollution is ethically consumer responsibility as well? Why do

you think so?
b. Explain atleast two ethical dilemmas faced by companies while trying to

reduce their pollution levels.
Capital Market & Portfolio Management
1) Net income = ₹3, 00,000/- preferred dividend = ₹30,000/- during the year. In
addition it also had ₹30, 00,000 total shares outstanding during the year and ₹5,
00,000/- preferred stock. Calculate ROE of the organization.
2) Your collogue is interested to invest in derivative market. But he doesn’t

have a good knowledge about it. He wants some information about different
types of derivatives. Explain him different types of derivatives.
3) a) Your friend wanted to invest in stock market. But he is confused how

much amount to invest in different stocks. With the help of sharpe ratio, help
your friend to prepare optimum portfolio.
Stock Sharpe Ratio

S1 1.5
S2 2
S3 2.5
Total 6
b) If you have Rs.10, 000/- & decides to invest 40% in mutual fund and rest in
shares. Expected return from mutual fund is 8% & from shares is 12%. How
will you calculate total expected return?
Commercial Banking System & Role of RBI
1) Independence of Central Bank is very crucial for impartial functioning and

fair play in the economy. Any closeness of Central Bank to Ministry of Finance
will not be fair and it will be viewed as baby of the government and will be
looked with suspicion. Do you agree or disagree with the above statement and
what is your stand?
2) RBI has different parameters for evaluating the performance of bank. These
criteria emanates from different roles played by commercial banks. Explain the
different parameters on which banks are rated on scale of 1 to 5. Here 5 is rated
as unsatisfactory/poorly performing bank, while 1 rating is deemed as a well run
bank.
3) Today most of the banks are focusing on recovery of Non-Performing Assets

(NPAs). A large chunk of bank’s money is locked in these assets. Major
defaulters are intentional who plan to defraud the bank and run away. The other
type of defaulters are those, who because of circumstances or due to some
inability are unable to repay the bank loans. Banks have to make huge
provisions for NPAs, which reduce the profitability of the banks. However, new
legislations have been passed expediting recovery process but more needs to be
done. In light of above statements:
a) Write the major steps taken for recovery since last 10 years
b) How do you differentiate between intentional defaulters and ability

defaulters, and the view of RBI on these two category of defaulters?

Consumer Behaviour
Q1. A study in 2021 by People Research on India’s Consumer Economy

(PRICE) in partnership with the National Payments Corporation of India on
Digital Payments has estimated that around 61% of Indian households will be
doing digital payments by 2025 if the enabling environment for that is created.
The break-up of the households across 3 broad income groups viz. Rich, Middle
Class and Poor for digital payments is as under:
Class No. of % Share

Households in
Millions expected
to do Digital
Payments by
2025
Rich 36.0 23.6%
Middle Class 61.0 40.2%
Poor 55.0 36.2%
Total 152.0 100.0%
It is obvious that the Poor Class is going to be much bigger in Digital Payments
compared to the Rich and almost similar in share compared to the Middle Class,
though their average ticket size is going to be smaller. It is also clear that in
order the realise the potential number of 55 million Households the poor will
need the highest support and hand-holding
From a consumer buying perspective what are the things think the Government
Authorities along with banks and financial institutions do to enable a faster
adoption of Digital Payments across the poorer and economically backward
sections of the society.
Q2. Age has 2 broad categories – chronological age and Subjective Age which
is different from chronological age. Subjective Age has 4 dimensions. Analyse
how the 4 dimensions of Age will impact the purchase choices for consumers
buying cosmetics and ready-to-wear clothes.
Q3. Answer the following
a) A company in USA has developed a Gluten Meter which is device that

measure the gluten content in the food a consumer wants to consume. Gluten is
a group of proteins found in wheat, barley, rye, and their derivatives. It's what
gives dough its elasticity and helps baked goods maintain their shape. While
gluten is responsible for the desirable texture of many baked products, it can
aggravate diabetes and obesity. Since India has the highest number of diabetics
in the world this American wants to understand the attitude of people towards
Gluten and Gluten Meters. How will they be able to understand the attitude of
the consumer to this.
b) How will you use hemispheric laterization to influence consumers to buy a

particular brand of a lifestyle home theatre system like Bose.
Corporate Finance
1) Calculate the WACC for M/s Antara Limited with the following
information:
Capital Structure BV
Share Capital 50,00,000
Retained Earnings 2,50,000
Debentures 15,00,000
Bank Loan 2,00,000
Share price of M/s Antara Limited at the beginning of the year was Rs. 50 and
end of the year was Rs. 55 per share. Dividend declared was Rs. 5. Beta of the
Company was pegged at 0.6. M/s Antara had floated its Debentures at 8% fixed
interest for 5 years. The bank had extended a loan on floating rate basis. Interest
paid during the year was Rs. 10000. Government securities are earning a return
of 4% currently.
2) Calculate the Gross and the Net Operating Cycle for Vishal & Co. Ltd. using
the following information. (Assume 360 days in a year).
Amt. in Rs.
Opening Balances
Raw Material 200,000
WIP 60,000
Finished Goods 600,000
Debtors 250,000
Creditors 550,000
Closing Balances
Raw Material 300,000
WIP 65,000
Finished Goods 725,000
Debtors 215,000
Creditors 575,000
Annual Purchase of Raw Material 3,200,000
Manufacturing Expenses 550,000
Selling & Distribution Costs 300,000
Sales 4,480,000
3) a) What should be the amount to be invested:
i) To receive Rs. 2,00,000 per annum in perpetuity at an interest rate of 8%.
ii) In addition to conditions of point (i) above, if a growth rate of 3% is expected

every year. To receive Rs. 4,00,000 per annum in perpetuity at an interest rate
of 5%.
b) Calculate the current ratio and Acid Test Ratio with the following
information
Debtors 500,000
Cash and Bank 200,000
Inventory 400,000
Trade Payables 150,000
Bank OD 50,000
Cost & Management Accounting
Q1. The following details have been extracted from Sam Ltd.’s books of
accounts for the year ending March 31, 2023. The manager of the company is
shared and divides his time between the factory and the office in the ratio of
20:80. You are required to compute: (a) prime cost, (b) factory overhead, (c)
factory cost, (d) over head and (e) cost of sale.
Stock of Materials: 2,82,000.00

