Adsense Masters

Adsense Masters Course
3rd Edition
“The Final Blueprint”

The Best Damn Online Publishing Course Ever Written...
Your Complete 2013 & BEYOND Success

Blueprint To Becoming A True Publisher,
Making Real Money & Building A Solid
Foundation For Long-Term Success With Or
Without Google!
“Holding Your Hand Every Step Of The Way...”
- John Robinson (A.K.A. “Xfactor”)
Full Time Publisher Since 2005 & Author Of The Original “Micro Niche Adsense Course” (2009), The
“Authority Site Adsense Guide’” (2010), & Now His Last & Final Publishing Course For The Long-
Haul: “Adsense Masters Course 3: The Final Blueprint” (2013 & Beyond)
© 2009-2012 AdsenseMastersCourse.com All Rights Reserved Page 2 of 510
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Introduction: How To Use This Course, It’s Simple!
15
(Step 1): This Course Is About Freedom. 16
(Step 2): Veterans Should Read “Phase 9” First. 17
(Step 3): Join My Private Mastermind Forum For Help & Video Requests. 17
Phase (1): Find Your Ultimate Niche

21
(Step 1): First Get Motivated - How The “Worst Niche” Possible Makes This Guy $500+ Per Day 24
(Step 2): Learn The 10-Point Niche Checklist For Success 26
(Step 3): Now Let Me Make This Easier - Narrowing Your Checklist Down To Only 3 Items (The “3 P’s) 35
(Step 4): Implement The Secret Ingredient 36
(Step 5): A Few Last Minute Tips As You Brainstorm Possible Niche Areas 40
Phase (2): Begin Collecting Resources & Studying Hero Sites

43
(Step 1): Understand The Benefits Of This Phase 44
(Step 2): Download The Ultimate Search Tool (Totally Optional) 49
(Step 3): Now Let’s Begin - Getting That First Handful Of Hero Sites 52
(Step 4): Now Begin To Dissect & Evaluate Those Hero Sites (As Instructed In Step 1) 55
(Step 5): Collect Offline Content Material If Applicable (Check Out My Examples) 58
Phase (3): Create Your 5-Point Mission Statement & Tagline

63
(Step 1): Understand The Purpose Of This Phase 66
(Step 2): Answer These 5-Point Mission Statement Questions 66
(Step 3): Watch Me Do It - The Paleo Diet Niche Example 68
(Step 4): Time For A Trim - Now Create Your Site’s Tagline Slogan (Optional) 70
(Step 5): Check Here For Some Live Examples 71
(Step 6): Now Set Aside Your Tagline Until You Set Up Your Site In Later Phases 74
Phase (4): Choose Your Domain Name & Set Up Hosting

76
(Step 1): Read & Follow My 6 Guidelines For Domain Names 77
(Step 2): Here Is How You Come Up With A Fun & Brandable Domain (Live Examples) 80
(Step 3): Use “Dot-o-Mator” If You Are Stuck On Ideas (Free Brainstorm Tool) 84
(Step 4): Finally It’s Time To Purchase Your Domain & Set Up Hosting (8 Solid Tips) 85

Phase (5): Set Up Wordpress & The Clickbump Engine (Optional)
87
(Step 1): Get The Answers To Your Top 3 Questions... 89
(Step 2): Install Wordpress & Prepare Some Light Setting Changes 90
(Step 3): Download The Clickbump Bundle & Grab Your $20 Discount 91
(Step 4): Install The Software & Follow Scott’s Instructions Inside 91
(Step 5): Choose A Template Or Have One Custom Made (Be Warned - No Magical Template Exists!) 92
(Step 6): Adjust A Few Important Settings & Start With The Minimum Plug-ins 96
(Step 7): Create Your Home Page Content (Optional & Depends On Your Site Style) 98
(Step 8): Set Up Your About Us, Contact Us & Privacy Policy Pages (Templates Provided) 100
(Step 9): Add At Least 1 Category (3 Simple Rules To Follow) 107
(Step 10): Add Your Adsense Code & View The Different Positions (Very Simple) 110
(Step 11): Install Webmaster Tools & Google Analytics 111
(Step 12): Tweak Your Site & Have Fun With Personal Adjustments (Don’t Fiddle Too Much) 113
Phase (6): Add Subscriber Box & Fan Pages (Optional)

116
(Step 1): Opt-in Box (Start Off Simple, Easy & Fast) 118
(Step 2): Fan Pages For Social Media - Are They Necessary? 121
(Step 3): The 3 Major Platforms & Which Ones To Start With First 124
(Step 4): Set Up Your Facebook & Twitter Fan Page Accounts 125
(Step 5): Start Posting On Facebook & Twitter (Don’t Just Have An Empty House) 127
(Step 6): Don’t Be Confused - More Brief Instructions In The Action Plan 128
Phase (7): Install Your Site Management Tool (Keyword Strategy)

131
(Step 1): My Seal Of Approval (But Also Consider My Important “Tools” Disclaimer) 132
(Step 2): Understand The Benefits Of This Site Management Program 133
(Step 3): Grab Your Special Xfactor 30-Day Trial & Ongoing Discount (Then Do A Fast Install) 135
(Step 4): Take A Day To Get Educated - Study All Keyword Strategy Videos & Tips By Fraser 136
(Step 5): Reminder - Don’t Forget To Install The Free K.S. Internal Linking Plug-In 137
Phase (8): Begin Harvesting Keywords & Import Them Into Keyword
Strategy
139

(Step 1): Understand The Basic Harvesting Plan (Simple, Refreshing & Fun) 142
(Step 2): STOP... STOP... STOP!!! Please Read “The Ultimate Keyword Selection Guide” First! 143
(Step 3): Reminder - Know Your Niche Audience As You Collect Keywords (Don’t Research Blind) 144
(Step 4): Download Long-Tail Keyword Researcher (Optional But HIGHLY Recommended) 146
(Step 5): Reminder - Before You Brainstorm Remember That All Keywords Have Potential 149
(Step 6): Let’s Begin - Build Up Your Seed Keyword Phrases (Think Laterally) 150
(Step 7): Now Take Your Seed Keywords And Start The Digging Process 153
(Step 8): Import All Phrases Into K.S. Site Management Tool (Or Your Preferred Program) 155
(Step 9): Now Let’s Crack Open The Good Stuff & Head Back Over To That Long-Tail Keyword Digger 156
(Step 10): Last Minute Tip For More Great Keyword Sources 159
Phase (9) - Content Master Lesson (1): The #1 Best Article Template
163
(Lesson 1): The #1 Single Best Article Layout - One Template To Rule Them All... 167
(Lesson 2): The Top 10 Reasons Why List Posts Can Make A Publisher Rich 168
(Lesson 3): Your New Template Bible - 46 Angles For UNLIMITED Content Ideas 169
(Lesson 4): Hot - Hot - Hot (46 Live Examples For Maximum Illustration) 171
Example #1: The “Steps” List Post 171
Example #2: The “Book Review” List Post 172
Example #3: The “Things You Need” List Post 172
Example #4: The “Wrong & Right Way” List Post 173
Example #5: The “Time-Line” List Post 173
Example #6: The “Best Advice” List Post 174
Example #7: The “How To” List Post 174
Example #8: The “Ways To” List Post 175
Example #9: The “Ask Questions” List Post 175
Example #10: The “Why You” List Post 176
Example #11: The “Trends” List Post 176
Example #12: The “What I Learned” List Post 177
Example #13: The “Hot Things” List Post 177

Example #14: The “Ways” List Post 178
Example #15: The “Quiz” List Post 178
Example #16: The “How To Learn” List Post 179
Example #17: The “Ask Yourself” List Post 179
Example #18: The “Rant & Rave” List Post 180
Example #19: The “Rules” or “Laws” List Post 180
Example #20: The “Must Have” List Post 181
Example #21: The “Who Else” List Post 181
Example #22: The “Verses (VS)” List Post 182
Example #23: The “Exercises” List Post 182
Example #24: The “Ideas” List Post 183
Example #25: The “How I Did It” List Post 183
Example #26: The “Reasons” List Post 184
Example #27: The “Secret of, to, for, etc.” List Post 184
Example #28: The “Series” or “Parts” List Post 185
Example #29: The “Examples” List Post 185
Example #30: The “Mistakes” List Post 186
Example #31: The “Best or Top Tips” List Post 186
Example #32: The “Quick & Easy” List Post 187
Example #33: The “Warning Signs” List Post 187
Example #34: The “Myths & Facts” List Post 188
Example #35: The “You Can Be Proud Of” List Post 188
Example #36: The “Things To Look For” List Post 189
Example #37: The “What You Should Know” 189
Example #38: The “Stages” List Post 190
Example #39: The “What Happens” List Post 190
Example #40: The “Old Way, New Way” List Post 191
Example #41: The “Facts” List Post 191

Example #42: The “Failure Into A Success” List Post 192
Example #43: The “Bad Things” List Post 192
Example #44: The “My Method” Link Post 193
Example #45: The “Things To Buy” List Post 193
Example #46: The “Get Rid Of” List Post 194
Phase (9) - Content Master Lesson (2): The Best Affiliate Articles
196
(Lesson 1): You Really Don’t Need Anymore Advice - List Posts Do It All For You! 197
(Lesson 2): Example “Steps” Outline - How To Sell A Dating Ebook or Course 198
(Lesson 3): Example “Ideas” Outline - Selling A Business Or Success E-book 199
(Lesson 4): Example “Rules” Outline - How To Sell A Fat Loss or Fitness Product 200
(Lesson 5): Example “Mistakes” Outline - Selling A Toddler Potty Training Book/Video 201
Phase (9) - Content Master Lesson (3): How To Use Content Curation
203
(Lesson 1): What Exactly Is Content Curation? 204
(Lesson 2): And Now The Simple Explanation From Yours Truly (In Just 87 Words) 207
(Lesson 3): A Perfect Example - Love FOOD Anyone? 209
(Lesson 4): A Suggested 9-Step Routine (That Can & Should Be Simplified) 212
(Lesson 5): The 3 Things Most “IMer’s” Do Wrong 215
(Lesson 6): What Can You Curate? (8 Live Examples) 217
(Lesson 7): A Few More Great Ideas For Adding Curation To Your Business 221
(Lesson 8): Time For Some Last Minute Q & A On Content Curation 223
Phase (9) - Content Master Lesson (4): “Headlines”

227
170 Powerful Headline Catch-Phrases You Can Use For Maximum Traffic Potential 227
Phase (9) - Content Master Lesson (5): “Images”

232
100+ Free Article Image Locations That You Can Use To Pull Graphics For Your Articles 232
Phase (9) - Content Master Lesson (6): The “Ultimate Keyword Selection
Guide”
238
(Lesson 1): The #1 Secret Behind Successful Keyword & Topic Selection 243
(Lesson 2): Keywords & Rankings - Why You Can’t Predict Rankings & What To Do About It 249

(Lesson 3): My Own Biggest Lesson In Keywords: “THIS GUY SHOULD BE SHOT” 253
(Lesson 4): The Best Advice From 5 Of My Favorite Publishing Gurus Out There... 258
(Lesson 5): Breaking It All Down For You - The Cliffs Notes From Lessons 1-4 265
(Lesson 6): And Now For Some Practical Advice - The 6 Keyword Types To Consider 267
(Lesson 7): The 1st Example Keyword Action Plan (Fast Rankings Keyword Plan) 268
(Lesson 8): The 2nd Example Keyword Action Plan (High Volume Keywords) 270
(Lesson 9): The 3rd Example Keyword Action Plan (The Lonely “No-Searched-For” Keywords) 271
(Lesson 10): The 4th Example Keyword Action Plan (High Potential Product Keywords) 271
(Lesson 11): The 5th Example Keyword Action Plan (Copying Others For Keywords) 272
(Lesson 12): The 6th Example Keyword Action Plan (Hot Question Keywords) 272
(Lesson 13): The 7th Example Keyword Action Plan (My Favorite, The Personal Inspiration Approach) 273
(Lesson 14): The Final Keyword Lesson - A Reminder Of The Best “Adsense” Keywords 274
Phase (9) - Content Master Lesson (7): Google-Proof Long-Tail Rankings

279
(Step 1): You’ve Seen Me Refer To W.C.S. (Web Content Studio) In The Keyword Plans, Here’s Why... 280
(Step 2): Meet Andy On Video & See How WCS Can Directly Boosts “Post Penguin” Content Rankings 281
(Step 3): Grab Your WCS Discount When Ready 282
Phase (9) - FINAL Content Master Lesson (8): A Sensible “On-Page” Checklist
284
Content Comes As First Priority (The #1 On-Page SEO Secret) 287
Keyword Density Within Content 288
LSI (Latent Semantic Indexing) 288
Title Tags (The #1 Strongest On-Page Item Next To Linkable Content) 289
Meta Description Tag 290
URL Structure 291
Header Tags (H + Bolding/Italicizing) 292
Image Alt Tags (Nothing To Add Other Than Use A Variation Of Your Main Keyword) 292
Social Proof Buttons 293
Internal Linking 293
Legal Policies + Your Location/Region Info 294

Page Speed/Load Time 295
Proper Site Map Linking 296
Maintain Positive Links (Do Not Link To Spam, MFA, Bad Neighborhoods, Etc.) 296
Use “Related Links” For Content 297
Maintain A Regular Update Schedule (No Mass Uploading) 297
Content Length (How Many Words To Write?) 298
Domain Age & Length Of Registration 299
Ratio Of Links (Home Page Vs. Content) 300
In Conclusion: A Simple Breakdown 301
Phase (10): Back To Work, Publish Your First 3 Articles

306
(Lesson 1): My Suggested Outline - The 3 Topics That Provide The Ideal Launch Content 308
(Lesson 2): The 3 Motivational Reasons Behind My Suggested Outline 310
(Lesson 3): Why 3 Articles Is All You Need To Start 311
(Lesson 4): A Word To The Wise - As You Write, Be Yourself, Be Natural, Be Sincere... 313
(Lesson 5): Reminder - Great Headlines & Powerful Images Are Priceless 315
(Lesson 6): Ignore Keywords For Now - Why These 3 Articles Should Be Free Style (Non Keyword Focused)316
(Lesson 7): Let’s Begin... Write & Publish Your First Article (The “Intro” Post) 318
(Lesson 8): Now Publish Your 2nd Launch Article (The “Experience” List Post) 323
(Lesson 9): Now For Your 3rd Launch Article - Time To Practice A Little Hero Curation Baby! 327
Phase (11): Polish Your Site For Launch Prep!

338
(Step 1): Double Check That Your Site Management & Program Is Working (KS) 340
(Step 2): Double Check That Your Clickbump Software Is Updated 340
(Step 3): Decide If You Will Remain Anonymous Or Present A “Sincere Human Factor” 341
(Step 4): Consider Setting Up “Google Authorship” 341
(Step 5): Once Decided - Update All Contact Info, Email & Your About Page 342
(Step 6): Ensure Comments Are Set Up & Working Properly (Disqus Recommended - Currently Free) 342
(Step 7): Add Any Additional Plug-ins That You Are Passionate About 343
(Step 8): Add A Cool Looking Favicon (Optional) 344

(Step 9): Premier Affiliate Banners & Consider Removing Adsense From Content (Both Optional) 345
(Step 10): Consider Adding A “Write For Us” Page (Free Content) 346
(Step 11): Consider Your Site’s Overall “Call-To-Action” (May Be Developed Over Time) 348
(Step 12): Lastly, Review The On-Page Checklist If You Need Refreshing For Any Reason 349
Phase (12): Grand Opening, Plus 6 Quick Lessons In Rankings, SEO & Social
352
(Lesson 1): A Reminder... The Social Media Hype Buffet & How To Digest It 354
(Lesson 2): A Reminder... How Your Content Will Move Up In Rankings For Multiple Keywords (Sometimes For
Hundreds & Even Thousands Of Phrases) 357
(Lesson 3): A Reminder... Content Will Always Your #1 Single Best Linking Strategy 359
(Lesson 4): A Reminder... Steer Your Focus Away From Investing Into Low-Value “Links” 361
(Lesson 5): A Reminder... Totally Forget About Google Updates & Traditional SEO Tactics 361
(Lesson 6): A Reminder... Forget “Google Authority” & Pretend That “PR” Doesn’t Exist 364
Phase (13): Diving Right In - The Ultimate Blog Post Action Plan
367
(Step 1): Obviously You Need An Article To Promote, Right? So Let Me Share With You My Best Tip... 370
(Step 2): Back Up For A Second - If You Need Writers Then Here Is My Best Tip (Obvious, Yet Most Of You Overlook
It) 378
(Step 3): Back To Your Article... Time Now To Select Your Main Keyword (Refer To My Ultimate Keyword Selection
Guide For Tips) 387
(Step 4): Strengthen Your Long-Tail Rankings Potential With Web Content Studio (Optional, But Worth It) 387
(Step 5): Decide On Your Call To Action If Applicable(Specifically For This Article) 388
(Step 6): Check For Errors (Grammar & Spelling) 390
(Step 7): Select A List Post Template & Angle (Optional) 391
(Step 8): Decide On A Catchy Headline (If Needed, Refer To My Headline Resource File) 391
(Step 9): Can’t Decide On A Headline? Try This Free Headline Generator 392
(Step 10): Grab A Great Photo For Your Article 392
(Step 11): Fill In Your Meta Information (Refer To My On-Page Checklist For Help) 393
(Step 12): Link Out To At Least 1 Hero and/or Top News Site (Especially If You Curated - IMPORTANT) 393
(Step 13): Manually Internally Link To This Page From Another Page If Possible (Don’t Stress Too Much As Keyword
Strategy Will Automatically Do This In Time) 394
(Step 14): Publish & Ping (2 Quick Tips For You) 394

(Step 15): Assign URL & Keyword Phrase Into Keyword Strategy For Future Tracking 395
(Step 16): Queue Article For Your Mailing List Subscribers (Optional & Will Vary Based On Preferred Schedule)397
(Step 17): Email Your New Article To Friends, Family & Associates (Ask For A Little Love) 399
(Step 18): Announce The Content On Your Preferred Social Circles (Facebook, Twitter, Google+, Etc.) 400
(Step 19): Run A Full Synnd Social Campaign For Bookmarks, Tweets, Likes, Comments, Etc. (TOTALLY OPTIONAL
BUT EXTREMELY POWERFUL) 403
(Step 20): Can’t Pay For Synnd? No Problem, Go With This Step Instead (For The Low-Budgeted Publisher) 413
(Step 21): Knock On A Few “Hero Doors” & Plant Those Golden Seeds 420
(Step 22): If You Curated Anyone In Your New Article Then Contact Those People Specifically (Vital) 424
(Step 23): Set Up Google Alerts For This Article (And Read One Of My Own Success Stories) 429
(Step 24): Hit Those Forums (Also Great For “Forum Alerts”) 443
(Step 25): Hit Those Blogs (Also Great For “Blog Alerts”) 456
(Step 26): Now Hit Your Preferred Social Web 2.0 Areas (NOT SO FAST THOUGH...) 461
(Step 27): Optional Link Tactic 1 of 7 - Create A PDF Based Off Your Article & Upload It To Document Sharing
Sites 477
(Step 28): Optional Link Tactic 2 of 7 - Make A Video About Your New Article (Or On Any Topic) 479
(Step 29): Optional Link Tactic 3 of 7 - Turn Your Article Into An Audio (Podcast) & Submit To Podcast Directories482
(Step 30): Optional Link Tactic 4 of 7 - Create A Fun Infographic Related To The Content (Allow Embedding) 483
(Step 31): Optional Link Tactic 5 of 7 - Consider A Press Release If Your Content Deserves It 485
(Step 32): Optional Link Tactic 6 of 7 - The ***BEST CHOICE*** (Authority Site Guest Posting) The Absolute Best &
Most Productive Option For Links, Traffic, Rankings, Subscribers & Loyal Readers...) 489
(Step 33): And Finally, Let’s Beat A Dead Horse Here With Your Own Additional Link Methods (For All You Link
Addicts...), So Head On Over To The Forum & Check For Videos & Discussion 497
Final Phase (14): 4 Bonus Success Checklists

500
Checklist #1: Your First 8 Major Goals To Achieve (Should Be Customized Of Course) 501
Checklist #2: A Sample 7-Day Launch Plan (May Be Spread Out Over 5 To 10 Days) 502
Checklist #3: Daily Work Tasks To Consider (Add Or Delete What You Wish) 504
Checklist #4: Saving The Best For Last... A 6-12 Month Sell-Out Suggestion For Those Of You Who Would Like To
“Build & Cash Out” 505
Wow, You Made It!!!

510
Now Do 3 Things: 510

1) Write Down All Questions You May Have 510
2) Contact Me For Help (Please Be Patient With Email) 510
3) Forum Members, Go Right To The Forum & Discuss 510
4) And Most Important: GET TO WORK - HAVE FUN - LIFE IS SHORT! 510

Introduction: How To Use This Course, It’s
Simple!
Before You Start Following The

Action Phases, Please Read These 3
Simple Steps To Help You Begin
No Matter What Level You Are At, Or What Your

Monetizing Interests Are (Adsense, Affiliates, Product
Owners, Etc.), This Course Is For You!
So Please Read These Set Of Suggestions So That You

Can Start Out With The Best Plan Of Action &
Support That You Need...
Step 1: Keep It Simple & Fun - This Course Is About Freedom!
Step 2: Veterans Should Read “Phase 9” First (Master Content Lessons)
Step 3: And Finally, Consider My Private Mastermind Forum Direct Help & Videos

Before You Begin: 3 Quick Steps On How To Best Use
This Course
First of all let me just give you a BIG OLE HUG
and say...
Thank You For Being

Here!
You are about to be drenched into the most
honest, refreshing and productive course on
publishing than you could have ever imagined.
This book is dear to my heart and took me

almost 1 year to write for you.
My goal was to slowly create a course on

publishing that could withstand all of those
messy search engine updates and SEO troubles,
plus avoid Internet Marketing fads and trends.
I have systematically set up this book so that ALL publishers at ANY level can utilize a
piece of my knowledge to take their businesses to the next level.
Let’s Keep This Brief, Follow These Instructions
(Step 1): This Course Is About Freedom.
One of many goals that I had with this course was to teach you to be free from rules,
tight systems and narrow-mindedness. Far too many of you have been spinning your
wheels in this business because you have forgotten to think for yourself. You follow the
flavor of the month money-making-scheme, time and again, all the while missing out on
how to become truly successful.
And how do you become successful in publishing? By developing your own style and
not following someone elseʼs strict rules - even myself! Itʼs about freedom, writing, fun
and profit. I believe in no “strict system,” but instead live & work by a set of guidelines
that I preach over and over throughout this book (youʼll see what I mean).

(Step 2): Veterans Should Read “Phase 9” First.
The course is easy to follow. The only break in “action steps” involves phase 9, which is
an education phase. For veteran publishers, or even those people who have been
around for a little while, you may want to jump DIRECTLY to phase 9, read through all
of the education sections, then come back to Phase 1 and begin working.
Above all, donʼt let the size of this course make you lose sight of just how simple the
publishing business is. The basic model IS and ALWAYS will be the same:
Find niche, publish content, build up rankings & likeability -

And the money will follow...
(Step 3): Join My Private Mastermind Forum For Help & Video Requests.
And finally, consider my private mastermind forum for your video requests, direct help
from me personally and the masterminds of the entire professional community inside.
Due to my #1 rule in the forum that enforces utmost respect and encouragement, we
have the most helpful and negative-free group that Iʼve ever encountered as I go on my
9th year in the business.
In fact, throughout the course you will see the following image inserted after each
phase, with a reminder that my board is a “Respectful Home Where You Can Be
Amongst Other Success-Oriented Peers.” And I mean that!

These inserts after each phase is also a reminder for you to come directly to me and
make your personal video requests and/or ask for help with anything you need to work
on with the blueprint.
As noted in the image above, it is indeed a paid membership. But... It is EXTREMELY

CHEAP to have access to video requests, my direct help, and the professional
atmosphere of the rest of the community.
It can be a lot of work maintaining such a group and making videos each week, but itʼs
my passion and I enjoy teaching what I have learned and experienced in this business.
Why Go Through The Trouble?

Because a long time ago I realized how valuable it was for struggling publishers who
needed a “home,” so to speak, where they could get a direct line to the professionals in
their community, seek help to their personal questions and enjoy further teachings
through videos and audio.
I have created such a home for you. And I spend my time there helping as many people
possible accomplish their goals inside the community, along with other 6-figure
publishers. So to sign up and get discounted for being a customer, simply go here
and follow the instructions:
www.adsensemasterscourse.com/forumapplication.html

Ok, Ready To Begin? Excited To
Become A 6-Figure Publisher?
Then What Are You Waiting

For... Start Now!!!

PART 1:
Setting Up Your
Publishing Business
(From The Ground Up)
You Will First Begin This Course By

Taking The Necessary Action Steps
Towards Finding The Perfect Niche,
Creating A 5-Point Mission Statement,
Setting Up Your Site & Beginning The
Initial Stages Of Keyword Harvesting.
Enjoy...

Phase (1): Find Your Ultimate Niche
(Using My 10-Point Checklist For Success)
It’s Time To Start Looking At

Niches Differently. In Fact, After
Reading This, You Should Forget
“Niches” Forever & Start Thinking
“People”
The Truth Is That The Most Successful Niches Are Not

Based On Money But Rather Around The Excitement
Of Helping A Specific Group Of People.
Find “Your People” & You’ll Find Your Riches!
Step 1: Get Motivated - How The “Worst Niche” Possible Makes This Guy $500/Day
Step 2: Learn The 10-Point Niche Checklist For Success
Step 3: Streamline The Checklist To Make Things Easier: The 3-Ps
Step 4: Implement The Secret Ingredient
Step 5: A Few Last Minute Tips As You Brainstorm Possible Niche Areas
Step 6: Check For Video Requests & Forum Discussions (Private Mastermind Members)

Mass Confusion Out There!
As this course was being created I had sent a message to more than 6,000 of you
whom are on my subscriber list to reply back to me with your most pressing and
confusing publishing questions - questions that you felt were the main sticking point in
preventing you from achieving success as a writer and online publisher.
The answers shocked me because most of the men and women replying have been in
the business for quite some time, years in fact. Answers were all over the board: niche
confusion, keyword frustration, SEO troubles, article issues... Everything under the sun!
Here are just a few examples of the questions that came back to me:
“John, how do we know if the niche we pick is going to be a good one to earn a profit
from? How can we know if it is a 6-figure niche, or can all niches make that much?”
“John, I have no idea how to keep coming up with content for my niche. I have
thousands of keywords but am running out of ideas. Can you show me how to have an
endless supply of great content?”
“John, I have recently moved over to wordpress from XsitePro due to your forum
suggestions, but would like to know if I need any additional software to run it smoothly?”
“John, Iʼm confused over this social stuff and am wondering if your course will show me
how I can use it to get more traffic.”
“John, how in the world do I rank for keywords when Google keeps shuffling the top
spots and coming out with updates like Penguin and Panda?”
Etc... Etc... Etc...

Well, The Good News Is That I Have
The Answers - And They Are Right
Here In This Monster Of A Course!
So Please...
Read Slowly... Let It All Sink In...

And Most Importantly:
Take Action & HAVE

A BLAST!!!
(Being A Publisher Is Supposed To Be Fun & Rewarding!)

(Step 1): First Get Motivated - How The “Worst Niche”
Possible Makes This Guy $500+ Per Day
Before I share with you my personal niche success checklist, it is important to
understand one fundamental lesson:
So long as there are lots of other people interested in your niche topic(s), even
the worst niche you can imagine still has the potential to bring you a full-time
income.
So the question is this:
Can the absolute worst niche that the Internet Marketing Community would say is “no
good” actually make money? Enough money to reach 6-figures?
I say yes, so letʼs start out with some motivation on a real-life case study from a
personal friend and owner of my favorite site management tool...
Space: The Final Frontier or Worst Niche Ever?
Fraser Cain, my friend and owner of Keyword Strategy, has built a six-figure website
around a niche that absolutely NOBODY in the Internet Marketing community would
have said would be profitable - no products, no services, no CPM research, no related
Adsense ads... nothing but “space” and the people that like to read about that stuff...

And his site earns more than $500+ per DAY from a combo of Adsense and other
contextual advertising being tested off and on ($200,000 and more each year).
In fact, the guyʼs niche (if you would call it a niche) has the absolute minimum checklist
requirements that I outline below in this phase.
He built his business on only 2 of my suggested 10 requirements: Personal passion & a

huge following of other people that love the same stuff.
A) He had a deep passion for the topic. When Fraser started his site, he did so
purely out of total interest.
Fraser did not base his niche upon CPC research and worrying how much money he
might get per click - yet still makes $500+ daily...
Fraser didnʼt worry about the “market” or who was buying stuff in his niche area or
whether he would be able to sell anything - yet still makes $500+ daily...
He also did not concern himself over competition research or avoid/choose/alter

keywords for the sake of beating other websites - yet still makes $500+ daily...
B) And second, he knew that there were other groups of people out there that
shared the same interests (his targeted audience).
Sounds too good to be true? Well then check out Fraserʼs website:
Go to www.universetoday.com and youʼll see his simple blog that was started years ago
around the universe, stars, solar systems, etc.
Note: Yes - I have his complete and total authorization to share the URL, something I
would never do with my health site, but heʼs also helping by showing just how simple
the business can be.
Whatʼs Fraserʼs secret weapon?
Two items:
1) First, he is writing approximately 1500 words per day (not very hard at all). Fraser
writes quality content day in and day out, nothing more - nothing less.
2) Second, he also uses his site management tool and internal linking software known
as “Keyword Strategy” (youʼll get a chance to use this later on if you so desire).
3) And third, he does not “build links” as outlined in this article below from Fraser back in
October of 2011:

Now, Iʼm not suggesting that if you “build it and do nothing,” the world will come to your
doorstep in droves of hungry readers. What I AM trying very hard to do right now is to
get you to understand that the best and most successful niche for you just might be right
under your nose.
So add a passionate and fun niche area to your recipe, toss in some sugar and spice in
regards to dominating todayʼs social connections through engaging content, and youʼll
be on your way towards living the publishers dream!
(Step 2): Learn The 10-Point Niche Checklist For

Success
Here is how you become a 6-figure publisher:
Offer up very good, compelling content that helps people, gives them meaning to come
back, while at the same time providing Google with all of the signals that a site is worthy
of having itʼ pages ranked over time, which is through followers, social signals, natural
links and ongoing “buzz” which, all together, creates a “mini brand” on its own for long-
term sustainment.
So when you start brainstorming your own ideas, I want you to always keep “branding”
in the back of your mind as you embark on the publishing journey.

