BITM1308 To Management: Managers and Managing

BITM1308
Introduction
to
Management
Chapter 1
Managers and Managing
Information
Instructor：DE1,DE2,&DE5 Hu Xiao (胡曉)/Leo
Office: O311
Office Hours：Mon 10:30-12:30

Tue 15:30-18:30
Wed 12:30-15:30
Thur 16:30-18:30
Contact Information：xhu@must.edu.mo
https://www.must.edu.mo/en/fhtm/staff/huxiao
Academic Background
 PhD in Tourism, University of Otago, New Zealand
 MA in International Relations (Economy and Trade), Flinders University,
Australia
 BA (Hons) in Business Administration, University of Hertfordshire, UK
 Visiting Research Student of Public Policy, National University of
Singapore
 Academic interests
– Sustainable tourism development
– Destination stakeholder management
– Tourism policymaking
– Island tourism
University Ranking - by Subject
1-4
Assessment Methods
u Attendance & Participation (W1-W15) 10%
u Mid-term (early/Mid Nov) 20%
u Group Presentation (Mid Dec) 30%
u Final Exam (late Dec/early Jan) 40%
Final Marks 100%
Materials reference
Ø If you are late/leave early total 3 times when I

naming, then it will be marked absent 1 time.
Ø Absent over 30% of teaching hours without

any valid reason (e.g. sick leave), you need to
retake the course.
Suggested reading
http://www.mim.ac.mw/boo
ks/Fundamentals%20of%20
Management.pdf
1-7
Suggested reading
https://www.youtube.com/wa
tch?v=oWx9CK3EwZ8
1-8
Tips
http://www.mice.gov.mo
/en/events.aspx
https://www.mocalendar.
com/?category=event
Course Outline and Teaching Plan
1. Chapter 1 Managers and Managing
2. Chapter 2 The Evolution of Management Thought
3. Chapter 4 Ethics and Social Responsibility
4. Chapter 5 Managing Diverse Employees in a
Multicultural Environment
5. Chapter 6 Managing in the Global Environment
6. Chapter 7 Decision Making, Learning, Creativity, and
Entrepreneurship
7. Chapter 8 The Manager as a Planner and Strategist
8. Chapter 13 Motivation and Performance
1-10
Group Project - SWOT Strategies
As a group of management trainees at an existing business organisation, you will
prepare a oral presentation to the senior management in relation to the following:
1. Introduction (e.g. background information of the selected business organisation
and a selected business section of this business organisation - if applicable)
2. An analysis of internal organizational strength(s) (S) and weakness(es) (W) and
external environmental opportunit(ies) (O) and threat(s) (T).
3. Recommendation(s)/Mitigation(s) on internal organizational and weakness(es)
and external environmental threat(s).
Ø Each group contains FOUR students

Ø PPT slides have to include cover page, table of contents, main parts,
references, and appendix (optional) (electronic copies ONLY)
Ø The group oral presentation should last 11-13 minutes
Ø (Fair) workload of each group member has to be highlighted in the PPT slides
Study of tourism and choice of
discipline and approach
Source: Goeldner and Ritchie (2012)

Course Description and Objectives
The course reviews the four functions of management (planning,

organizing, leading and controlling) and the history of the
development of management theory. It covers in detail the subset
concepts and theories associated with the functions.
The course explains the universality of management theory in its

applications within commercial, non-profit, governmental, and other
organizational settings.
It covers management in its global applications as well as its

involvement with organizational ethics and social responsibility.
1-14
Chapter 1 - Basic Learning Objectives
1. Describe Definition of management

2. Distinguish among planning, organizing, leading, and
controlling (the four principal managerial tasks)
3. Differentiate among three levels of management
4. Distinguish between three kinds of managerial skill,
why managers are divided into different departments
to perform their tasks more efficiently and effectively.
4. Discuss some major changes in management practices
by globalization and information technology (IT).
5. Discuss the principal challenges managers face in
today’s increasingly competitive global environment.
1-15
Questions 1
Q1: What is management in your mind?
Q2: Why management?
1-16
Who Is the Business Manager?
1. College Dean?
2. tourist guide?
3. Surgeon?
4. Web-designer?
5. Football coach?
6. Chief Chef?
7. Airline captain?
1 - 17
How Does Management Relate To
Other Disciplines?
What is Management?
An Effectiveness &
Efficiency method
which to organize
resources to accomplish
activity, to achieve
organization’s goal.
1-19
Efficiency, Effectiveness, and
Performance in an Organization
https://www.youtube.
com/watch?v=Pl7VRR
Is5Uo
1-20
Four Tasks of Management
1-21
Case of Ryanair
Ø Reduce unnecessary
service cost
Ø Increase revenues and

