CASE STUDY: FULL PARKING SOLUTION FOR

COMMERCIAL WORKSPACE & EVENTS VENUE

Lacuna Lofts – 2150 S Canalport, Chicago IL

CLIENT PROFILE
PROPERTY TYPE
Lacuna Lofts is a 5-story events venue and shared workspace located in the Events Venue and Workspace
Pilsen Arts District of Chicago’s Lower West Side. Originally built in 1897, this
PROPERTY SIZE
renovated factory is now home to over 100 Chicago businesses. There is a
120-spot gated parking lot on the property where tenants and guests park. 220,000 square feet

PARKING TYPE
Lacuna Lofts is owned and operated by Ameritus LLC, one of Chicago’s
Gated Parking Lot
premiere property management companies.
NO. OF PARKING SPOTS
bbudington@askameritus.com | lacuna2150.com
120

SITUATION

Lacuna Lofts operates an extensive, gated parking lot for use by their tenants and guests. However, they lacked a
security system to limit entry and a payment system to collect parking fees. As a result, they were unable to collect
any revenue from their large parking lot, and unauthorized vehicles frequently parked in spaces intended for
tenants and guests. Lacuna Lofts sought a way to monetize their parking offerings and ensure that only authorized
users had access to their facilities, all without sacrificing the convenience of their motion-activated gates. As an
events venue, Lacuna Lofts also wanted an easy and seamless way for event guests to gain access to their parking.

(855) PARQEX-1 | parqex.com

 CASE STUDY: FULL PARKING SOLUTION FOR COMMERCIAL VENUE
Lacuna Lofts – 2150 S Canalport, Chicago IL

SOLUTION
Identifying the need to deliver security and payment solutions while maintaining convenience, ParqEx proposed
implementing a complete suite of offerings – Marketplace, Access+ Premium with License Plate Reading (LPR)
technology, Enforcer, Event Parking, and Kiosk.

Lacuna Lofts had an unsecured parking lot with a motion-activated gate that granted access to any approaching
vehicle. Therefore, it was first necessary to secure the parking lot from any unauthorized entries, while still
allowing easy access for tenants and guests. Since tenants had gotten accustomed to gaining access through
simply approaching the gate, ParqEx installed their proprietary Access+ Premium with LPR solution. This
technology enables 100% touchless entry by using a camera system to scan and validate license plates as cars pull
up, opening the gate automatically for authorized vehicles. This also enabled the property to be placed on the
ParqEx Marketplace for both short- and long-term rentals, allowing Lacuna Lofts to finally monetize their parking
facilities. Thanks to the on-site marketing signs, in-person Q&A sessions, and digital advertising all provided by
ParqEx, Lacuna Lofts had over 1000 paid parking transactions in their first month of operation.
Having successfully secured and monetized their lot, Lacuna
Lofts next sought a way to ensure seamless entry for guests
of events hosted at their facility. To assist, ParqEx introduced “We have a unique building which posed several
their Event Parking product suite. This product enabled easy challenges regarding monetized parking
management of event guest parking, ensuring a secured spot implementation and enforcement. The ParqEx team
for all attendees. Furthermore, in order to provide an easy learned the building and came up with creative and
way for first time customers to gain fast access to the facility, effective ways to manage our parking. I cannot speak
ParqEx proposed their Kiosk solution, which allows highly enough about their dedication, professionalism,
`1
customers to pay on-site without using their phones. Finally, and willingness to guide us through each step of the
ParqEx trained staff on the Enforcer tool, allowing easy process. They often went ‘above and beyond’ the
oversight of parking activity. scope to ensure things were done correctly.”

Justin Perkins
Ameritus – Lacuna Lofts
RESULTS
ParqEx revolutionized parking for Lacuna Lofts’ management, tenants, and guests. With ParqEx’s Access+
Premium with License Plate Reading (LPR) technology, tenants and guest can gain seamless, 100% touchless entry
to parking. Meanwhile, unauthorized vehicles are now automatically blocked, and management can collect
payment on parking transactions without investing any additional personnel or man hours. Other results include:
• Collected over $11k of revenue in the first month, projecting to over $150k in additional annual revenue
• Verified over 250k secure entries within the first month, projecting to over 3 million per year
• Saved over $60k per year in operating expenses by having ParqEx fully automate their parking operation.

C O S T
>$150k AI NDC DO ME DE >3M SE NE CT RUI RE ES >$60k S AV I N G S
ParqEx is a technology platform that unlocks the hidden value sitting idle in
privately-owned parking spaces. With ParqEx, property owners and managers
can increase income, reduce operating costs, simplify management, and
provide a valuable amenity to residents, customers, and guests.

Contact us to learn more. (855) 727-7391 | sales@parqex.com | parqex.com