Opening
Stock of Materials: Closing 3,00,000.00
Materials Purchased during 12,48,000.00
the year
Direct Wages 3,57,600.00
Indirect Wages 24,000.00
Salaries for Administrative 60,000.00
Staff
Freights: Inwards 48,000.00
Freights: Outwards 30,000.00
Cash Discount Allowed 21,000.00
Bad Debts W/Off 28,200.00
Repairs to Plant and 63,600.00
Machinery
Rent, Rates and Taxes of 18,000.00
Factory
Rent, Rates and Taxes of 9,600.00
Office
Travelling Expenses 18,600.00
Salesmen's salaries and 50,400.00
commission
Depreciation W/Off: Plant 42,600.00
and Machinery
Depreciation W/Off: 3,600.00
Furniture
Director's fees 36,000.00
Electricity Charges: 72,000.00
Factory
Fuel Charges: Boiler 96,000.00
General Charges 37,200.00
Manager's Salary 72,000.00
Q2. You are required to compute the labor turnover using different methods of
labor turnover measurement from the following information provided for Manas
Ltd. for the month of December 2022.
Total workers in the beginning of the month were 3800, whereas at the end of
the month were 4200. During the month, 50 workers left the firm on account of
their own problems while 80 workers were discharged. 560 workers were
engaged during the month in various departments. But out of them, only 60
were appointed.
Q3. A product sells at Rs. 3 per unit. The company uses a first-in-out actual
costing system. A new fixed manufacturing overhead allocation rate is
computed each year by dividing the actual fixed manufacturing overhead cost
by the actual production. The following data is available for the first two years:
Year 1 Year 2
Sales (Units) 1500 1800
Production (Units) 2100 1500
Cost: (Rs.) (Rs.)
Variable 1050 750
Manufacturing
Fixed 1050 1050
Manufacturing
Variable Marketing 1500 1800
and Administration
Fixed Marketing 600 600
and Administration
Prepare Income Statement for each year based on:
a. Absorption Costing
b. Variable Costing
Digital Marketing
Ms. Sophia envisions establishing an innovative app called "Jewels4All"

dedicated to offering a wide range of jewelry pieces. Jewels4All will act as a
comprehensive aggregator platform for jewelry vendors, both established
brands and independent artisans, to showcase and sell their products. The app
will also feature a collection of exquisite jewelry designed and manufactured in-
house. The app's unique selling proposition (USP) will be providing customers
access to high-quality jewelry at competitive prices, enabled by bulk purchasing
and a robust digital marketing strategy. The company plans to exclusively focus
on digital marketing, forgoing traditional media channels.
1. How will you promote Jewels4All on the online platforms?
2. Assume you plan to launch a campaign to promote the Jewels4All where the
main objective is to create brand awareness for the masses. The campaign will
be done at the national level with a very high budget. Explain the seven stages
for setting up a marketing campaign for the brand Jewels4All.
3. a. Explain the key activities involved in the campaign set up for the Brand
Jewels4All.
b. What are the key activities involved in monitoring the campaign for
Jewels4All?
Entrepreneurship and Venture Capital Management
Q1. "Clients do not come first. Employees come first. If you take care of your
employees, they will take care of the clients." Explain.
Q2. Kritika is a final year hotel management student, who is very much
interested in starting her own business of bakery. She is thinking of taking a
loan and has approached you for advice. What would you advise her?
Q3. Vicky, Charvi and Anjli are going to start a business, which is basically a
PR firm which helps different organizations to create brand image and
communicate to public to attract customers to those organization. Vicky and
Charvi is of opinion that they should form it as a private limited company and
Anjli feels it should be LLP.
A) How do Vicky and Charvi justify formation of private limited company?
B) How do Anjli justify formation of LLP?

Financial Institutions and Markets
Q1. Mr Raman is one of the director in XYZ ltd company. The company is
engaged in hotel sector, which has recently witnessed a steady downfall in its
revenue and value of its assets due to a downward trend persisting in the
market. The periodical financial result of the company were to be declared in
the fortnight time. Mr. Raman being an insider, had to access to unpublished
price sensitive information related to it. Consequently, he sells the major portion
of his holding in an anticipation of fall in the market price of the shares of the
company subsequent to announcement of periodical financial result of the
company. On conducting a probe, SEBI finds Mr. Raman guilty of insider is
trading. In context to the above case – State the importance of SEBI and its
various functions.
Q2. Rima buys a financial asset from the RBI. This financial asset is an
instrument of short-term borrowing. He has bought it because he doesn’t want
to take risk and wants an assured return. This instrument is a promissory note. It
is highly liquid. The instrument is also known as zero coupon bonds. On this
instrument, it is written T-91 Based on the above case study, Identify the
financial asset indicated in the above case. elaborate why this instrument is
called as zero coupon bonds and mention what are functions of these
instruments and why this is called as T-19?
Q3. Nishanth was working in the portfolio management department of Beta Ltd
and had new recruits to whom he was supposed to provide training on the risks
associated with the financial market as apart from earning returns they should
be well aware of the risks that can be managed and which ones cannot be
managed in a portfolio. He decided to broadly classify the risks in two
categories and explain the different types of risks associated with each one. If
you are Nishanth,
a) Explain different types of risks associated with systematic risk.
b) Explain different types of risks associated with unsystematic risk.
International Business
Q1. In our country many products from China dominate our markets and have
made production unprofitable for Indian manufacturers. In your opinion should
we allow the entry of Chinese products in our country?
Q2. Countries like US have at times stated “America First” as their policy. Do
you consider that our country should adopt “India First” policy? In this context,
explain how countries can create barriers to promote their own products.
Q3. Read the following case study carefully and then answer the questions that
follow:
A BBC anchor remark on India while discussing ISRO's historic lunar mission -
Chandrayaan-3. The anchor asked question to a person who was reporting from
India - whether India should really be spending money on a space program the
size of Chandrayaan-3 in the wake of poverty in the nation. He claimed much of
India's population lives in poverty and over 700 million Indians don't have
access to a toilet. An Indian Industrialist tweeted that a large part, our poverty
was a result of decades of colonial rule, which systematically plundered the
wealth of an entire subcontinent. Yet the most valuable possession we were
robbed of was not the Kohinoor Diamond but our pride & belief in our own
capabilities.
Ironically India is home to the largest number of hungry people. Around 213
million go hungry and are malnourished people as they do not get proper two
meals a day. Food distribution channels are weak and about 10 % of the stored
food grains is being wasted and eaten up by rats and birds while human
population is deprived of food.
a) Explain whether India should continue to fund space programs, and do

International business in space technology to other countries, or invest in
making of Toilets?
b) Explain whether India should continue to export food grains to various other
countries?
Marketing of Financial Services
Q.1) Develop a Public Relations campaign for SEBI to educate retail investors
about the risks involved in trading in the Futures and Options segment.
Q.2) Your client Mr. Ashok Pandit has a moderate risk profile. Explain the
potential benefits of investing in Mutual Funds that periodically rebalance their
portfolio between equity and debt.
Q.3) As a Financial Planner, you have been approached by Anuj, a 35-year-old

marketing executive earning an annual income of Rs. 15 lakhs. His wife, Neha,
is 32 years old and currently a homemaker. They have a 4-year-old daughter
named Riya. Anuj and Neha seek your expertise in making important financial
decisions. Feel free to make any necessary assumptions to develop your
recommendations.
a) Anuj and Neha, seek your assistance to plan for their daughter Riya's higher
education expenses. They want to ensure they are financially prepared for her
future educational needs. What advice or strategies would you recommend to
help them save and invest wisely for Riya's higher education?
b) Anuj aims to retire by the age of 60. Design a comprehensive retirement plan
for him.
Organisational Theory Structure and Design
1. Henri Fayol, the father of the classical approach was the first to present his
observations on organisational management. What according to you are the 4
major principles driving this approach that are still relevant in today’s
organisations? Give suitable examples.
2. LookBook is launching its new mobile application. It is facing many internal

