PREFACE

This feasibility study aims to explain information on the proposed business in order to

provide a clear rationale of basic factors in operating a food related business and marketing

thereof which includes the strength and weakness in such a venture and the opportunity and

threat that is presented by the environment and other factors.

Food is the primary necessity in the world. Man has thus developed or invented different

products from food that would not only be fit for consumption but also be the foundation of a

thriving business. These businesses thus try to develop any given food product in order to give

the consumers a better product.

The rapid growth in the field of food business has made proprietors come up with

different food product variations and/or innovations in order for their product to stand out from

the competition and be sustainable. Variations come in different approaches in capturing the

attention of the target consumers. Innovation and flavor are variations that happens to be so

much effective. Included in the variations in flavor is the taste of the consumers, in this day and

age, consumers crave for something new, unique and at the very least, worth their money, as

such the need for different kinds of cuisines is in demand.

The purpose of this study is to determine the feasibility of [insert business name] to

provide a distinctive way in serving a snack of a differently unique style which is affordable and

of quality.