Sure itʼs a little bit more work starting out, but its peanuts compared to how much longer
you will sit around doing the same old thing, with the same old approach, getting the
same old results.
The fact of the matter is that most of you have been taught to make “sites” built around
keywords and niches (been there, done that), but nobody explains the importance of
shifting your mind away from everything you think you know - to everything you should
know.
The 10-Point Success Checklist:
The following niche success checklist will be a guide to help you determine whether a
topic is worth going after and if the path of that niche will keep you interested:
Your website should be a passion or an interest that you have.
Your niche area should feed a group of hungry people that want more and more!
You should be able to come up with at least 1 major solution (more is better).
Your niche area should have products and/or services relating to the topics.
Your niche area should have books and magazines dedicated to the topics.
Your niche should have related topics that show up on news stories.
Your niche should have At least 20+ authority sites (more is better).
Your niche should have dedicated discussion forums (and other social hangouts).
You should be able to create a single mission statement about your potential site.
Your niche area should have possible product ideas you can make in the future.
Now Let’s Break Each Item Down A Bit:
1) Personal Interest/Passion ........................................................... YES____ NO____
Do you have a personal interest or a

passion for the niche? If so, write down why.
Having personal interest/passion in your

niche is vital to the success of the website,
its earnings, and any hopes you have to
create a sustainable income for you and
your family.
I understand that some of you might not

agree with that statement, while others may
be masters of outsourcing your content,
even so; having an interest is going to help
you succeed better than 99% of the other publishers out there trying niches that they
have absolutely no connection with, knowledge about, or the slightest interest in.
I have 3 passions myself: Anything Health & Fitness related, Success & Business, and
of course - lying out at the Beach. Iʼve created a 6-figure income from my health site
which I started in 2007. I will be creating a Success/Business or Weight Loss site based
on this blueprint sometime this year. And the “beach Niche,” well letʼs just say that its
not a profitable interest - although basking in the sun all day long is my ideal heaven :-)
Back to you... The more you know about your topic or industry, the more profit you can
obtain over the period of the siteʼs growth. Profit alone will only give you so much
motivation to go on, but self-interest will take you all the way to the finish line.
2) Will People Come Back For More, More, More & More? .......... YES____ NO____
Allow me to splash a bit of cold water on your face

here: You will NEVER be able to control rankings
and you will NEVER be able to determine what
Google and Bing will do when updates occur.
But the one thing you CAN control is the ability to:
(A) Publish an article or curate a news story.
(B) Prepare a quick notification to let your

audience know and have them link to your new content (via subscriber list, Facebook,
Twitter, etc.)
(C) Enjoy the benefits (and profit) of getting the clicks and/or affiliate sales from
that traffic while the activity pushes all of your long-tail keywords up in rankings.
Listen, I got into the list building game late, but when I did start building min-lists to a
small group of categories on my health site, the results were phenomenal. There were
days that I was able to earn an extra $200 or more in Adsense clicks just by mailing a
notice to the people that subscribed to that specific topic area.
So yes, itʼs best if you choose a niche that has the potential to gain the trust of people
who will want to come back when you have more exciting stuff on your site or blog.
3) List 1+ Solutions .......................................................................... YES____ NO____
This step in the niche checklist is really just

a quick test of how well you know your
area (which is somewhat related to the
interest/passion advice).
The truth is that if you can quickly name off

3 solutions without even thinking about it,
then there is almost 100% chance that you
are close to a topic in which you are aware
of needed solutions to problems. Have
personal insight into the area and you
have an easier time with developing the
site.
AIf you can then research and brainstorm at least 10 or more solutions - youʼve done
GREAT! However, if you cannot come up with several solutions off the top of your head,
donʼt stress - you can always find them should you really want to.
To understand what I mean by “Solutions” you need to embrace the art of

thought. Think about the proposed niche area you are considering:
What do these people want?
What do they need?
What are they having trouble with?

For example, letʼs say that Iʼm considering a Parenting or Kidʼs site. Here are
some possible solutions:
Solving behavior problems...
Keeping kids healthy through eating properly...
Potty training...
Teaching kids how to save money...
How to treat a new pet... Etc...
Now look around and quickly check if you can research and find at least 10 more
solutions. Its easy: Do a quick Google search, Yahoo search, anything. I Googled,
“What to teach my kids?” Googleʼs first page came up with the following ideas:
Teaching kids self control...
Learning how to read...
Teaching kids about spending and saving...
What to do when your kids get sick...
Vaccinations & Medical tips...
4) Products & Services Available? ................................................. YES____ NO____
Although totally not necessary, itʼs VERY

profitable to get into a niche where there
are companies selling products and
services in the same area (or even a
general area).
Here is why:
People LOVE to buy stuff that they are into,

whether that be hobbies, items for their
kids, diet pills, dog collars, etc.

So why not create a lot of articles based around such products?
Youʼll make a ton more in affiliate commissions, and will be able to rank for obscure
keywords that you did not plan for.
Remember my Micro Niche Adsense Course from 2009? It was a plan completely built
around product niches (super mini niches). You cannot build the same type of sites that
lasts these days, but everything I wrote in that course about why people would click
more still stands (and will always stand).
5) Are Books & Magazines Available? ............................................ YES____ NO____
Ivʼe talked about this extensively on my

private Mastermind Forum - books and
magazines in any niche you choose
means itʼs a winner!
Books & magazines that are out there in a

possible niche you are interested in
means that you are covering all of your
bases before beginning:
• People are subscribing to magazines

which means that they are paying for information; that same information that you will be
publishing on your site.
• Collecting books and magazines will allow you to easily build your own private library
of updated information, news and solutions.
• Itʼs so easy to create well-written articles when you have expert-written material at
your fingertips.
6) News And/Or Television/Radio? ................................................. YES____ NO____
I canʼt express how awesome this checklist item

is for those of you who want to kill the
competition with fresh posts on news stories and
stuff advertised on T.V. and Radio.
Later in the promotion action plan you will be

advised to set up Google alerts.
This strategy is incredible because the moment

something “special” is announced, you can be
one of the first publishers to talk about it on your
site or blog. And this brings fantastic targeted

traffic because there really will not be much competition for new stuff.
Not only that, but it makes it easier to curate content when you are in a niche that is
discussed around the web.
Note: Most niches are widely discussed without the need for TV or large News stories.
Keep in mind that if you are concerned about being involved in topics that are not in the
worldʼs face so to speak, itʼs completely fine if this checklist does not apply to you.
7) 20 Or More Authority Sites Available? ....................................... YES____ NO____
Why in the world would you care or want to

have major authority site competition? And
why should you have as many possible?
Because the bigger and more established

high quality sites that are found in your niche
- the more sources you have to curate articles
from (Iʼll touch more on content curation in the
blueprint).
Not only that, but the absolute best teacher you can have as a publisher is an
established set of websites that are already out there.
I love finding these sites and subscribing to their lists. I then down their categories and
see what type of content they post. I look for their advertising choices they are earning
their money from and what social circles they are they hanging out in.
8) Discussion Forums Available? ................................................... YES____ NO____
The same advice I just gave you on

why itʼs good to have lots of
established authority sites readily
available also goes for the discussion
of forum opportunities.
And for the real go-getters,

discussions forums are a great way to
interact and earn trust from lots of
people who share your same
interests. (as well as a few social web 2.0 platforms that you might find relative.)

Ironically, most people reading this have only thought about posting for a backlink or
something, not realizing that you can pick a few high-traffic forums and start getting
people to come back and signing up to your list, buy your recommended products, etc.
9) Mission Statement (Very Important)? ......................................... YES____ NO____
You should be able to write down a mission

statement that embodies your niche target
market, all in one sentence.
Do not underestimate the power of this step!
By quickly coming up with a mission statement

will help drive your goals for the site, keep you
on track whenever you get lost and help your
readers to immediately identify with your site
and its topics.
Here are 3 examples of mini-mission statements for 3 different niches (Weʼll be creating
a more in-depth mission statement later in the course):
...The Paleo Diet Mission Statement
“My site’s mission statement is to help people burn fat,

look amazing, avoid cancer, and more! It’s easier than
you think with the Paleo approach to eating.”
...The New Mom/Baby Mission Statement
“My site’s mission statement is to help new mommies

share in the experience and tips on parenting a newborn
baby... breastfeeding, proper sleeping, toys & clothes,
bathing, and more...”
...The German Shepherd Dog Mission Statement
“My site’s mission statement is to provide German

Shepherd enthusiasts with a source of information that
helps their breed with training, health, common Shepherd
obedience problems, and grooming.”

Now what do you see here by me providing the examples above? Let me answer that
for ya: What you see is what most publishers never really implement:
A sound goal with a mission written out and providing the beneficial solutions that you
will be offering to your audience.
The bottom line here is that if you cannot come up with a mission statement then it is
doubtful that you will succeed in the niche.
10) Possible Future Products You Can Create? ............................ YES____ NO____
I know that most of you are at the point

where you do not want to consider making
your own information products - I get it, trust
me (more than you know).
(Thatʼs why I got into this business to begin

with in 2005. I wanted as little responsibility
as possible.)
So this checklist item if OPTIONAL, but

please consider it.
If you can get into a niche where (in the

future) you can create simple little e-books or
reports then you will increase your earnings by 10-fold.
Think about it for a moment, please...
You are already going to write hundreds of articles over time, so why not put 50 of
those articles into a book one day, post a niche banner for that book on your site, and
sell it?
Listen, Iʼll tell you a big secret on how I broke many $1,000 days on my health site:
My health site progress is known to most of you. If you have followed my online forum
postings and my last 2 books then youʼll know that I started a site in 2007 that covers
many health categories.
To date, I have written and sold 3 guides on that site:
One of the short reports is on Diabetes, which is advertised on the Diabetes

category through a banner and many articles that discuss the report.

The 2nd was a real easy book to write. I took my list post article excitement listed
100 ways to prepare the home for a newborn baby - the natural way (motivated when
my baby girl was born).
And the 3rd is a guide on paleo recipes that I tweaked and came up with. It is
being advertised on several categories since it matches weight loss, bodybuilding,
energy, natural health, etc.
Each of these guides cost less than $20 and they were all created out of the testing of
getting more money for my work involved.
Some days I make sales on all of them, while other days I make non. Iʼm not really
interested in creating sales funnels for each (no time, no interest) to fully maximize
profit, but they have indeed increased our income to fantastic levels.
(Step 3): Now Let Me Make This Easier - Narrowing

Your Checklist Down To Only 3 Items (The “3 Pʼs)
The above 10-point checklist items are a little more detailed than some of you might
want to go about in selecting a possible niche area, so letʼs go ahead and reduce these
items down to the 3 major angles of success:
The “3 Pʼs,” if you will:
Passion, Problems & Products
1) Passion (Both from you and your audience):
In other words, not only should you have a passion for the niche area, but there should
be a large group of people out there (or even a small one) that are also just as
passionate for the information you plan on presenting - and for an ongoing basis.
2) Problems (Problems need solutions, which is the purpose of your website):
There should be at least one major problem in the niche area that people are trying to
find a solution for. And for the most part, this problem can stem laterally to additional
problems, which go on to connect to more problems, and more, etc. Your mission
statement will help you define this, plus ongoing research (as per this blueprint).
3) Products (Products = Money):

And 3rd, the niche area should have plenty of products and/or services that go along
with the plan. This means more money because your content can now be diverse
enough to discuss these products. You will also get more clicks because products are
still the best CTR in terms of both Adsense & affiliate links.
(Step 4): Implement The Secret Ingredient

This section will completely change the way you think about your niches and research
from this point on, so please pay attention.
At first it will seem obvious, but as you start to do your niche brainstorming while
keeping the secret ingredient in mind, itʼll really hit you hard about the shift you must
make in your niche thought process.
And the ʻsecret ingredientʼ is...
...The secret ingredient is that you are no longer looking for

“niches.”
Instead, you are now looking for groups of “people” who

share the same passion for solutions, change, wants and
needs that you will provide.
I know - simple, isnʼt it? And obvious too! But trust me, as you
go through this blueprint and start your own niche brainstorming
sessions you will really start to look at things differently.
Here - let me help the lightbulb go off a little brighter for you by showing exactly what I
mean over a couple of niches:
People Example 1: The Golf Clubs Niche
• Old way of thinking: Create a website about golf

clubs and try to write articles around all types of clubs
and reviews.
• New way of thinking: No, you are NOT in the golf club
niche, you are in the “golf loverʼs niche” where you will
build a high quality website that gives passionate
golfers everything they are wanting to know, buy, read
or feel pertaining to the sport.
Golfers are one of the most passionate and

enthusiastic people that I know of in any hobby or

sport. And they donʼt just want golf clubs! They want EVERYTHING - golfing tips,
videos, equipment, golf news, sports updates, etc.
This means more money, more readers, more sharing of your articles, and more FUN
working and publishing content for these insanely joyous people who love golf!
People Example 2: The Fitness Niche
• Old way of thinking: Create a website that gives tips

on fitness, exercise and getting into shape.
• New way of thinking: Scratch the fitness site until

you first decide WHO you are trying to get fit.
Remember, you are now looking for people, NOT
niches.
Are you trying to get women fit? Men? Seniors? Pick

one and target those PEOPLE - not the niche. Or,
pick an ANGLE, then target a group of people with that specific angle.
Yes you must do ʻniche researchʼ but when deciding and going through your niche
checklist you must figure out the people you are trying to help, not the topics.
For fitness, I would brainstorm the angle first - Do I want to help people lose weight?
Then what people? Perhaps I would target women, as they are the best because they
have been shown statistically to buy more weight loss stuff, try more diet plans, etc.
Also, a different example angle would be the “Paleo Diet” and everything under the sun.
There are individuals making a killing on helping PEOPLE to lose weight and get fit
through the eating of the Paleo way.
People Example 3: The Digital Cameras Niche
• Old way of thinking: Create a website about

digital cameras and reviews.
• New way of thinking: Build a website for

PHOTOGRAPHERS!
Forget making a digital camera site - Instead,

create a fun and interactive website around the
PEOPLE who are passionate about taking
photographs.

Of course digital cameras can be on the site, but how much better and more profitable
will your site be if you start approaching the content towards those passionate
photography enthusiasts - the men, women and even kids that are into:
• Taking photographs of nature, weddings, portraits and so on...
• Buying all types of cameras, lensʼs, accessories and so on...
• Watching videos about shooting, lighting and processing...
• Attending photography workshops and seminars...
• Seeing shared and prized photographs taken and posted online...
• Becoming a professional photographer and starting their own business...
People Example 4: The Diabetes Niche
• Old way of thinking: Create a site around all

terms with “Diabetes” in it.
• New way of thinking: Instead, think of the

PEOPLE that have diabetes or a family
member with the disease.
What do they want and need? How can they

become more healthy as they battle through
the disease? What supplements can they
take to make the process easier? What about
exercise, food and life changes?
Here is what your site should be about:
Health and wellness information for diabetes prevention, food and special recipe
options, and of course all of the standard diabetes products and services (I sell about 5
copies of a small diabetic pamphlet each week for $19.95 each. It is marketed as 20
ways to stop diabetes the natural wayʼ.
In other words, donʼt just download a keyword list full of all of the “diabetes
phrases” and start writing blindly.
Yes, you obviously want these phrases for your site but try to create a “home” that these
people can go to for the latest and greatest updates on:
• Teaching people to stay healthy with diabetes...

• Providing pain relief products for feet and limbs...
• Workout programs and simple exercise regimes for the diabetic...
• What glucose meters are best and most accurate..
• Video interviews with people who have overcome diabetes...
And so on...
People Example #5: The Natural Remedies Niche
• Old way of thinking: Creating a website based on all

possible natural remedies for ailments and disease.
• New way of thinking: Target those natural health

freaks (Iʼm one of them) on all angles of natural living,
foods, organic growing, etc. (PLUS REMEDIES).
So instead of just making a website giving natural

remedies, create one that continues to educate the
PEOPLE who want to live the natural health lifestyle!
I guarantee you that if you start your site that focuses

on the people behind the natural health passion then
they will come back over and over and over again
(and not just for a one-time search on a natural
remedy keyword).
In fact this is a great niche to go into. I for one am VERY passionate about this area for
myself and my familyʼs wellbeing.
Such a site targeting people like me would have me coming back to read updates on:
• Continued alternative medicine questions and answers...
• Detox and cleansing articles, products and experiences with detoxing...
• Toxic-free supplements for health and energy...
• Natural and organic food choices...
• Restaurants that cater to the organic lifestyle...

• Making the home less toxic through products and alternative choices...
And so on...
(Step 5): A Few Last Minute Tips As You Brainstorm

Possible Niche Areas
Picking your best niche has very little to
do with stats, software or keyword tools.
That is why itʼs called brainstorming - you
must BRAINstorm - you gotta think,
evaluate, consider, imagine, look around,
and of course use the 10-point checklist
that I provided.
So as you are trying to come up with

ideas, please keep in mind the following
instructions:
1) Use your mind: Your own mind is the most powerful tool you will use - you must
learn to think, brainstorm ideas when you see an interest, no software can do it for you.
Go for interests first, above all things.
2) Think audience & people: Drop the niche terms and keywords when considering
your selection. Think audience and angles for that audience. All types of niche sizes do
work, but lets focus on the people. It can be a super tight niche area or as wide and
open as you like.
3) Heed the checklist: As you start your own brainstorming, always keep in mind the
checklist. The ideal niche will have all 10 items checked off, but on the other hand
virtually any niche will work (itʼs open game for us publishers - NO BOUNDARIES)
4) The 3 Pʼs minimum: Yes, heed the checklist for all 10 items but on the other hand
don't stress over having to cover every single angle. Think about the “3 Pʼs” and
Fraserʼs Space niche area. If space could be made into a full-time income when very
little actual related products and services exist then I am sure your ideas will work just
as well so long as the 3 Pʼs exist (Products, Problems & Passion).
5) Forget numbers: CPC is not necessary, volume is not necessary, etc. Common
sense is all you need to get started, plus my suggested list.
6) Your goal: To get up to 20 niche ideas on paper, then slowly narrow them down to
your #1 choice.

And Finally... Magazines Rule!
And lastly, you probably want to know what my #1 best source for getting ideas flowing.
My all-time best advice is to go after any niche that has a magazine for it. Magazines
are bought and paid for by groups of people that share the same interest - Bingo!

(Step 6): Need Help With This Section? Consider My
Private Mastermind Group For One-On-One Answers
To Your Questions & Video Requests
• Videos are made by request only, and through my private
mastermind forum board. Current members please go here
and log-in to submit your questions & video requests:
http://www.adsensemasterscourse.com/forum/
• APPLY HERE: If you are not a member and would like to

join, go here to the sign-up form: http://
Reminder: it’s a paid membership but it’s cheap and incentive-based.

My time is valuable and i post daily to help out. This is a respectful
home where you can be amongst other successful-oriented peers.

Phase (2): Begin Collecting Resources &
Studying Hero Sites
Gather Your Resources & Begin

Studying Successful Sites For
Maximum Success Principles
For Years Now I’ve Been Preaching That There Is No

Such Thing As Online Competition For The Successful
Publisher.
From This Point On You Will Change Your Mindset.

Those Sites, Blogs & Forums Are No Longer Against
You, But Rather They Should Be Viewed As An
Instrumental Tool In Helping You Succeed!
Step 1: Understand The Benefits Of This Phase
Step 2: Download The Ultimate Search Tool (Totally Optional)
Step 3: Now Let’s Begin - Getting That First Handful Of Hero Sites
Step 4: Now Begin To Dissect & Evaluate Those Hero Sites (As Instructed In Step 1)
Step 5: Collect Offline Content Material If Applicable (Check Out My Examples)

(Step 1): Understand The Benefits Of This Phase
Phase 2 of this blueprint is to gather all of

your resources that you will utilize during your
entire publishing site project.
Actually you will begin to gather your

resources just to get into the habit.
You will not get them all in one swoop,

because quite honestly these items are never
really finished in a publisherʼs collection, they
continue to build over time).
Note: Above I ask you to “begin collecting” because gathering resources is an ongoing
phase for your career. It never ends. You must always be on the hunt for information to
offer your audience, hero sites to help you with education, and great stuff to curate with
your own articles. This information comes from television, websites, books, magazines,
affiliate ads, etc.
Below is a list of items you will be collecting.You will find the reasons why you are
collecting these items. You will also find out how they will benefit your journey.
Here is what you are about to do, and why:
1) You Will Begin Building List Of ʻHeroʼ Sites
First of all, you will manually collect at least 20 (to start) established, high quality
authority websites that are in your niche area. This first list is merely to see the
successful related sites out there and to use them as a model for your own website.
Eventually you will gather at list of 100+ websites (or more for some of you) to use as
content curation (more on that later), link-building & networking. But for now just a few
manual searches will do just fine.
These sites should be directly related to your niche area (lateral sites will come into play
later, but for now letʼs try to stay as direct as possible). For example, in this section Iʼll
hunt down sites that are mostly about the “Paleo Diet” way, but lateral sites like health,
fitness, organic eating, etc. will be set aside as well for use in the near future.
These “directly related websites” will now be on your list as “hero sites.” These hero
sites are businesses that you should be looking up to, studying, and working on building
a relationship with.

They are NOT your competition (unless you want to continue thinking that way, itʼs your
call.) Actually, Iʼd like you to forget that word if you can separate yourself from the herd.
From now on, think “Heroes” instead of “competition.”
They are just other contributors who are all feeding the circles of people that are hungry
for what you and these other sites have to offer. There is plenty to go around. If you start
thinking inside the box and stop being scared of established sites in your niche then the
sky is the limit!
As Wallace D. Wattles says in his AWESOME short book known as The Science Of
Getting Rich:
“There Is No Competition, Only Creation”
2) What You Will Be Doing With Those Hero Sites/Blogs
The fact of the matter is that all you have to do is study and implement what these other
established websites are doing. In time, you can achieve the same success plain and
simple.
No, itʼs not a robotic effort. Just because successful hero site (A) has 100 articles
doesnʼt mean that all you need is 100 articles. They also combine interest, passion,

engaging content, providing valuable information, building up their fans and subscribers,
getting lots of high quality links, curating and spreading cool information...
(ALL OF WHICH I WILL TEACH YOU HOW TO DO IN THIS ENTIRE COURSE)
Here is what you should be looking for on each website you consider a hero and getting
the following ideas for your own business:
Hero Site Design (Check out how they have designed their sites and how you
might like yours to be the same).
Hero Category Ideas (What categories they have settled on and maybe you
might like similar ones).
Hero Keyword Ideas (You will run these URLs and gather all of the keyword
phrases fond on their websites to give you more content ideas).
Hero Newsletter Ideas (You will study their newsletter sign-up process to see
how they interact with the viewers and how you can mimic that process).
Products & Services Recommended (You will start a list of affiliate products and
services that you may want to promote later on).
Hero Social Circles (You will see what social buttons they are pushing on their
article pages. What forums they may be participating in. Look and see which they are
using the most between Facebook, Twitter, etc. Also look for additional social hangouts
they may be dominating (like Reddit, Pinterest, etc.).
Hero Article Ideas (You will see the best articles written on these websites.
Check and see what you can use from their best articles, how you can make them
better or simply add to them).
Hero Curation Ideas (Content curation is very risky if done wrong, but very
helpful to your viewers if done correctly).
3) You Will Start Your Collection Of Magazine Resources (Possibly Books Too)

By going through Phase 1 of this blueprint on pre-niche research and watching that
“magazine” video in the members area, you should have a very good idea of why I
absolutely LOVE offline resources like books and magazines.
I realize that not all niches will have such items for you to gather, and thatʼs ok, but what
Iʼm going to need you to do is think:
L-A-T-E-R-A-L-L-Y...
Laterally...
This means that if you are in a niche that does not have any offline material out there,
you should then move to the side and get materials that are related to your niche.
The “Paleo Diet” example would be ideal to mention here. There are, at this time, no
magazines dedicated to this lifestyle. There ARE, however, an abundance of magazines
that I can find on nutrition, fitness, organic eating, food, etc.
Remember: If I were to actually live & breathe this niche, I would understand that my
“paleo audience” are not just wanting to learn about the diet; they are also after the
following items:
A better lifestyle.
A fitter body.
A healthier brain.
A disease-free body.
A sexier midsection.
Organic foods and meat sources.
Exercise advice and training material.
Etc.
Can you already start to understand that although my niche example is extremely
limited on magazine resources, I can still run out and grab at least 10-20 LATERAL
magazine sources for later?

What About Books?
The same goes for books! But because they are expensive, I would advise you to
immediately go out and buy only a few that you KNOW are going to be a great source
for your upcoming content ideas.
Because health and business are my 2 passions in life, I already have about 300 books
in my collection between the two.
(This is not counting my digital Kindle books - I LOVE that new kindle fire!)
Both books and magazines are insanely easy for promoting content and curation ideas
for your websites. I personally enjoy taking articles from these materials and using them
as templates for my own content. This works great in the health area and hundreds of
other niche arenas.
4) You Will Sign Up To At Least 5 Newsletters From Leading Hero Sites
If you want to stay onboard with earning a living from high-quality websites, you must
learn how to interact with your audience.
Building a list and sending them a few emails each week is actually very simple stuff.
The hard part is finding confidence in your ability to do so.
As you sign up for your hero site newsletters, you will make notes on how they
communicated with their welcome email, how often they send updates, what type of
content do they direct to you, how they make their money (this is big!), etc.
5) You Will Find Related Forums, Social Hangouts & Discussion Groups
Forums are an EXCELLENT way of keeping up with industry questions, tips and advice
that are being sought out by your audience.
Not only can you utilize both high-traffic discussion groups for keywords and questions
and hot topics on your own sites, but these areas may be great places to start your own
branded title by becoming a contributing member and building up more of an audience
to follow your blog or site.
Then, we also have the huge list of social media 2.0 places like Pinterest, Reddit, etc. If
your hero sites are active, you may want to see what they are doing (although as I hit
upon the social media movement later in the course, I would keep it VERY simple for
now - Facebook and Twitter are just fine to start - then branch out if and when you want
to).

6) And Any Little Miscellaneous Items Along The Way
As you build your business and see how these other leading sites are doing, there will
be times when you see an interesting angle coming from these publishers that you may
want to implement yourself.
So my advice is to always keep up with your top 3-5 favorite related authority sites.
Keep notes and stay open minded at all times. Do not copy them, but do not be afraid to
mimic their moves to help you find your own direction at the same time.
You will also come across resources for your niche while shopping, watching TV or even
driving around in your car. Always be on the look out!
(Step 2): Download The Ultimate Search Tool (Totally

Optional)
Although you can go through this blueprint (and
specifically this phase) without using this amazing
search tool to provide you a list of hero sites and other
information, I do suggest you invest into this program
if you have the business expense to spare.
It will come in handy more times than you can imagine

later on in your career.
Of course the tool is optional (like most everything

else in our business), but the time and efficiency the
program provides does not compare to the low price
of the tool.
Itʼs called “ScrapeBox” and will be a HUGE help as

you are compiling your niche research items through
your business career.
It was designed as a black-hat software tool, but I use it for research only (and I do not
advise that you utilize it for anything automatic that could hurt your site, like scraping
content or automated blog commenting, etc.)
Now, you already know about my “Big 5” must-have tools for the super-motived
publishers and that they are ALL discounted due to a special arrangement on each.
Unfortunately for ScrapeBox, I was not able to make such an arrangement. I also
cannot rebate anything personally because they do not offer an affiliate program.

At this time I am not even sure if the software is available or how much the price is (I
was able to grab it for less than 100 bucks and have seen it in a few places for less than
$60).
Here are a few reasons why it helps us publishers:

(1) Finding Those Hero Sites & URLs For Content Curation Sources:
(2) Adding In Your Own “Footprints” or Code Words For Searching:

(3) Finding Specific Blogs To Follow In Your Niche For Commenting, Curation, etc.
(4) Additional Keyword Harvesting For Our Main Keyword List:
And it does many other items (Forum Finder, URL

organizer, Filter, etc...)

Note: There are a ton more features on this thing that I donʼt even use or have not
mentioned. It is EXTREMELY powerful and so please - do not get yourself in trouble by
abusing the software. We are white-hat authority site creators who are in this for the
long haul. Never forget that!
(Step 3): Now Letʼs Begin - Getting That First Handful

Of Hero Sites
Remember, these examples that I outline during the entire step-by-step process in this
blueprint are merely to provide some guidance with an example niche title:
“The Paleo Diet Niche”
For your own niche area, however, you must take these steps (which i am trying my
best to make as easy to follow as possible), and use your best judgement within your
own niche research and blueprint approach.
Donʼt make this complicated because itʼs not. What you are really doing here is finding
sites that you would like to emulate, thatʼs all.
Some parameters for what counts as a quality-type hero site goes something like
this (example guidelines only, some very great sites may be younger or with less
content, so use your best judgement).
At least 1 year of being established...
Provides AWESOME content and/or curated content (or both)...
Updated regularly - And obviously not a cheap MFA site (made for adsense)...
Does all the right things: newsletter, affiliate products, their own products, etc.
The Steps:
a) You will need to have at least 1 niche seed theme keyword, more is better.
c) The idea is to look at the top 10-20 ranked sites and add them to your hero site list.
d) And of course, sort through and highlight the ones that catch your eye!

The Seed Theme Keywords:
You can actually have hundreds of these types of keywords to find hero sites, but itʼs not
necessary to worry about so many - it all depends on your niche area. Since my
example is the Paleo Diet niche, then obviously the first seed keyword will be “Paleo” to
search in Google. Letʼs take a look:

After clicking on each link and taking a few moments to go through each website I
decided that 5 of these 10 listings would go on my “hero site” list.
All of these 5 Paleo niche sites have what I consider “well-established businesses” that I
would want to mimic and grab the same exposure through.
For More Hero Sites...
Obviously you want to get more hero sites to add to your list, so you can do the
following:
1) Go beyond the top 10 and check the top 20 or 30 listings.
2) Check different keyword variations of your overall theme for more listings.
Get More Keywords!
For more hero sites to get your juices flowing I would recommend that you go through
the same process utilizing a variety of different keyword variations of your overall
theme.
For this process, all you need is the free Google keyword tool (or any keyword tool that
you may want to use). Pop in your main keyword and then start searching Google for
each keyword and go through all of the websites.
A Faster Way: 128 Domains In 45 Seconds
Again, a reminder about ScrapeBox. Below you can see that I added 5 keywords. I
selected Google, Yahoo, AOL, and the top 30 results with the click of just one button.
In less than 1 minute, the program brought back hundreds of domains and automatically
removed the duplicates leaving me with 128 URLs to check through without having to
search each keyword. Try it - youʼll love it!