management problems. According to Greiner’s Organisational Growth Model,
explain the different phases of crisis that the company may go through.
Highlight with examples.
3. Ashish and Avanti are planning to enhance the organisational effectiveness of

their e-commerce start-up business. Keeping the above scenario in mind,
a. How do you think they will measure the organisational effectiveness of their
business? Add examples
b. They are in favor of the systems approach. Explain this and state what the
benefits of it, with examples.
Project Management
Q1. Assume your company has got the contract to build a new airport in Goa. It
is a very important project for you and your company. How are you going to
manage the different stages of the project?
Q2. The activity involved in a certain project have been identified as follows:
Job Time (weeks) No. of Men Precedence
required requirements
A 5 1 -
B 10 1 A
C 8 2 A
D 6 3 B,C
E 7 1 B,C
F 4 2 E
G 4 2 D,F
H 2 1 G
a. For the above project draw the network (using the MS word line function)
and determine the critical path.
b. If there are three men available at any one time how long would the project
take and how would you allocate the men to the activities?
c. If there are no restrictions on the amount of labour available, explain how you
would schedule the activities?
Q3. Steel Authority of India Limited (SAIL) that runs Visvesvaraya Iron and
Steel Plant (VISP) at Bhadravati in Karnataka decided to close the unit last year.
Founded in 1954, SAIL operates and owns five integrated steel plants at Bhilai,
Rourkela, Durgapur, Bokaro and Burnpur (Asansol) and three special steel
plants at Salem, Durgapur and Bhadravathi. SAIL has declared VISP a loss-
making unit. Please suggest:
a. A transition plan for the project and factors that might affect the smooth
termination of the projects. (5 Marks)
b. List down the contents of Closure report and the post closure activities you
would suggest to be undertaken.
Research Methodology
1. Compare and contrast qualitative and quantitative research methods. Apollo

hospitals wants to investigate the factors contributing to patient satisfaction in
their hospitals. Develop a research plant using mixed-method approach and
outline the steps you would take to conduct research.
2. Netflix is interested in examining the relationship between user interface

design and customer satisfaction. How would you design an experimental study
to investigate this relationship, and what variables would you manipulate and
measure?
3. The once-promising metaverse, envisioned as the future of virtual reality, has

faced a remarkable and abrupt downfall. Its rise and fall present a unique
opportunity to explore the intricate challenges of constructing interconnected
virtual worlds. This article investigates the contributing factors to the
metaverse's demise and examines the valuable lessons learned from this
ambitious venture. Originally introduced as "Meta," an offspring of popular
media such as "Tron" and "Second Life," the metaverse gained significant
attention and investment frenzy. However, a lack of clear direction and coherent
vision for the product ultimately led to its decline. As the tech industry shifted
its focus to generative AI, the fate of the metaverse was sealed, landing it
among the failed ideas in the tech industry's graveyard. This short-lived and
inglorious ending of the metaverse serves as a harsh critique of the tech industry
that once championed its creation.
a. Develop qualitative questions for conducting interview to understand if

Metaverse has actually failed?
b. Interview 4-5 respondents for with the questions formulated and generate
themes to evaluate the future of metaverse?
Retail Banking
Q1. Retail bank has different distribution channels to facilitate customers and
give him different options to use banking services. This choice helps the
customer to choose the channel he deems fit at that point of time. Explain the
different channels and also explain why banks are discouraging customers to
visit branch for financial transactions.
Q2. Credit appraisal is an important step in doing financial due diligence. If this
action is not carried out properly it may result in bad loan and subsequent NPA.
Explain the basic lending principles and the role of credit scoring and CIBIL
score.
Q3. Today we are in era of e-banking/digital banking. Brick and mortar banking
is virtually coming to an end. Technology has deeply pervaded banks and is
playing an important role in increasing performance, accuracy and speed.
Discuss the importance of the following in digital banking:
a) Artificial intelligence
b) Multifactor authentication
Sales Management
Q.1 Assume you are a sales manager. You will be opening a new branch for
which you intend to promote one of the existing salespersons as a branch sales
manager. What criteria or qualities would you look for in selecting a person for
the position of branch sales manager?
Q.2 Take any product/service of your own choice & explain the Personal
Selling process.
Q.3 Read the case & answer the questions based on the case:
Krishna Kumar, the marketing manager of MM Marketing Company was

thinking how to go about designing sales territories, assigning salespeople to the
territories and setting sales quotas, particularly as the product was new. The new
product, called Swishflow fan was a unique kind of a table fan with attractive
air-conditioner like looks. Considering the initial production capacity of
1,00,000 numbers in the first year, Krishna Kumar decided to market the
product in and around Mumbai, where the marketing and sales office was
located. The target consumers were household as well as commercial
organizations, who could use this product as table-fan and wall-mounted fan.
Krishna Kumar thought that the territory design should include geographical
areas with high market potential for achieving the sales budget of 1,00,000
numbers in the first year and a growth of 25 % per year for subsequent four
years. He calculated a sales force size of seven numbers, and decided to launch
the product initially in major metros and cities in Maharashtra and Gujarat.
Krishna Kumar was of the view that sales quotas should consider sales volume,
selling expense, and also number of sales calls per day, in order to have a proper
control on salespeople. He wondered how to design sales territories, what
criteria should he consider while assigning salespersons to territories, and how
to design the sales quotas considering the factors mentioned above.
Questions:
a) If you were Krishna Kumar, how would you design the sales territory?
b) Suggest a suitable selling strategy for the new launch
Services Marketing
Q1. You are the owner of a retail chain. You currently have consumer durables,
groceries and private label clothing range for kids, men, and women. The price
point is low and the quality you offer is fantastic. You have more than eighty
percent repeat customers. In most of the customer, surveys that you have
conducted with market research agencies have pointed this unique feature of
your store. You have successfully operated your business in Delhi. You have
about 15 stores operating across the state. During the last five years, you have
spread your offerings to the other northern states, and you have seen a
wonderful response. You are encouraged, and you decide to take this down
south.
You have encouraged about twenty five percent of your best staff member to
open the first store in Bangalore. (With a salary hike) They are your top
performers. The vacant positions in the north will be filled up temporarily and
the staff members deputed would be called back after 3 years from the start of
the operation. The store opens as scheduled. The initial response is good, but
within six months, you see a plethora of complaints coming in and customers
are unhappy with their overall experience. Your cash counters seem to become
empty with footfalls and profits coming down.
This comes to you as a big shock as you had not expected this to happen. You
are unwilling to give up and you need to understand why? Is it the mindset of
the people, a consumer whom you have never encountered before, or is it the
issue of training your people and re designing of your service offerings? But
will you be able to turn this around?
Do you feel that there is a difference in consumer mindset in the South vis a vis
the North? Can you point some of them? What data do you need to reach to a
conclusion and what steps should you take to plug the footfalls?
Q2. You have worked in the industry for a decade, and you are now fed up with
the boring work environment around you. The entrepreneurial bug has bitten
you and a food business is in your mind. There are numerous challenges,
however. In your city, the working population is large enough to sustain the
business, disposable incomes are high, and you feel that there is a niche offering
that needs to be created for your restaurant, for example a Japanese or a Korean
cuisine. The problem however with a niche is adoption to local tastes,
preferences, and the biggest challenge of whether customer would be interested
in them. The next big challenge would be for you to reach out to the right set of
customers. This might take you some time, and your biggest fear is that the
initial buzz that you may create at the start may not sustain after a point. Also, if
you are successful, there may be copycats coming in. You are therefore
considering a second alternative of ‘tiffin services’ to people around you. This
may not have the glamour but will make you cash bells ringing from day 1 if
your product is right. There may not any need for branding or the need to
position yourself. It is a dilemma that you are facing.
How would the service offering be different in case of a restaurant vis a vis
tiffin service? (7Ps) and how would you plan to market the service offerings?
(restaurant vis a vis tiffin service)
Q3. Trail Blazers academy is a coaching academy, providing training, coaching,

