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NMIMS SEM 2 SOLUTION DEC 2023

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.

Call 9025810064 (whatsapp available) or

Mail - Palaniappanmail@gmail.com

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•MBA Subject coaching •MBA Assignment Help •MBA Project Help

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching


experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many
research papers and case studies.

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA


subject coaching / MBA Assignment help and MBA Project help. Many clients
national and international has appreciated Prof.Dr.N.Palaniappan.,MBA.,
MCom.,MPhil.,PhD for his timely help in the assignments and projects and
MBA subject coaching.

You can call him on his mobile no. 09025810064 (whatsapp available) or mail
him at palaniappanmail@gmail.com. He does help/guide for the below
question. If urgent or any query’s, Please feel free to call him on his mobile no.
9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com.
He does help/guide for the below question
Contact:

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD

Mail ID: palaniappanmail@gmail.com

Our Website: WWW.MBAASSIGNMENT.COM

Ph: - 9025810064 (whatsapp available)

Business Communication

1) Meher is a communications consultant, fairly an unknown field. However,


her customers know how she makes a real difference in their way of reaching
out to their clients. Meher handles all the communication channels that her
customers need to use in their business. Their email communications, their
social media communications, their web presence, and literature that goes out
from their offices. She also conducts training for her customers so that they can
use the strategies and make themselves effective. One basic tip that Meher likes
to always follow and share with people is controlling the style and tone of
communication. Considering this case, please share the rules or strategies that
you covered about controlling the style and tone of communication, in your
course.

2) Praful is working for a research institute as research associate for


archaeological projects. As a part of his job, Praful needs to write to various
departments of the government for access to forts and geographical areas for
research. Help Praful to develop a routine request draft towards asking for
information and action to these departments. (Write the letter to Archaeological
Survey of India about visiting 2 forts in 6 months).

3) Sumana is heading HR of a PR agency in a big city. She is rather known for


being bluntly honest. However, she is always appreciated for being logical.
While she will be honest in her negative feedback about performance reviews or
when rejecting any job application, she always gives clear reasons, which work
as positive feedback for the receivers. In light of this, answer the following
questions.

a) Put forth strategies for effectively rejecting job applications.

b) Share a strategy for sharing negative performance reviews.

NMIMS SEM 2 SOLUTION DEC 2023

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Strategic Management

1) You are a mobile phone manufacturer manufacturing phones for different


segments of the population. Sales for your lower segment phones is falling
while sales for your higher segment is increasing. Why do you think is this
happening? What could be the reasons? How do you deal with situation? Does
this need any change of strategy? What changes would you do in strategy? Give
valid reasons, examples while answering the questions.

2) India has been a laggard in the world of Sports. You have been appointed as
a consultant for strategy for building a sports ecosystem in India. Suggest a
strategic road map to make India a sporting powerhouse.

3) You are the marketing strategy head for a major online music service. Your
business is dependent on advertising, but, despite the large number of
consumers listening to your app. Advertisers have not been enthused to
advertise.

a. What strategy should you adopt to get advertisers on board? Give examples to
justify your answer.

b. Create two ideas to engage with advertisers.


Business Law

1) If the policy contains an arbitration clause, the courts in India will direct the
parties to arbitrate. The jurisdiction of the court in deciding an application for
arbitral reference is very narrow and limited to examining only the existence of
an arbitration agreement, and all other questions relating to the arbitrability of
the dispute have to be decided by the arbitral tribunal. Explain this statement
with the help of recent decision of various courts.

2) The vehicle owner paid the renewal premium amount to the insurance agent
on January 19, 2022 and a receipt was also issued. However, the insurance
agent had credited the amount to the insurance company only on January 31,
2022. The policy for the vehicle was issued only with effect from February 1,
2016. On January 24, 2022 accident happened and the owner of the vehicle
died. The insurance company rejected the claim and hence the legal heirs of the
vehicle owner filed a case against the insurance company. The court mulcted
the entire liability upon the insurance agent. Examine whether in this situation
agent was liable with the help of recent case laws.

3) Consumers who are unaware of their rights are vulnerable in the marketplace.
It is vital that they be aware of their rights so that they can make choices
confidently, and with due regard to their interests.

(a) What are all the rights available to consumer.

(b) Explain the compliant making process for misleading advertisement and e-
commerce platform.

NMIMS SEM 2 SOLUTION DEC 2023

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Operations Management
Q.1 Tesla Motors is considering India for setting up its manufacturing facility.
As regional head, you have been assigned the most critical decision of choosing
a location for your business setup. What are the various factors that you will
consider for narrowing down on a facility location for your business? Also,
justify your selection with some facts based on the choice of your location as
you why you feel that location is appropriate for setting up the manufacturing
facility.

Q.2 Explain the need for a good layout and compare the different types of
layouts used in operations management, emphasizing their respective
advantages and disadvantages. Post that, analyze the specific challenges and
opportunities associated with both the cloud kitchen format and dine-in
restaurant setups. Finally, make a recommendation on the most suitable layout
type for each format, providing a justification for your choice based on how the
selected layout addresses the unique needs and challenges of each format.

Q.3 A famous patisserie brand is planning to open a new mid-sized pastry shop
near your locality. Considering their expertise and knowledge in manufacturing
and branding their product offerings, they are confident of getting into the new
pastry shop operations. The standard offering, which is ready-to-eat single
items, takes nearly 20 minutes for one worker, while the extended multiple
items required in bulk take 30 minutes. On the other hand, custom-made items
require three workers to spend 25 minutes each.