(Step 4): Now Begin To Dissect & Evaluate Those Hero
Sites (As Instructed In Step 1)

Quick Tip Before You Do This Stuff:
“Always Think For Yourself!”
Dissecting what you want, how you want it, and taking notes on the stuff youʼd like to
emulate from hero sites is VERY personal to YOU and YOUR niche.
For example:
• I may see a site and like the way it was designed - you may not like the same design.
• Your content may be differently appealing to me and my audience, than mine would be
to you.
• I may like the way specific newsletters were sent out and I would mimic them, but you
may have a different taste, etc.
In other words, I just need to remind you that this is a blueprint, a guide, a set of steps
that you have to use to mold and pound into YOUR own unique form.
Remember, you are looking for guidance in the following areas from hero sites:
...Hero Site Designs
...Hero Category Ideas
...Hero Keyword Ideas

...Hero Newsletter Ideas
...Hero Article Ideas
...Hero Curation Ideas
...Hero Social Hangouts
Etc...
What I would do now is the following:
(1) Organize your list of URLs into a note-taking application.
(2) Pick several site designs that you might like to provide to a graphics designer
later for a reference.
(3) Write down all category ideas that you can see these sites using, plus the
related material that is published under each category (although I advise adding
categories as you go along and not all in the beginning).
(4) Sign up for several newsletters which can be used later as a reference (if you
are list building).
(5) Copy and paste all content curation articles for your personal swipe file
templates.
(6) Be prepared to utilize these domains later in the blueprint steps.
(7) Check out if these sites have any forum links in their navigation menu.
(8) Check to see what social buttons they push and what they are posting on
Facebook & Twitter (or anywhere else they are active).
(9) Check to see what call to actions they are enforcing (more on that in the blog
post action steps).
(10) And most importantly, check to see what additional products and services they
are highlighting, selling or talking about throughout their articles.

(Step 5): Collect Offline Content Material If Applicable
(Check Out My Examples)
This is a no-brainer part of the blueprint, so I will not
spend too much time going over this information. In
fact it should be obvious that if your niche area has
magazines and/or books that you can collect for your
publishing references, then you should begin to
collect them as soon as possible.
Most of this stuff will be utilized during your daily

action plan when producing content, but much of the
information will also be used for keyword research
and affiliate product ideas (plus more...)
There is no need to spend a fortune in the beginning,

as you will always be looking for material offline to gather for your siteʼs updates as you
go along. A few magazines to start are all you need.
Remember, I need you to think L-A-T-E-R-A-L-L-Y (not just direct niche material, but
related as well).
And please use common sense - do not go grabbing and spending hundreds of dollars
on information just because the title says something about your niche.
Here would be a nice little start if I were to chase the Paleo Diet Niche area:
Example Books & E-books

Example Lateral Magazines
(These are magazines that I would collect because they are lateral to my Paleo
niche example)
Lateral Miscellaneous Items You May Find
Think like a true publisher, a journalist - a collector of information!
In other words, ALWAYS have a way to take down notes when you are away from your
computer. While driving, a commercial might play on the radio in your niche area that
you might want to reference, or a newspaper item might become visible while you are
out shopping, etc.

In fact, check these little Miscellaneous items that I found while shopping at one of my
favorite organic grocery stores. These stores are known nationwide as the “Peopleʼs
Co-Op” which has a section for business cards, flyers, etc.
These are a set of flyers that were given away which covered some GREAT articles on
genetically engineered foods, organic shopping, living green, etc.
What do these organic flyers have to do with the Paleo diet niche, you might ask?
Everything!
Remember that Iʼm trying to get the word “LATERAL” ingrained in your head. Along with
serving a group of “PEOPLE” with your business and not a specific niche.
I know firsthand that paleo people have a huge interest in the list that I have already
given you, and to refresh your memory, Iʼll list those interests down again:

My “people” are not just interested in Paleo foods, but also:
A better lifestyle...
A fitter body...
A healthier brain...
A sexier midsection...
Organic foods and meat sources...
Exercise advice training material...




Phase (3): Create Your 5-Point Mission
Statement & Tagline
Got Your Niche? Started

Collecting Those Resource Files?
Checking Out Those Hero Sites?
Great, Let’s Move On... Time Now

to Create Your 5-Point Mission
Statement & Tagline
A Brief But Important Step In The Process, Developing

Your Mission Statement Is Vital To Having A Firm
Grasp On Your Site’s Goals & Your Initial Focus.
Step 1: Understand The Purpose Of This Phase
Step 2: Answer These 5-Point Mission Statement Questions
Step 3: Watch Me Do It - The Paleo Diet Niche Example
Step 4: Time For A Trim - Now Create Your Site’s Tagline Slogan (Optional)
Step 5: Check Here For Some Live Examples
Step 6: Now Set Aside Your Tagline Until You Set Up Your Site In Later Phases

Before You Continue... A Quick Niche
Reminder...
I need to remind you that this course was meant to be easy to follow, easy to
implement, and quick bursts of items to do with some light explanation and theory.
Remember, this is supposed to be FUN and REWARDING! So please do not stress

over whether you get the steps perfect or within some mythical guideline that has
saturated your mind from overanalyzing information.
But DO Stress Over This:
Get your chosen niche area and targeted group of people down solid first - NO
TESTING.
In other words, go through this blueprint but do NOT just start a site to “see if it works,”
or to “test a niche.” That is a total and complete waste of your time.
What you are about to do is build a high quality website that will attract thousands of
like-minded people to the content over time. You do not have time to waste on “testing”
in this business.
I realize that this advice may sound like total nonsense from other business
approaches, and I agree, but not with publishing. You should know right from the start

exactly where youʼre going, what you have to do daily to get there, and ensure that you
learn how to use your heroes as a learning tool to help you each step of the way
There is no such thing as “testing” a high-volume, content-packed authority site for 6-12
months - you either give it your heart and soul or you donʼt.
Iʼd much rather see you spend 3 months brainstorming niches and then deciding on one
instead of working your butt off for 3 months only to go “yeah well I ʻtestedʼ this niche
and it doesʼt work.”
Alright, got it? Great! Donʼt agree with me?
No problem - Letʼs just agree to disagree and get back to work...

(Step 1): Understand The Purpose Of This Phase
Relax everyone, this part is actually quite
fun!
You are about to get all snug and cozy with

the choice you made for your publishing
site project and build self-esteem as you
go along.
And PLEASE...
...Do not dismiss this phase because:
Not only will you have a nice flow of information to get you started on your way towards
content creation, keyword research, and affiliate plans - but most importantly youʼll have
direction and confidence with the overall goal of the website.
The purpose of the following steps are as follows:
Youʼll have a written statement down of exactly why your site will exist, who your
site is targeting, and how your site will be providing benefits to these people.
This statement will also be considered for the “tag line” of your header design or
logo. You will also use a version of this mission statement for your “about us” page if
you like.
And most importantly, if you cannot seem to create an exciting and logical mission
statement, then let that be a sign that you just might not have the right niche area or
group of people to work with yet (so back to the brainstorming drawing board ya go!).
(Step 2): Answer These 5-Point Mission Statement

Questions
I have NEVER seen an aspiring publisher do this. Yet looking back, I
feel itʼs a terrible mistake not to start a business off without having
direction, goals and purpose.
Ok, perhaps I should have outlined this over my last 2 books, but Iʼm
only human and canʼt think of everything every time :)

No worries though, let’s all brush ourselves
off and begin this project on the right foot!
Although a mission statement should be short and to the point, Iʼve outlined the main
questions below to help you brainstorm (as well provide a real example).
Note: This is an important step because not only does it define your siteʼs purpose, but
it will also keep you focused. By printing this statement out and reading it before you
write every article, publish every product review, utilize every promotion tactic, etc.,
youʼll have a clear mental picture and an emotional guide of your set out goals;
therefore, keeping you from straying.
Your businessʼ mission statement should explain answers to these questions:
1) Why are you in this specific business?
What motivated you to choose your niche area? What is it about the opportunity that
excites you to publish information and share stories with people? What makes you
passionate enough for this business that will spark off a strong commitment?
2) Who exactly is your audience & how do you plan on helping them?
What type of people are you trying to reach out to? Are they men? Women? Children?
Everyone? What type of items are they looking for that you can provide? Are these
people in need of fast solutions? Inquiring information only? Looking to make something
better in their lives? What problems can you help your audience resolve? What
solutions are you going to offer? Will you be available to answer email questions?
Answer phone calls? Create and interact on your own discussion forum?
3) How do you plan on earning income from this business?
What sources will generate revenue? Do you plan on offering affiliate products? Your
own products? Advertising income?
4) How do you plan on expanding your services?
Do you have a vision for your own products in the future? Are you considering free
reports? Does the idea of starting your own community or membership appeal to you?
5) What will make your business unique?
What will your business separate you from the rest? Do you have personal experiences
to share in regards to your niche? Can your own story motivate others to accomplish the
same? What benefits will you provide to lure your people back for more?

“John - that’s a LOT of questions and I just
don’t have the time to answer them all. Can’t
I just get started on a website?”
No, you cannot. Please take the time to sit down for 20 minutes or less and define your
“WHY.” It must be crystal clear as to why you are doing what it is you are doing. NOT
establishing your “why” at this point is senseless.
Here, letʼs look at my own example - Iʼm going to give you my own mission statement
example as if I were to go into the Paleo Diet niche...
(Step 3): Watch Me Do It - The Paleo Diet Niche

Example
So, you keep seeing me bring up the Paleo Diet
niche area. I guess I like to bring it up because
Iʼm actually a fan!
I read tons of blogs on the subject. I own

material such paid audio clips from experts,
recipes and a few offline books. I actually
practice the diet for the better part of my life (not
100% yet, but getting there).
If you think about this niche for a minute, youʼll

realize that it is very lateral - exercise, skin care, energy, supplements, food - ALL of this
stuff can be brought into this website (not just about a diet plan).
So, letʼs pretend for a minute that this is my niche.
Iʼm going to go through each of my 5-question directions that I gave you in the last step
so that I can develop a mission statement (from the heart, mind you). This will show you
how one writing assignment will give me everything I would need to stay on track. It will
also define my audience and display the type of content that I am going to provide:
“I choose to focus my business efforts on publishing information about the Paleo

diet because I believe in true health the way nature intended it. I am excited and
interested because I practice the same dietary practices as the Paleo diet dictates,
and I want to share that experience with others.”
“My audience are people of all ages and backgrounds who have an interest in
feeling better, getting healthy, and minimizing illness and disease. I can help them
by suggesting outstanding paleo recipes, exercise and supplements to maximize
health and energy. I plan on helping people by offering email questions, possibly a
forum, and gathering information around the web for better sharing of my
knowledge, both created and discovered.”
“Revenue from this business will be in the form of Advertising programs like
Adsense & Chitika to start with. I will also be recommending the best books and
supplements which may also have affiliate programs. Eventually, I will have enough
people (traffic) coming to my site on a monthly basis where I can sell advertising
space for other related websites in this niche area.”
“I plan on expanding my services to include a discussion forum and write up my

own information guides in time. These guides will more likely come in the form of
small reports which outline case studies. I will find people who have been
successful with weight loss and have gotten into shape “the paleo way.” Other
ideas are to create my own recipes and/or curate my favorite paleo dishes from
around the web.”
“What will make my business unique is that I have personal interest, passion and
experiences with improving my life through the Paleo lifestyle. We all enjoy
hearing about success stories. In today's western society (even the eastern ones
too) diseases are on the rise no matter how many drugs and medicines are
produced. I believe that my own passion for this niche area will attract people to
want to read my website daily, share the content with others, and purchase any
reports that I may create in the future.”

The above mission statement took me less than 12 minutes to write. It was simple and
easy to come up with because the niche is sincere. I actually have a PASSION for the
lateral ideas within the potential website venture.
It came true from my heart because thatʼs a HUGE part of my life.
I simply went directly over the 5 questions, answered them and thought seriously about
what I would want to do with the business, how to do it, and possible future plans.
(Step 4): Time For A Trim - Now Create Your Siteʼs

Tagline Slogan (Optional)
Remember, the above mission statement is designed to
get your head on straight about exactly what you are
doing, who you are doing it for and how you want to do
it.
Now you will take all of that information and trim it down.
You will use it on your tagline, websiteʼs header design
and/or logo.
When visitors come to your website, the header is

typically the first thing they see. Youʼll want to have a
very nicely designed top-area of your site that
IMMEDIATELY provides a person with the all-around
message of the site, using both pictures and your
tagline.
How you do this is up to you, but you basically want to narrow it down to 1 brief
sentence. If you must, you could even write a small paragraph.
It also does not have to be in the header - it can be somewhere on your home page. I
do feel itʼs best to have it listed at the top of the fold.
(You will type this up and save it later for your header/logo design).
Here Is My “Paleo Diet” Example:
“Feel Amazing, Look Awesome & Avoid All Diseases

Through The Paleo Lifestyle... Kids Will Be Smarter, Men
Will Get Stronger & Women Will Become Sexier!”
Now A More Condensed Version:
Feel Amazing, Look Awesome & Live A Disease-Free

Lifestyle: For The ENTIRE Family!
Some points Iʼd like to make about this tagline:
1) I basically read through my 5-point statement, which is really just a mini-business

plan). I decided on mentioning several items from the information. Specifically those
who I want to appeal to such as kids, women and men. I basically targeted everyone
because my niche goes after the masses.
2) I also listed the benefits that I wanted to provide: Feeling and looking great, plus good
health.
3) Most importantly, I wanted to put it all together and make the tagline as attractive as
possible by hitting what each group of people want: We all want our kids to be smart,
men love to be handsome and strong, and women are always after tips on feeling and
looking sexy.
(Step 5): Check Here For Some Live Examples

In case you need some more ideas, here are a few real-life taglines and wonderful
headers that stand out and get the message across immediately through both design
and taglines:
Tagline Example 1 of 5:
Product Reviews “By Dads:
www.daddoes.com
“The Place Where Dads Do Things And Review Things”

“Getting Rich”
www.millionairemindsetsecrets.com
“Discover How To Create Lasting Wealth And End Your

Money Worries For Good!
“Train Collecting”
www.traincollectors.org.uk
“The Train Collectors Society, based in the UK, was formed

over 30 years ago. It is a voluntary run not for profit club
for people who are interested in or want to collect or
operate toy trains and commercial model railways. We have
no limitations as to gauge or scale, manufacturer, nationality
or age - hence our slogan:
“Any make, Any gauge, Any age”

Self Help
www.selfhelpdaily.com
“Welcome to Self Help Daily, a blog devoted to helping

you create the reality of your dreams. Nothing less. The
secret to creating the best life possible is to create the best
you possible. We're here to help you create a masterpiece!”
“Step-Parenting”
www.steptalk.org
“StepTalk.org provides a place for stepparents to vent about

their issues, offer support, provide solutions, give helpful

advice, and ask questions on step parenting and blended
families.”
(Step 6): Now Set Aside Your Tagline Until You Set Up
Your Site In Later Phases
Next, weʼll be going into domain names and getting
your wordpress outline hosted and set up. XsitePro
or any other site builder is just fine.
Your tagline will be used at that time as your

condensed slogan within the header design.
Obviously, this is totally optional. In fact, you may not

even want to have a tagline (it can always be
dropped or added later on), but I do recommend it.
My personal view is that a person coming to your home page should be able to instantly
get an idea of what your site is about. It could be from either the tagline, the header
image/logo or both.





Phase (4): Choose Your Domain Name &
Set Up Hosting
Simple & Sweet - Nothing More To

Add Here Other Than A Few Simple
Tips On Domain Selection & Hosting
I Could Realistically Just Tell You To Choose Any

Domain You Wish & Then Get A Baby Package
Hosting With Hostgator - End Of Phase...
(There Really Isn’t Any More To It Than That)
But For The Sake Of Hitting On Some Of Your

Questions, Here Are A Few Suggestions...
Step 1: Read & Follow My 6 Guidelines For Domain Names
Step 2: Here Is How You Come Up With A Fun & Brandable Domain (Live Examples)
Step 3: Use “Dot-o-Mator” If You Are Stuck On Ideas (Free Brainstorm Tool)
Step 4: Purchase Your Domain & Buy Hosting (Simple Enough, But Here Are 8 Tips)

(Step 1): Read & Follow My 6 Guidelines For Domain
Names
The best domain names are those that are
short, snappy and rememberable domains
that stand out from the crowd.
Keyword-stuffed domain names are not

necessary and can actually hurt your siteʼs
rankings.
Your goal is to be unique, be fun, be hip,

and have a name that you would be proud
to put on a business card.
But first I want to make sure that you have

the following items down in your mind before I go more into the procedure:
1) Think Ahead - Donʼt Get Too Specific, Too Soon
First consider whether your site will branch out laterally (going broader on topics) over
time. I have seen many publishers make the mistake of getting a domain that is super
narrow but they decided to grow out the site in other directions.
This can hurt your success because people DO look at the domain name at times and if
it has nothing to do with a specific search then you may miss that opportunity for
grabbing them as a reader (not always the case, but it is something to consider).
For example, if you have a passion for reviewing baby strollers and your domain was
justbabystrollers.com (example domain only), then what happens when you realize that
these people would also love to read about other baby topics that you want to get into?
This would be failing before you even begin.
2) Donʼt Copy Others & Watch Out For Trademarks
Iʼve combined these 2 tips into one suggestion because they directly relate to each
other. First, never copy someone elseʼs domain name by only changing a small letter or
number. You will run the risk of getting sued by this company and theyʼll have a good
chance of shutting you down.
Speaking of getting shut down, do not use trademarked terms. Avoid specific product
names (although Iʼve personally been lucky from my Micro Niche days with this), and
avoid anything that would be copying the name of any other business or site.

Unfortunately there is not a ʻlistʼ of terms that you can reference but if you have any bit
of common sense then you will be fine. You can also check http://www.copyright.gov/
records/cohm.html for guidance.
3) .Com .Net .Org...............OH MY!
Donʼt stress over this.
Just stick with the .com extension and you will never worry about whether you chose the
right one or not. I say that because of course there is nothing wrong with the other
extensions but itʼs far more easier to just make the most common choice and then end
the thought process.
Regardless of what you choose, also register all 3 extensions under your domain name
so that you own the routes (.com, .org and .net). You do not want someone to come in
and copy you (this is especially true if you go with a BRANDED domain).
4) Choose Cool, Fun, Hip & Brandable - But Combine A Keyword If You Wish
This may not always be possible depending on your preferences, but if you can you
should use both a keyword and a brandable term in your domain name.
In other words, use a phrase that people can immediately relate to who is interested in
your topics, then add a fun and snappy term to make it the perfect combination.
Brandable and fun names are easy to come up with and you can use virtually anything
you want. But like I said before, try to make it somewhat related to your niche.
6) Avoid “Exact Match” Domains At All Costs
Immediately before I released this course Google came out with another smashing
update that were specifically targeted to killing “Exact Match Domain” on “Low Quality
Sites,” as seen below:

I have not suggested exact match domains since my huge 2009 Micro Niche Adsense
Course and my personal 100-site experiment (which if you have kept up to date with me
has all gone to the wayside to focus entirely on just my health business).
I wasnʼt even going to mention avoiding them here because I figured everyone keeps up
with search engine news, Google updates, and is finished with those crappy little sites.
I was wrong...
I just popped in on some marketing forums and there is a whole line of thousands of
newbies still eating up that dead-old advice to avoid building a real publishing asset in
order to play push-button games with sites that will NEVER get anywhere (Does $5
articles and 10 pages ring a bell?).

Now Iʼm not making fun of that approach. Itʼs just that 99% of the newbies doing it are
not good at making them high in quality and have no clue what it takes these days to
build an asset (I was always building my main asset due to passion, even before
breaking away and having “micro fun,” so to speak).
But I digress...
The point is that you should be focusing on an asset instead of going in circles with
small thin sites that only get booted out of every Google rankings update.
And of course, this is all connected to exact match domains. Most are trash. Most are
meant for a few pages of text and hopefully some clicks. Most are made for short-term
selfishness instead of long-term reader value.
That is why Google is working to lessen their presence in their search engine so the
bottom line: Donʼt Do It!
(Step 2): Here Is How You Come Up With A Fun &

Brandable Domain (Live Examples)
For those of you who want to ignore keyword inclusion

and just have a snappy, fun and brandable domain name,
just combine your main phrase with another phrase that
you are fond of.
There is nothing hard about this and it takes just a little

imagination. Take some time to brainstorm the
possibilities.
• The #1 Rule With Brandable Domains: Make sure that

if someone hears or sees the domain name once, theyʼll
remember it forever - that they can quickly recall the
name when talking to a friend and itʼs so simple and
snappy that people canʼt help but recall it at any time.
• The #2 Rule With Brandable Domains: The title

should transcend into niche area that you are involved in and have some connection to
the overall theme. Yes, rules can be broken, like “GoDaddy” which has absolutely
NOTHING to do with hosting services. But branding a name like that takes a lot of time
and advertising costs.

• The #3 Rule With Brandable Domains: Go broad on your scope when considering a
domain name. Even though the name will not be 100% keyword focused you can still
trap yourself if you are not careful.
A Few Live Examples

Here are some brandable domain examples to get your brain juices flowing, which of
course follow all 3 rules I mention above: Easy to remember, cool names and
Site Title: “Geekʼs Dream Girl”

Memorable & Fitting Domain: www.geeksdreamgirl.com
Niche Area: Dating For Geeks
Site Title: “How To Clean Anything”

Memorable & Fitting Domain: www.howtocleananything.com
Niche Area: Cleaning/Stain Removal

Site Title: “Matt Bites”
Memorable & Fitting Domain: www.mattbites.com
Niche Area: Cooking
Site Title: “Circle Of Moms”

Memorable & Fitting Domain: www.circleofmoms.com
Niche Area: Product Reviews From Parents
Site Title: “Get Rich Slowly”

Memorable & Fitting Domain: www.getrichslowly.org
Niche Area: Money & Finance

Site Title: “Pick The Brain”
Memorable & Fitting Domain: www.pickthebrain.com
Niche Area: Self Development
Site Title: “Shutter Sisters”

Memorable & Fitting Domain: www.shuttersisters.com
Niche Area: Photography
Site Title: “Cake Wrecks”

Memorable & Fitting Domain: www.cakewrecks.com
Niche Area: Cake Baking Made Fun

Site Title: “Delicious Baby”
Memorable & Fitting Domain: www.deliciousbaby.com
Niche Area: Travel For Kids
(Step 3): Use “Dot-o-Mator” If You Are Stuck On Ideas

(Free Brainstorm Tool)
For even more domain ideas this is the best brainstorming tool that I have found thatʼs
free and really gives you options that you might not have come up with otherwise.
Simply go to www.dotomator.com and have fun!

(Step 4): Finally Itʼs Time To Purchase Your Domain &
Set Up Hosting (8 Solid Tips)
What can I say - this step really needs no explaining or any insider-secrets to get it
done. But there are always a few common questions people ask so here goes...
1) Yes, you can purchase and host your domain at the same location but it is not
required. I personally like to get my domains at 1&1 and then host them at Hostgator,
(for no other reason than I’ve been using them both for years). Please do your own
research for other companies if you wish.
2) For the best customer service in domains, research Dotster (I have talked with a few
veterans in the game and they have said many good things about this company’s
customer service)
3) Remember, get all 3 extensions once you are certain about your niche. It’s not
necessary but highly advised.
4) Try to get your domain for longer than 1 year if you are confident about your
business plan. There is a rumor around the Internet Marketing circles that says Google
looks at this info and adds “points” (more credibility) to our sites for rankings. I tend to
agree.
5) For privacy, register non-private and in a company name if you are wanting to be out
in the open. For example, if you are already going create a very personal authority site
that shares your experiences, pictures and such - go public. If you are wanting to
remain more private, go private (nothing wrong with that at all).
6) For hosting, you can start small on a “Baby Package” and then upgrade as you
build more traffic and use your allotted space. I’ve been doing that since the beginning.

7) GoDaddy is slow as molasses and when the Google spiders and people visit your
site from the search engines it takes a bit longer to load than other hosting companies,
so skip hosting them there (my humble opinion only).
8) Last but not least, yes - you can purchase a used domain if you wish. By being
cautious and not getting a domain that’s been blacklisted or shows a shady past you
can get some good finds. I personally like the challenge and freshness of starting new,
but you may have a different opinion.




Phase (5): Set Up Wordpress & The Clickbump
Engine (Optional)
Wordpress & The Clickbump

Engine... A Marriage Made In
Heaven!
This Phase Is All About Getting Your Site Skeleton Up

& Running With Wordpress (Optional) & The
Clickbump Engine (Again, Optional).
You May Use Whatever Site Builder You Wish But If

At All Possible, Consider These Two Perfect
Combinations For Maximum Ease & Power In Your
Day-To-Day Publishing Tasks...
Step 1: Get The Answers To Your Top 3 Questions...

Step 2: Install Wordpress & Prepare Some Light Setting Changes
Step 3: Download The Clickbump Bundle & Grab Your $20 Discount
Step 4: Install The Software & Follow Scott’s Instructions Inside
Step 5: Choose Your Template Or Custom Order (Warning: No Magical Templates)
Step 6: Adjust A Few Important Settings & Start With The Minimum Plug-ins
Step 7: Create Your Home Page Content (Optional & Depends On Your Site Style)

Step 8: Set Up Your About Us, Contact Us & Privacy Policy Pages (Templates Provided)
Step 9: Add At Least 1 Category (3 Simple Rules To Follow)
Step 10: Add Your Adsense Code & View The Different Positions (Very Simple)
Step 11: Install Webmaster Tools & Google Analytics
Step 12: Tweak Your Site & Have Fun With Personal Adjustments (Don’t Fiddle)
But Wait... Stop...

Hold On A Minute!!!
“Do I HAVE to use wordpress?” (you might be asking)
“And if I am using wordpress, is the Clickbump Engine even

necessary?”
“Also, what happened to XsitePro, Isn’t that what your

most profitable health website is built around, the one
you documented publicly back in 2008?”

(Step 1): Get The Answers To Your Top 3 Questions...
(1) Do you HAVE to use wordpress?
This question comes up all of the time and if you

are especially fond of a different site builder than
wordpress then you are got to go.
So the answer is: Not at all my friends!
Just use what you are comfortable with, whether

it be Yahoo site designer, Dreamweaver,
XsitePro, Macweaver, etc.
But I will tell you this:
I switched from XsitePro to wordpress for the publishing business because it is a very
simple platform, easy to post, and with the Clickbump engine it turns the site into a
powerful and streamlined content poster.
It is impossible to go into all of the benefits of the combination of wordpress and

Clickbump here but I am actually planning on transferring over my 3,000 page health
website (which comprises 75% of my online income) into wordpress. Right now the site
is so large and Iʼm kind of stuck in a way (due to the overload of XsitePro code and not
being able to sell the site as it is to a private buyer unless I move it over).
Anyways, thatʼs a personal subject so Iʼll move on...
(2) If you are ALREADY using wordpress, is the Clickbump software even
necessary?
Again, like everything else in this business nothing is absolutely necessary. So no, you
can just use the free wordpress software and pick up a cool template and some
minimum plug-ins as you move along.
But I highly suggest that you look into it!
Trust me, you will be glad you did, especially if you plan on following my suggested site
management and rankings program in the blueprint that Fraser Cain has put together
(the program needs wordpress to automatically internal link anchor texts within your
content to similar pages which helps induce rankings for those pages).
(3) What happened to XsitePro? Isnʼt that what your most profitable health
website is built around, the one you documented on a marketing forum back in
2008?”

Please re-read my answer above to question #2, as I mention a couple of reasons why I
am a fan of wordpress these days.
Iʼd to also add that you can still follow this blueprint by using ANY site builder of your
choice. So if you are a fan of XsitePro or another program, by all means use whatever
you are comfortable with.
Seriously, donʼt stress over this stuff. Use what you like and switch if you want to learn a
new experience and grow in a different direction. On the other hand, do take my advice
if you want to excel and become more streamlined. Itʼs that simple :)
(Step 2): Install Wordpress & Prepare Some Light

Setting Changes
If you are using XsitePro or any other site builder and do
not want to switch then obviously you can skip this.
As I said above, any site builder works and there is no

such thing as the “best” program because it boils down to
personal choices of proʼs and conʼs.
For the rest of you, what we are going to do here is install

wordpress (easy) and if you want the best addition to the
system then I have arranged an exclusive $20 discount on
the Clickbump Bundle (more on that soon).
Trust me, the clickbump bundle makes wordpress amazing.
Anyways, meet me on video so that we can do a quick recap of a wordpress installation

and Iʼll show the easy install, plus the 2 major settings you need to “turn off” for now.
1) Update Services: Temporary delete pinging to avoid trouble.
2) Privacy Settings: Block the search engines until you are ready.

(Step 3): Download The Clickbump Bundle & Grab
Your $20 Discount
I have arranged an exclusive deal from Scott with all customers of my AMC3 course so
that you can benefit by saving money on the clickbump engine.
Only at my discounts page will you find the lowest price on the clickbump engine
package, so please head over there when you are ready to install the program and grab
your $20 discount:
Here is your exclusive discount link (as shown in the image above):
www.adsensemasterscourse.com/discounts.html
(Step 4): Install The Software & Follow Scottʼs

Instructions Inside
Installation for this program is a breeze and Scott has already done a tremendous job of
making it step-by-step for you on video with plenty of easy-to-follow documentation.

(Step 5): Choose A Template Or Have One Custom
Made (Be Warned - No Magical Template Exists!)
There are plenty of usable templates in the Clickbump bundle
plus others for very cheap ($10) if you want to grab a different
look. In fact, I urge you all to choose one that best suites YOUR
NICHE and YOUR audience.
(Donʼt worry if it looks different than mine or another publisher,

the actual “Clickbump Engine” stays the same)
Iʼd also like to briefly discuss those “magical templates” out

there that you see advertised to online marketers.
You know the ones - they will get you tons of traffic, bring in
thousands of clicks, make those awesome subscribers just
triple overnight...
Hype, Hype, Hype...
Iʼm going on my 8th year in this business (since 2005) and have made an online
success out of virtually all of the mainstream avenues (T.E. sites, micro niche sites, my
high quality authority site, reports, books, memberships, etc.)

And from this experience I have learned that people place Waaaaaaaaaaay too much
emphasis on finding the “perfect template,” as if by some magical template dust they will
get all of the visitors and readership needed for success just by uploading it to a
website.
The truth is that for a sustainable and long-term profitable website we can no longer use
layouts that force a visitor to click, comes off as spammy, or has too many ads above
the fold and in the face of readers.
In fact, thousands of you lost rankings when one of Googleʼs millionth updates occurred.
Letʼs time travel now back to January of 2012:

By Matt Cutts of Google,
“Page Layout Algorithm
Improvement”
“In our ongoing effort to help you find more high-quality websites in search
results, today weʼre launching an algorithmic change that looks at the layout of a
webpage and the amount of content you see on the page once you click on a
result.
“As weʼve mentioned previously, weʼve heard complaints from users that if they
click on a result and itʼs difficult to find the actual content, they arenʼt happy with
the experience.
“Rather than scrolling down the page past a slew of ads, users want to see
content right away. So sites that donʼt have much content “above-the-fold” can be
affected by this change.
“If you click on a website and the part of the website you see first either doesnʼt
have a lot of visible content above-the-fold or dedicates a large fraction of the
siteʼs initial screen real estate to ads, thatʼs not a very good user experience.
Such sites may not rank as highly going forward.
“We understand that placing ads above-the-fold is quite common for many
websites; these ads often perform well and help publishers monetize online
content.
“This algorithmic change does not affect sites who place ads above-the-fold to a
normal degree, but affects sites that go much further to load the top of the page
with ads to an excessive degree or that make it hard to find the actual original
content on the page.
“This new algorithmic improvement tends to impact sites where there is only a
small amount of visible content above-the-fold or relevant content is persistently
pushed down by large blocks of ads.