and counselling services for students. Their primary revenue source is from the
coaching they do for medical and JEE. Established a decade ago, it is now a
well-known brand, but faces sever competition from the crowded market of the
coaching space. The quality of the students passing out are well know and many
candidates are able to crack the JEE and medical exams. However, in the last
couple of years, the company has tried to expand using the franchise model.
This was possibly the best model available. But with tremendous amount of
competition happening online and offline, the pricing model of the academy has
changed. The fees for the course are on the brochure but is charged variably.
There are no standardizations followed. Many of the franchisees charge
whatever they want to, essentially to maintain a minimum threshold of students
flowing into the organisation. Sometimes the center heads of the franchise
encourage existing students to bring in new candidates, there by incentivizing
them. Some of the hard negotiators are able to settle down at a lower price point
that what others are paying. In many cases, students were allowed just with a
token money with more than the usual EMIs. Everything seems to be as per the
flexibility of the center managers. While some of the franchises are happy,
others are not. The location of the center, number of enrolments drive the
pricing. The parents are unhappy with this mechanism and there are complaints
floating in the social media about Trail Blazers. The franchises are incentivized
on the total revenue they add to the parent group. Many of them therefore have
started the recent practice of creating fake candidates, thereby making
themselves eligible for more incentives.
Trail Blazers have also realized that due to competitive pressure, they are
unable to make good margins in the business and wants to expand their
offerings. They are now planning to start a HR recruitment consulting firm. The
CEO can drive this, because of his previous experience in this area. He also has
a team, which is capable enough. The CEO has invited you, as a consultant.
They are in a dilemma on whether they should use the Trail Blazers brand name
to the recruitment consulting firm or use a new name. Trail Blazers sound to be
a great name for the consulting firm and matches with the nature of work that
they intend to do. However, many of the other managers opine that these two
businesses are different and not related and therefore the brand extension is not
suitable for the new offerings. Even if they use the same name, how would they
position themselves?
a. How do you price their services better?
b. Is venturing into a new service offering a sensible proposition for Trail

Blazers? What are the potential benefits and challenges that you see as a
consultant?
Strategic Cost Management
1. Shubham Limited is in the business of Fashion Designing. It has received an

order to deliver 25,000 jackets custom made for ABC Ltd. The cost estimates
for producing the jackets is as under:
a) Cloth 2500 reams of cloth @ Rs. 4000/- per ream
b) Threads and other decoration total Rs. 12,50,000/-
c) Labour rate Rs. 500 per hour. Total hours required is 5000 hours
d) Factory overheads Rs. 8,00,000/-
e) Selling expenses (including delivery charges) Rs. 75,000/-
Quote a price per jacket on the following basis:
1. Cost Plus 10% margin on cost
2. Variable cost + 20% margin
3. Target profit of Rs. 200 per jacket. Calculate the PV Ratio at that price.
4. Shubham Limited has a good brand following and people are willing to give
up to Rs. 2500 per jacket. Shubham prices it at Rs. 2400 per jacket. What is this
strategy called?
2. M/s Priya Industries is in the business of manufacturing and selling

lubricants. There are 4 types of products. The information available about each:
P1 P2 P3 P4 Total
No. of 1300 2000 1500 1200 6000
units
produced
Labour 250 350 200 200 1000
Hours
No. of 2 5 3 3 13
units in 1
packet
Machine 260 450 360 180 1250
Hours
The total cost incurred is as under:
Fixed Costs Rs.
Salaries and Wages 2500000
Supervisor Cost 75000
Factory Overheads 1000000
Packaging costs 600000
Total Costs 4175000
It is assumed that the supervisor spends time in proportion of no.of units

produced. Calculate the cost of each unit of the products under:
a) Traditional Costing
b) ABC Costing
Q3.
a) With the following information, prepare the Budgeted Profit for the year for
Company XYZ.
4 products (P, Q, R & S) are produced by XYZ Ltd. The labour costs are at Rs.
10 per hour of work. Raw Material used for all products is similar at Rs. 25 per
kg.
Factory Rent is Rs. 1,00,000 and other Overheads are at Rs. 20,000/-. Prepare a
Budgeted Profit and Loss Statement for XYZ Ltd.
Other information is as under:
UoM P Q R S
No. of Nos. 50 45 80 90
Units
produc
ed
Sales Rs. Per 700 700 900 950
Price Unit
Labour Hrs. 10 12 8 4
Hours per
unit
Raw Kgs. 6 5 10 12
Materi per
al unit
b) The following is the Profit or Loss statement of SRT & Co.
25000 @ Rs. 50 1250000

p.u.
Variable Cost
Raw Material 250000
Labour 345000
Variable Overheads 150000
Fixed Costs 400000
Profit 105000
Calculate:
a) Contribution per unit
b) PV Ratio
c) No. of units to be sold for earning profit of Rs. 70,000/-

Tax Insurance and Retirement Planning
1. Mr. Chaddha is a 60-year-old business owner. He is planning to sell his

business within the next 5 years. He is concerned about the capital gain taxes
that he will owe on the sale of his business. As his financial advisor, what
strategies would you suggest Mr. Chaddha which he can use to minimize his
capital gains taxes? Explain the strategies in detail.
2. You are a 55-year-old single person. You have a pension from your job but
are not sure how much you will need to supplement your income in retirement
and are also concerned about the impact of inflation on your retirement income.
What are some strategies that you can use to ensure that you have enough
money to live comfortably in retirement considering the inflation?
3. Mr and Mrs. Singh are a 30-year-old married couple with no children. They
both are working and have a combined income of Rs1,80,000. They are
considering buying a life insurance.
a. As a life insurance agent, what type of life insurance would you recommend
them? Explain the key features of Life Insurance Policy recommended.
b. Explain the key considerations while deciding the sum assured for their life
insurance policy?
Taxation- Direct and Indirect
1) What is the idea of "Residential Status" in direct taxes on individuals, and

how does it affect a taxpayer's (both resident and non-resident) tax liability in
India?
2) What is the GST (Goods and Services Tax) notion of "Supply" in India, and
how does it establish the taxability of transactions within the GST framework?
Explain the distinction between VAT and GST.
3) XYZ Electronics Pvt. Ltd. is a Mumbai-based electronic gadget company.
They just received an order for 1000 units of their latest smart phone model
from a dealer in another state. The selling price per unit is INR 15,000, with a
12% GST rate. XYZ Electronics Pvt. Ltd. is interested in learning about the
GST consequences of this interstate sale. Can you answer the following
questions for them?
a) What type of supply does this transaction fall under and how will it be treated
under GST? (5 Marks)
b) What is the GST liability for XYZ Electronics Pvt. Ltd. on this sale, and how
will they calculate the tax amount?
International HR Practices
Q1. STPL Steel India Limited, planning to set up its manufacturing plant in
Vietnam. You have been appointed as a Global HR Head of the company on
undertaking International Human Resource Planning.
Explain important issues and challenges of Human Resources Planning at global

level, Which you will be addressing in a meeting with management.
Q2. XYZ Limited an Indian-based IT company opens a subsidiary in Germany.