sales whenever it’s
possible
https://www.youtube.co Michael Kevin O'Leary
m/watch?v=P_JTfqaZpq4
https://www.youtube.com/watch?v=069y1MpOkQY
Questions 2
Q1: What is management in your mind?
Q2: Why management?
1-23
Why management
Ø Logic
Ø Efficiency
Ø Effectiveness
To solve our daily

problems or some
big problems.
1-24
Managerial Roles Identified
by Mintzberg
Born September 2,
1939 (age 79)
Montreal, Quebec,
Canada
Nationality Canadian
Institution Desautels Faculty of

Management
Alma mater McGill
University (B.Eng 1961)
MIT (Ph.D. 1968)
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
1-25
1-26
Managerial Roles Identified
by Mintzberg
https://www.youtube.co
m/watch?v=8fj9F4DLDx4 1-27
https://www.newshub.co.nz/home/trave
l/2019/06/air-new-zealand-reverses-ban-
on-staff-having-tattoos.html
1-28
The Story of XTC(IMOO)
1-29
Organization
 Organization
A systematic arrangement of people and other resources brought
together to accomplish some specific purpose
 Organizational Structure
A formal system of task and reporting relationships that coordinates
and motivates organizational members so they work together to
achieve organizational goals.
1-30
Levels of Management
https://www.yo
utube.com/wat
ch?v=h31hF-
QzJxQ
1-32
Relative Amount of Time That Managers Spend
on the Four Managerial Tasks
1-33
Managerial Skills
 Conceptual skills
The ability to analyze and diagnose a situation and
distinguish between cause and effect.
 Human skills
The ability to understand, alter, lead, and control the
behavior of other individuals and groups.
 Technical skills
Job-specific skills required to perform a particular
type of work or occupation at a high level.
1-34
Department and of Managers
 Department
A group of managers and employees who work
together and possess
similar skills
or use the same
knowledge, tools,
or techniques
1-35
Kinds of Managers by
Level and Area / Bureaucracy
Supervise Top Managers

Others
Middle Managers
First-Line Managers
Nonmanagerial
personnel
R&D Marketing Finance Operations Human

resources
Task Areas
https://www.must.edu.
mo/about-must/orgchart
Core Competency
 Core competency
Specific set of departmental skills, abilities,
knowledge and experience that allows one
organization to outperform its competitors
Skills for a competitive advantage
https://www.youtube.com/watch?v=FJx2sb8BiKY
1-39
https://www.firstgrouppl
c.com/about-
Core Competency
firstgroup.aspx
Core Competency
https://www.youtube.com/watch?v
=P8U7MQXjztQ
Core Competency
https://www.youtube.com/
watch?v=KesMie9Hvbg
Personalised services
Core Competency
Restructuring
 Restructuring
Downsizing an organization by eliminating the
jobs of large numbers of top, middle, and first-
line managers and nonmanagerial employees.
https://www.youtube.com/watc
h?v=atd81cMw4yc
1-45
Outsourcing
 Outsourcing and Global Outsourcing
Contracting with another company, usually
in a low cost country abroad, to perform a
work activity the company previously
performed itself
1-46
Outsourcing
https://www.youtube.com/watch?v=t8HzNS27JUY
1-47
Empowerment
Empowerment
Involves giving
employees more
authority and
responsibility over
the way they perform
their work activities
1-48
Self-managed work teams
Self-managed work
teams
Groups of employees
who assume
responsibility for
organizing, controlling,
and supervising their
own activities and
monitoring the quality
of the goods and
services they provide.
1-49
Remote workers
Remote workers
Employees who work
from their homes or
other outside
workspaces on a
regular basis.
1-50
Challenges for Management in
a Global Environment
1-51
Building Competitive Advantage
 Competitive Advantage
ability of one organization to outperform other
organizations because it produces desired goods
or services more efficiently and effectively than
its competitors
1-52
Building Competitive Advantage
 Innovation
The process of creating new or improved
goods and services or developing better
ways to produce or provide them.
New products, procedures, markets, ideas...
1-53
The Story of Sharing Bikes
1-54
Innovation
m/watch?v=CB2NwTN5l
3M
m/watch?v=YPoAjRxyBQ
Q
=kLwCG-5sOkY
m/watch?v=zs1lPSQ96jQ
1-55
Innovation
m/watch?v=-
wgBoPJep5o
https://www.youtube.com/watc
h?v=KtTtOkuHE_s
https://www.youtube.com/watch?v=
ep_GFt1pF44
1-56
Innovation
https://www.huaweicent
ral.com/huawei-sports-
health-and-anta-will-
jointly-verify-champion-
running-shoes/
https://www.youtube.com/wa
tch?v=JvV84rwSAYE
=Se6uehzy5K0
1-57
Innovation
https://starbucksbeansto
ck.com/en-us/about-
bean-stock-en-us/
1-58
Innovation
1-59
The Story of Concorde -
Survivorship bias
m/watch?v=a_wuykzfFzE
m/watch?v=4zeDsSJmcp
M
1-60
Turnaround Management
 Turnaround management
creation of a new vision for a struggling company
using a new approach to planning and organizing
to make better use of a company’s resources to
allow it to survive, and eventually prosper
https://www.youtube.com/watch?v=151H_
RLPy4Y
1-61
Turnaround Management
m/watch?v=Qbk5un2YR
mk
https://www.stuff.co.nz/
https://www.youtube.com/w travel/experiences/food-
atch?v=MsjWr3Dh3DM and-wine-
holidays/123025676/covi
d19-struggling-thai-
airline-is-selling-street-
food-to-raise-funds-
during-pandemic
1-62
Maintaining Ethical and Socially
Responsible Standards
 Managers are under considerable pressure to