“This algorithmic change noticeably affects less than 1% of searches globally.
That means that in less than one in 100 searches, a typical user might notice a
reordering of results on the search page.
“If you believe that your website has been affected by the page layout algorithm
change, consider how your web pages use the area above-the-fold and whether
the content on the page is obscured or otherwise hard for users to discern
quickly. You can use our Browser Size tool, among many others, to see how your
website would look under different screen resolutions.
“If you decide to update your page layout, the page layout algorithm will
automatically reflect the changes as we re-crawl and process enough pages from
your site to assess the changes.
“How long that takes will depend on several factors, including the number of
pages on your site and how efficiently Googlebot can crawl the content. On a
typical website, it can take several weeks for Googlebot to crawl and process
enough pages to reflect layout changes on the site.
“Overall, our advice for publishers continues to be to focus on delivering the best
possible user experience on your websites and not to focus on specific algorithm
tweaks. This change is just one of the over 500 improvements we expect to roll
out to search this year. As always, please post your feedback and questions in
our Webmaster Help forum.
“Posted by Matt Cutts, Distinguished Engineer
So what does this mean for us publishers and how can we best protect our sites with
using template and layout designs so that we do not get penalized?

The answer is simple:
You need to be able to adjust your layouts as you go along if need be, keeping your
content as the prime important item on your site and doing your best to avoid throwing
ads in the face of your viewers.
Yes, this WILL lower your click-through-ratio.
It did mine, but thatʼs the game we have to play and the rules we have to abide by. In
time, with enough pages online (and following this blueprint advice on your niche with
quality content, curation and following a passion), you wonʼt even notice a huge
difference over the long haul.
Your main goal these days is NOT to get a visitor to just click an ad and leave. Instead
you want them to stick around, sign up to your list, read more stuff, watch more videos,
share your content with others, etc.
All of these items (plus focus on social syndication), is what will make a site more
powerful over time, not to mention “owning” your traffic by building a following (weʼll get
to that soon).
Times have changed and itʼs no longer practical to rely on just search engine traffic with
little sites that have a bunch of Adsense ads above the fold. You need to build a real
asset which is actually EASY once you get the hang of things.
Just keep reading, absorbing and taking action with me!
(Step 6): Adjust A Few Important Settings & Start With

The Minimum Plug-ins
Next you will make some changes inside of your wordpress
admin area and grab the starting minimum plug-ins that I
suggest for getting moving along.
Note: You can always add more cool plugins later.
Initial Settings Changes:
Inside your admin area you will make the following changes:
1) Add your tagline (optional)

2) Research your ping list.
3) Click on “summary” for posts.
4) Decide on comments.
5) My permalink advice: /%postname%/
Initial Plug-in Additions:
There are always a ton of plug-in questions for Wordpress and if there is one major
thing that I have learned about this software is that LESS is MORE.
Over time you will select more plugins if they seem like a good fit. For example, later on
weʼll look into some Wordpress security plugins, breadcrumbs, etc. But for now letʼs just
keep it simple and get your site off the ground.
So I want you to start off with the absolute minimum plug-ins you need and try your best
not to overload the platform with all types of shiny objects and toys along the way.
Start with these three...
1) SEO Plug-in (Included with Clickbump):
If you have the Clickbump Engine then this is baked right in and there is no need to add
anything else. Otherwise, I know that the “All In One SEO Pack” is a very popular and
reliable one you can use. But as you know already I feel itʼs best to have your
wordpress software with SEO “baked in,” so to speak.
2) Google XML Sitemaps Plug-in:
Having a Google XML Sitemap will be very beneficial in helping the search engine
spiders crawl your entire site. New sites should definitely have one and bigger sites that
may not have pages properly internally linking to one another should have one.
3) Internal Linking Plug-in (Included with Keyword Strategy)
This will come in later. And if you choose to use the site management tool that I advise
(and am using myself) then it automatically comes with an internal linking plug-in that
works beautifully.
If you do not want to use this advised program then you can Google “internal linking
plugin for wordpress” (or a variation of that search term) and get some additional
reviews from other publishers (but personally for me, I know that I can trust the plug-in
that Fraser created for the KS site management tool).

(Step 7): Create Your Home Page Content (Optional &
Depends On Your Site Style)
What we want to do now is get the website up
and created with the minimum pages you need
so that you can get to your first 3 starter articles
and my proposed action promotion plan.
These are just your basic pages that need to be

published for the sake of telling people who you
are, how to contact you and a privacy policy
(amongst a few others if you wish).
Donʼt stress about getting the home page

content up perfectly. It is totally optional at this point and the truth of the matter is that
you will eventually change your home page look and feel over time (we all do this).
But for the sake of getting your site operational with a site skeleton, so to speak, you
may come up with some simple paragraphs for now that describe your website and
what has inspired you to start up the niche.
***YOUR HOME PAGE CAN AND WILL BE CHANGED IN THE FUTURE

SO PLEASE DO NOT STRESS OR WASTE TOO MUCH TIME AT THIS
MOMENT - LET’S GET MOVING ALONG***
My Suggestions:
Use your hero site file! (we collected those for a reason).
Find a home page outline that you like.
Mimic that outline (but of course do not plagiarize).
A great idea is to rewrite your MISSION STATEMENT - ideal for home page
content!

Basic Home Page Options:
There are 3 ways of tending to the home page when someone visits your site:
(A) You can have nothing specific on the home page, just rolling content entries
(like most blogs).
(B) You could have a solid piece of content on the home page, without any post
updates.
(C) Or my personal preference, you can have some content and also include links
to all recent posts on your site (headlines only, next to an image).
There is no right or wrong way here so please do not make it stressful. If you are just
starting out then stick to a basic home page post that introduces people to your site.
Over time, you can eventually build up your home page with specific instructions like
this cool page here: http://www.paleoplan.com (which is only something you can
create over a period of time).
(Zoom To View)

(Step 8): Set Up Your About Us, Contact Us & Privacy
Policy Pages (Templates Provided)
As far as these 3 basic pages are
concerned, I already went into great
detail on some good examples in my last
book, “The Authority Site Adsense Guide”
so you should have a copy of that.
(Just email me if you donʼt own a copy

and Iʼll send it to you, as it was off the
market since June 2011).
Regardless if you have my last book or

not, Iʼll go into some brief instructions
here for you to get started in the right direction.
Remember - you can always change these later on:
For wordpress users, make sure that all of these are set as PAGES (not posts).
For Clickbump users - great news - itʼs ALREADY DONE for you!
But please... Clickbump users should RE-WRITE all templates provided.
How To Grab Some Ideas:
Stuck on how to change up your pages? No problem, just grab those hero sites of yours
and take a browse through them.
***Of course DO NOT COPY THEM, but merely grab some ideas for your own twist.
Here I found a great “About Us” page from a Paleo site (ZOOM TO ENLARGE):

And here are the templates that are provided by the
Clickbump software for those of you that need something
to work with (again, rewrite everything):
About Us:
“Thanks for visiting our site.”
“We strive to offer thorough reviews and information on The Paleo King. This site was
created to help you easily get information about The Paleo King (Example Site Only),
read reviews and find the best service providers to do business with.”
Contact Us:
“Thanks for your interest in The Paleo King.”
“We appreciate your feedback and suggestions. If you have any questions about The
Paleo King or issues accessing our site at http://paleoking.adsensemasterscourse.com,
you can email us at myemail.com.”
“We value your suggestions and feedback and will respond promptly to your inquiry.
Thanks for visiting The Paleo King”
Privacy Policy:
“We have created this privacy statement for The Paleo King (Example Site Only) in
order to demonstrate our firm and continuing commitment to the privacy of personal
information provided by those visiting and interacting with The Paleo King (Example Site
Only). We hold the privacy of your personal information in the highest regard. The
following discloses our information gathering and dissemination practices for this
website.”
“We recognize the importance of protecting your privacy and our policy is designed to
assist you in understanding how we collect, use and safeguard the personal information
you provide to us and to assist you in making informed decisions when using our site.
This policy will be continuously assessed against new technologies, business practices
and our customersʼ needs.”
“What Information Do We Collect?”

“When you visit this web site you may provide us with two types of information: personal
information you knowingly choose to disclose that is collected on an individual basis and
Web site use information collected on an aggregate basis as you and others browse our
Web site.”
“1. Personal Information You Choose to Provide”
“Email Information”
“If you choose to correspond with us through email, we may retain the content of your
email messages together with your email address and our responses. We provide the
same protections for these electronic communications that we employ in the
maintenance of information received by mail and telephone.”
“2. Web Site Use Information”
“Similar to other commercial Web sites, our Web site utilizes a standard technology
called “cookies” (see explanation below, “What Are Cookies?”) and web server log files
to collect information about how our Web site is used. Information gathered through
cookies and Web server logs may include the date and time of visits, the pages viewed,
time spent at our Web site, and the Web sites visited just before and just after our Web
site.”
“How Do We Use the Information That You Provide to Us?”
“Broadly speaking, we use personal information for purposes of administering our

business activities, providing the products and services you requested, to process your
payment, , to monitor the use of the service, our marketing and promotional efforts and
improve our content and service offerings, and customize our siteʼs content, layout,
services and for other lawful purposes. These uses improve our site and better tailor it
to meet your needs.”
“Furthermore, such information may be shared with others on an aggregate basis.

Personally identifiable information or business information will not be shared with parties
except as required by law.”
“Occasionally, we may also use the information we collect to notify you about important
changes to our Website, new services, and special offers we think you will find valuable.
You may notify us at any time if you do not wish to receive these offers by emailing us at
the link provided on the newsletter.”
“What Are Cookies?”
“A cookie is a very small text document, which often includes an anonymous unique
identifier. When you visit a Web site, that siteʼs computer asks your computer for

permission to store this file in a part of your hard drive specifically designated for
cookies. Each Web site can send its own cookie to your browser if your browserʼs
preferences allow it, but (to protect your privacy) your browser only permits a Web site
to access the cookies it has already sent to you, not the cookies sent to you by other
sites. Browsers are usually set to accept cookies. However, if you would prefer not to
receive cookies, you may alter the configuration of your browser to refuse cookies. If
you choose to have your browser refuse cookies, it is possible that some areas of our
site will not function as effectively when viewed by the users. A cookie cannot retrieve
any other data from your hard drive or pass on computer viruses.”
“How Do We Use Information We Collect from Cookies?”
“As you visit and browse our Web site, the site uses cookies to differentiate you from
other users. In some cases, we also use cookies to prevent you from having to log in
more than is necessary for security. Cookies, in conjunction with our Web serverʼs log
files, allow us to calculate the aggregate number of people visiting our Web site and
which parts of the site are most popular. This helps us gather feedback to constantly
improve our Web site and better serve our clients. Cookies do not allow us to gather
any personal information about you and we do not intentionally store any personal
information that your browser provided to us in your cookies.”
“IP Addresses”
“IP addresses are used by your computer every time you are connected to the Internet.
Your IP address is a number that is used by computers on the network to identify your
computer. IP addresses are automatically collected by our web server as part of
demographic and profile data known as traffic data so that data (such as the Web pages
you request) can be sent to you.”
“Sharing and Selling Information”
“We do not share, sell, lend or lease any of the information that uniquely identify a
subscriber (such as email addresses or personal details) with anyone except to the
extent it is necessary to process transactions or provide services that you have
requested.”
“How Can You Access and Correct Your Information?”
“You may request access to all your personally identifiable information that we collect
online and maintain in our database by emailing us at the usual address.”
“What About Legally Compelled Disclosure of Information?”
“We may disclose information when legally compelled to do so, in other words, when
we, in good faith, believe that the law requires it or for the protection of our legal rights.
We may also disclose account information when we have reason to believe that

disclosing this information is necessary to identify, contact or bring legal action against
someone who may be violating our Terms of Service or to protect the safety of our users
and the Public.”
“What About Other Web Sites Linked to Our Web Site?”
“We are not responsible for the practices employed by Web sites linked to or from our
Web site or the information or content contained therein. Often links to other Web sites
are provided solely as pointers to information on topics that may be useful to the users
of our Web site.”
“Please remember that when you use a link to go from our Website to another web site,
our Privacy Policy is no longer in effect. Your browsing and interaction on any other web
site, including web sites, which have a link on our Website, is subject to that Web siteʼs
own rules and policies. Please read over those rules and policies before proceeding.”
“Your Consent”
“By using our Web site you consent to our collection and use of your personal
information as described in this Privacy Policy. We reserve the right to amend this
privacy policy at any time with or without notice.”
“Our Commitment To Data Security:”
“Please note that your information will be stored and processed on our computers in the
United States. The laws on holding personal data in the United States may be less
stringent than the laws of your Country of residence or citizenship. To prevent
unauthorized access, maintain data accuracy, and ensure the correct use of
information, we have put in place appropriate physical, electronic, and managerial
procedures to safeguard and secure the information we collect online.”
“Choice/Opt-In/Opt-Out”
“This site allows visitors to unsubscribe so that they will not receive future messages.
After unsubscribing we will discontinue sending the particular messages as soon as
technically feasible.”
“Surveys & Contests”
“From time-to-time our site requests information from users via surveys or contests.
Participation in these surveys or contests is completely voluntary and the user therefore
has a choice whether or not to disclose this information. Information requested may
include contact information (such as name and shipping address), and demographic
information (such as zip code, age level). Contact information will be used to notify the
winners and award prizes. Survey information will be used for purposes of monitoring or
improving the use and satisfaction of this site.”

“A Special Note About Children”
“Children are not eligible to use our services unsupervised and we ask that children
(under the age of 14) do not submit any personal information to us. If you are a minor,
you can use this service only in conjunction with permission and guidance from your
parents or guardians.”
“Acquisition or Changes in Ownership”
“In the event that the web site (or a substantial portion of its assets) is acquired, your
information would be considered part of those assets, and may be part of those assets
that are transferred.”
“Policy Modifications”
“We may change this Privacy Policy from time to time. If/when changes are made to this
privacy policy, we will email users who have given us permission to do so. We will post
any changes here, so be sure to check back periodically. However, please be assured
that if the Privacy Policy changes in the future, we will not use the personal information
you have submitted to us under this Privacy Policy in a manner that is materially
inconsistent with this Privacy Policy, without your prior consent.”
Reminder...
I hate to repeat myself by reminding you to

re-write these items, but the above examples
provided by the Clickbump software are just
templates & are meant to be re-written.

(Step 9): Add At Least 1 Category (3 Simple Rules To
Follow)
There are 2 ways to begin your
category pages:
1) Plan out all possible categories

from the beginning, or...
2) Build them as you go along.
How To Decide:
This one is simple and it really just

depends on your niche area and whether you are the kind of publisher that needs
everything planned out ahead of time. Some niches are very easy to decide beforehand
while others need to be added as the publisher moves along with content (my advised
method).
Letʼs take a look at Steve Pavlinaʼs blog over at www.stevepavlina.com. This guy
started with one, maybe two categories at first, and built up to 35 or more over time:

On the other hand, you may have a new website where you know exactly the
categories that will be needed, so if this is the case then sure - get them all up.
The 3 Rules Of Category Creation
• Categories do not need to be overly optimized (or optimized at all) and you do not
need to stress over having your entire website structure planned out from the beginning.
• Yes I realize that this is complete and total opposite of the advice given by many SEO
guruʼs out there (and even I have toyed with this notion in the past). But with our
business model of constantly finding new and exiting ideas to write about, questions to
answers and LATERAL keyword topics - itʼs totally impossible to plan all of this stuff
ahead!
(Some business models DO require total keyword planning, like a super tight niche with
no lateral focus, or an e-commerce site, or a specific business that sells specific
products, etc.)
Now letʼs get to the 3 basic rules of category creation that will work for you no matter
what:
(1) No Keyword Stuffing!
Do not keyword stuff - always think of the visitor experience first, not a search engine. In
other words, using my Paleo example, most new publishers would end up with these
categories:
• Paleo Diet
• Paleo Exercise
• Paleo Recipes
• Paleo Books
• Paleo Interviews
• Paleo For Kids
• Paleo For Babies

• Paleo History
• Paleo Science
• Paleo This..........
• Paleo That.........
• Paleo !!!
• Paleo !!!
• Paleo !!!
I think you get the idea here...
While the above example might have been the norm taught to you in the past, itʼs purely
from a spammy SEO standpoint and should now be avoided.
It just plain looks spammy, keyword stuffed and if you ever come up for a manual review
then you probably know what the reviewer is going to think of your site.
Instead think natural (like a book index). When someone comes to your site itʼs obvious
that itʼs focused on the Paleo lifestyle, diet and exercise, so a better way to outline these
possible categories would be something like this:
• Science & History
• Recipes
• Paleo Books & Reviews
• Expert Interviews
• Kids & Paleo
• Etc.
(2) Create Categories As You Go!
Do not get stuck with the idea that you have to plan your entire site out from the get-go.
Sure it is feasible advice for many businesses but we are publishing for an audience -
for fun, for advertising profits - not to create a plan that is based on loose keyword
data from the start.

If it were me then Iʼd start out with 1 basic category that I could muster up just from
checking out my hero websites (or just wait until I start my own high quality curated
articles).
3) Category Descriptions Are Optional!
Although optional, you may write up a short category description if you like. I noted this
as “optional” because you do not actually need content on your category pages. The
general purpose of a category page for the type of sites/blogs we are building is simply
to index the content links that relate to that category (articles, videos, audio, etc.).
(Step 10): Add Your Adsense Code & View The

Different Positions (Very Simple)
Next itʼs time to see how you want to place your
Adsense ads. For those of you waiting for me to
describe the ONE single best way to position your
ads, sorry - I have no idea!
Truth be told, the most profitable way is having 1 large

ad block immediately below the title but unfortunately
that may not be the best choice (remember the Matt
Cuttʼs article).
If you are smart then you keep up with the Google updates (Adsense & Webmaster
blogs) and know that they have completely changed the advice given in the old heat
map for best ad placement:
• Content comes first, ads second.
• Limited ads above the fold (meaning as soon as a page is loaded without scrolling).
• Less is more (do not have the full allotted ads allowed.
Fortunately Scott made it terribly easy for you and I to have a site up with the exact
Adsense positions we want on every article page:

I would also advise that you test out your side-bars with horizontal blocks and/or
banners. Side-bars can vary from side to side, some with affiliate products and some
with Adsense ads (or both). What I would do is simply follow your hero site role models
for examples.
(Step 11): Install Webmaster Tools & Google Analytics

Getting these 2 items set up is a simple process.
And do not worry about tracking and learning

Analytics just yet (even I am not that great at
studying all of the stats that are provided).
But there are some important keyword gems and

that come along with the program once you start
getting regular traffic and you will find some VERY
valuable tracking information in the months and
years to come.
Not only that, but if you plan on using my suggested site management tool later in the
blueprint (Keyword Strategy), then you must have webmaster tools & Google analyticls
set up for it to properly work.

Letʼs go through the instructions now.
Webmaster Tools:
Go to www.google.com/webmasters/tools and click on “Add A Site” which will then give

you a pop-up box to add your URL.
Once you add your websiteʼs URL then the next screen will immediately show up and
ask you to follow 4 simple steps. Follow these instructions until your account is verified.

Google Analytics:
Now itʼs time to connect with your Google analytics, which the easiest part.
Again, let me remind you that there is no rush to learn all of the tracking statistics yet.
This will come in time and you canʼt really do anything anyway without traffic.
(And I will update you with some posts both on my blog and inside my Private
Mastermind Forum as I obtain tips here and there for Google Analytics).
Grabbing your code:
This one is extremely simple. You just sign up and get the code, then paste that code
inside the proper Clickbump area (footer or header).
Just go to "ClickBump > Extras" and paste the analytics code into the box labeled
"Google Analytics & Custom Footer Scripts"
Note: There is also a plug-in you can use for wordpress, but I prefer not to bog down
the platform with any unnecessary plug-ins.
(Step 12): Tweak Your Site & Have Fun With Personal
Adjustments (Donʼt Fiddle Too Much)
Remember that at this point you are just trying
to get your basic site structure up and running
so please do not stress about having the perfect
looking layout or color-scheme yet.
If you are like me then you will probably never

stop making adjustments, tweaking colors,
header design, layout measurements, adsense
placement, etc. In fact, Iʼm notorious for
tweaking stuff on a daily basis!

What you need to do is take some time to go back through all of the Clickbump settings
and have fun pushing buttons, hitting the switches, and making changes. You can even
do this while you are following the rest of the blueprint!
And if you have any specific questions on how to do stuff, be sure to:
• Follow all links on Scottʼs tutorials and videos.

• Ask inside the Clickbump support forum.
• Or if you are a member of my Private Mastermind Forum then ask away there too!


Reminder: It’s a paid membership but it’s cheap and incentive-based.


Phase (6): Add Subscriber Box & Fan Pages
(Optional)
Optional But Totally Advised, Add

A Simple Subscription Box &
Consider Setting Up Fan Pages
I Am Suggesting To Grab Your Subscription Box In This

Phase Because You Need To Add It To Your Template.
It’s Totally Optional But You Do Need To Begin
Collecting Followers & Fans As Soon As Possible!
Speaking Of Followers, It’s Also Important To Get A

Couple Of Fan Pages Up For Maximum Social
Stimulation & To Get Backlinks Back From Potential
Hero Sites & Publishers (More On That Later...)
Step 1: Opt-in Box (Start Off Simple, Easy & Fast)
Step 2: Fan Pages For Social Media - Are They Necessary?
Step 3: The 3 Major Platforms & Which Ones To Start With First
Step 4: Set Up Your Facebook & Twitter Fan Page Accounts
Step 5: Start Posting On Facebook & Twitter (Don’t Just Have An Empty House)
Step 6: Don’t Be Confused - More Brief Instructions In The Action Plan

Should You Do This Now?
You can always get to these items later if you wish (the subscriber box is extremely
important in my opinion, as you will want to build up a list of people that like your
content, want to hear more from you, and that can make you a lot more money).
And fan pages are a simple way to communicate with your followers at a later date and
build relationships with some of the best potential backlink providers possible -
HEROES!
So for the motivated, letʼs go and get it over with now:
Create an Opt-in box for subscribers (Total time: 30 minutes)
(Easy to do and no need to worry about auto-messages right now)
And second, set up a Fan Page for your new blog (Total time: 1-4 hours)
(Easy to do, but you must choose what type of platform is best of your niche)

(Step 1): Opt-in Box (Start Off Simple, Easy & Fast)
Donʼt you hate working on stuff when you do
not fully grasp exactly why you are doing it?
This happens to all of us in the IM community

at some point in time or another.
So let me start this phase by explaining briefly

and simply just how you will benefit from
setting up your subscriber box and fan pages.
First of all, to be honest with you, I personally

only started building up lists on a few of my
health categories in early 2011.
I am a simple man who is always trying to

minimize everything in my life therefore I did
not jump on the “list building bandwagon” like
everyone else (big mistake).
Once I decided to focus on several categories, set up an opt-in box and start emailing
the small list I had about new articles and product reviews - the results were amazing!
I started off emailing about 50 people once per week. And on those specific days the
content in which I directed them to increased in Adsense clicks by huge numbers.
As the list grew, so did my anticipation to sell them something instead of just making
Adsense clicks. So I typed up 3 short reports and they sell for $19.95 on my health site
(in 3 different categories).
Start Small...
Of course you probably are not thinking this far ahead at the moment, and thatʼs ok!
In fact for those of you who are a bit green to this stuff all you need to do is set up a
very simple paragraph for the welcome email. You can adjust as you go along.
Your goal is to make money with good content, right? So why not have a large group of
people you can immediately direct to that content whenever you wish?
And “building a list” is not hard, itʼs automatic - you do nothing but mention to sign up
now and again and offer a “call to action” (which will be discussed in detail in the
promotion plan).

Speaking of a call to action, there are some incentives you can come up with when you
are ready but donʼt stress over this yet until you are ready to take the time to put
something together.
Donʼt think too much here: Get the opt-in box up NOW with 1 tiny welcome email for
the upcoming visitors!
Just do it - Itʼll take just a few minutes...
(A) Use Aweber - Reliable & Easy To Set Up:
(B) Create “New List” & Follow Steps (very easy):

(C) Almost Done - Write 1 Welcome Email For Now:
To avoid freezing here, just write up 1 welcome email so that your subscribers get a
“thank you for subscribing” message or something similar.
I do advise later on that you create a better incentive for signing up, like an article min-
series, free 10-page report, or whatever YOUR NICHE audience would like (everyone is
different).
To get example email welcomes in your niche area, simply study the heros out there -
get on their list and check out what they send you!
Here ya go - Use this as a template if you would like. Itʼs Walmartʼs example and I
actually think itʼs a simple and smart way to start (who would have thought?):

Aweber Has Template Advice Too:
Or you could just flirt around the Aweber site for some more info, like here at the
following link:
http://www.aweber.com/blog/email-marketing/3-good-welcome-email-examples.htm
(Step 2): Fan Pages For Social Media - Are They

Necessary?
Again - you can skip this part for now if you
like and get back to setting up your social
accounts later if you like.
But all Iʼm suggesting to do at this point is set

up 2 fan pages:
1) Facebook
2) Twitter
Now this part is fairly easy, and there is no direct one-size-fits-all platform to work with.
The most common are Facebook & Twitter, but Linkedin, Google+, etc. are also growing
but not all of them may suit your niche audience.

Let’s Talk Benefits...
First letʼs start with the “WHY” & “BENEFITS” here:
(1) Letʼs say that you build up a list of 100 followers over time (these are your
readers, those that read your article and then chose to follow you on Facebook).
Now each time you post about your new articles or anything related to your site, this
message (and the links) is now shared on Facebook (all of your followers get a
message, and without you SPAMMING them).
The Benefit: More links, more visitors and more MONEY!
(2) Second, letʼs add to the ʻmore links, visitors and moneyʼ situation. Facebook
users enjoy sharing links with their other friends - BINGO!
The Benefit: Even MORE links, MORE visitors and MORE Money!

(3) Third, this is a great way to get your reputation built up not only with your fans,
but with Google! Not that I endorse worrying about how to master rankings (Iʼll hit on
that in a major way soon enough in this course), but we also canʼt deny that social
activity gives major boosts to having our content ranked for thousands of long-tail
phrases over time.
The Benefit: Yep you guessed it - MORE EVERYTHING! (links, visitors, cash!)
(4) Fourth, you can post tons more stuff on Facebook than your weekly blog
posting schedule. For example, if you just found a hot topic to quickly post about on
Facebook which you were not sure about creating a hardy article on your site for, then
the replies on your fan page will help you decide whether people want more in-depth
info on the stuff.
The Benefit: Itʼs like asking your audience what they like, then really hammering a good
article.
(5) Fifth, you will get better connected with other related blog owners (your hero
sites) become your friend and you can follow each other. Now, without bugging them
about any new content that they might want to share on their sites, these Fan Page
updates do it automatically without any trouble on your part.
The Benefit: Eventually these people might be seeking YOU out instead of knocking on
their doors.
(6) Sixth, As Iʼm going to instruct you to do in the promotion action plan, having
these accounts will allow you to follow your hero sites and publishers. This is how you
begin the art of networking. Eventually you will start curating (more on curation in the
course) and then possibly having these big authority hero sites also sharing that content
with their readers (again - more on that later as Iʼll be going into curation heavy in a
specific section).
(7) Last but not least, this is DIRECT TRAFFIC. Combining all of the benefits
above you will start to build up links and “shares” of your content over time, which is
another way to totally and completely by-pass worrying about Google updates and loss
of rankings due to search engine algorithm changes.
The Benefit: Itʼs a no brainer - Building links WITHOUT actually building links (and links
with traffic no less).

(Step 3): The 3 Major Platforms & Which Ones To Start
With First
Iʼll be using Facebook for sure on
my upcoming blogs, as itʼs virtually
universal for just about any niche
area and any audience type
(maybe not the senior citizens,
however).
Then there is Twitter and Google+

(others are out there too, but for
now you can just choose to focus
on either one of the 3 major
sources, or all of them over time).
All the others (which Iʼll mention later) like Flickr, Digg, Linkedin, YouTube, Reddit, etc.
are completely and totally up to the individual publisher and where their niche audience
hangs out.
Twitter - I have to admit that I have not used this platform yet, but will be setting up an
account for my new sites as I will be for Facebook. Itʼs really a simple little tool that
enables you to send out brief little messages to your followers.
Itʼs not quite as beneficial as Facebook, but every little bit counts, right?
Google(plus) - Fairly new and upcoming, Google+ is like an alternative to Facebook. I

may or may not be setting up an account with Google+, but like Twitter it can only help
keep the links coming and the visitors flowing over time.
My Advice:
1) Definitely set up a Facebook Fan Page.
2) Consider Twitter if your niche area is popular with it.
3) And Google+ should be something to get into when you have the time and the efforts
to keep up with it (like I said, itʼs new but the platform will be growing over time).

(Step 4): Set Up Your Facebook & Twitter Fan Page
Accounts
Your Facebook Fan Page (VIDEO LINK BELOW)
Setting up your Facebook page is very easy but there are a few items you should be
aware of before completing the account.
Fortunately for you and I, clear instructions have already been laid out by many helpful
marketers, so simply go here and follow the 4-minute video:
Here is that video link: http://www.youtube.com/watch?v=0SW8hNe-iGQ
Your Twitter Fan Page:
Like your Facebook page, Twitter is very easy to do and the platform has an entire page
laid out for simple instructions:
Go to the Twitter page here and follow the instructions: https://support.twitter.com/

groups/31-twitter-basics#

And Google+ For The Extra Motivated:
Google provides all of the steps to getting started with Google+ (as you can see in the
following link).
Go here to set up your account: http://www.google.com/+/learnmore/

(Step 5): Start Posting On Facebook & Twitter (Donʼt
Just Have An Empty House)
I am assuming 2 things here:
1) You are setting this account up with

absolutely NO following and fans.
2) And second, that you are ready to get

moving with your fan page before you start
your promotion action plans later in the
course steps.
Note: No problem at all if you would like to wait on this - you can always set your page
up later. And if you are not setting a page up now then just ignore the assignments on
the action plan steps until you do.
Relax... Don’t Stress - Keep It Simple!
Getting action going on your Facebook page should be fun and easy-going. Here is
what you can start doing today:
What you want to do right away is just start making posts about yourself, what your
site is about, and some stuff you like, etc.
Also, start helping others out (your heros) so that they can eventually follow your
page too.

