ACTIVITY 3

1.
a. Craft production - Producing goods by hand with simple equipment or tools is known as
craft production. To put it simply, craft production is the creation of a product individually
rather than by machinery. Before the industrial revolution, this kind of one-off production
was widely employed, and it is still used today all over the world. Craft production, as
opposed to mass production, creates one-of-a-kind or unique products since each one is
created by hand, one at a time.

b. Mass Production – Mass production is the industrial process of producing large quantities of
similar or identical products in continuous flows on production lines. The strategy
emphasizes on low-cost production by utilizing standardized and repetitive procedures to
produce the same line of products. Companies can meet consumers’ expectations while
lowering costs by using mass production. It prevents market shortages, boosts the efficiency
of manufacturing processes, and make items more inexpensive.

2. Craft
a. Volume of inputs – The Stoneware Pottery Inc. inputs is low volume but high in degree of
variety because different products are offered. According to their website
(stonewarepottery.com), they offer approximately 160 different products such as bowls,
coffee pots, vases, mugs, etc. Since it is a pottery business, the inputs are workers, clay,
drying room, carving materials, and three LPG-fired kilns. Inputs may also vary depends on
the product especially if it is customized.
b. Speed of Production process - Clicking the insight production part of their site, from the
work on the potter’s wheel until the product is finished; the whole production process takes
14 to 20 days, depending on the size of the item. Thus, the production lead time is 5 weeks
for small orders and can increase to 8 to 10 weeks for medium to large orders. Also, since
they offer customization the lead time may also vary therefore the production process in
this type of business is slow as it is handmade.
c. Speed of selling their outputs – It is difficult to determine the exact speed of selling their
outputs but since its pandemic based on my observation and assumption, I think there are
times that the sales slump or slack. Nevertheless, those restaurants, hotels and spas are the
patron customers of the business so maybe the products are sold fast at times.

3. Mass
a. Volume of inputs – One of the example of business that implements mass production is the
Coca Cola Company. The business has a wide range of inputs, which include employees,
machines and equipment, raw materials such as water, ingredients, energy and packaging.
Since the goal of mass production is to produce large quantities of products the volume of
inputs is high but low in variety since they are producing similar or almost the same goods.
b. Speed of Production process – Since Coca Cola Company is a total beverage company with
products sold in more than 200 countries or territories, they produced more than 1 billion
drinks a day, according to the survey and nearly 500 billion bottles per year. In summary, the
mass production of Coca Cola is fast it is because they use machines to manufacture various
goods.
c. Speed of selling their output – According to Coca Cola website based in UK, more than 1.9
billion servings of drinks are enjoyed in more than 200 countries each day. And as we
observe everyday, these drinks are always partnered in different fast food chains, and even
the people around buy soft drinks for refreshment after eating or if thirsty. Thus the
company’s speed of selling their output is faster or even the fastest among other products.