make the best use of resources
 Too much pressure may induce managers to
behave unethically, and even illegally
1-63
https://www.unwto.org/i
nstitutions-
unwtotedqual-certified-
programmes
https://www.must.edu.
mo/images/FHTM/files/
UNWTO_GLOBAL_ETHIC
S_FOR_TOURISM_TC.pdf 1-64
https://www.youtube.com/watch?v=XqA6FFBo_vc 1-65
https://min.news/en/ho
me/f8341f59b3b5885d6
df63ac42eb6a3b1.html
https://www.sohu.com/a
/554341249_464591
1-66
m/watch?v=KlFNp88T2c
A
1-67
https://singaporeofw.com/casino-
entry-taxes-increase/
1-68
Copyright © 2015 Pearson Education, Inc. 4-69
70
watch?v=lXR1F35qd-w
Managing a Diverse Workforce
 To create a highly trained and motivated

workforce managers must establish HRM
procedures that are legal, fair and do not
discriminate against organizational members
1-75
1-76
m/watch?v=J2U-d7q-
qQ8
watch?v=JWz69IzqULU
1-77
https://www.youtube.com/w
atch?v=WZHD2oZbG-Y
the leading map

navigation apps in China
as of December 2021(in
millions)
1-78
Artificial Intelligence (AI)
https://www.youtube.com/watch?v=JMLsHI8aV0g
Practicing Global
Crisis Management
1. Create teams to facilitate rapid decision making
and communication
2. Establish the organizational chain of command
and reporting relationships necessary to
mobilize a fast response
3. Recruit and select the right people to lead and
work in such teams
4. Develop bargaining and negotiating strategies to
manage the conflicts that arise
1-82
m/watch?v=VGFhxRfd3q
Y
https://www.theguardia
n.com/world/2022/aug/
22/china-drought-
causes-yangtze-river-to-
dry-up-sparking-
shortage-of-hydropower
1-83
https://www.bilibili.com/
video/BV1xU4y1k7ju/ 1-84

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BITM1308

Office Hours：Mon 10:30-12:30

Ø If you are late/leave early total 3 times when I

Ø Absent over 30% of teaching hours without

Ø Each group contains FOUR students

Source: Goeldner and Ritchie (2012)

The course reviews the four functions of management (planning,

The course explains the universality of management theory in its

It covers management in its global applications as well as its

1. Describe Definition of management

Q1: What is management in your mind?

Q2: Why management?

Ø Increase revenues and

Q1: What is management in your mind?

Q2: Why management?

To solve our daily

Institution Desautels Faculty of

Supervise Top Managers

R&D Marketing Finance Operations Human

 Managers are under considerable pressure to

 To create a highly trained and motivated

the leading map

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