Many employees applied for Internal Job postings and out of 20 applicants, 3
got the opportunity to work in a German subsidiary. After 4 months, one of the
employees wishes to come back to their home country and he reaches out to you
(the HR team). He says it’s difficult for him to sustain in Germany with the
current compensation as the cost-of-living rising day-by-day and too high to
stay in Europe.
You did review the situation. What are the causes you could identify and how
will you address them? What factors could have been considered before moving
employees to a foreign subsidiary? Which approach or structure of international
compensation, does the Company could have been offered to the ex-pats?
Q3. Ace Engineering is Mumbai, India-based heavy engineering company

specializing in transformer manufacturing and setup projects. It’s now planning
to set up a project management office in Warsaw, Poland. For this, there will be
a team of 15 project experts moving from India and 2 from France to Poland for
6 months and will return to their home countries after 6 months, including a
senior manager coming from France.
a. How will you (in the Global HR role) plan and prepare for the repatriation
process for these returnees?
b. What could be the challenges faced by repatriates while returning to their

homeland?
Employee Development Talent Management
Q1. ‘The Jaipur Collective’ is a textile manufacturing unit located in the city of
Jaipur with enough infrastructure and a good workforce. The organization is
specialized in block printing particularly, the supplies that are done in Rajasthan
only. The organization is run by the CEO who is commonly known as well
educated, experienced, a businessman with a humane approach. He considered
the employees as a competitive advantage of his organization and want to keep
the workforce always motivated and updated to face the challenges from their
competitors. What points should be considered by the CEO for framing
effective motivational strategies?
Q2. Cyber Gateway is an IT firm located in Mumbai. Career planning has

always been a pretty low-priority item for the firm. The HR manager believes
that just getting workers to come to work and then keeping them honest is
enough of a problem. Over a period of time he realized that many of their
employees had been with them for years and it would be good to help them gain
a better perspective on what they want to do. He also believed that career
support would have an effect on improving company’s employee retention.
Outline the career planning process you would propose for the designers
working with the company.
Q3. Infinity Ltd. is an IT based company that provides software packages to its
users. It was doing well until it observed a lack of cooperation among its
employees and the management, which affected its business performance. It
was observed that employees at various levels were either demotivated or were
frustrated. The management asked the HR department to look for a reason
behind the rising number of demotivated and frustrated employees. The HR
manager worked with managers from other departments and found out that a
new technology was introduced by the organisation around a year back to
develop software. Most of the employees in the organisation were not aware of
this technology; thus, they were having a hard time using it. This reflected on
their performance which eventually leads to unsatisfied appraisals, thus
increasing frustration among employees and no cooperation with the
management.
The HR department was asked to suggest a solution for the problem as soon as
possible. The department then came up with an idea of conducting employee
development program that aimed at making employees aware of the new
technology so that they can perform better.
a. Considering the situation given in the case, explain the benefits of conducting
employee development programs in the company.
b. Is it essential to evaluate the employee development programme? Justify

Strategic HRM
Q.1 Motocrop is a mid-sized manufacturing firm that specializes in producing

automotive parts. Over the years, the company has seen a steady growth in its
operations and market presence. However, the industry is rapidly evolving, with
technological advancements such as automation, robotics, and AI becoming
integral to manufacturing processes. Motocrop recognizes the need to adapt and
invest in these technologies to remain competitive and efficient. As the Head of
Human Resources, you have been tasked with developing a strategic human
resource plan to guide the company through this technological transformation.
Q.2 You are the HR Manager of a rapidly growing technology start-up. The
company has been experiencing a high rate of employee turnover, particularly
among top-performing employees who are leaving for better opportunities
elsewhere. This turnover is not only affecting the company's productivity but
also hindering its ability to innovate and stay competitive in the industry. As the
HR Manager, you are tasked with developing some retention strategies.
Q.3 InnovateTech is a mid-sized technology-consulting firm known for its

innovative solutions and expertise in emerging technologies. However, the
company has been facing challenges related to employee engagement and
retention. Despite offering competitive compensation, some top-performing
employees have been leaving the company for opportunities elsewhere.
InnovateTech's leadership recognizes the need to implement a Career Planning
for the employees and needs to work on the same.
a. Discuss the initiatives taken by the organisation for Career Development &
Planning for employees.
b. Explain the significance of a well-designed process of succession planning
increasing employee satisfaction and retention rates at Innovate Tech?
Industrial Relations & Labour Laws
Q1. “Industrial dispute” is a dispute between workers and management. Discuss

main causes of industrial dispute.
Q2. International labor organization is an important source for labor statistics on

employment, educational level, economic performance, and worker
participation. Discuss topics of interest for this organization.
Q3. “Workers’ participation in management” means involvement of

representatives of workers in the decision-making process of an organization.
a) Discuss in what different ways workers can participate in management.
b) Discuss at what levels workers can participate in management.
Compensation & Benefits
Q1) ABC Metallurgicals Pvt Ltd is a medium scale manufacturer engaged in

producing castings (big, medium & small) for the auto industry. It proposes to
set-up a new plant in the vicinity of Pune, Maharashtra and their MD has
approached you to design their Compensation structure. Explain briefly how
you would proceed from the principles.
Q2) The M.D of a big hospital has approached you to solve the problem of
manpower attrition. It seems that good people are being recruited but they are
leaving after two or three years which is not only hampering service to patients
but is also affecting the hospital’s reputation. He wants you to study the
situation and recommend appropriate strategies. What will your strategy be to
improve the situation in the hospital?
Q3) Get-well hospitals is a reputed chain of hospitals in the southern part of the
country and recently they have decided to open a branch in a city in Western
India. As a first step they had advertised for the position of “Staff Nurses” with
nursing qualification and adequate experience. From the numerous applicants
they selected fifteen ladies from diverse background, w.r.t age, qualification,
experience, attitude, physical fitness & communication skill.
Q3a) The “Administrator” of that hospital wants you to design an appropriate

scheme so that they can rank these ladies (from best to last) and give them the
compensation befitting their worth to the orgn. Discuss the “scheme” that you
would design to assess these ladies. Their requisite Job Description & Job
Specification is given below.
Q3b) You are requested to suggest how the selected persons can be
compensated.
Manpower Planning Recruitment and Selection
Q. 1. As a Training Manager of a fast-growing tech company, you are tasked to