The company is interested in identifying the right number of workers required


in its shop. Using the data given in the table below:

Type of pastry offered Demand in the next 4 weeks


1 2 3 4
Standard 2000 2200 2800 2500
single items
Extended 1700 1600 1300 1000
multi-items
Custom-made 500 600 200 400
items

a) Estimate the aggregate capacity required at the patisserie brand during the
next four weeks. Also, if the company employs 29 workers for six days a week
and 10 hours a day, compute the capacity available in its current level of
working. Is the capacity adequate to meet the demand, and if not, how much
additional capacity do they need?

b) What alternatives would you recommend to the patisserie brand to solve their
capacity problem, and if they are ready to recruit, then how many workers
should they recruit?

NMIMS SEM 2 SOLUTION DEC 2023

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Essentials of HRM

Q1. Explain how you would do a job analysis for the position of “Successful
Student” and create a job description using the various elements. Explain your
choices of essential functions and job specifications.

Q2. Which training methods would be most effective to train the taste testers?
Discuss how each of the levels in Kirkpatrick’s model could be applied to the
training for the positions. Would another evaluation method be more relevant?
Explain.

Q3. Design an employee selection program for hiring stock traders. We already
know what to look for as far as the technical skills are concerned such as
accounting skills, economics, and so on. What we want is a program for
screening out potential bad apples. To that end, please let us know the
following:
a) What screening tests would you suggest, and why?

b) What questions should we add to our application form?

Decision Science

Q1. Draw the decision tree diagram and explain the best possible decision based
on EMVs (expected Monetary Values) On the 1st April 2023, Rajinder Saproo,
an investor is in a dilemma for the investment of 10 lakh INR. He has consulted
his Mumbai based friend, MukulBhai Gadhecha, an investment expert for this
matter. Mr Saproo went to meet him at his office located at Prabhadevi.
Mukulbhai asked him to express his feeling for the market situation in coming
economic year.

Mr Saproo assumed the economic growth for the coming year in the following
way. 10 % optimist for the ‘Good Economic Growth’

50 % optimist for the ‘Moderate Economic Growth’ 40 % optimist for the


‘Lower Economic Growth’.

In addition to this, MuKulbhai Gadhecha carried out his analysis to derive


possible payoff values considering the various investment options as per the
economic situations (presented in the table given below). Figures are in INR on
the investment of whole amount of 10 lakhs.

Options Good Economic Moderate Economic Lower Economic


Growth Growth Growth’
Mauti Suzuki Shares 3,00,000 1,20,000 50,000
TATA Motor Shares 4,00,000 1,00,000 10,000
D Mart shares 4,50,000 2,30,000 30,000

If you were in place of Mukulbhai Gadhecha, What do you recommend to Mr.


Saproo?
Note: You are not allowed to use any software for the calculation. But for the
preparation of Decision tree diagram you are advised to use Software like MS -
Word, PowerPoint etc.

Q2. Draw the appropriate chart using MS EXCEL, also carryout Exponential
Smoothing model in MS EXCEL for the given Alpha values, copy the results
(from EXCEL to Word) and explain which alpha is relatively better for the
forecast. In this journey of identification of relatively better way of forecasting
you may take the support of MAD and MSE type of errors. Suggested Alpha
values are 0.1, 0.2, 0.5, 0.7, 0.9.(10 Marks)
Yield of
Groundnut
(Kg./hectare)
2000-01 977
2001-02 1127
2002-03 694
2003-04 1357
2004-05 1020
2005-06 1187
2006-07 866
2007-08 1459
2008-09 1163
2009-10 991
2010-11 1411
2011-12 1323
2012-13 995
2013-14 1764
2014-15 1552
2015-16 1465
2016-17 1398
2017-18 1893
2018-19 1422
2019-20 2063
2020-21 1703
2021-22 1758
Data Source: RBI

Q3. A) You are not advised to use Software in this case, show the calculation-
steps typed in your MS-word file.

In Roshni lights ( manufacturer of Mirchi lights) A production run of 2000 set


of Mirchi lights being tested for the life, the data shows that life is normally
distributed with an average life span of 90 days and a standard deviation of 10
days. What is the probability if a set of Mirchi lights randomly selected from
that lot, survived up to 100 days?

Q3 B) Draw an appropriate chart to show the contribution of each category (in


percent form) of Micro, small and medium Enterprises (MSMEs) at the state
level. (You may use the MS EXCEL). In conclusion also write, why you have
chosen this graph for this problem?

StateName DistrictName Total Micro Small Medium


MSMEs
UTTARAKHAND ALMORA 1235 1068 150 17
UTTARAKHAND BAGESHWAR 838 807 29 2
UTTARAKHAND CHAMOLI 739 688 49 2
UTTARAKHAND CHAMPAWAT 802 745 55 2
UTTARAKHAND DEHRADUN 12605 10600 1909 96
UTTARAKHAND HARIDWAR 8883 6416 2263 204
UTTARAKHAND NAINITAL 3752 3003 675 74
UTTARAKHAND PAURI GARHWAL 4955 4678 264 13
UTTARAKHAND PITHORAGARH 1061 962 95 4
UTTARAKHAND RUDRA PRAYAG 740 698 37 5
UTTARAKHAND TEHRI GARHWAL 1399 1227 162 10
UTTARAKHAND UDHAM SINGH 9746 7767 1839 140
NAGAR
UTTARAKHAND UTTARKASHI 1114 1002 111 1

NMIMS SEM 2 SOLUTION DEC 2023


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