BUSINESS PERSON AND ROLES – ACTIVITY

[1ST CASE: BYHOURS]

*According to Schumpeter's theory of economic development, could
Guillermo Gaspart be considered an entrepreneur? Justify
Yes, because he started this company with an innovative idea, which took
advantage of an opportunity that had not been taken in the market.
*According to Schumpeter's theory of economic development, could Christian
Rodríguez be considered an entrepreneur?
Yes, with his partner Guillermo Gaspart, he could turn an innovative idea into a
very profitable business that gave him a temporal monopoly
*According to Knight, could Guillermo Gaspart be classified as a risktaker?
Why?
No, because there is no information that states that he owns shares of the
company
*According to Galbraith, could Christian Rodríguez be classified as a
technostructure/manager? Why?
No, because he is the owner
*Indicate what roles the founders play. Justify your answer
In my point of view, the founders play 3 roles:
Figurehead: They had a lot of interviews in many different countries and
attended to important events representing the company
Entrepreneur: In the beginnings of the company, they took the risk that setting
up a business entail. During the success, they enjoyed a temporal monopoly for
being innovative.
Spokesperson role: He is the one who speaks to suppliers or members from
different parts from the organization
Negotiator role: They negotiate with investors the conditions of their
participation in the capital of the company

[2ND CASE: DULCES SANTA EULALIA]

*According to the modern perspectives on management and ownership, can
be Daniel Santoña classified as a businessperson? Why?
No, he cannot be classified as a businessperson since he just received a part of
the company as an inheritance from his parents. Also, he mentioned that he
fully trusts the management of his sisters, so he won’t be involved in the
business operations or decisions.
According to Knight, could Begoña Santoña be classified as a risk-taker? Why?
Yes, because she is making decisions in the company, which implies assuming
risk of the consequences, and owns part of the company due to the inheritance
she received.
According to the modern perspectives on management and ownership, can be
Matilde Santoña classified as a businessperson? Why?
Yes, because as the previous case, she owns part of the company and make
decisions in it, such as including the new line of products suitable for diabetics
people
Indicate what roles Begoña Santoña plays. Justify your answer.
Figurehead: annual meeting with suppliers
Leader role: meeting with managers (reorganization of work based on the entry
of new orders)
Liaison: She allows the connection between the business and suppliers, which
serves as a valuable source of information to make future decisions.
Indicate what Information Roles Matilde Santoña plays. Justify your answer.
Her role is a monitor since she is always scanning her environment for
information from her team in order to improve the service that the business
offers. Also, she would be a disseminator

[ 3rd CASE: CREA]

According to the modern perspectives on management and ownership, can be
Héctor Hernández classified as a businessperson? Why?
Yes, because he is the CEO, which makes him perform the managerial role in the
company. Furthermore, he also owns part of the capital of the company
Classify Héctor Hernández according to different perspectives on management
and ownership. Justify your answer.
He is a shareholder since he owns part of the capital of the company and
participates in decision-making

According to Knight, could Mª José Quiles be classified as a risk-taker? Why?

Yes, because he makes decisions in the company and must face the
consequences of making them. Also, he owns part of the capital, which is in risk
in case the company doesn’t work as expected
According to the modern perspectives on management and ownership, can be
Yolanda Quiles classified as a businessperson? Why?
Yes, because together with José Quiles, they make decisions in the company
and risk their capital at the same time

[ 4th CASE: OLIBER]

According to Knight, could Camila and Barbara be classified as risk-takers?
Why?
Yes, because both participate in the decision making of the company. At the
same time, they are risking their capital since they invested all their savings to
run this business
Indicate what roles Camila and Barbara play. Justify your answer
Figurehead: Because they took part in different events representing the
business in order to raise fund and make social impact
Entrepreneur: Because the make the decisions in their company and have
majoritarian control over it. Also, they are risking their capital