select a trainer for a training program to enhance the leadership skills of mid-
level managers. The company has a diverse workforce, including remote
employees. Outline the skills you will be looking for the trainer for creating a
comprehensive leadership-training program that caters to different learning
styles and accommodates remote participants.
Q. 2. You are the HR Manager of a well-established manufacturing company
that has been using traditional methods of performance appraisal for many
years. The management team is considering a potential shift to more modern
performance management approaches. Your task is to provide an in-depth
analysis of the advantages and disadvantages of traditional performance
appraisal methods in the context of your organization.
Q.3 a) You are the Human Resources Manager of a rapidly expanding

technology company that values fair and accurate employee performance
appraisal. However, you've noticed that various biases and cognitive effects can
impact the objectivity of performance evaluations. Analyze any three challenges
faced while appraising the performance of employees and explain how each one
can potentially distort the assessment process.
Q.3 b) You are the Recruitment Manager of a dynamic multinational

corporation aiming to attract top talent in the competitive tech industry. The
company recognizes the need for modern recruitment methods to identify and
select the best candidates. Select any three of the modern recruitment methods
and explain why you have selected these three methods.
Organisation Culture
1. Culture can be a double-edged sword, serving as an asset or a liability for an

organization. Analyse the concept of "culture as a liability" with respect to its
potential negative effects on organizational performance, employee behaviour,
and overall organisational engagement outcomes. Provide an example of a
company that has experienced culture-related liabilities and analyse the reasons
behind the challenges.
2. Identify and debunk three common myths about organizational culture.
Provide a detailed explanation of each myth and support your arguments with
real-life example or a case study that illustrate the negative impact of believing
in these myths.
3.a. Analyse the role of communication in the process of changing

organizational culture. How can leaders effectively communicate the need for
change, foster employee engagement, and overcome resistance during times of
significant transformation?
3.b. Analyse the risks and benefits of cultural alignment in mergers and
acquisitions, citing a real-world example. How can leaders effectively balance
cultural differences to achieve successful post-merger integration and preserve
the strengths of each organisation involved?
Organisational Theory, Structure and Design
1. Henri Fayol, the father of the classical approach was the first to present his
observations on organisational management. What according to you are the 4
major principles driving this approach that are still relevant in today’s
organisations? Give suitable examples.
2. LookBook is launching its new mobile application. It is facing many internal

management problems. According to Greiner’s Organisational Growth Model,
explain the different phases of crisis that the company may go through.
Highlight with examples.
3. Ashish and Avanti are planning to enhance the organisational effectiveness of

their e-commerce start-up business. Keeping the above scenario in mind,
a. How do you think they will measure the organisational effectiveness of their
business? Add examples
b. They are in favor of the systems approach. Explain this and state what the
benefits of it, with examples.
Performance Management System
Question-1)
You have joined as HR Manager at Sonata Logistics which is a five year old
company. You are required to design a ‘360 degree appraisal form’ as a method
of employee appraisal.
Question-2)
Network Limited is a computer hardware manufacturer and is introducing self-

appraisal as a method for employee evaluation. Design a employee self
appraisal form.
Question-3)
SmartClass Ltd is a start-up company that conducts coaching, tuitions for

students across India. The company is expanding rapidly across India and is
hiring Teachers.
Using the SMART principles, prepare 2 goals each for each of the following:
a) Training Manager at SmartClass Ltd
b) Hiring Manager at SmartClass Ltd
Enterprise Resource Planning
Question: Read the case study – ‘AuroVision Consulting (AVC) moves Human
Resources to the Cloud’ and answer the following questions.
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/
1693294861EmzSW.pdf
1. Analyze AuroVision Consulting’s problems with its legacy human resources

systems. What was the business impact of these problems?
2. Was a cloud-based system appropriate for AuroVision Consulting? Justify

your answer by giving suitable explanations.
3. Keeping the above case as a reference, a. Explain the integration of mobile

app with the Oracle HCM ERP
b. Benefits of HCM solution implementation in developing Reporting and

Analytics by AVC’s US-based analytics group? Explain using any one use case
for the same.
Operations and Supply Chain Strategies
1. How can the full set of logistical and cross-functional drivers be used to
create strategic fit for a PC manufacturer targeting both time-sensitive and
price-conscious customers?
2. “SCOR model links business processes, performance metrics, skills and

practices into a unified structure” Comment.
3. Yomato is an Indian multinational restaurant aggregator and food delivery

company. Company reported first-ever profitable quarter brought a whole lot of
cheer among management. Company is also planning to expand its business to
other countries as well.
a. Explain various competitive dimensions in detail that company needs to

rework to get sustainable profitability.
b. You are appointed as consultant for the Yomato. Suggest some corporate
level strategies that ultimately helps them.
Procurement Management
1. XYZ Corporation is a medium-sized manufacturing company that specializes

in producing electronic components. Over the years, the company has
experienced growth and expansion, leading to an increased demand for various
raw materials, components, and services. However, the procurement processes
within the organization have not evolved to accommodate these changes. As a
result, there have been instances of delays in sourcing materials, inconsistent
purchase practices, and potential cost inefficiencies. Evaluate the current
purchase policy and procedures at XYZ Corporation and recommend
improvements to the purchase policy and procedures that could lead to more
streamlined and effective procurement processes. Also, Identify and describe
the various requisition types that XYZ Corporation might encounter in its
procurement operations by explaining the importance of categorizing requisition
types and how it can help in better procurement planning and execution. Lastly,
propose a step-by-step process for issuing an RFx for XYZ Corporation to
ensure effective supplier selection and negotiation.
2. GlobalMart Inc. is a multinational retail company that operates in various

countries. The company sources products from suppliers located worldwide and
distributes them to its retail stores. However, GlobalMart Inc. has been facing
challenges in ensuring timely and cost-effective transportation and delivery of
goods. The lack of standardized transportation strategies, documentation
discrepancies, and limited shipment traceability have led to operational
inefficiencies. Explain the concept of INCO terms and their significance in
international procurement and shipping by evaluating how selecting appropriate
INCO terms can impact GlobalMart Inc.'s transportation costs and
responsibilities. Also, discuss the potential consequences of inaccurate or
incomplete documentation on the transportation and delivery process by
Proposing strategies or technologies that GlobalMart Inc. can implement to
improve shipment tracking and visibility. Lastly, recommend a comprehensive
transportation and logistics strategy that aligns with the company's global
operations, focusing on cost efficiency and timely delivery.
3. TechCom Solutions is a fast-growing IT services company that provides a

wide range of solutions to its clients. As the company expands its operations, it
faces challenges in effectively sourcing reliable suppliers, streamlining the
supplier registration process, and evaluating supplier performance. These
challenges have the potential to impact the company's service delivery and
profitability.
a) Discuss the importance of conducting spend analysis for TechCom Solutions

to identify cost-saving opportunities and strategic sourcing possibilities. Also,
recommend steps and criteria for enhancing the supplier selection process,
ensuring the registration of qualified and reliable suppliers. (5 Marks)
b) Discuss how understanding total cost ownership can contribute to TechCom