Mention some cool articles out there, link to them, and ask them to become
friends.
Try to make about 6-10 posts per day, every day, but do so in a non-forced manner
(more detailed daily suggestion steps coming later).
Really get into it, have fun! Share cool things! Start building up those followers.
Remember, getting hundreds and hopefully THOUSANDS of fans means INSTANT
TRAFFIC when you publish a great article on your own site.
(Step 6): Donʼt Be Confused - More Brief Instructions

In The Action Plan
I just wanted to make a quick note here that if you
are concerned about how many posts to make on
your Facebook page, what types of posts, how
often, and how many people to follow yourself -
donʼt be - Iʼve created brief steps in the action plan.
So at least get your page up for now, make a

“Welcome Yourself Post” or something similar,
then move onto the real meat and potatoes!
Here are some final tips on your page:
(1) Be sure to add a good bio: Need help? Just check out some of your hero Fan
Pages!
(2) Be sure to upload a good photo: Need help? Yep - your heros can assist you
there as well!
(3) Try to go ahead and follow as many hero sites and publishers in your niche
possible. I suggest to reach as many as you can in the action plan, but a few for now is
fine.




STOP!
Itʼs now time to put your site away and set up
“Keyword Strategy” (my advised site
management tool).
Although completely optional, is going to be a

TREMENDOUS advantage to your publishing
success in more ways than you can imagine.
Keyword Strategy, as Iʼve already mentioned in

Phase 1, was designed by 6-figure publisher Fraser
Cain (the “space guy”) who credits the software for
helping him break the 6-figure mark with
www.universetoday.com
At least give the program a shot because itʼs free

for 30 days and is a tool that Iʼve successful used
now since early 2011.
I have only endorsed a handful of items over the

last 5 years and this is one of them!

Phase (7): Install Your Site Management Tool
(Keyword Strategy)
It’s Almost Time To Start

Harvesting Your First Group Of
Keyword Ideas, But First...
I Suggest That You Install My

Absolute Favorite Site
Management Tool (Optional)
Known As “Keyword Strategy”
Track All Future Keywords, Rankings, Incoming Stats &

So Much More With This Optional But Advised
Site Management Program...
Step 1: My Seal Of Approval (But Also Consider My Important “Tools” Disclaimer)
Step 2: Understand The Benefits Of This Site Management Program
Step 3: Grab Your 30-Day Free Trial + Future 10% Discount
Step 4: Let’s Get Educated - Study The KS Videos & Meet Me On Cam
Step 5: Reminder (Don’t Forget To Install The Free KS Internal Linking Plug-In)

(Step 1): My Seal Of Approval (But Also Consider My
Important “Tools” Disclaimer)
A site management tool is completely optional (I
did without it for years, but would not skip on it
these days).
I do highly recommend that you at least try it,

especially if you are a new publisher or even a
veteran publisher looking to completely track and
understand your siteʼs progress.
You may also have your own keyword and site

management software preference to use and
thatʼs perfectly alright.
But this specific program works, is backed by a

fellow 6-figure publisher, and does not take a lot
of investment funds to run the program after your first free 30 days.
If you trust my judgement and want to run a management program that is owned and
operated by another 6-figure publisher then this choice will be a good investment on
your part.
Important: You get a free 30 day trial (no restrictions, no credit card) and then if you like
the program after the 30 days there is a lifetime 10% discount (youʼll be directed to my
discounts page for this over at www.adsensemasterscourse.com/discounts.html)

A Reminder Of My “Suggested Tools” Disclaimer:
I must admit that by nature I am a minimalist in

just about everything I do in life.
From my business, to how I exercise, my

belongings and even with relationships, I try to
keep it all as simple as possible.
And I canʼt think of a better business to be in

with online publishing, where minimalism is an
asset that will keep you from losing your path and getting distracted by the insane
amount of Internet Marketing toys out there!
The truth is that we are literally drowning by all of the suggested tools, software
programs and courses that come into our email boxes every day. Many are wonderful
tools, others are hype, and most we just plain donʼt need.
So please keep in mind that all tools and services that I suggest in this blueprint are
either 100% totally optional, or can be replaced with something cheaper or even free
Iʼm not saying that the alternative and free versions are all equal to my preferred
business tools - Iʼm just suggesting that you do your own due diligence before making
any buying decision.
(Step 2): Understand The Benefits Of This Site

Management Program
When you set up the installation for Keyword Strategy (itʼs
very easy to run) you will immediately use it to sort and
get all of your keyword data.
This is only the beginning - the greater benefits come

over time when you start building up traffic and incoming
keyword data.
What Iʼd like to do now is briefly touch up on a few of

program benefits that can be obtained.
Of course Fraser has a ton of great tips, videos and answers to your questions at the
main site, but for now take a quick read below and see if this is something that you
might feel is a good match for your personal tracking and management for the various
components of running a publishing business:

All Keywords Will Be Tracked For All Rankings.
Every keyword you have inside the program will be tracked on how well you are ranking
in Google. You could have 100,000 keywords or more and still get exact rankings. You
will also see a graph to show whether the keyword has gone up or down.
Internal Linking Of Your Pages Is Automatic.
Keyword Strategy provides a secure plug-in that automatically links certain keywords
within your articles and links them to other related articles on your site. This alone,
according to Fraser, is enough to actually help those pages move up in rank.
New Keywords In Webmaster Tools Are Automatically Imported.
One of the biggest mistakes publishers make (even myself) is not digging through stats
in webmaster tools and analytics to grab the keywords that people are finding a site for.
These are typically keywords we did not optimize a page for yet and this program will
show you each day these new phrases while allowing you to import them automatically
into the system (you can then decide to build an article around them).
You Get Full Tracking Of Visitors.
Keyword Strategy will show you every keyword you have and exactly how many people
have come to your content through that keyword. Again, you could have 100 keywords
or MILLIONS, and this data will still update automatically for you.
Tracks All Of The Important Social Activity.
If you are smart then you will follow my lead on getting your content to get as much
social exposure as possible (within white-hat guidelines, that is). And for each article
you publish and get those “likes,” youʼll see through Keyword Strategy just how many
Google +1ʼs, Facebook likes and Twitter Tweets every page has.
There Are More Benefits, But This Should Be Enough To Get You Excited!
The above benefits are just the main highlights that excite me (even though there are
additional features). Just follow the steps below and youʼll be able to see Fraserʼs
videos and sign up for your free 30 day trial and the ongoing 10% discount.

(Step 3): Grab Your Special Xfactor 30-Day Trial &
Ongoing Discount (Then Do A Fast Install)
Once you install the program then you will be directed to watch ALL of Fraserʼs videos
and link a few items together. Like all new tools it will take some getting used to and the
major tracking benefits come after you start getting regular traffic to your site.
This part is a breeze:
(1) Head on over to my discount page at www.adsensemasterscourse.com/

discounts.html and scroll down to the “Keyword Strategy Site Management Tool”
section.
(2) Once you click on the link at my discounts page you should be directed to set
up your account at the program page that looks like this:

(Step 4): Take A Day To Get Educated - Study All
Keyword Strategy Videos & Tips By Fraser
One of my favorite things about Keyword Strategy is
not the actual tool itself, but rather Fraser Cainʼs expert
publishing tips that go along with it.
The guy is an absolute purist when it comes to this stuff

and on most subjects of the business he and I are eye-
to-eye.
Youʼll be glad to have him in your circles of mentorship

with publishing tips and success principles.
He is also a prominent member of my private

mastermind forum so if you ever get the chance to apply for a spot inside then youʼll be
happy to know heʼs around to help.
Here Is Your Homework Assignment Once You Install Keyword Strategy:
(1) Once you get your discount trial and install the program, head on over to the
videos and watch ALL of them, taking notes along the way.
(2) Then read through as many articles by Fraser as you can so you can begin to
saturate your mind with is expert advice - Between his input and this blueprint youʼll
have no reason to fail!

(Step 5): Reminder - Donʼt Forget To Install The Free
K.S. Internal Linking Plug-In
I know that you are intelligent and diligent enough to have already watched the Keyword
Strategy videos as I instructed and have successfully installed the Internal Links Plug-in
for wordpress (provided by Fraser).
But if you missed it due to glossing over everything (bad habit by the way) then please
go back and watch the vids. The internal links plug-in video is currently #8 (and itʼs very
important that you get this installed.
It will leave internal linking practically hands-free so that you do not have to worry about
trying to find related pages within your wordpress admin and link specific keywords to
them (although I do suggest in the promotion plan to try to manually get a few links if
you desire super-targeted internal links right off the bat - more on that later).
And if choose not to use Keyword Strategy as your site management tool, then I do
suggest you research and try to find an internal linking option for whatever site-builder
you are using.




Phase (8): Begin Harvesting Keywords &
Import Them Into Keyword Strategy
Begin Harvesting Keywords &

Topic Ideas For Future Content &
Curation Articles
I’d Like You To Spend Time Harvesting Keywords For

Your Initial List. This Is Just To Get You Started &
Into The Habit Of Collecting Ideas. You Will Get Back
To These Keywords For Content When You Are Ready...
Step 1: Understand The Basic Harvesting Plan (Simple, Refreshing & Fun)
Step 2: STOP!!! Please Read “The Ultimate Keyword Selection Guide” First!
Step 3: Reminder - Know Your Niche Audience (Don’t Research Blind)
Step 4: Download Keyword Researcher (Optional But HIGHLY Recommended)
Step 5: Reminder - Before You Brainstorm Remember That All Keywords Have Potential
Step 6: Let’s Begin - Build Up Your Seed Keyword Phrases (Think Laterally)
Step 7: Now Take Your Seed Keywords And Start The Digging Process
Step 8: Import All Phrases Into K.S. Site Management Tool (or your preferred program)
Step 9: Now Let’s Crack Open The Good Stuff & Head Back Over To Keyword Researcher
Step 10: Last Minute Tip For Keyword Sources (In Case You Don’t Have Magazines or Books)

STOP!
I have specifically laid out this course in the most
logical way possible.
Therefore what I suggest that you do is this:
1) First, read through through this phase.
2) Then after reading, jump to Phase 9, Content

Master Lesson #6 and read the “The Ultimate
Keyword Selection Guide.”
3) Then jump back here and follow my keyword

harvesting steps.
The Reason?
Because I want you to fully understand the proper

mentality behind choosing keywords when you get
there, which will actually make an impact on your
mental outline during bulk harvesting.

And Now A Few Action Steps To
Give You Ideas On Finding Keyword
Topics Which You Can Decide On
What’s Best For your Niche In The
Future...
These Are Guidelines Only And Are

Intended For General Purposes...
Every Niche Is Different...
Every Publisher’s Intentions Are

Different...
You All Should Think For Yourself

& Your Audience...
I (Nor Anyone Else) Can Predict

Your Niche, Your Intentions Or
What Your Audience Needs...
(Step 1): Understand The Basic Harvesting Plan
(Simple, Refreshing & Fun)
There are many different angles to grab phrases and
cool ideas for your future articles (from keyword tools,
to newspapers, to Television shows/commercials,
etc.).
This phase is all about getting you into the habit of

searching for great and inspiring topic ideas for your
niche audience and the content you can provide.
Unfortunately there is no single best or worst way to
find and pick your phrases.
But my approach (and the approach of many other 6-

figure publishers who do not focus on keyword
rankings) is extremely simple.
What makes it hard is when you are not in a niche with interest and passion, which then
forces you to look at keywords as nothing but a word with stats (a death-sentence with
the ever-changing Google search engine).
Your Instructions...
Only spend 1 day on this to begin with. You are only launching out with 3 topics
and those 3 topics will not even need a keyword.
Finding new and inspiring keywords is an ongoing process, so feel free to stop
even if you just find 1,000 terms or so. You can always just add them as you go along,
one of my favorite approaches.
The Steps...
(1) First, you are going to harvest a list of different keyword phrases and topic
ideas within your niche area from multiple angles and sources. Depending on your
angle, some of you might have a small list of keywords to start (200 - 500 or so), while
others may have 5,000 - 10,000 or more to start.
(2) You will then import all keywords collected into your site management tool
(Keyword Strategy) to populate the statistical data. (Remember to grab your free 30 day
trial and future 10% discount link on my discount page in the last phase).

(3) Once the data is populated (search volume, competition, etc.) you can then
decide which phrases you would like to use to begin posting content (combined with
your promotion action plan and my 7 example keyword plans - more on that later).
(4) You will then import new and fresh ideas and keywords anytime thereafter. This
can come from more online research, some notes you jotted down while offline, or
simply ideas that have popped into your head that would be great to share with your
audience.
(Step 2): STOP... STOP... STOP!!! Please Read “The

Ultimate Keyword Selection Guide” First!
I know this may sound strange, but I

actually need you to stop what you are
doing and head over and read my
“Ultimate Keyword Selection Guide”
before you begin harvesting keywords.
(Then come back here to follow my

instructions).
I have written a full-length keyword

selection guide that is the very best
education that I could possibly provide
in general terms. And by “general” I
mean that I obviously canʼt guess or
assume your niche, audience and
personal content tastes.
Because you are not “selecting” your keywords at this point for actual writing
purposes (but instead are gathering, collecting and importing for later use), I did
not place that guide in this particular phase.
The actual guide is part of an extensive “Master Content Lessons 1-6” series in Phase 9
of the blueprint.
I logically created a “course inside of a course,” so to speak, so that when you hit the
content action plan you will have 7 actual keyword action examples to use as guiding
lights.

So Please Follow My Instructions, Like So:
(1) Stop what you are doing.
(2) Scroll to “Phase 9, Master Content Lesson 6” (The Ultimate Keyword Selection
Guide).
(3) Read S-L-O-W-L-Y and absorb everything.
(4) Come back here and continue with your keyword harvesting.
(5) You will then be better equipped mentally to harvest your phrases.
(Step 3): Reminder - Know Your Niche Audience As

You Collect Keywords (Donʼt Research Blind)
I am about to show you a variety of ways to
harvest topic ideas from different sources. You
can skip them all, pick one or two, or come up
with a personal formula - it doesnʼt matter!
In fact, I would only suggest that you get a handful

of terms right now because by the end of this
course you may prefer to do what I do, which is to
collect as you go (harvesting keywords when I
come up with a topic (harvest-as-I-go-along).
Another thing that I have to say here before moving on is that I canʼt possibly guess
what angle you are coming from within your niche before getting keywords so please
use your own mental outlook and niche audience measures to help.
Here, let me give you a perfect example of what I mean by not researching blindly and
knowing your audience... Next page please...

Let’s Take The “Weight Loss Niche” For Example:
Women Only Please!

Publisher “A” might be interested in creating a website that
caters to helping only females. Therefore this publisher is going to
come from the “female” weight loss angle and would not want to
import keyword phrases that cater to men in the niche niche area.
Pills, Anyone?
Publisher “B” may also be in the weight loss field but is more
interested in creating a weight loss supplement review website.
And because supplements cater to most everybody (male,
female, teens, etc.) then the angle here will be more broad.
Books... Books... Books...

Publisher “C” might be very adamant about discussing all of the
popular books using specific weight loss diets. Therefore this
angle would mean that the publisher may prefer to get most
keywords from the top 20-30 diet books in the industry.
Anything Goes!
Publisher “D” might want to create a highly-viral weight loss site
that shares interesting content from ALL angles - books, diet pills,
fat loss stories, “as soon on TV” products, etc. This publisher
would not worry so much about a specific angle when doing
keyword research.
Know Your Interest!!!

(Step 4): Download Long-Tail Keyword Researcher
(Optional But HIGHLY Recommended)
Spicoli says that this thing is “Totally Awesome

Dude,” and I have to agree!
Remember that I do not endorse services lightly

so instead of spending $100 or more each month
on some keyword service, get this tool!
(Yes, you get a $10 discount as a customer of

my course if this tool interests you - a discount
you will not find anywhere else...)
I am not going to recommend any expensive keyword tools to buy in this course other
than this 1 very low-cost program that is extremely simple to use and grabs the right
kinds of ideas you need for creating those solution-based articles that people love....
Would This Be Enough Content

Brainstorming For Ya?

I’ve Spent Over $10,000 on Keyword Gathering Tools Since
2005 And This One Rocks Them All With It’s Simplicity!
Itʼs called “Keyword Researcher” and with all of the expensive programs out there that I
have bought and used over the years this one is a real gem!
Itʼs insanely simple to use.
It creates phrases that literally tells you from Google suggest what to write about.
Itʼs ideal for publishers who are out to get as much traffic and repeat visitors as
possible.
As a follower of this course you get a $10.00 discount.
Go to http://www.adsensemasterscourse.com/discounts.html and Enjoy!

What About Other Keyword Tools?
Since 2005 Iʼve spent nearly $10,000 on subscriptions

tools:
- Wordtracker at $300+ per year...
- Krakken at $1,000 per month (boy what a waste)...
- Keyword Discovery, Market Sumarai, Micro Niche

Finder, Keyword Elite, etc...
All of these tools have the ability to grab keywords for you
and yes - they all work as advertised.
And I still like many of them!!!
Were they all a waste of money? Perhaps to some publishers they might have been, but
but on the other hand if I got just one little service that helped my business then it was
worth it (besides Krakken - that was a huge expenditure of money that I did not get
anything out of, but maybe itʼs because the program didnʼt match my simplistic
personality).
Many of you have these other tools and by all means use them if it is the most logical
and comfortable choice (I would use them in addition to Keyword Researcher if I were
you).
However, if you do not have these other programs and wish to avoid spending the
money then I think Keyword Researcher take you as far as you need to go.
So Here Are My Recommendations:
(1) Yes of course use whatever tools you have and enjoy working with to get topic
and keyword ideas.
(2) Definitely get the discounted Keyword Researcher tool that I just mentioned
(itʼs awesome).
(3) As your work style shifts over time then invest into anything you feel would
suite your personality. But from experience, less is more - keep it simple!

(Step 5): Reminder - Before You Brainstorm
Remember That All Keywords Have Potential
Your goal is to begin the process of finding

as many topics that your people are
interested in, hungry for, need a solution,
etc. and then start importing them into
Keyword Strategy site management tool.
And although your best articles will probably

not be keyword-focused you still want to try
to implement as many phrases as possible
for minimum SEO.
So be on the look out for these keyword types (again, you should already fast-forwarded
The Ultimate Keyword Truth Guide and glanced over the keyword action plans):
The “High Volume” Keywords

(All of those single-phrase or double-phrase terms that get the most searches)
The “No-Searched-For” Keywords

(All phrases that get little or even NO monthly searches)
The “Product Information” Keywords

(All phrases that contain product or service information related to your niche)
The “Copy Others” Keyword/Topic

(All phrases that are being talked about by other popular sites in your niche)
The “Hot Questions & Solutions” Keywords

(Any question keyword phrases that people ask in your niche)
The “Personal Inspirational” Topics/Keywords

(These are keyword topics you can think of off the top of your head without a resource)

(Step 6): Letʼs Begin - Build Up Your Seed Keyword
Phrases (Think Laterally)
The term “seed keywords” is probably common
knowledge to many of you. For the others, itʼs very
simple to understand:
Seed phrases are simply 1-phrase terms or 2-

phrase terms (and possibly 3 or more phrases) that
encompass a single topic or explanation. These
topics can then be drilled down for longer-tail
phrases from tools like the Long-Tail Keyword
Researcher that I prescribed.
There are quite a few ways of beginning this process. My absolute favorites are from
Magazines! I then will take these phrases over to the Google Keyword Tool to expand
on them, like so:
How To Think LATERALLY As You Search Your

Sources For Phrases:
Iʼm gong to show you exactly what I mean when I say to think laterally.
While just about everyone else is using the Google keyword tool or another similar tools
like Market Samurai to hunt for seed terms, magazines offer lateral ideas that these
other niche site builders arenʼt looking for.
Not that it matters in terms of competition, but itʼs cool to be spreading yourself out over
topics that have not been nailed to death yet by these SEO marketers.
Letʼs take the “Mommies” niche area for example, as I flip through and find topics:

A Perfect Lateral Example: The “Mommies &
Kids” Niche & Lateral Seed Phrases You Would
Have NEVER Considered By Traditional
Keyword Hunting Advice:
With an actual copy of “Mothering” in front of me (I showed you this magazine on the
niche-brainstorming video), and going through each page, I came up with the following
seed phrases and how I write down notes for the origin and possible content uses.
These are just a few. I could have gone on and on

from just this one magazine...

Lateral Seed Phrases How This Can Be Used In My Niche Area
• Ear Drops For infants, homeopathic, recommended by Dr. Jim

Sears.
• Crafts Activities for moms (consider other hobbies as seed

keywords).
• Work At Home Article for moms to earn extra money while raising
their children. So many possibilities. Could be itʼs own
niche area too (moms and home businesses).
• Autism Article in the magazine about autism. Great topics for

moms of all ages and backgrounds.
• Prenatal (Vitamins) Topic was prenatal VITAMINS, but could use the term
“prenatal” to see other possibilities out there.
• Diapers (Bags) Content was about diaper bags, but many

possibilities for all diaper terms could be great.
• Going Barefoot (TOXINS) Article was on teaching mothers the dangers of their
kids going barefoot outside. But quick thought of
“Toxins” came to my mind.
• Government Aid The Autism article in the magazine also mentioned

getting government assistance. This is another
possibility for programs mothers might need for
finances, school, etc.
• Home Schooling Advertisement for home schooling course which

guides mothers on how to set up home schooling for
their kids.
• Organic Eating Article about grass-fed beef in the magazine made

me think of adding organic food articles for moms and
their kids or babies.
• Chemical Free Advertisement for “chemical free” and “organic

mattresses” for cribs and children. This could lead to
many ideas on products for kids that are safe from
toxins.

(Step 7): Now Take Your Seed Keywords And Start The
Digging Process
Take these seed phrases and go into either the free Google
Keyword Tool or your own preferred tool, and simply type in
the terms and begin digging and building up your bulk lists.
(By the way, for those that donʼt know, the term “digging”
simply means to dig further down and pull out a huge list of
related terms for a specific keyword)
Note: Be sure to go through all options of “broad” and

“phrase” to get a variety of possibilities.
Note: Also be sure to go through both options of checking

and un-checking the box that says: “Only show ideas closely
related to my search terms,” as shown below:
You will have some big lists for every keyword so try to bulk them up and import them
into a file which will have only keywords (no stats), like so:

Important Tips:
The above image is just an example screenshot of the leading terms. What you
need to do is ensure that you have an Adwords account set up so that you can grab all
800 phrases given to you, which is free to set up.
I would then go through the entire process again for my other terms, until I get tired
of hammering away.
You do not have to cover EVERYTHING, as I already mentioned. But you should
absolutely take some time to get a base of phrases to build upon to start with (maybe
1,000 or so).

(Step 8): Import All Phrases Into K.S. Site Management
Tool (Or Your Preferred Program)
Each time you build one of these little lists you will import the phrases into Keyword
Strategy in order to let the program collect all of the numbers: Competition, Search
Volume, etc....
Reminder - Donʼt forget that if you have not already done so, hit my discounts page and
get on the 30-day trial plus 10% discount: http://www.adsensemasterscourse.com/
discounts.html
And of course you may also use your own program or track keywords in an excel sheet
of sorts (too confusing for my tastes).
Quick Tip: Change The Import Filter Settings To “0” in Keyword Strategy
When you first create an account inside Keyword Strategy for your domain, the project
settings use the numbers 140 and 0.
Be sure to change them to 0 (zero) so that it does not exclude any phrases. Now in the
future you can change this setting but my personal opinion is that many long-tail
phrases that would get dropped for too low search numbers may STILL provide great
ideas for topics.
You may get different advice from Fraser himself, or other members of my private mastermind
forum but for now letʼs allow all terms to be brought up without a filter (you can always change
this back to the original settings at a later date)

So Change This...
To This...
(Step 9): Now Letʼs Crack Open The Good Stuff &
Head Back Over To That Long-Tail Keyword Digger
Let me remind you for the last time to head
over to my discounts page if you would like
to own this little gem at a reduced price.
Itʼs a nifty program that can be used in a

variety of ways and just may be the last bulk-
list keyword harvester youʼll need.
I like to use it both for bulk lists as well as

article ideas. And keep in mind that it works
off of Google Suggest so it helps you with real-time queries to brainstorm from).

Check This Out:
I just typed in the word “Autism”
And I only chose the suggest search of: “How * Autism”
Within 1 minute I got back the greatest keywords possible for helping people,
creating social content, and TONS of questions:
(228 Results From Google Suggest)

I Would Then Do 3 More Steps To Build Up My
Additional Keyword Harvesting
(1) Move those listings over to the Master list section inside Keyword Researcher.
2) Then I would build up that list by hitting all preferred searches inside the tool:

(3) And finally, I would repeat the process with all of my seed keywords and import
them into the Keyword Strategy site management tool - so that all terms will populate
data for possible future use (Search Count, Competition Numbers, CPC, etc.)
(Step 10): Last Minute Tip For More Great Keyword

Sources
This may be obvious to most of you reading this who have been online for a bit but Iʼll
bet even some of you veterans out there have not thought about browsing these areas
for great lateral keyword and topic ideas:
Discussion Forums Yahoo Answers
Wikipedia Hero Blogs & Sites
Amazon/E-bay Google Alerts
Google Trends Television/Radio
Facebook/Twitter Offline Stores

No - You do NOT have to sit
around for the next 6 months
and query EVERY source and
EVERY keyword possible.
Itʼs just great to have these

angles on hand so that you can
dig around in your leisurely time.
In fact, some of the most
successful bloggers that I have
contacted recently do not know
what they are going to write an
hour before sitting down!




STOP!
You are doing GREAT so far!
And I hope that you are getting just as much out of

this 6-figure publishing course “MENTALLY” as
you are action-wise.
WHAT TO DO NOW:
Right now I want you to put your site & keywords
away...
Read the entire “Content Master Lessons” in the

next phase (Phase 9)...
These are your long-term content reference guides

to use anytime you need a little boost...
Once you finish, continue on with your website by

working on Phase 10 and beyond...

Phase (9) - Content Master Lesson (1): The #1
Best Article Template
How To Write The Perfect Article

Using The #1 Single Best Template!
(Plus 46 Live Variations)
This Content Lesson Is Designed To Be Used For

Reference Material Any Time You Need To Brainstorm
Simple & Effective Article Templates.
Used By Even The Biggest Publishing Houses (Men’s

Health, Cosmo, Reader’s Digest), This 1 Template Can
Be Used For Virtually ANY Type Of Content...
Lesson 1: The #1 Single Best Article Layout - One Template To Rule Them All
Lesson 2: The Top 10 Reasons Why List Posts Can Make A Publisher Rich
Lesson 3: Your New Template Bible - 46 Angles For UNLIMITED Content Ideas
Lesson 4: Hot - Hot - Hot (46 Live Examples For Maximum Illustration)
Lesson 5: Check For Video Requests & Forum Discussions (Private Mastermind
Members)

Get Ready To Get
Super Excited
&
Super Motivated!

Especially If You
Thought That Writing
Great Content Was
Going To Be Hard,
Complicated Or Boring!

The secret of success in the
publishing business is content,
plain and simple!
(1) You want to grab IMMEDIATE attention: Visitors, links, buzz...
This can only be done from having outstanding, awesome and compelling content on
your site (and hopefully continuing from this day forward).
(2) You have to have a site “WORTH LINKING TO”...
Your goal is to make money in life, right? And money comes from visitors who like your
site, correct? Then why would anyone want to link to your site? Yep - Awesome content!
(3) And you want heroes (authority sites) to SEND YOU TRAFFIC & LINKS!
The key to any publishing business is to get noticed by people bigger than you.
Remember those heroes that I keep bringing up? Well you want them to see your
content and go: “Hey, Iʼd really like to share this guy or girlʼs article with my own
audience...” (Bingo - traffic, links & profit!)

(Lesson 1): The #1 Single Best Article Layout - One
Template To Rule Them All...
The #1 single template that you will be using from now
on is called a “list post” and can be used for just about
every type of article in any niche and with hundreds of
combinations!
In fact, just about every magazine in the world uses

these kinds of articles because they get right to the
point, are easy to read, and readers absolutely EAT
THEM UP!
When I was writing them over the years I did not have
an official term to describe the layout .
But as of recent itʼs been coined by many famous

bloggers as a “list post” in that all you have to do is
list a number of benefits, reasons, facts, or whatever you want. And the directions that
you can go into and the combinations are absolutely endless!
The Outline:
Iʼve put together 46 template angles that I came up with, plus a LIVE EXAMPLE of each
and every one of them. This should be enough visual education to keep your content
juices flowing FOREVER!
Now before you go into the 46 examples, please make a quick note about the outline
and a few tips (itʼs extremely simple). And donʼt forget to adjust each template as you
see fit for your own style (depending on which one you decide to go with).
All list post articles have basically the same outline. You particularly need to pay
attention to these 4 items which produce a simple list post formula:
(1) The Headline (snags your reader like a fish): Ensure that you have an easy-
to-read list post headline, one that grabs a personʼs attention...
(2) The 1st Paragraph (the hook which keeps reeling the fish in): Provide your
readers with a unique hook to get them to keep reading...

(3) The Tone (what the article is doing for the reader): Produce your lists so
that they offer solutions for the audience. What are you doing for the person reading?
(4) The Call To Action (what you want the reader to do): Depending on your
articleʼs purpose, youʼll need to tell the reader what to do and how to do it (this is
described specifically in the blog post promotion plan later in the course).
(Lesson 2): The Top 10 Reasons Why List Posts Can

Make A Publisher Rich
(1) List posts tend to go more viral than other articles.
(2) A list post just plain looks great due to the simplistic layout.
(3) They are insanely easy to read and understand (People Love That).
(4) List posts get passed around more, producing natural backlinks.
(5) They work for all niches & all audience types.
(6) List posts are extremely easy to write.