Solutions’ decision-making process when selecting suppliers and products.
Also, explain how ABC can help TechCom Solutions allocate costs more
accurately and make informed procurement decisions.
Supply Chain Management
1. “Fast Fashion”, a new generation fashion and utility wear network of stores,
has about 200 high end fashion stores in the country. They have heir own brand
which appeals to youngsters and kids. They plan to expand to 500 stores by the
year 2025. Along with this growth plan, they already are facing delays in
getting stock, stock out situations, higher cost due to stocks not arriving within
season, quality issue with apparel manufacturers etc. They want to open new
stores and also optimize cost along with higher service. How can they leverage
various supply chain drivers to meet their objective by 2025?
2. “Drunken Monkey” is a fast food and healthy snack chain. They are a post
covid start up by fresh graduates and technocrats. Being creative thinkers, they
have expanded to about 6 locations within the city. They plan is to put up 6
more stores within next year. Brand has picked up well but due to lack of
sufficient experience they are already facing cost issues, sourcing is not able to
meet customer demand, not able to meet required heathy snack demand. With
more customers visiting outlets, non-availability is leading to negative social
media reviews which is an issue for their brand and growth plan. They are
aiming at making their process agile to meet increasing and variable demand.
Also make the business lean so that profits can be maintained while growing
number of stores. How will they transition through different stages to reach
LEAN and AGILE value chain stage?
3. “Winners” are a sports tourism agency who under take guided sports tourism
package around major events like IPL, Football World Cup, F1 races and even
smaller European and American sports / games events. They need to forecast
from number of potential tourism package bookings, visa needs, travel
bookings, organize stay, food etc.
a. Describe steps in demand forecasting in this case situation.
b. Describe methods of demand forecasting.
Total Quality Management

Q1. Maxx Industry is in the process of implementing TQM across the entire
organization. You are asked to make a presentation to the senior managers on
the aspects of TQM and points to consider while implementing. Discuss your
presentation.
Q2. What would be your advice to a design team on quality management

techniques that may support in removing defects in products at design phase or
the production phase?
Q3. Below is data collected for the percentage of defective from a process
(n=100).
Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
mp
le
p .04 .02 .05 .03 .06 .04 .03 .07 .01 .02 .03 .02 .02 .08 .03
a. Find all control limits for this process.
b. Discuss two types of control charts you will use for attributes data.
Warehouse Management
1. Provide a comprehensive overview of the benefits, challenges, and best

practices associated with outsourcing warehouse operations for businesses
seeking to optimize their supply chain management.
2. Discuss the essential features and functionalities that businesses should look
for when selecting a warehouse management system to improve inventory
management, streamline operations, and enhance overall supply chain
performance for Food and Beverage Industry warehouse.
3. You are a warehouse manager for an E-commerce company that deals with a
wide range of products. The company has been experiencing inefficiencies in its
warehouse operations, leading to delayed order processing, increased errors, and
rising inventory carrying costs. Your task is to analyze the situation and propose
solutions to address the challenges.
a. Identify the key issues and challenges faced by the warehouse in terms of
efficiency and inventory management. Discuss the factors contributing to the
delays in order processing, the reasons for the increased error rates, and the
factors leading to higher inventory carrying costs.
b. Propose a comprehensive plan to improve warehouse efficiency and optimize

inventory management. Outline the strategies you would implement to address
the identified challenges. Include steps to streamline order processing, minimize
errors, and reduce inventory carrying costs. Support your proposed plan with
relevant theories, industry best practices, and real-life examples of successful
warehouse management implementations.
Lean Six Sigma
1. Assume that you are working in a business process outsourcing (BPO)

company. Identify a process in your organization that needs some improvement
and create a broad outline for using the DMAIC methodology for process
improvement. Also, assuming that you are the project leader of a Six Sigma
project. Create a list of a few rules that you would lay down for your team to
abide by to avoid any situations of conflict.
2. Imagine yourself to be a Six Sigma project leader in a big multi-specialty

hospital. Prepare a schedule for all activities starting with patient admission till
the patient occupies the bed. Also, draw a process map for the process of a
patient admission to the hospital at the point of registration till occupying the
bed.
3. Suppose you work in an organization that provides computer software and
web-based business tools to other organizations.
a) Identify a particular process (any 1) in your organization and break it down

into smaller activities to identify Non-Value Added (NVA), Business Value
Added (BVA), and Value Added (VA) activities.
b) Assuming you are the project leader of a Six Sigma project undertaken based
on the identified process in part a, list down the responsibilities covered under
different six sigma belts such as Master Black Belt (MBB), Black Belt (BB),
Green Belt (GB), Yellow Belt (YB) and White Belt (WB).
New Product Development and Managing Innovation
1. Vinesh works as a product manager for a large multi-national automobile

company (eg. Volkswagen, Ford etc.). The company would like to create a new
car targeted at youngsters in the age group of 25-35 years. Vinesh is responsible
for the end to end product development process. Describe the approach across
the different steps in generic product design and development process that he
should follow.
2. Vinesh (from the previous example) has done good job assembling a team.
He now has to generate product ideas. What are different idea generation
strategies that he can use and what are the characteristics of each.
3a. Consider that you work for an Android app development company,
NeuApps. The company needs your help in analyzing the different types
product features for a new fitness tracking app they are developing, using the
Kano model? Give a brief description of Kano model and explain the different
types of features described by it in the context of a smartphone.
3b. You are a product manager at a new age start up. A friend of yours is setting
up a company and would like understand the nuances of Intellectual Property
Rights? Explain the different types of IPR and the need for considering IPR
during a new product development. Provide an example for each type of IPR.
World Class Operations
Q1. As a consultant dealing with TQM practices, you are concerned with the
objectives or the principles for implementing TQM. In this regard, explain the
principles for which TQM is implemented.
Q2. In order to develop and maintain quality in processes, products and

services, there are factors that need to be considered. Please explain the factors
with suitable examples
Q3.
a) Quality Awards act as motivation for the companies to carry on with the
world class standards in manufacturing. There are some awards, which are
international, and some are domestic. Refer to one international and one
domestic award and explain how are they different. (5 Marks)
b) With reference to Quality Awards how Baldrige Criteria for Performance

Excellence assesses for the award?
Digital Payments
1) Outline the steps involved in implementing digital wallets, and then evaluate
the opportunities they provide to both businesses and customers.
2) Explain how blockchain technology is utilized in digital payments and

evaluate its potential impact on the future of the financial industry.
3) You are a business consultant working with a small retail store that
specializes in handmade crafts. The store primarily operates with cash
transactions and has a limited customer base. The store owner is interested in
exploring digital payment options to improve customer convenience and expand
their business. As a consultant, you need to recommend and analyze the
implementation of digital payment solutions.
a) Suggest and justify two suitable digital payment options that the small retail
store can implement to enhance customer convenience. Consider factors such as
ease of use, security, and cost-effectiveness in your recommendations.
b) Analyze the potential impact of adopting digital payments on the small retail
store's business growth and customer acquisition. Discuss how digital payments
can help reach a broader customer base and improve overall sales.
IT Security and Risk Management
1. As a term, people, process, and technology (PPT) refers to the methodology

in which the balance of people, process, and technology drives action: People
perform a specific type of work for an organization using processes (and often,
technology) to streamline and improve these processes. What do you mean by
security awareness for people, process, and technology?
2. Access control is a method of guaranteeing that users are who they say they
are and that they have the appropriate access to company data. Companies often
grant access to information and assets to staff even if it is not relevant to that
member of staff’s role. Describe access control methodologies and
implementation for purpose of security? Give detailed justifications for your
recommendations.
3. Bangladesh Bank is the central bank of Bangladesh, responsible for

managing the country's monetary and financial stability. In February 2016,
cybercriminals launched a sophisticated attack on the bank's foreign exchange
reserves, attempting to steal hundreds of millions of dollars.
a. In the Bangladesh Bank Cyber Heist case, what were the key vulnerabilities
and security lapses that allowed the cybercriminals to compromise the bank's
systems and attempt a fraudulent transfer of funds? Provide specific examples
from the case to support your answer.
b. Discuss the role of international cooperation and information sharing in

responding to cyber attacks on financial institutions, as illustrated by the
Bangladesh Bank Cyber Heist. What lessons can be drawn from this case
regarding the importance of cross-border cooperation in cybersecurity?
Managing Business Process Outsourcing
1. Many companies have considered outsourcing a broad range of business

processes, including IT services, to achieve critical cost savings. Although this
kind of agreement can be structured in many ways, a thoughtful contractual
arrangement, with appropriate cost sharing, pass-through mechanisms and
pricing adjustments, allows the parties to share certain risks and at the same
time establish a productive and profitable relationship. Explain BPO contract
negotiation and monitoring and their risk impact?
2. Organizations typically undertake periodic process improvement that are

focused on specific business processes and may or may not align with the
business strategy. In order to realize all the benefits of sometimes disparate
BPM efforts, there needs to be an ongoing, organization-wide effort to assess
and measure the results and continue to use the successful implementations. A
process portfolio is widely considered the answer.
What are the benefits of effective process portfolio management?

3. For ALPHA CallCenter, a leading healthcare BPO company based out of
Gulf approached MeraBPO with a requirement to improve their BPO process.
The customer's BPO division handles over a million customer calls every
month, but their customer satisfaction levels were plummeting downwards.
Even their CSAT was as low as 47%. Since the customer was a part of the
healthcare industry, it was unacceptable for the company to find a low level of
satisfaction from their customers. MeraBPO's role was to nail down the causes
for the low CSAT levels and then to provide a customized BPO solution that
would help the company's performance to soar.
At the onset of the project, the BPO team at MeraBPO decided to dissect the
problem and get to the root cause. Through a detailed analysis, they identified
some of the critical issues in the process that were affecting the customer's
BPO's performance. The following were the requirements of the customer:
a. What were the cultural challenges faced by ALPHA call center and how were
these specific cultural challenges met by ALPHA call center.
b. What are the advantages of outsourcing call center operations of a hospital to

a BPO like ALPHA call center?
Decision Science
Q1. Draw the decision tree diagram and explain the best possible decision based
on EMVs (expected Monetary Values) On the 1st April 2023, Rajinder Saproo,
an investor is in a dilemma for the investment of 10 lakh INR. He has consulted
his Mumbai based friend, MukulBhai Gadhecha, an investment expert for this
matter. Mr Saproo went to meet him at his office located at Prabhadevi.
Mukulbhai asked him to express his feeling for the market situation in coming
economic year.
Mr Saproo assumed the economic growth for the coming year in the following
way. 10 % optimist for the ‘Good Economic Growth’
50 % optimist for the ‘Moderate Economic Growth’ 40 % optimist for the
‘Lower Economic Growth’.
In addition to this, MuKulbhai Gadhecha carried out his analysis to derive

possible payoff values considering the various investment options as per the
economic situations (presented in the table given below). Figures are in INR on
the investment of whole amount of 10 lakhs.
Options Good Economic Moderate Economic Lower Economic

Growth Growth Growth’
Mauti Suzuki Shares 3,00,000 1,20,000 50,000
TATA Motor Shares 4,00,000 1,00,000 10,000
D Mart shares 4,50,000 2,30,000 30,000
If you were in place of Mukulbhai Gadhecha, What do you recommend to Mr.

Saproo?
Note: You are not allowed to use any software for the calculation. But for the
preparation of Decision tree diagram you are advised to use Software like MS -
Word, PowerPoint etc.
Q2. Draw the appropriate chart using MS EXCEL, also carryout Exponential
Smoothing model in MS EXCEL for the given Alpha values, copy the results
(from EXCEL to Word) and explain which alpha is relatively better for the
forecast. In this journey of identification of relatively better way of forecasting
you may take the support of MAD and MSE type of errors. Suggested Alpha
values are 0.1, 0.2, 0.5, 0.7, 0.9.(10 Marks)
Yield of
Groundnut
(Kg./hectare)
2000-01 977
2001-02 1127
2002-03 694
2003-04 1357
2004-05 1020
2005-06 1187
2006-07 866
2007-08 1459
2008-09 1163
2009-10 991
2010-11 1411
2011-12 1323
2012-13 995
2013-14 1764
2014-15 1552
2015-16 1465
2016-17 1398
2017-18 1893
2018-19 1422
2019-20 2063
2020-21 1703
2021-22 1758
Data Source: RBI
Q3. A) You are not advised to use Software in this case, show the calculation-
steps typed in your MS-word file.
In Roshni lights ( manufacturer of Mirchi lights) A production run of 2000 set

of Mirchi lights being tested for the life, the data shows that life is normally
distributed with an average life span of 90 days and a standard deviation of 10
days. What is the probability if a set of Mirchi lights randomly selected from
that lot, survived up to 100 days?
Q3 B) Draw an appropriate chart to show the contribution of each category (in

percent form) of Micro, small and medium Enterprises (MSMEs) at the state
level. (You may use the MS EXCEL). In conclusion also write, why you have
chosen this graph for this problem?
StateName DistrictName Total Micro Small Medium
MSMEs
UTTARAKHAND ALMORA 1235 1068 150 17
UTTARAKHAND BAGESHWAR 838 807 29 2
UTTARAKHAND CHAMOLI 739 688 49 2
UTTARAKHAND CHAMPAWAT 802 745 55 2
UTTARAKHAND DEHRADUN 12605 10600 1909 96
UTTARAKHAND HARIDWAR 8883 6416 2263 204
UTTARAKHAND NAINITAL 3752 3003 675 74
UTTARAKHAND PAURI GARHWAL 4955 4678 264 13
UTTARAKHAND PITHORAGARH 1061 962 95 4
UTTARAKHAND RUDRA PRAYAG 740 698 37 5
UTTARAKHAND TEHRI GARHWAL 1399 1227 162 10
UTTARAKHAND UDHAM SINGH 9746 7767 1839 140
NAGAR
UTTARAKHAND UTTARKASHI 1114 1002 111 1

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Quantity Total Product Average Product Marginal product

1) Meher is a communications consultant, fairly an unknown field. However,

2) Praful is working for a research institute as research associate for

3) Sumana is heading HR of a PR agency in a big city. She is rather known for

a) Put forth strategies for effectively rejecting job applications.