(7) The simplicity allows them to be outsourced with good quality returns.
(8) The lists can be as long or as short as you like.
(9) There is no limit to what you can create, combine or list.
(10) And finally, they give you the potential to make you the most money!
(Lesson 3): Your New Template Bible - 46 Angles For

UNLIMITED Content Ideas
Iʼll share with you my personal favorite template list, but first Iʼd like you to meet one of
my mentors, Seth Godin. His blog gets about 5 MILLION unique visitors per month.
Oh yeah, I forgot to mention... Notice anything unique about his article?
Link: http://sethgodin.typepad.com/seths_blog/2006/06/how_to_get_traf.html

And Here They Are... All The
Content Ideas You’ll Ever Need!
1 The “Steps” List Post 24 The "Ideas" List Post

2 The “Book Review” List Post 25 The “How I Did It” List Post
3 The “Things You Need” List Post 26 The “Reasons” List Post
4 The “Wrong & Right Way” List Post 27 The "Secret...(of, to, for, etc.)" List Post
5 The “Timeline” List Post 28 The “Series” or “Parts” List Post
6 The “Best Advice” List Post 29 The “Examples” List Post
7 The “How To” List Post 30 The “Mistakes” List Post
8 The "Ways To" List Post 31 The “Best Tips” or “Top Tips” List Post
9 The “Ask Questions” List Post 32 The "Quick & Easy" List Post
10 The “Why You” List Post 33 The “Warning Signs” List Post
11 The “Trends” or “What To Expect” List Post 34 The “Myth & Facts” List Post
12 The “What I Learned” List Post 35 The "You Can Be Proud Of" List Post
13 The “Hot Things” List Post 36 The “Things To Look For” List Post
14 The "Ways" List Post 37 The "What You Should Know" List Post
15 The “Quiz” List Post 38 The “Stages” List Post
16 The “How To Learn” List Post 39 The “What Happens” List Post
17 The “Ask Yourself” List Post 40 The “Old Way, New Way” List Post
18 The “Rant & Rave” List Post 41 The “Facts” List Post
19 The “Rules or Laws” List Post 42 The “Failure Into A Success” List Post
20 The “Must Have” List Post 43 The “Bad Things” List Post
21 The "Who Else" List Post 44 The “My Method” List Post
22 The "Verses (VS)" List Post 45 The “Things To Buy” List Post
23 The “Exercises” List Post 46 The "Get Rid Of" List Post

(Lesson 4): Hot - Hot - Hot (46 Live Examples For
Maximum Illustration)
Seeing something in action can be the
greatest help when you are trying to
grasp a particular concept. So below
are links to live examples from major
sites around the web.
I purposely chose established sites

and blogs so that you can see that
even the best of the best out there are
using this simple template (with
variations of every angle discussed).
Niche Insight: For those of you still struggling to find a niche area, keep your eyes
open here. Each of the 46 live examples are ALL great niches where an audience can
be built upon.
Example #1: The “Steps” List Post
Link: http://digg.com/newsbar/Alternative/how_to_green_your_office_in_10_steps
“How To Green Your Office In 10 Steps”

Example #2: The “Book Review” List Post
Link: http://shirgie-story.blogspot.com/2011/12/top-10-reasons-why-i-like-reading.html
“Top 10 Reasons Why I Like Reading The

Morning Rush Book”
Example #3: The “Things You Need” List Post

Link: http://www.marcandangel.com/2008/08/25/70-things-to-do-before-having-children/
“70 Things To Do Before Having Children”

Example #4: The “Wrong & Right Way” List Post
Link: http://www.sasinteriors.net/2011/11/the-right-and-wrong-way-to-hang-window-drapery-panels/
“The Right (And Wrong) Way To Hang Window

Drapery Panels”
Example #5: The “Time-Line” List Post

Link: http://www.fitday.com/fitness-articles/fitness/weight-loss/lose-15-pounds-in-1-month-free-sample-exercise-
plan.html
“Lose 15 Pounds In 1 Month: Free Sample

Exercise Plan”

Example #6: The “Best Advice” List Post
Link: http://www.businessinsider.com/executives-share-the-best-advice-they-ever-got-2012-3?op=1
“22 Executives Share The Best Advice

They Ever Received”
Example #7: The “How To” List Post

Link: http://www.wikihow.com/Permanently-Erase-Data-Off-a-Hard-Drive
“How To Permanently Erase Data Off A

Hard Drive”

Example #8: The “Ways To” List Post
Link: http://www.worldwatch.org/node/3915
“10 Ways To Go Green and Save Green”
Example #9: The “Ask Questions” List Post

Link: http://completerunning.com/archives/2007/06/12/top-10-questions-asked-by-beginning-runners/
“Top 10 Questions Asked By Beginning Runners”

Example #10: The “Why You” List Post
Link: http://www.futurescopes.com/commitment-and-monogamy/762/10-reasons-why-you-must-get-married-sooner-
or-later
“10 Reasons Why You Must Get Married

Sooner or Later”
Example #11: The “Trends” List Post
Link: http://www.cden.com.mx/trends2025.html
“The 10 Top Business Trends For The

New Future”

Example #12: The “What I Learned” List Post
Link: http://www.buddytv.com/articles/the-voice/things-i-learned-from-the-voic-45564.aspx
“Things I Learned From ‘The Voice’

Live Shows, Week 6”
Example #13: The “Hot Things” List Post

Link: http://www.dailymail.co.uk/femail/article-413430/50-things-buy-die.html
“50 Things To Buy Before You Die”

Example #14: The “Ways” List Post
Link: http://www.savingadvice.com/articles/2012/02/07/109201_50-ways-to-save-money-on-food.html
“50 Ways To Save Money On Food”
Example #15: The “Quiz” List Post

Link: http://guides.wikinut.com/First-13-Original-Colonies-Quiz-and-Trivia-Challenge/18kln1g8/
“First 13 Original Colonies Quiz And

Trivia Challenge”

Example #16: The “How To Learn” List Post
Link: http://www.moneycrashers.com/learn-spanish-free/
“How To Learn Spanish For Free, 7 Easy Ways”
Example #17: The “Ask Yourself” List Post

Link: http://www.forbes.com/sites/sundaysteinkirchner/2012/05/01/4-questions-to-ask-yourself-before-starting-your-
own-business/
“4 Questions To Ask Yourself Before Starting

Your Own Business”

Example #18: The “Rant & Rave” List Post
Link: http://organic.wonderhowto.com/blog/20-worst-drinks-america-0116436/
“20 Worst Drinks In America”
Example #19: The “Rules” or “Laws” List Post
Link: http://www.thestreet.com/static/25-rules.html
“Cramer’s 25 Rules For Investing”

Example #20: The “Must Have” List Post
Link: http://www.lipsticking.com/2012/04/13-things-you-must-have-to-start-your-job-search.html
“13 Things You Must Have To Start Your Job

Search”
Example #21: The “Who Else” List Post

Link: http://www.positivespinblog.com/2012/01/who-else-wants-to-stop-worrying/
“Who Else Want’s To Stop Worrying?”

Example #22: The “Verses (VS)” List Post
Link: http://liesdamnedliesstatistics.com/2011/04/mac-people-vs-pc-people-10-facts.html
“Mac People VS PC People, 10 Facts”
Example #23: The “Exercises” List Post

Link: http://www.walletpop.ca/2012/02/25/the-top-10-exercises-for-flexing-your-money-muscle-numbers-1-5/
“Top 10 Exercises For Flexing Your

Money Muscle”

Example #24: The “Ideas” List Post
Link: http://green.yourway.net/9-ideas-for-using-herbs-in-the-kitchen-and-beyond/
“9 Ideas For Using Herbs In The Kitchen &

Beyond”
Example #25: The “How I Did It” List Post

Link: http://jessicadoyle.com/2009/02/19/step-by-step-list-how-i-made-a-million-dollars-on-etsy/
“Step By Step List - How I Made A

Million Dollars On Etsy”

Example #26: The “Reasons” List Post
Link: http://theoatmeal.com/comics/phone
“10 Reasons To Avoid Talking On The Phone”
Example #27: The “Secret of, to, for, etc.” List Post
Link: http://www.gibson.com/en-us/Lifestyle/ProductSpotlight/Tone-Tips/25-secret-ways-to-get-the/
“25 Secret Ways To Get The Guitar Tone Of Your

Dreams”

Example #28: The “Series” or “Parts” List Post
Link: http://k911dogtraining.info/training/advanced-and-competition-training/teaching-the-motivational-retrieve-part-1/
“Teaching The Motivational Retrieve, Part 1”
Example #29: The “Examples” List Post

Link: http://blueblots.com/inspiration/30-examples-of-magazine-and-newspaper-styled-websites/
“30 Examples Of Magazine & Newspaper-Styled

Websites”

Example #30: The “Mistakes” List Post
Link: http://www.wahm.com/articles/5-mistakes-single-mothers-should-avoid-when-raising-a-child.html
“5 Mistakes Single Mothers Should Avoid When

Raising A Child”
Example #31: The “Best or Top Tips” List Post

Link: http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=10032&pq-locale=en_US&_requestid=14824
“Top 10 Tips For Great Pictures”

Example #32: The “Quick & Easy” List Post
Link: http://www.bonappetit.com/blogsandforums/blogs/badaily/2012/03/10-quick-kale-recipe-ideas.html
“10 Quick & Easy Ways To Cook With Kale”
Example #33: The “Warning Signs” List Post

Link: http://www.cars.com/go/advice/Story.jsp?
section=top&subject=more&story=top10warnings&referer=&year=&aff=national
“Top 10 Warning Signs That You Shouldn’t Buy A

Used Car”

Example #34: The “Myths & Facts” List Post
Link: http://www.webmd.com/fitness-exercise/features/top-9-fitness-myths-busted
“Top 9 Fitness Myths - Busted!”
Example #35: The “You Can Be Proud Of” List Post

Link: http://billintheblank.com/build-a-family-you-can-be-proud-of/
“Build A Family You Can Be Proud Of”

Example #36: The “Things To Look For” List Post
Link: http://daviddelevante.com/seven-things-to-look-for-when-selecting-a-nutritional-vitamin-supplement
“7 Things To Look For When Selecting A

Nutritional Vitamin Supplement”
Example #37: The “What You Should Know”

Link: http://gigswwa.blogspot.com/2012/04/10-things-you-should-know-about.html
“The 10 Things You Should Know About

Sunscreen”

Example #38: The “Stages” List Post
Link: http://becomeanonsmoker.com/whenyouquit.html
“The Good Things That Happen After You Quit

Smoking”
Example #39: The “What Happens” List Post

Link: http://www.futurescopes.com/bachelor-parties/2339/here%E2%80%99s-what-happens-bachelor-parties-10-
things-you-didn%E2%80%99t-know
“Here’s What Happens At Bachelor Parties,

10 Things You Didn’t Know”

Example #40: The “Old Way, New Way” List Post
Link: http://www.sync-blog.com/sync/2011/04/mothers-day-the-old-way-vs-the-new-way.html
“Mother’s Day: The Old Way VS The New Way”
Example #41: The “Facts” List Post

Link: http://coffeecupnews.org/top-10-list-interesting-facts-about-coffee/
“Top 10 List Of Interesting Facts About Coffee”

Example #42: The “Failure Into A Success” List Post
Link: http://www.pickthebrain.com/blog/how-to-use-failure-to-trigger-success/
“7 Steps To Turn Failure Into Success”
Example #43: The “Bad Things” List Post

Link: http://www.livestrong.com/article/248643-10-reasons-why-smoking-is-bad/
“10 Reasons Why Smoking Is Bad”

Example #44: The “My Method” Link Post
Link: http://www.getrichslowly.org/blog/2006/05/15/my-ebay-method-thirteen-steps-to-more-profitable-auctions/
“My eBay Method: 13 Steps To Profitable

Auctions”
Example #45: The “Things To Buy” List Post

Link: http://www.the-top-tens.com/lists/top-10-things-to-buy-with-100-dollars.asp
“Top 10 Things To Buy With $100

Example #46: The “Get Rid Of” List Post
Link: http://www.keeperofthehome.org/2012/04/9-ways-to-get-rid-of-hidden-toxins-in-your-kitchen.html
“9 Ways To Get Rid Of Hidden Toxins In Your

Kitchen”
(Lesson 5): Need Help With This Section? Consider

My Private Mastermind Group For One-On-One
Answers To Your Questions & Video Requests



(Phase 9 Continued - Education & Resources)
Phase (9) - Content Master Lesson (2): The

Best Affiliate Articles
How To Write The Perfect Affiliate

Product Article, Easy & Effective!
(List Post Deja Vu, Anyone?)
Products & Services Are Not Only The Most Profitable

Adsense Topics To Get Into, But You Can Completely
Triple Your Income (Or Just Blow It Away Entirely) By
Writing Highly Suggestive List Posts...
Lesson 1: How To Do It - The Simple “Daja Vu” List Template Approach
Lesson 2: Example “Steps” Outline: How To Sell A Dating Ebook or Course
Lesson 3: Example “Ideas” Outline: Selling A Business/Marketing/Success E-book
Lesson 4: Example “Rules” Outline: How To Sell A Fat Loss or Fitness Product
Lesson 5: Example “Mistakes” Outline: Selling A Toddler Potty Training Book/Video
Members)

(Lesson 1): You Really Donʼt Need Anymore Advice -
List Posts Do It All For You!
I am going to enlighten you on the best way to
approach writing fun and socially effective articles that
are secretly meant to make you a bunch of money.
If you noticed in the title of this lesson, I used the terms

“easy & effective” because your articles can easily
sneak up on your readers and get them to notice the
product and become interested without long boring
product reviews.
In fact, writing for affiliate products or services can be just as fun as the list post
approach. Instead of those boring old review articles, try using the exact same article
approach that I already gave you and pick from any of the 46 angles.
Here are the steps:
(1) Use any list post template (or other outline you enjoy) to provide the benefits of
what you received from the product (or what another person experienced).
(2) The headline may or may not have the product mentioned (which will of course
vary based on your tastes).
(3) Avoid too many affiliate links in the article. Definitely have one at the end of the
article and maybe 1 or 2 more throughout the content (just 1 link in the opening
paragraph is fine too).
(4) If you have no personal experience with the product, no problem - Just round
up other peopleʼs experiences (IMPORTANT TIP).
(5) Be sure that your “call to action” is strong inside the article. You want them to
make a buying decision so donʼt hesitate to be bold about it (so long as you filled up the
content with benefits, solutions and experiences).

(Lesson 2): Example “Steps” Outline - How To Sell A
Dating Ebook or Course
Let’s say you are in the dating niche (the
men’s dating niche to be precise) and you
have a chance to make loads of money
from a very popular E-book (or dating
course) out there.
The results can be a huge boost to your

income, and may lead to your own product
to sell in time. Now here are example
steps that I would advise you to follow,
using the “steps” angle for the article:
The “Steps” Affiliate Angle
“3 Steps To Getting A Date With A

Sexy Girl (And How I Do It Every
Week)”
Create an opening paragraph that lures the reader into knowing how
awesome you are at dating and the dating product that makes it happen for you
(link once in the paragraph to the actual product).
Be sure to provide 3 steps and attribute your lack of success in the past
with each step compared to what the book taught you to do differently that is
“reeling in the girls,” now, so to speak.
Of course, have the call-to-action inside the article as advised and most
definitely in your resource box.
And If you see sales coming in then consider removing your adsense ads
on that specific page so as not to lose money on clicks, as opposed to sales.

(Lesson 3): Example “Ideas” Outline - Selling A
Business Or Success E-book
You and I are both connected to the business niche, or more
popular is the “Internet Marketing niche.”
Therefore, you probably have a personal blog or a business

blog where you discuss your experiences, thoughts and
promotions on trying to make it online (or at least read other
marketer’s blogs on a daily basis)
The one thing many of these publishers seem to miss is pre-

selling accurately, and with passion and interest. The “product
review” article type will always have it’s place but you will get
more sales from articles like this one below:
The “Ideas” Affiliate Angle
“The 1 Idea That Made Me 6-

Figures In 60 Days, and The Book
That Started It All!”
Just the headline alone on this one would be enough for you (and myself
actually) to actually want to read more (I love this stuff).
You could open up the article with the book title and how it was
responsible for making you 6-figures in 60 days.
Then you can add a list of further inspirations you got from the book (or
collect them from other sites).
As always, the call-to-action should be bold, yet not too pushy, something
like: “Here is the book that took me from broke to rich in such a short period of time.
In fact I read the entire thing in 2 days. Read about it here ______”

(Lesson 4): Example “Rules” Outline - How To Sell A
Fat Loss or Fitness Product
Have you checked your junk mail lately? Look for those
weight loss spammer emails that link out to spam blogs
designed to look like real articles that are “As Seen On
TV” and such.
These blogs look great! Professional, eye-catching...

(Not that I agree with the spam approach, but you can
learn a thing or two from the sites they are linking to).
The “Rules” Affiliate Angle
“How My Mom Lost 50 Pounds Of

Ugly Fat By Following
5 Easy Rules”
This would be a great template to use if you are trying to promote a fat loss
E-book or course. Here you would list the “rules” which can be basic
interpretations from the fat loss guide and go from there.
The “rules” could go something like this:
“Rule 1: Eat Chocolate Every Day - In the book my mom was instructed to enjoy dark
chocolate each and every day while still losing weight
“Rule 2: Donʼt Go To The Gym - Most people stay overweight because they are
intimidated to go to a public gym. Just by walking 20 minutes per day and without
lifting weights my mother was able to shed the fat faster than anytime in her life.
“Rule 3: Etc... Etc...”
Although your call to action would be in the last paragraph, in a sense you
are making each “rule” in this type of scenario a call to action, but remember
not to flood your article with affiliate links - just one or two is ideal.

(Lesson 5): Example “Mistakes” Outline - Selling A
Toddler Potty Training Book/Video
I think by now you are getting the message:
(A) Use any template provided in this course to pre-sell

affiliate products.
(B) Don’t stress over creating boring standard reviews like

most people are taught to do in the Internet Marketing
community.
(C) And if you have no personal experience with the product,

either write about someone else’s experience or actually go
out and interview a real customer to provide super-value.
The “Mistakes” Affiliate Angle
“12 Mistakes I Made While Potty

Training My 3-Year Old (And The
Video That Helped Me Do It In Less
Than 72 Hours) ”
Not only do we have an attention-grabbing headline, but we are also telling
the reader right up front what to expect - how it to avoid 12 common mistakes
by watching this video and getting in done in 3 days.
The opening paragraph would still contain a link to the book as a type of:
“By the way, I had no idea what I was doing until I skimmed through book called “XYZ
Potty Training For Kids”
I would probably link about 2-3 total potty training courses in the call to
action, so long as they are all from the same place (such as Amazon), and then
suggest your “Favorite Pick” (Optional, just one of many ideas).




Phase (9) - Content Master Lesson (3): How To

Use Content Curation
How To Add The Magic Of Content

Curation For Maximum Niche
Authority & Links!
Looking For Unlimited Content? Trying To Become A

Leading Authority For Your Niche Audience? Seeking The
Path To Truly Helping People With Expert Solutions?
Look No Further Than Content Curation!
Lesson 1: What Exactly Is Content Curation?
Lesson 2: And Now The Simple Explanation In Just 87 Words - From Yours Truly
Lesson 3: A Perfect Example - Love FOOD Anyone?
Lesson 4: A Suggested 9-Step Routine (That Can & Should Be Simplified)
Lesson 5: The 3 Things Most “IMer’s” Do Wrong
Lesson 6: What Can You Curate? (8 Live Examples)
Lesson 7: A Few More Great Ideas For Adding Curation To Your Business
Lesson 8: Time For Some Last Minute Q & A On Content Curation
Members)

(Lesson 1): What Exactly Is Content Curation?
Content curation is so very simple and the
concept is easy to understand, quick to to
implement and rewards to both your
readers and your publishing business!
On the other hand, it can be very complex

to distinguish between real curation and
what most amateurs do, simply stringing
together garbage text or links without
any human filtering, passion or
viewpoint.
Unfortunately for the non-focused publisher who has yet to decide in confidence what
they want to do for an online business, the Internet Marketing community has turned
curation into another “Big Secret” for you all.
They target newbies and you end up taking the fall, frustrated again and again and
again...
But it’s not a secret. And it’s not hard.

Here... Let me take you by the hand...
Everything you need to understand about content curation is about to be explained in

very simple terms through my lessons in this quick reference guide. Iʼve chunked the
vital and most educational points about curation in as brief and to-the-point as possible.

My Discovery...
I personally discovered content curation in late 2010 after I released my 2nd book on
building standard Authority websites. During the following year (2011), I curated
hundreds of heath content to test items like duplicate content, my readersʼ interest in the
content, building up small email lists for promotion of the content, what people from my
site liked about the information, etc.
What I found were 2 things:
(1) First of all, content curation has been done for years. Iʼve been reading curated
articles myself in various interest-based websites since before I even became an online
publisher in 2005. So this was nothing new and in fact has created million dollar
websites.
While I was publishing for 5 years I never for one second realized that this was an
amazing way to pull up content and reach a target audience (and was right in front of
my face the entire time!).
(2) The second thing I learned was that content curation needed to actually
provide value to the degree of what the people from a niche wanted, NOT what the
Internet Marketing community is currently trying to teach you through selling automation
tools and turning curation into spamming or auto-blogging revisited.

So What Exactly Is Content Curation?
Content curation is simply just content “sharing” in the sense that you manually select
articles, videos, pictures and anything else that your niche audience might like.
Here is a more thorough breakdown:
(1) Filtering Of Content From A Passionate & Interested Publisher (you)...
Content curation comes from people that actually care about their niche audience and
want to take the time to filter through hundreds and thousands of aggregated content
sources, select the most highest of quality stories, links, pictures or videos on a specific
theme, and then deliver to their niche audience.
(2) The Content Types Include Links, Quotes, Pictures, Images, Anything...
This content can be as simple as a list of links that your audience can utilize, or a cool
picture that you found interesting. It can also be as in-depth as stringing together
multiple articles, quoting the highlights of those articles, and then adding your own
contributions.
(3) Added Value/SEO Is Enhanced Through Commentary, Keywords & Titles
While some curated content (like a list of links or an image) are just fine and are
considered “curation,” you can increase the value of the material by adding your own
opinions, insights, additions, etc.) For an SEO boost you may want to consider changing

the titles around (titles are very important for grabbing attention) and adding a long-tail
keyword phrase into the mix as well.
(4) Curated Content Can Be Delivered With Full 100% Recognition & Links
The content is delivered with full do-follow links back to all sources used. The first place
to post your curated content is typically your blog/site. Other areas can be utilized to
spread the word like Facebook, Twitter, Forums and other social 2.0 services (optional).
(5) Benefits Include More Visitors, Trust, Fun & Earnings!
• Curation allows you to stop stressing over trying to create the “best content” by simply
finding what already exists out there and sharing that content with your audience.
• Your site becomes an authority within your audience because it shows that you
actually care about the market, your people, and providing the best service possible as
a publisher.
• By linking out to other experts in your niche area to curate from, you make friends
(heroes) which in turn can help you obtain natural links and incoming traffic from
networking (more on that in the promotion plan).
• Curation is fun! There is so much information and expert material out there that you
can spend all of your time looking for cool stuff to talk about on your site.
• Properly curated blogs become extremely valuable. You link out heavily which shows
that you actually care about your niche audience, which over time results in more
visitors, readership and profit.
(Lesson 2): And Now The Simple Explanation From

Yours Truly (In Just 87 Words)
...
“If you find something cool, informative
or interesting - then share it with your
people, plain and simple.”
“Feel like adding your own thoughts to

the content? Great idea!”
“Feel like adding some extra SEO

benefit by changing the title and adding
a keyword? Even better!”
“Feel like using automated tools to find

content, post it to your site and do so
without any human connection, filtering
or caring? Then your missing the boat
and are just spamming for the sake of
adding pages to your sites - not Good...”
- John Robinson

(Lesson 3): A Perfect Example - Love FOOD Anyone?
Letʼs pretend for a moment that food, cooking,
recipes (and everything in between) are my one and
only true passion in life.
Letʼs also pretend that, like many of you, Iʼve been a

struggling IMer for some time now, jumping from
niche to niche, course to course, and never really
making anything happen.
Fed up and sick of starting businesses in niches that

I absolutely hated doing for money or because
some keyword tool told me to, I finally made the
choice...
...the choice to give up on ALL of those money-making schemes, loopholes and short-
term gimmicks and know in my heart that I have to go into the “I Love Food” niche.
Here, let’s sneak in on that conversation that would take place in my head...
“Hey I LOVE Food! I Mean, It’s

EVERYTHING To Me, My Passion, My
Love...”
“So If Food Is My Passion, Then Why

Don’t I Start A Food & Recipe Blog?”

“The Problem Is That I Only Have A
Few Recipes Of My Own, But Would
Love To Share Some Tasty Dishes I’ve
Found From Other Places... Hmmm...
What To Do...”
“Oh, I Got It! I Got It!”
“I’ll Combine My Recipes With OTHER

People’s Food Recipes On My Site,
Yeah that’s It!”
“I’ll Curate Awesome Recipes, Add

Value By Actually MAKING & EATING
Each Of Them (MMMM, The Best
Part), Then Add Some Tips On
Improving Each Dish!”
“I’m Doing It - Wish Me Luck!!!”

And Here Is A Successful Blog That
Does EXACTLY That:
“Simple Recipes”
(2 Million Visitors Monthly & Ran By 1 Person)
www.simplyrecipes.com
(1) Elise Bauer runs the website (read above please) and personally tests every
recipe that is curated on the site.
(2) She collects these recipes, tests them out, then credits the actual creator of the
recipes so long as they are considered worthy enough to be shared with her audience.
(3) And most important, Elise adds value by adding her own thoughts on changes
she might add to the cooking. She goes the distance by making each dish personally
before sharing.

(Lesson 4): A Suggested 9-Step Routine (That Can &
Should Be Simplified)
The steps to curating content is a totally individual style amongst publishers but the
overall process remains somewhat the same. So here is an easy-to-understand
summary of going from a niche to having a curated piece of content on your blog or site.
Step 1: Obviously You Must Have Your Niche Audience
The first step is to obviously have a niche audience in mind.
For 100% curation sites it is typically best to have a very targeted market but that is not
a rule set in stone. We can discuss all types of brainstorm ideas inside my private forum
or you may email me if an idea pops into your head for your own niche business.
Step 2: Aggregate The Content Sources
Second you need to build up a list of high quality hero sites that you feel provides extra-
ordinary value to your particular audience. As Iʼve eluded to in the past, what is
“valuable” in one niche may be completely irrelevant to another.
It totally depends on who you are writing for. For example, some people might think that
just curating an image with a 2 sentence description is cheap and spammy, yet what if

your niche audience is “camping” and you found a picture on another site of a rare and
endangered species that can be found by hiking the Blue Ridge Mountains on the East
Coast of the United States? You got it - thatʼs VALUE to THOSE people!
Step 3: Filter The Bad Stuff
You want to filter out sites that:
• Are built solely for Adsense (bad content, keyword stuffed, etc.).
• Are built solely for Marketing (same).
• Are built using fake articles (spammy, scraped or pasted).
• Hold little value (personal blogs and sites that are just talking, no information, no
essence).
Step 4: Create & Organize The RSS Feeds
You canʼt manually go through each blog and site daily just to skim the headlines, so by
having an RSS feed for each of these sites it makes it easier to scan the headlines to
see what may appeal to you.
Therefore you might want to subscribe to an RSS feed for every content source in which
you deem valuable enough to curate content from periodically. If no feed exists then you
must create one using feeddude or something similar.
The most common approach is to organize all feeds using one location like Google
Reader. Mac users like myself may prefer a different program. Basically you want to
have one single feed that pumps the content to your organization inbox for easy
skimming.
Step 5: Always Be On Hunt For New Sources & Feeds (It Never Ends)
Building up your curation sources is an ongoing process. Always stay alert and take
notes of newly discovered sources of fantastic information so that your sources will
remain fresh and on-the-go. In addition to “Google Alerts,” consider offline sources too,
such as TV commercials, magazines, books and even local businesses.

Step 6: Discover Something Cool & Get Ready To Curate
As Iʼve mentioned in step 2, what is “Cool” for one niche audience may not be so cool
for another, so there is no right or wrong way to select what content you want to curate.
My rule of thumb is to always try to grab the best stuff you can - the most helpful items
and stories that you can use for added value.
Step 7: Verify The Credibility Of The Source
Never just curate something without ensuring that the creator is indeed the original
publisher of whatever content you are considering to share with your niche audience.
Simply follow the links, check out the content and be sure itʼs an original from that
specific site. Sometimes you may be trying to curate something thatʼs already been
curated (while falsifying the actual source by accident).
Step 8: Add Value by Writing An Intro, Adding Comments, Change The Title,
Sprinkle In Keywords, Etc.
• Sometimes you can create a very cool intro to the content, adding your own stuff. This
is typically a wise choice because next to the headline/title, the intro is the 2nd form of
“grabbing” a reader and sucking them in.
• Commenting within the article, spinning whatʼs already been said, or adding your own
insights/changes/opinions is another way to engage the audience and add value.
• Titles are typically poor (even from the best sources), so consider adding a cool title
that is grabbing, simple and fun (like the list post examples and the headline resource
file I provide later on).
• Keywords can be inserted for an SEO vitamin boost. Long-tails are great for adding
into curated content. You could even try to sprinkle some inside the commented content
as well. Remember that we are not after direct rankings, but they WILL come and this is
a great way to catch thousands of long-tail searches and readers over time.

Step 9: And Finally, ALWAYS Credit The Source (Be Generous)
Donʼt be selfish with crediting the source. Keep in mind that you just might get the
attention of the source of these great pieces of content, become friends with them, and
be invited to guest post on their sites (or they may in turn curate YOUR stuff when you
write self-written content).
There are many ways to credit the source:
• Insert a live link at the end of the article (or anywhere else you wish).
• Name the person who wrote or created the content.
• Link to the site and/or the actual article that you curated.
• Do-Follow links (shows trust to not only the search engines, but more importantly to
the source.
(Lesson 5): The 3 Things Most “IMerʼs” Do Wrong

Please know that I donʼt personally fault you for
making decisions in this business that may have
turned out to be completely and utterly wrong.
We all come online wet behind the ears and

looking for easy street - that push button solution
to all of our money making dreams.
Snake oil salesmen are always going to be out

there and they are more prevalent in our
community due to the sheer ease of creating
products that offer quick solutions, but only end up
damaging your long-term success.
Having said that, I need to address 3 trouble areas that Iʼve seen newbie publishers get
into when they have been sold “curation products” from the market:
(1) You Cannot Automate Curation For True Value-Building Success.
Curation is not auto-posting or scraping content just for the sake of adding pages to
your sites. There MUST be value that comes along with the information.

Sure some sites have been successful by scraping stuff from the web but if you do not
have an interest-based approach to what content you think is best to share then you
may be labeled as just another spammer (one cannot build much of a following and
reach big profits that way).
I understand that you need to automatically aggregate content sources, but there is no
such thing as a robot curator. Content curation is done by a human being that
appropriately constructs a post that provides value, insights and accomplishes a
connection with the audience.
For example, if I were in the “computer niche” and wanted to create a list of what I
believe are the top 10 links of PC blogs that my audience will enjoy, how can I expect a
computer to do that for me?
(2) You Cannot Be Selfish - It Makes No Sense.
You cannot just post content on your site without giving full credit. Iʼve seen a lot of
people try their very best to hide links back to the sources of material that were curated
for the selfish reason of not wanting to link out.
This is not only self-defeating (as you WANT these sources to see how much karma
you are giving them), itʼs also morally wrong and may cause your site to be shut down.
(3) You Must Have An Interest Or Passion (How Can You Curate Otherwise?)
Content curation is not a free pass to get involved in a niche just for profit and without
any personal interest in the topics. Iʼve seen this approach too but like shooting yourself
in the foot!
Think about it for a second, just think...
If the purpose of content curation is to bring the very best and most interesting content
to a group of people who love your site, then how can you decide whatʼs golden out
there if you have no interest or knowledge enough to choose?
Letʼs take a football fan site for example. If I know nothing about football but decide to
create a football fan site without any interest, passion or knowledge, then Iʼll fail as a
curator, plain and simple.

(Lesson 6): What Can You Curate? (8 Live Examples)
First of all, you can curate thousands of
different items so please donʼt limit
yourself to just these 8 live examples.
And second, the key is to be unique, be

an individual and cater to YOUR niche
audience (not mine or any other niche
example given).
You can curate literally anything so long

as itʼs done in a way that benefits your
readers in whatever niche area you are working in.
Now letʼs head on over and check out 8 items that are the most commonly curated
pieces and a live example of each for maximum visual learning:
(1) Curate A List Of Links That Benefits Your Readers:
“25 Best Business Software Tools &

Web Services”
Example taken from:
http://www.pcworld.com/businesscenter/article 150091/25_best_business_software_tools_and_web_services.html

(2) Curate News Stories (or Breaking News) In Your Niche Area:
“Minnesota Moms Threatened With Criminal

Charges For Distributing Fresh Food From Local
Farms”
Example taken from:
http://www.naturalnews.com/035826_Minnesota_raw_milk_moms.html
(3) Curate Quotes From Authors, Bloggers, Books, Etc.
“25 Famous Quotes Of Yogi Berra”

Example taken from:
http://listverse.com/2011/04/13/25-funny-quotes-of-yogi-berra/

(4) Curate Social Compilations Related To Your Audience:
“Top 15 Facebook Fan Pages of Sports Personalities”

Example taken from:
http://www.socialdon.com/blog/facebook-fanpages-sports-personalities/
(5) Curate Images & Photos That Your Audience Would Appreciate:
“Queen Victoria’s Drawings”

Example taken from:
http://www.brainpickings.org/index.php/page/10/

(6) Curate Videos That Your People Would Enjoy Watching:
“Top 10 Most Hilarious YouTube Videos”

Example taken from:
http://zenhabits.net/top-10-most-hilarious-youtube-videos/
(7) Curate Suggested Resources Like Books & Publications:
“Five Best Yoga Books”

Example taken from:
http://yogawithchris.wordpress.com/2011/07/24/five-best-yoga-books/

(8) Curate Your Favorites (Could Be Anything):
“Top 10 Favorite Green Living Hacks. Saving Money

and the Earth”
Example taken from:
http://www.green-talk.com/2011/01/05/top-10-favorite-green-living-hacks-saving-money-and-the-earth/
(Lesson 7): A Few More Great Ideas For Adding

Curation To Your Business
Iʼve got a few more ideas of content that you can curate:
Tips From The Experts
The experts are already out there and theyʼll LOVE seeing
their content curated on your site. All you need is the passion
about sharing this great stuff with other people that read your
material.
So round up expert pieces of advice each week from the known-leaders in your niche
area and curate/comment/share. Just be sure to add value and some SEO vitamins as
discussed earlier.

Graphs & Flow Charts
Iʼm not a big flow-chart guy myself but if the niche was right
and the information would be appreciated by viewers then
by all means - curate those items!
They could be top stats, growth/decline of products, etc. In

fact, check out my blog post action plan for ideas on creating
free flow charts and graphics.
Your Herosʼ Websites (Their Sites, Blogs, Forums & Social accounts)
Iʼve already mentioned heroes a bunch of times throughout

this course, but just canʼt stress enough how beneficial it is to
give good karma out there by curating a list of your most
favorite sites and blogs in your niche area.
As you will read in my blog post action plan, curating big sites
may be the best “link-building” tactic youʼll find (more on that
later). It just may come back to you ten-fold when you least expect it.
4) Post Case Studies/Success Stories
When you think of success stories and case studies you

probably think of a niche that is technical, business related or
boring.
Not so! A case study or success story is really just a

successful compilation of an individual that got results doing
something within your niche area.
It could be losing fat, feeling prettier, gaining muscle, improving a 2nd language, etc.
Every niche area has a story of someone doing a lot with it, so find and post those
stories!

(Lesson 8): Time For Some Last Minute Q & A On
Content Curation
Iʼd like to personally thank my private forum
members for asking these questions in our little
community back when I introduced content curation
in 2011.
The questions below are typically the most common

ones that publishers think of when they are
considering curation for their businesses.
Iʼll keep them brief and go through the ones that I feel are important.
(1) What tools are needed for content curation?
I would say that you can stick with just using RSS feeds and Google reader (or for mac)
to start. The majority of the tools out there are designed to help you collect information
from around the web.
Storify, Scoop-ut, Bundlr and Zootool are just a few. There are actually a couple of
hundred to list if I really wanted to compile the source.
Because they are so highly individualized (what one publisher prefers to use may not be
suited to another publisher), I would just just play around with these items in your spare
time.
For now letʼs just keep it simple: Donʼt get involved with any of these tools and slowly
build up and curate manually what fits you. If curation becomes an addiction then you
can start researching other avenues to help.
(1) When do we start with curating?
There is no concrete answer for this because I have no idea what niche area you are
involved in or whether you want to curate small items, or go out and pull huge sources
of information for larger documents. I also do not know what excites you!
In the blog post action plan youʼll read about my suggestion for creating super awesome
content that would be considered “Ultimate Guides” or “How To Guides,” etc. But if you
are just getting started then you can slowly work your way up. You may grow to curating
stuff each day if you like, but donʼt stress about quantity immediately.

(2) What if Iʼm not a good writer, can I go 100% curation?
Yes without a doubt you can curate each and every piece of content that gets published
on your site. However, I do suggest that you start out with the plan Iʼve already given
you regarding your starting launch articles (that is coming up in Part 3, Phase 10 of the
course)
The one problem with 100% curation is that itʼs difficult to get that SEO and rankings
boost from nothing but curated articles (at least in the beginning). Regardless of what
the search engines are doing, original content tends to get ranked better for a variety of
long-tail keyword phrases found by the search engine spiders.
But it CAN be done! My friend and mentor, Peter Spaepen does nothing but curation in
many niches and earns well over 5-figures in Adsense on a daily basis (Iʼve quoted him
in the blog post action plan. Heʼs a huge fan of SYNND - more on that later as well).
Just know that for new sites who want to go the 100% curation route, you will probably
have to buy traffic, and I know that you are probably wanting to avoid doing this from the
start (and I agree).
(3) Isnʼt this duplicate content? And doesnʼt that hurt rankings?
Yes and no. Let me explain...
Yes it is duplicate content if you are automating the process of just puling text and
posting it to your website. However, if you are truly curating and taking my advice on
adding your own insights, commentary and/or “spin” then it becomes valuable.
Itʼs about value, plain and simple. If your curated stuff is valuable and you build up an
audience due to creating a site of authority and credibility, then there is little worry about
the search engines at all. In fact, you eventually want to become Google proof by
building up your audience (which happens naturally over time).
(4) Can I be a good curator if I am not familiar with the niche?
Iʼve already answered this in the beginning of my lessons. So instead of giving you a
repeat answer, please ask yourself a question: How will you be able to locate, share
and provide the best and coolest stuff that your niche area might like if you are not
familiar or have no interest in the topics?

Sure you can hire people to curate for you. But that will take a lot of resources so just
make sure that they too have an interest in whatever topics are you involved in.
(5) How do I credit the source? Do we need to include a byline of the author?
What about the date? How many links should I use?
You can use a minimum of one single link or you can include everything possible (his or
her name, multiple links, the siteʼs name, their picture, etc.).
There is no rule that suggests how many links to use or where to place those links when
crediting a source. Just be open and honest. Donʼt be afraid to send people to these
hero sites. In fact be excited. Consider every outgoing link an investment.
Trust me, youʼll be happy to get a bump in traffic when some of these sites start to
notice you linking to them and then want to link back or possibly share one of your own
articles with their readers.
(6) Should these links be DO-follow or NO-follow?
I say go with DO-follow. It shows that you do trust the source and it the end itʼs all about
networking, not the search engines, so donʼt be selfish!
(7) How do you get long-tail traffic from curation?
You get long-tail traffic and clicks from curation by simply having as much original
content as possible that can be picked up and indexed by the search engines. Here are
a few SEO tips that Iʼve already mentioned:
• Add your own commentary or insights.
• Sprinkle in a few keywords (Web Content Studio).
• Allow comments for further discussion and keyword opportunity.
• Change the title and add a long-tail keyword to it for maximum SEO benefit.

(8) What about sprinkling keywords?
Let me repeat the term: Sprinkle, not pour :)
Iʼve actually moved into the direction of less keyword-focused content because it makes
for better, more valuable stuff to create. Itʼs also easier to have fun with writing.
I would suggest that you not worry so much about adding a chunk of keyword phrases if
it does not flow well. And if you do, consider using Web Content Studio.
Iʼll share with you a quick video coming up on the benefit of this tool for ranking
thousands of long-tail phrases (and yes, after trying for a year I finally arranged a
discount for you on this software over at my discount page).




Phase (9) - Content Master Lesson (4):

“Headlines”
170 Powerful Headline Catch-

Phrases You Can Use For Maximum
Traffic Potential
I’ve Compiled The Best Headline Phrases That Should

Be Used In Combination With Your List Post Titles, Or
For Any Type Of Article Title For That Matter...

“Best-Kept Secret.....” “Now It's Yours.....”
“Best Advice.....” “Now You Can.....”
“Built To.....” “Once In a Lifetime.....”
“Cash In On.....” “One Call Away.....”
“Closely Guarded Secrets.....” “One Of A Kind.....”
“Complete Details Inside.....” “One Time Only.....”
“Could This Be.....” “Our Best Selling.....”
“Designed To.....” “Pamper Yourself With.....”
“Discover How To.....” “Perfect For Any.....”
“Discover The Magic Of.....” “Personalized Service.....”
“Don't Spend Another.....” “Prepare For.....”
“Do You.....” “Professional Results With.....”
“Do You Feel.....” “Profit From Save Time.....”
“Do You Have.....” “Proven Steps To.....”
“Easier Than Ever.....” “Proven To.....”
“Enjoy The Ultimate.....” “Remarkably Rugged.....”
“Everything You Need For.....” “Reserve Your.....”
“Everything You Need To.....” “Reserve yours now.....”
“Everything You've Ever Wanted From..” “Results In Just.....”
“Experience The Thrill.....” “Reveals Powerful Secrets.....”
“Facts You.....” “Satisfaction Guaranteed.....”
“For Busy People.....” “Save Money.....”
“For Fun And Profit.....” “Secrets Of The Pro's.....”
“For Less Than.....” “Simple But Powerful.....”
“For That Special.....” “Special Offer.....”
“For The Serious.....” “Starts Working Instantly.....”
“Free Bonuses.....” “Surprisingly Simple.....”
“Free Report Inside.....” “Surprising New Discovery.....”

“Get More.....” “Take Advantage Of.....”
“Get Ready For.....” “Take One Moment.....”
“Get Ready To.....” “The 5 Secrets That Can.....”
“Gives You The Added Advantage Of.....” “The Choice Of.....”
“Guaranteed To.....” “The Intelligent Way To.....”
“Guarantees You.....” “The Next Best Thing To.....”
“Hassle-Free.....” “The Perfect.....”
“Helps You.....” “The Quickest Way To.....”
“Here, At Last.....” “There's Nothing Quite Like.....”
“Here Is How.....” “The Shocking Truth About.....”
“How Much.....” “The Single Most-Important.....”
“How To.....” “The Truth About.....”
“How Would.....” “The Ultimate In.....”
“How Would You Like.....” “Thousands Have Been.....”
“How You Can.....” “Time Tested.....”
“If You Are.....” “Tired Of The Same Old.....”
“If You Have.....” “Trade Secrets Of.....”
“If You're Looking For.....” “Treat Yourself.....”
“If You're Serious About.....” “Unconditionally Guaranteed.....”
“If You're Worried About.....” “Unlock The Hidden.....”
“Individually Designed.....” “Urgent Information.....”
“Information Packed.....” “Used By.....”
“Inside Secrets Of.....” “What Better Way To.....”
“Instant Impact.....” “What Would You Do.....”
“Instant Results.....” “What You Should Know About.....”
“In Test After Test.....” “When It Comes To.....”
“Isn't It Time.....” “Which Of These.....”
“It Works.....” “Who Else Wants.....”

“It's Easy, The Only Thing You Need Is....” “Worry Free.....”
“It's So Simple, Even.....” “Yes, You Can.....”
“Join The Thousands Of Others Who.....” “You Can Start With Less Than.....”
“Key Secrets To.....” “You Get.....”
“Knocks Your Socks Off.....” “You Have.....”
“Last Chance For/To.....” “Your Chance To.....”
“Learn To.....” “Your One-Stop Source For.....”
“Let Me Show You.....” “Yours Free.....”
“Limited Edition.....” “Yours Free If You Act Now.....”
“Limited Time Offer.....” “You'd Never Guess.....”
“Limited Time Opportunity.....” “You'd Never Have to Worry Again.....”
“Limited To The First To Reply.....” “You'll Wonder Why.....”
“Little Known Secrets.....” “You're Invited To.....”
“Live Like.....” “You've Never Seen.....”
“Looking For.....” “Zero Risk.....”
“Made Easy.....” “Make Money.....”
“100% Guaranteed.....” “Makes Life.....”
“100% Natural.....” “Make The Most Of.....”
“A Breakthrough Formula.....” “Money Making.....”
“A Breakthrough In.....” “Money Saving.....”
“A Breakthrough System For.....” “More Powerful Than Ever.....”
“Absolutely Free.....” “Must Attend.....”
“Act Fast And.....” “Must See.....”
“Act Now To Get This.....” “Never Before Seen.....”
“Advice To.....” “New Lower Price.....”
“Are You.....” “New Ways To.....”
“Are You Ready.....” “No More.....”
“Are You Still?” “No Nonsense Advice.....”

“A Safe & Easy Way To.....” “No Risk.....”
“As Easy As/To.....” “Nothing Else Compares To.....”
“A Simple Solution To.....” “Now Available.....”

Phase (9) - Content Master Lesson (5):

“Images”
100+ Free Article Image Locations

That You Can Use To Pull Graphics
For Your Articles
Images Can Be Quite Expensive For Many Struggling

Publishers, So To Help Here Are Over 100 Resources
For Free Images That You Can Use For Your Content.
If Any Of These Resources Have Been Closed For Any

Reason, Please Help Me Update This List By Letting
Me Know Which Ones To Delete (or add)...

http://kozzi.com/free
http://www.wylio.com/
http://phototeria.com/
http://freeimages.com/photos
http://eirefirst.com/clipart.html
http://www.designers-revolution.com/category/vector-resources/freebies
http://usa.gov/Topics/Graphics.shtml
http://phillipmartin.info/clipart/homepage.htm
http://totallyfreeimages.com/
http://www.gifs.net/gif/
http://imagetemple.com/gallery/
http://cromavista.ricardomartin.info
http://pdimages.com/web6.htm
http://animationlibrary.com/
http://texturewarehouse.com/gallery
http://imageabstraction.com/
http://mayang.com/textures/
http://coolnotions.com/PDImages/PDImages.htm
http://www.uberpiglet.com/category/vectors/
http://photoeverywhere.co.uk/
http://dmoz.org/Computers/Graphics/Clip_Art/Public_Domain
http://public-domain-photos.com
http://sxc.hu/home
http://publicphoto.org/
http://freebiephotos.co.uk/
http://zurb.net/zurbphotos
http://4freetextures.com/
http://vectorart.org/
http://pdclipart.org
http://memory.loc.gov/ammem/index.html
http://freefoto.com/index.jsp
http://bestphotos.us/

http://worldimages.sjsu.edu/
http://loc.gov/pictures/about/
http://classroomclipart.com/
http://vector4free.com/
http://openclipart.org
http://photographiclibraries.com/index.php?c=10
http://pixabay.com/
http://www.keepdesigning.com/
http://studio25.ro
http://icondock.com/free/mini-pixel-icons
http://free-photographs.net/index.html
http://clipart.magicpeople.org/
http://freephotos.se
http://oneodddude.net
http://ninja-ac.com/index.html
http://cepolina.com/
http://morguefile.com/
http://arspublik.com/
http://ace-clipart.com/
http://grin.hq.nasa.gov/index.html
http://vector-images.com/
http://alegriphotos.com/photosearch.php
http://aarinfreephoto.com/
http://bloggersclipart.com/
http://freeartisticphotos.com/
http://www.spinxpress.com/getmedia
http://www.brandsoftheworld.com/
http://www.pictures4cellphones.info/
http://freerangestock.com/popular_photos.php
http://reusableart.com/
http://www.world-in-picture.com/
http://www.photorogue.com/

http://www.corbisimages.com/stock-photo/royalty-free/
http://photobucket.com/images/free/
http://freeimageslive.co.uk/
http://public-domain-image.com
http://images.jsc.nasa.gov/
http://doverpublications.com/dspa117/index.html?s1=Google-Adwords&s4=clip
http://www.free-logotypes.com/
http://historicalstockphotos.com/
http://freephotosbank.com/
http://www.oup.co.uk/oxed/children/oise/pictures/
http://www.absolutely-free-pictures.com/
http://turbophoto.com/Free-Stock-Images
http://pics4learning.com/
http://clipart.nicubunu.ro/
http://etc.usf.edu/clipart/index.htm
http://freenaturepictures.com/
http://oldbookart.com
http://www.graphicsfactory.com/cgi-bin/affiliate/clickthru.cgi/zulkefli
http://publicdomainsherpa.com/public-domain-photographs.html
http://photorack.net/index.php
http://srufaculty.sru.edu/david.dailey/public/public_domain.htm
http://coolvectors.com/
http://www.clipart-design.com/freeclipart.htm
http://freeclipartnow.com/
http://freestockphotos.com/
http://freepixels.com/
http://flickr.com/photos/pingnews/collections/72157600007938726/
http://fontplay.com/freephotos/
http://everystockphoto.com/index.php#tab-license
http://roundpixel.org/?page_id=11
http://office.microsoft.com/en-us/images/
http://republicdomain.com/

http://www.hongkiat.com/blog/vintage-radio-vector-icons/
http://beautifulfreepictures.com/
http://photogallery.nrcs.usda.gov/
http://burningwell.org
http://freeimagefiles.com/browse/1
http://sunipix.com/
http://commons.wikimedia.org/wiki/Category:Public_domain
http://photl.com/
http://photogen.com/
http://picdrome.com
http://www.allfreelogo.com/
http://teacherfiles.com/index.htm
http://freestockimages.org/
http://freemediagoo.com/search.asp
http://carclipart.com/
http://www.fg-a.com/
http://flickr.com/groups/public
http://freestockphotos.biz/
http://freelargephotos.com
http://www.vector-cartoons.com/
http://unclesamsphotos.com
http://pddoc.com/reflets/index.html
http://visipix.dynalias.com/index_hidden.htm
http://diwiesign.com/index.php?page=stockphotos&ss=12
http://blog.spoongraphics.co.uk/category/freebies
http://digitalmedia.fws.gov/
http://www.vectorvaco.com/free-vector-sport-balls-10152/
http://bancodeimagem.com.br/
http://wpclipart.com
http://www.veezzle.com/
http://freephotos.com/
http://freedigitalphotos.net/

Phase (9) - Content Master Lesson (6): The

“Ultimate Keyword Selection Guide”
How To Choose Your Best

Keywords, Plus 7 Bonus Keyword
Action Plans (And A Reminder Of
The Greatest Adsense Phrases To
Target For The Most Clicks)
After You Launch Out There Will Be At Least 1 Weekly

Article You Should Be Writing So These Plans Will
Show You Just How Easy ANY Keyword Can Be Used
For Success...
Lesson 1: The #1 Secret Behind Successful Keyword & Topic Selection
Lesson 2: Keywords & Rankings: Why You Can’t Predict Rank & What To Do About It
Lesson 3: My Own Biggest Lesson In Keywords: “THIS GUY SHOULD BE SHOT”
Lesson 4: The Best Advice From 5 Of My Favorite Publishing Gurus Out There
Lesson 5: Breaking It All Down For You - The Cliffs Notes From Lessons 1-4
Lesson 6: And Now For Some Practical Advice - The 6 Keyword Types To Consider
Lesson 7: The 1st Example Keyword Action Plan (Fast Rankings Keyword Plan)

Lesson 8: The 2nd Example Keyword Action Plan (High Volume Keywords)
Lesson 9: The 3rd Example Keyword Action Plan (No-Searched-For Keywords)
Lesson 10: The 4th Example Keyword Action Plan (High Potential Product Keywords)
Lesson 11: The 5th Example Keyword Action Plan (Copying Others For Keywords)
Lesson 12: The 6th Example Keyword Action Plan (Hot Question Keywords)
Lesson 13: The 7th Example Keyword Action Plan (Personal Inspiration - My Fav)
Lesson 14: And Finally, A Reminder Of The Best “Adsense” Keywords For Clicks
Members)
This Entire Section Is VERY

Important For Your Education &
Reference Material On The Truth
Behind The “Best” Keywords Are...
Now Listen Up!!!

The #1 Rule is This:
Any Keyword Phrase Can Be A

Success So Long As You Can Create
Valuable Content Around The
Topic That Is Socially Engaging &
Sharable To YOUR Niche Audience...
(Don’t Worry If That Doesn’t Make Sense Just

Yet, Like The Pieces Of A Puzzle - You’ll Get It
Soon Enough...)

From This Moment On, Whenever
You Consider Any Keyword Phrase
Always Think Of These 2 words:
“Content Potential”
(You’ll see why by the end of this guide)
Keyword Research Tools & Advice - Much Like The

Showtime Series, “House Of Lies”
Unfortunately, the entire subject of keyword

research and selecting those keywords that
has taught out there is misleading or in most
cases, just plain wrong
Forget about basing every move you make

by relying on competition numbers, search
volume, automated “green light” software,
and anything else that tells you what would
make a great article or not.
In fact, that “same old advice” is now catching

up to those online publishers who have relied
on #1 rankings as a base for their business.
Too many of you are following the wrong crowd, doing what everyone else has done,
and have completely ignored the art of building up a real publishing asset and offering
value to people that will become loyal and spread your site around (does the term “no
backlinking” sound good to you? One day it will happen!)
Doing things the old way in terms of keyword selection will only serve to destroy your
motivation, confuse your mental approach, and above all, provide little-to-no results in
the way of getting traffic to your articles.

But There is Good News
For You All...
Regardless of what youʼve learned wrong or the keyword mistakes youʼve

made, I want you to GET EXCITED!
I want you to open your eyes to writing for an audience, and NOT worrying
about whether you rank high for specific keywords (the indirect long-tail traffic is
where itʼs at for those of you who excited for the search engines to send you
hits).
I want you to start experiencing 100 times more success with traffic,
earnings and subscribers by ignoring the old keyword advice and listening to
what I am about to say in this guide.
So I bring you my most honest, simplest and direct crash course on keyword
selection and how “content potential” is the key ingredient when browsing your
keyword ideas - NO MATTER WHAT THE SEARCH ENGINES ARE DOING!

(Lesson 1): The #1 Secret Behind Successful Keyword
& Topic Selection
“What are the best keywords to target for my articles?”
“What keywords will make me the most money?”
“What keywords will rank the fastest?”
“What are the best Adsense keywords?”
“What keywords are the best to use for social buzz articles?”
“What keywords will be the winners I want them to be?”
“What keywords should I avoid?”

Honestly? I Have No Idea...
It’s YOUR Niche, Not Mine...

Say WHAT John???
Ok, Ok... I know it may seem a bit odd to start off the “Ultimate Keyword Selection
Guide” with such a shocking answer...
But there is truth to my answer above,

more than you can imagine...
And if you take to heart what I am about to say then I think youʼll understand why so
many people fail at choosing the right keywords and topics for their niches and targeted
audience.
Which leads me to the #1 reason why selecting topics based on keyword metrics
and numbers destroys hopes and dreams and causes people to fail with content
publishing (long before they even begin):
“You follow blindly with a strict set of keyword

selection instructions (or worse, you let a
software program do it for you)...
...and during the process you COMPLETELY

MISS the fact that the absolute best niche topics
and keywords come from your own INSIDE
KNOWLEDGE of the niche you chose & the
audience YOU are talking to.”

Here, Allow Me Explain...
(1) Those of you that are dong things right and starting a blog about a niche area
that you care about will have a greater insight as to the best keywords and topics to
select.
(2) Keyword and topic choices will be extremely burdensome if you have chosen a
niche due to profitability alone (or any other reason besides personal interest).
(3) If you have indeed chosen to become a content publisher in a niche area
where you have no interest and a total lack of connection with the audience involved,
please reconsider your choice and go back to brainstorming a better niche.
In other words, your hopes and dreams will

be crushed by the constant fight to try to
understand and cater to a niche audience that
you know absolutely NOTHING about.
This can all change, however, and become a

much more enjoyable process so long as you
go back and make the right decision to get
involved in something familiar, where you
have personal knowledge and interest in.
Just imagine how much better you would be at keywords, topics and social angles if you
had inside knowledge:
Knowledge about the niche area & what angles are best to discuss.
Knowledge about what products work and which ones are best for your fans.
Knowledge about what solutions your people like, want and should have.
Knowledge about current hot topics in your niche area.

A Perfect Example: Scrapbooking Or Debt
Consolidation?
I know that it may sound like Iʼm beating a dead
horse here, but you will become far more
successful as a publisher by following
something familiar rather than creating a site for
money alone and without a personal
connection.
This is the big losing secret that nobody wants

to discuss. And itʼs a trap that just about every
one of us has fallen into at one time or another.
The moment you enter a niche as a content

publisher and you get involved for any other
reason besides personal interest and passion,
youʼre likely to be dead in the water.
You will experience confusion, anger & ultimately failure:
• With little interest or understanding of what you are writing about, no matter what
keywords you have built up, there will always be confusion over which topics to choose.
• Regardless of how much money is supposed to be in a niche, you will fall short due to
having no connection to your audience.
• And last but not least (something you can probably relate to as well), picking keywords
and writing about them will lead to boredom, frustration and anger over time.
Of course there many businesses that can be started with little interest in the actual
products and services, but this isnʼt just ANY business. This is content publishing. And
in order to make it big in content publishing you have to literally saturate yourself in the
material.
And This Leads Me To An Example:
Let's say that you are head over heals in love with
scrapbooking. Youʼve been doing it for years but just never
thought that messing around with yarn and paper could ever make
you a living online.
Who would of thought, right?

So you come online and hit a few marketing forums for some questions and
answers. Suddenly that overwhelming feeling sets in after a huge pile of “experts” start
posting that scrapbooking doesnʼt have much money in it (nothing but .5 cent Adsense
clicks) and that you should choose something with more money to pay out.
Then you buy a course that shares with you a huge list of high paying Adsense
keywords. It looks EXCITING!!! How can you resist? The term “Drug Rehab” is showing
$20 clicks!!! The term “California Refinance” is showing $19.00 clicks!!! The term “Debt
Consolidation” is showing around $12.00 per click!!! And so on...
So you sit down to reconsider your scrapbooking site as your mind starts to
fantasize about those amazing full-time paydays from the “profitable niches” that a
bunch of marketers suggested. Oh, and there those offers of “instant traffic” that you
can buy. So you think: “Instant traffic + high paying keywords... How can I lose?”
So after looking at how awesome the keywords are supposed to be for “Debt
Consolidation”, you decide to ditch your passion so that you can dive into the debt niche
(I mean, who wants those low .5 cent clicks anyways, right???).
Article after article, you write and research a bunch of keyword terms. But they all
look the same!!! You outsource as much as you can to that special $5.00 writer,
dreading each day that you have to sit down and edit those articles for your website.
Every night you come home from your day job and spend a couple of hours
numbing your mind with finance and debt articles (which are not getting any traction at
all by the way). Before bed you settle in and continue with that new scrapbooking
project youʼve been working on with your children. That makes you happy, makes you
smile, itʼs your passion...
Eventually you decide to quit your “Debt Consolidation” site, still not realizing that
those .5 cent clicks could actually become a $60,000/year website if you dug into it and
opened up to other ways to monetize your passion.
You realize in the end that the best keywords and topics (AND SUCCESS) would
have come from “scrapbooking” and that you would probably be making good money by
now had you chose your passion.

Ok, Enough John! We Get It
Already...
For The Millionth Time, You

Prefer Us To Choose Familiar
Niches... Yes... We Know!!!
I promise that I will shut up about how I feel itʼs best that you choose a niche area you
are familiar with. But it does directly relate to being able to choose the best keywords
for your niche, so I had to bring it up just one last time.
But I’m done - you get it now - The Choice Is Yours!

(Lesson 2): Keywords & Rankings - Why You Canʼt
Predict Rankings & What To Do About It
With all of the Google algorithm changes,

updates, new pages indexed, spam
prevention, and anything else that the search
engines are doing...
...itʼs totally impossible to predict how a

keyword will rank based on SEO.
It's a losing battle. You cannot count on

rankings, plain and simple.
Getting keywords ranked should be

considered a bonus in todays search engine.
If I could get one thing through to your mind

right now then it would be this:
Social signals, link sharing, authority site

contextual links and likeable content are the
things that are strengthening new rankings.
While At The Same Time...
what is wiping out old rankings are over-

optimized pages, large numbers of useless
links, little-to-no social activity, no on-page
social sharing activity and over-use of
obvious keyword anchor text created by
Obviously forced backlinks.

Don’t Get Me Wrong, I’m Not
Saying Keywords & Rankings
Are Dead... Not At All...
In Fact I’m Going To Suggest

That You Combine The Best Of
Both Worlds: Likeability With
A Little Bit Of Long-Tail SEO
Juice To Pick Up Thousands Of
Long-Tail Rankings Over
Time... (Plus Your Natural
Links From My Suggested Blog
Post Action Plan)
Now letʼs get to some beef:
Focus On What Your Audience Wants First & Rankings Will Follow
You should already be aware by now that making it big with a publishing site has
everything to do with creating likeable content that your people want.
Search engine traffic will follow. It always does.
I never tried to rank #1 for keywords when building up my large health website. And Iʼm
very glad that I didnʼt because when those Google updates happened between 2011
and 2012 (panda, penguin, etc.) and destroyed many publishersʼ income, mine only
took deep dives for major ranking keywords that I didnʼt even fight for.
But my long-tail traffic was hardly touched at all!
(This backed up everything approach towards long-tail rankings that I and marketers
like Andy Williams have been preaching for years on your authority sites).
In the blog post action plan, you will be focusing your content almost exclusively on your
audience. This will make working to be so much more enjoyable as you gain traffic,
subscribers, clicks and income, all without losing sleep at night worrying about getting
dropped for a high ranking keyword that you spent months striving for.

Combine The Best Of Both Worlds
To write for people first and then consider long-tail SEO last takes a little experimenting.
And in the end you may just want to avoid keywords altogether (once you reach a
specific goal limit).
But I do suggest that you try to optimize for as many “low competition” keywords as
possible, because the fact of the matter is that it is still the best way to get that search
engine traffic before you start building up your audience and fans.
So while itʼs all about “likeability” in your content, I am going to show you how you can
still get thousands of long-tail search visitors WHILE YOU ARE BUILDING UP YOUR
READERSHIP.
Itʼs very simple actually, and will be explained in the keyword action plans and also in a
great video from Andy Williams (creator of Web Content Studio) - but more on this stuff
later.
Donʼt Fight For Keyword Rankings UNTIL You Have The Data (Or Just Skip)
As you follow this course and start publishing great content, promoting yourself, building
up an audience of people that love and share your articles (all the while seeing your
long-tail long-tail search engine traffic coming in), I want you to do one specific thing for
me:
***IGNORE THE URGE TO “TRY” OR “FORCE” A KEYWORD RANKING***
That being said, there is a time and place to decide that you want to put your energy on
influencing a group of phrases, but this should NEVER be done without having incoming
statistics to show that the effort will be worth it.
And this is where Keyword Strategy Site Management Tool will really come into play -
after you start seeing your traffic build up.
In other words, your visitor analytics will show you what phrases are causing you to get
Google visitors and which ones arenʼt. Once you gain the insights on a similar group of
keywords that are coming in on a regular basis, then ***BOOOM*** you can now start
focusing on new content around those phrases to gain lots of high rankings in time.
(I would still personally not choose to fight for ANY rankings, but thatʼs my preference
based on my experience and success when writing for people, not search engines).

Speaking Of Data, Both Web Content Studio & KS Management Will Help You
Get There!
I did not recommend the use of my favorite site management tool (Keyword Strategy)
and Web Content studio for nothing (More on Web Content Studio Later).
Keyword Strategy helps me track and utilize all of the information coming into my site to
expand and grow in directions I may not have thought of on my own.
And Web Content Studio provides me with the absolute best SEO boost from what the
every possible theme phrases that is LSI related (itʼs also a great tool for additional
content ideas too and for those struggling to write articles).
So as far as trying to rank #1 for keywords, your best phrases to target for this (should
you decide to) will actually come in AFTER you start getting traffic. This data that
Keyword Strategy provides will help you focus better once you build up a steady flow of
traffic. Then the gold can be discovered by adding Web Content Studio to the mix.
Note: Although I brought up Web Content Studio a little pre-mature (as I have an
important video to share with you soon), please do not run out and purchase the
software yet because you can save $17 from my special discounts page).
(Lesson 3): My Own Biggest Lesson In Keywords:

“THIS GUY SHOULD BE SHOT”
This is really an awesome success story of
one of my highest linked-to articles that I
ever produced in my entire publishing
career (and by total accident, absolutely
no SEO, no keywords, nothing but a
passionate topic that is CHOCKED
FULL of controversy).
So this is my own biggest lesson in

keywords:
That keywords just may not be the answer

to your dreams after all, and to focus on
sharable content for better long-term success...
We've hit a new age as far as Google and the search engines are concerned, and I
couldn't be happier. These changes include:

Not being able to optimize directly for a keyword phrase without being penalized.
Not being able to build links for a keyword phrase without being penalized.
And not being able to RELY on top rankings without getting dropped (but this has
always been the case).
I started creating this course long before the earth-shattering “Penguin Update” hit,
which basically goes after any and all sites that are purposefully trying to optimize their
pages for specific keywords (amongst many other items that we've all been taught to do
in terms of SEO).
I was noticing on my health pages that my absolute best and most popular articles were
the ones that I did not follow most of the traditional keyword/optimization/ranking
approach that so many of us are taught to do (even going against my own advice in the
past).
In fact, my health site's best profits after all of Googleʼs destruction were coming from
content that I wrote in very hot topics that just got people socially involved, passing
them on hundreds of blogs, hundreds of forums, and all over Facebook and Twitter.
Here is what’s making me the most money in

terms of all natural links and traffic:
My take on raw milk & the conspiracy to keep

people drinking pasteurized milk (and why I think
it is making people sick).
My stand AGAINST vaccinating children and babies

in the United States (this one’s a huge success).

Mine and my wife’s belief that mammograms may
be CAUSING cancer, not preventing it.
My belief that most multi-vitamins may be

contributing to an EARLY DEATH.
Those are just a few of my best money-making articles on my health site which are
getting tons of daily traffic and earnings that are not affected by Google's update
changes.
Yes I get lots of long-tail hits and traffic from the search engines but the majority of the
success comes from people sharing direct links to these pages due to the socially-
engaging subjects (controversy).
Anyways, back to the lesson at hand...
So one day I got a huge spike in traffic on my anti-vaccinations page. Upon looking
where they came from it was from a forum post on a health board where the subject line
went something like this:
"This guy should be shot"

I opened up the thread and it was about ME!!!
He did not like my stand on vaccinations and started an entire 14-page thread on my
article. Everyone jumped in on the debate and tore each other to shreds before it was
closed down by the moderator.

Did I care? Not at all. I got thousands of hits from him linking to my article in the first
post alone, adsense clicks, lots of subscribers, and that thread is still indexed and going
strong.
I Wrote One Article & Was Deemed

A Terrible Parent...
BUT...
It Was The Most Attention-

Grabbing & Naturally Linked-To
Article I Ever Created!
What I’m Trying To Say Is This...
In the long run your best earnings may not even come from choosing keywords
based on CPC, search volume, adsense ads or any other metric (yes they can help, but
more on that later).
The main problem is that too many people give their articles absolutely no
likeability and no value because they cannot figure out how to write without building the
words around a keyword phrase (which is like building a wall instead of actually
writing...)
People generally pick keywords solely with the angle to rank for them based on
numbers. This leads to crappy SEO articles built around keywords that will get
absolutely no social traction and in turn very little (if any) rankings.

The "best links" do not come from you building them. They come in time from
people that like your articles and share them around the web.
It's awful spending time with crappy link-building methods and trying to rank for
socially boring and overly optimized SEO articles, so STOP doing it. Get the ball rolling
to an audience with the good stuff and you will see more traffic coming in naturally over
time than you ever dreamed.
Does this all sound exciting? It should. It should also make you think for a second:
"Wow, maybe if I wrote less content and focused on the absolute coolest and most
interesting content possible that will get people talking, sharing, Facebooking, Tweeting
and blogging about... Then maybe I can earn 100 times more than writing a bunch of
SEO articles without any interest, likeability or real-life solutions."
(Lesson 4): The Best Advice From 5 Of My Favorite

Publishing Gurus Out There...
Now itʼs time to give you some brief quotes about keyword and topic selection which
mimic my own thoughts on the subject just about 100% of the time (and from different
angles).
These quotes are from professional publishers who are living the “content creation”
dream and doing so with total peace and happiness in their work.
Do yourself a favor and sign up to these individualʼs lists. Start learning from the same
people that I do. Get off of the “Internet Marketing” merry-go-round and listen to men
and women that can help you change your content publishing success forever.
Let’s Start With Fraser Cain...

Fraser Cain From www.keywordstrategy.org
"I get 100,000 visitors from the search engines every single day to my website,
so I definitely have a good view of the massive organic search data firehose
coming into my website.
“In my opinion, itʼs completely impossible to guess, in advance, which keywords

are going to be effective.
“Although you think youʼve found a secret advantage in a keywords, there are
just too many variables to know, in advance, if your keywords is going to do well
– if theyʼre easy to rank for.
“When you hear success stories, remember to think rationally. Youʼre probably
hearing stories from lucky people. For an extreme example, think about winning
the lottery. Lottery winners believe itʼs extremely easy to win a jackpot. But go
ahead and ask the millions of people who donʼt win each week. This is known as
confirmation bias.
“Now, I know there are hundreds of people and tools out there who will tell you
otherwise. Theyʼll say that you can use some secret algorithm, or hidden insider
trick. But at best, theyʼre misinformed, and at worst… lying to you.
“What Iʼm Saying is, Ignore the Competition. This is going to be the toughest part
for you to read.

“In my opinion, there is no way to predict, in advance, which keywords are going
to do best. Any tool or method which lets you analyze competition is therefore
flawed.
“When you put together all the variables, like search engine algorithm changes,
competition, personalization and more, itʼs just not possible to stay on top of it all.
“All of these flawed assumptions create an imperfect understanding of the

marketplace.
“After all that negative talk, thereʼs a silver lining. Thereʼs a foolproof method for
picking keywords: target them all.”
“So ignore the competition, itʼs just a distraction. Focus on your own site. Cast a
wide net, targeting every keyword in your niche. And dig into your own stats to
discover which keywords are really working.”
- Fraser Cain
Pat Flynn From www.smartpassiveincome.com
"We hardly ever hear about content potential - how much content you could
actually create in a particular niche.

“By not thinking about content potential, you can easily set yourself up
for disappointment, possibly getting into a niche with hidden limitations on traffic
and earnings.
“High search volume, low competition, but a narrow scope of content means less
findability. And content potential in a particular niche comes on two levels:
“1. How much there actually is to write about; and
“2. How much you can actually write about it.
"There is so much more to the success of a website than getting to #1 in the

search engines for a few highly searched keywords.
“This is why you see some sites that are ranking #1 for high volume keywords
that are just doing okay, and why some sites that arenʼt even close to #1 are
just totally killing it.
“Strictly from an organic search point of view, long tail keywords are where the
traffic is at, and that is directly proportional to the nicheʼs content potential."
- Patt Flynn
Darren Rowse From http://www.problogger.net
"Given the apparently infinite range of keywords searchers use, itʼs often at
keyword research that bloggers get overwhelmed, throw up their hands, and give
in.

“The best way to avoid falling into this trap is to focus your efforts on identifying
keywords that you can adopt and build content around for the long term.
“If youʼre prepared to put in the time and energy to ride the cresting wave of a
new fad or trend—and take the hit when that wave breaks, or a new trend
catches everyoneʼs attention—thatʼs fine.
“But if youʼre simply out to build a strong, lasting brand as an authority in a less
time-sensitive niche, look for keywords with:
“1) Longevity
“2) A reasonable number of searches (when compared to similar keywords for

your niche)
“3) Not too much strong competition from others in your space.”
Also... Darren touches up on getting the best keywords from your stats:
"While every industry changes and your niche will inevitably evolve, the secret to
ranking well in search is, as I mentioned, authority. Authority isnʼt just about peer
and reader respect.
“The search engines, of course, also look at the amount of quality content you
have around particular keywords.
“They prefer to see that that content has been built up over time.
“The upshot is that you need to be able to commit to some basic niche- and
reader-relevant keywords that you can weave through your content, as well as
other digital assets like navigation labels, link text, image captions and meta
data.
“Use your analytics and the Google Keyword Tool to find the keywords people
are using to discover the kind of information you want to cover, and that theyʼre
currently using to get to your site. Choose three or four keywords you want to
rank well for and can commit to, and go from there.

“As your blogʼs authority rises in the eyes of search engines, youʼll be able to
rank better for topical, less lasting keywords as well. Thatʼs where your trending
of fad keywords come into play."
- Darren Rowse
Derek Halpern From: www.socialtriggers.com
“Outrage + [that little something else] = Massive Traffic
“Outrage is the specific high-arousal emotion that I believe can generate the
most traffic and support for you and your business.
“And the ʻlittle something elseʼ is the key behind what makes this formula work
like a charm (CONTROVERSY).”
- Derek Halpern

Pam Slim From http://www.escapefromcubiclenation.com
"I always lean more towards the needs of The People vs. my passion for The
Thing: What problems do they face?
“What really scares them?
“What is not being said on this subject on other news sources or blogs?
“What can I share that will make their life easier?
“How can I make them feel more supported and confident?
“Who can I put them in contact with (via links or references) that will give them
good information and advice?
“What will be fun and interesting to write about?”
- Pam Slim

(Lesson 5): Breaking It All Down For You - The Cliffs
Notes From Lessons 1-4
Get involved in a niche that you love and choosing the best keywords for your
audience will be 2nd nature.
Ignore the desire to go after a niche for money. It will be extremely hard to get the
keywords & topics right.
Pick a low competition phase for each article you write, but write the article first
and then add the keyword later (Iʼll share this will you in the keyword action plans).
Do not fight for #1 rankings on specific keywords. You will experience the pains of
ups and downs and ultimately get penalized for purposefully trying to optimize your
way to the top (Penguin).
If you you want to focus on high volume keyword rankings then wait until you have
the data coming in from your analytics & Keyword Strategy to help you create new
pages on those hot searches coming into your site.
Write for your audience and your pages will eventually rank themselves for long-
tail phrases within your articles.

Use Web Content Studio if you would like the maximum SEO benefits of themed
content based on the top 10 listings (more on WCS coming up)
Your most profitable and traffic-grabbing articles will come from content you
write almost exclusively for your audience.
Controversy, solutions & inspiration are the very best forms of keyword-inspired
topics. Use them.
Fraser Cain says that after building up 100,000 visitors per day to his site and
being behind the scenes in creating Keyword Strategy (his site management tool), that
everyone out there is lying to you when they say that keywords and stats can be
trusted. There are too many variables at play and you are being influenced by false
information made to appear as facts. The key, according to Fraser, is to target all
relevant keywords and write for your fans. The rest will take care of itself.
Pat Flynn suggest that when looking at your keywords, always choose the ones
that have great content potential as your #1 selection method. He also suggests not to
fight for the #1 spot because more rankings and profits will come from your long-tail
rankings. Pat has experienced lots of #1 rankings and his most recent analysis is that
the long-tail rules!
Darren Rowse says to pick keywords that inspire you with the ability to create
content around those keywords and for the long-term. Heʼs been helping bloggers for
years and it's at keyword research where they ultimately give up. Darren also suggests
to avoid trends, fads and waves - unless you are prepared to sink when those trends die
down. Select keywords based on longevity (content potential).
Derek Halpern says that the best topics to get the most traffic, or "Massive Traffic"
as he puts it, is to pick phrases the help you to create outrage and controversy.
Pat Slim says that when considering what topics to choose, go with keywords that
can inspire you to help the people in your niche. Ask yourself how that keyword can
make a readerʼs life easier. Will that phrase help you write on a topic that builds
confidence, provides resources to great advice, and is fun and interesting to your
people?

(Lesson 6): And Now For Some Practical Advice - The
6 Keyword Types To Consider
If you have paid close attention to the previous 5
lessons in this section (which I believe is some of the
best advice I could possibly provide on keywords),
then youʼll have broken through the illusion that
keywords contain the data to make them successful.
Instead, you now realize that virtually any keyword

can work so long as you follow the right plan of
action and always consider “Content Potential” in
your selection.
Now Iʼd like to share some practical advice and list the 6 general keyword types that you
can consider, while following up on how to use them in lessons 7-13 (where you will see
a sample action plan for each and how to use it in general terms).
The “High Volume” Keywords

(All of those single-phrase or double-phrase terms that get the most searches)
The “No-Searched-For” Keywords

(All phrases that get little or even NO monthly searches)
The “Product Information” Keywords

(All phrases that contain product or service information related to your niche)
The “Copy Others” Keyword/Topic

(All phrases/topics that are being talked about by other popular sites in your niche)
The “Hot Questions & Solutions” Keywords

(Any question keyword phrases that people ask in your niche)
The “Personal Inspirational” Topic

(My Favorite - writing about a topic first, then adding a long-tail keyword later)

(Lesson 7): The 1st Example Keyword Action Plan
(Fast Rankings Keyword Plan)
In spite of my suggestions not to chase direct #1
rankings for terms, there is still going to be a
large group of publishers who really would rather
focus on rankings instead of super high quality
social buzz content.
I understand this and that is why I am offering

this very quick lesson with a few ground rules for
those of you that want to focus on getting your
articles ranked for specific keywords.
Like I have been saying this entire time:
Your success with driving loads of traffic to your articles is going

to be easier and more controllable by building up an audience of
followers by creating content that gets passed around on it’s own.
However, there is nothing wrong with picking keywords:
Just keep in mind that you can have the easiest keywords to rank
for but never get them at the top without having social signals,
actual visitors coming in, or any other measures to make Google go
“Ok, yeah this article really SHOULD be at the top of the list.”
And Iʼm going to repeat this again:
There are no guarantees of rankings. We have no idea how Google

operates or what their algorithm is doing. We will never know and
it’s suicide to build and rely on rankings alone. Most variables we
will never know and even if we do get a handle on it, Google will
change again... and again... and again... and again...
Lastly...
If you do want direct rankings, remember that to stay at the top

you must have continuous traffic coming into that specific article
with social signals & Visitor Activity.
Now that I got that stuff out of the way, here ya go...

The “Fast Rankings Keyword Plan”
• The goal would be to choose a keyword phrase that can reach the top listings in the shortest
time possible, based on several variables while mixing a perfect combination of numbers, article
awesomeness, and regular social signals/promotion (more on this in Part 3 of the course).
• You would find these phrases by following my KEYWORD HARVESTING tips in Phase 8, letting
the data populate, then sifting through the data using the search features.
• A product-based or service-based phrase is best for higher clicks and affiliate income (see
Lesson 14 in this section for the best Adsense phrases). But this is NOT ALWAYS THE CASE.
You may want to sell something, like a recipe book, or get subscribers, etc. In other words, donʼt
let good keywords miss the boat just because they are NOT product-based.
• The term should be from the “Exact” setting in the Google keyword tool (Keyword Strategy
already sets this to exact match if you are using it as I have suggested).
• For maximum Adsense and affiliate revenue, you want as many advertisers as possible, no less
than 6 (10 or more is better). To check this, simply Google the keyword phrase or use Spyfu.com.
• The phrase should be a long-tail version of a high-volume keyword and at least 3 phrases in
length, even up to 5 or more (although 3-4 are the most common). Even 2 phrases MIGHT work
depending on the niche, but most are too competitive if you are worrying about ranking.
• You want a minimum of at least 2,000 monthly searches but again, you may go lower if you like.
Obviously the higher the better.
• Manually check the “allintitle:keyword phrase” in Google. Look for a number below 12,000 -
20,000 if possible. While this number is not always set in stone, higher numbers show that there
are more SEO-savvy people trying to optimize and rank for that keyword.
• Now check the top 5 listings. This is where you have to go by feel. I typically like to see at least
1 new site or a site with lack of good content or age here. You may see tough sites in the top 5
like wiki or about.com, etc., but if there is at least 1 “so-so” site in the mix then that is a potentially
good sign of easy rankings. Again - there is no scientific way to determine the competition and
listings because we canʼt. It is impossible and will always remain impossible, so you must go by
intuition and experience.
• I would then use Web Content Studio to extract the top 10 results and the long-tail phrases to
use in my article (more on WCS in the next phase).
• Now decide how you want to direct traffic if you had the top listing and craft your absolute best
article for the job, using this course to help (list post, great headlines, on-page minimum, affiliate
article, images, long-tail phrases from WCS, etc.)
• Make the best content possible, as I have been saying. Chasing rankings does not mean
skimping out on the socially engaging and likeable content approach. Without getting people to
come to your site you will not gain the indirect strength of slowly crawling rankings.
• And finally, you will follow the social signals advice and site promotion material outlined in Part 3
of the course as it best suites you.

(Lesson 8): The 2nd Example Keyword Action Plan
(High Volume Keywords)
“High Volume” Keywords
• This is any keyword that is typically “at the top” of a keyword list due to the highest-searched-for-
phrases which are listed from the most to the least, and using any keyword tool.
• All high volume keywords would be turned into a long-tail phrase to help nudge rankings for that
keyword over the long term.
• Virtually unlimited topics could be created from these phrases. Curation would be considered
and most likely an big guide, or how-to article put together.
• As an option, Web Content Studio would be implemented to help grab all of the theme phrases
that the top 10 Google listings are using (for long-tail & topic ideas).
• These are ideal single and double-word terms to plug into the long-tail Keyword Researcher for
more socially engaging questions people might want to know about.
• An example would be “Video Editing Software” which gets 135,000 searches according to
Googleʼs keyword tool.
• I would then look at all related terms with this exact phrase in it to get inspired (on blogs, hero
sites, forums and social areas to see what it most wanted).
• Next I would formulate my article based on my specific angle of information and would add a
long-tail keyword into the title for minimum optimization (possibly more phrases depending on my
article, something like: “Best Free Video Editing Software: 10 Free Downloads For Mac &
Windows”
• The above title has the main keyword in it, a long-tail version, plus the terms “free download,”
“Windows” and “Mac”
• Most importantly, it makes sense to humans and the content would have to provide the best
possible free downloads - no lying in the article and really following through with great help and
information (in other words, to actually make this article something that people would pass around
as a “go-to” source).

(Lesson 9): The 3rd Example Keyword Action Plan
(The Lonely “No-Searched-For” Keywords)
“No-Searched-For” Keywords
• These are long-tail phrases and/or question phrases (plus others) that may show very little
search volume (or ZERO) with the Google keyword tool (or any keyword tool for that matter).
• They may still be an asset and could potentially bring in more traffic than you could imagine
based on social interest, content potential, and solution angles.
• You would turn the phrase into something that has higher value, both in searches and social
value.
• An example would be the phrase “best value digital camera under 100” which gets almost
ZERO searches.
• This term would be inspiring enough for me to create a topic with the following phrase in the
title: “Top 10 Digital Cameras For Under $100 (Highest Value)”
• This is now a “socially engaging” topic and I would assign the original keyword phrase to this
article page inside Keyword Strategy.
• Web Content Studio could be used to draw in the top 10 listed sites and their content phrases
and topic ideas, using search phrases like “best digital cameras” or “cheap cameras,” etc.
(Lesson 10): The 4th Example Keyword Action Plan

(High Potential Product Keywords)
“Product” Keywords
• Any keyword that describes a product or service and that can be turned into a hot topic.
• General product terms would be turned into a hot topic based on supporting ideas found via
keywords, social comments and most importantly - your own knowledge.
• Examples would include how toʼs, personal experiences, guides and tutorials, reviews, how to
use, warnings against, etc. (These can also be found using the Long-tail Keyword Researcher).
• Also perfect for Adsense income, affiliate income, etc.
• A perfect example was already outlined below - Please see “Lesson 14” on the “Buying Used
Cars” keyword phrase.

(Copying Others For Keywords)
“Copying Others” For Keywords

• These are topics/keywords that you can “copy” by seeing what hot topics are being talked about
most on your hero sites (or any leading ranked sites in the search engines). You would craft an
article that either makes the content better than what is posted, or adds more value to it. I would
then select a long-tail phrase for the title (with the main term inside of it as discussed previously).
• For example, letʼs go to a leading pet site on dogs: http://www.dog-obedience-training-

review.com and scroll down to the right where it says “Hot Topics.” Select one that interests you.
And letʼs say that I chose to look at this one, called “Top 10 Dog Breeds For An Apartment”
located here: http://www.dog-obedience-training-review.com/c/top-ten-dog-breeds-apartment
• I would craft my article and offer even better reasons why these dogs are ideal for apartment
living, or create an entirely different angle (this can vary based on the publisher).
• For a keyword change and a little rankings nudge, I would go to the Google keyword tool and
type in the two phrases “apartment” & “dog” and use the broad match. Doing this, I found and
liked the term “good apartment dog breeds” to use, which would do just fine.
• I would then head over to my article templates and headline file to create something like “What
Makes A Good Apartment Dog? 10 Breeds That Are Perfect For Small Spaced Living” which has
the terms in it that are ideal for an SEO nudge: good apartment dog, breeds, living, dog, etc.
• Use Web Content Studio for max ranking opportunities with additional top 10 long-tail phrases.

(Hot Question Keywords)
“Hot Question” Keywords

• Hot questions can be huge winners and the actual approach would be the same as the “No
Searched For” plan outlined in Lesson 9.
• The best tool would be the Long-tail Keyword Researcher program that I advised in the
blueprint. Just type in your topic or keyword interest and you will have all of the hot questions and
solutions to provide in your article.
• Simply craft your content around that keyword. For example, “How To Choose A Camera Lens.”
• Use Web Content Studio to further grab the top 10 listings and all of the long-tail phrases used,
as well as more content ideas. Do not search for that exact phrase in WCS. Instead search the
high volume, short-tail version of the phrase, such as “camera lens” or “best camera lens, “ etc.

(My Favorite, The Personal Inspiration Approach)
The “Personal Inspirational” Approach
• My favorite method is to get inspired to write about something first, then maybe add a keyword
in later (if at all).
• This has proven to be the reason why my health site has been so successful though the Google
updates, even considering the loss of top rankings on high-volume keywords which were
dropped.
• Refer to previous lessons and my success topics as a reminder of the example articles that are
making me the most money without direct rankings.
• The keywords will come naturally as you write your content with this approach. And you will be
surprised at how well the theme score will come out if you test the article with Web Content
Studio (if you feel the need to check).
• If you do want to add a keyword after you write the article then simply follow the steps outlined
in the previous keyword approaches by checking the Google keyword tool, Keyword Strategy
and/or the Long-tail Keyword Researcher tool for ideas.
• These articles are the most fun to write because worrying about the search engines does not
come into play as you create your content.
• The quality tends to be much better and you are feeling what itʼs like to have joy in your writing
and the excitement to be free.
• Freedom to write directly relates to the quality outcome of the content. It never fails.
• Again - add a keyword in the content after the fact, if you wish, as described in examples
throughout this lesson with the other keyword terms.
• Once you finished writing, you may use Web Content Studio to see similar stories that are
highly ranked and check to see if you want to add more stuff, more ideas, or theme keyword
phrases.

(Lesson 14): The Final Keyword Lesson - A Reminder
Of The Best “Adsense” Keywords

Yep, you guessed it... Products!
Product keywords still rule when seeking the most adsense clicks, BUT...
...you still need to create valuable content and build up your niche audience for
success. There is no way around it anymore!
So if you are focusing on making the most money with the Adsense program then you'll
need the following 4-point Adsense keyword formula:
Products + Advertisers/CPC + Hot Topic = More Adsense Clicks
(1) Focus On Products In Your Niche Area.
Products are the most profitable topic to write about when it comes to getting the most
clicks with adsense because they tend to have very direct advertisers which plant the
best ads for people searching for information on the term.
You typically get a higher CTR (click-through-ratio) due to very targeted advertiser ads
(Adwords). And the "targeted selection mindset" is already in place due to people
looking to read info about that product.
Letʼs say you are an avid car shopping enthusiast and your blog is about all topics
related to helping people get the right automobile, car buying tips, discounts etc., just
like this cool little site here (www.carbuyingtips.com) that gets 43,000 visitors monthly
and is obviously making great money with Adsense:

(2) Consider Advertiser Numbers & CPC (But Not Always Needed)
The CPC (cost per click) is not a solid measure of what you will get paid per click (too
many variables involved). However, many publishers like to select keyword phrases that
offer the highest CPC possible just for good measure.
Your site management tool provides this information (Keyword Strategy) or your
preferred tool (whatever you currently like to use).
As far as the number of advertisers for a specific product keyword, that part is pretty
much taken care of by most products. In other words, I have not seen many products
that did not have at least 4 advertisers going for it on some related way. Just head over
to www.spyfu.com and you can check out the numbers.
Back to our example, letʼs say that I am inspired to make a great article about buying a
used car. I would head over there and check out the keyword “buying a used car” (which
is looking good):
(3) Now Create A “Hot Topic” By Ensuring You Are Providing Solutions
Create an article outline by choosing a long-tail phrase (or making up your own) that
offers help, directions, questions, problems, experiences, etc.
Some of my personal examples that I came up with could be:
“Buying A Used Car: 10 Step To Avoid Getting Ripped Off”
“Buying A Used Car - 100% Guaranteed To Save Money”
“Buying A Used Car: 8 Things To Look For At The Car Lot”

This Guy Is Already Doing It...
And as you can see, this guy already succeeded with the same advice (he ranked on
the first page for “Buying a Used Car” when I searched and found him):




Phase (9) - Content Master Lesson (7): Google-

Proof Long-Tail Rankings
(A Video By Andy Williams)
Web Content Studio... Something

TO Consider In The Near Future
For More Search Engine Traffic
My Favorite Theme Phrase Research Tools Is A Program

Called “Web Content Studio,” Which Was Developed
By The Trusted Content Publisher & Marketer - Andy
Williams. In His Video You’ll Understand How
Effective It Is For Anyone Looking To Increase Their
Long-Tail Traffic & Earnings...
Step 1: You’ve Seen Me Mention WCS In The Keyword Action Plans, Here Is Why...
Step 2: Watch Andy’s Video & See How WCS Can Help With Post-Penguin Rankings
Step 3: Grab Your Discount When You Are Ready To Install WCS

(Step 1): Youʼve Seen Me Refer To W.C.S. (Web
Content Studio) In The Keyword Plans, Hereʼs Why...
When you read my keyword selection guide in

the last phase you saw me refer to Web Content
Studio (WCS) quite often, therefore I wanted to
make a suggestion to install this program if and
when you have the resources to do so.
Iʼve been using WCS for years now and it is one

tool that most of my clients have installed to help
with all types of content research, writing and
finding the best theme keywords for your articles.
This software is designed to come into your

action steps later if you so desire, after you
launch out with your first 3 articles and begin your
content daily action plan.
Not everyone will use it or is interested in the maximum SEO boost, but many of you
probably are.
Note: An exclusive discount has been arranged on this item for all followers of this
course. Andy Williams does NOT discount his own prices. Instead, I pay for each of the
deductions myself so as to help anyone that wants to utilize the program.
Benefit #1: Perfect For Publishers That Need A Structured Writing Plan
You do not have to use this program to make great articles. In fact, I only use it myself
to research and implement what the top 10 highly ranked articles are doing for extra
keyword and topic ideas.
However, I know that many of you might need a structured plan from a program that will
help you provide as much “Post Penguin” SEO as possible to your content in order to
ensure you are getting the most out of your work.
(“Post Penguin” meaning less optimization as we have known it, and more priority on
what people are already considering is the best content out there).
Benefit #2: Perfect For Those That Care About Ranking High With Maximum
SEO Boost

In todayʼs “Post Apocalyptic Google” (Panda updates, Penguin updates, etc.), the most
powerful SEO that you can provide in your content is to ensure that you are providing
the most relevant and deserving stuff possible (or that Google “thinks” is the best).
Therefore, no other tool that I have found researches, gathers and collects all of the
best phrases that the top 10 listings are talking about for a specific keyword/topic. You
can use these exact phrases to craft your articles so that you feel confident that your
content is deserving of many possible long-tail hits.
Benefit #3: Last But Not Least, WCS Is A GREAT Keyword Gathering/
Research Tool
Again, my personal motivation when using the tool is not about SEO or rankings, but
rather getting great topic and keyword ideas for my articles (should I need them), as
well as inspiration from areas outside of my main article for future content pieces.
So although I may not crack it open each and every time I write (and most often not), I
do enjoy using it for getting a lot of great content ideas that would be hard to find
anywhere else in just one single location.
(Step 2): Meet Andy On Video & See How WCS Can
Directly Boosts “Post Penguin” Content Rankings
I was going to write up an entire section here devoted to
explaining why and how Web Content Studio can help you get
better rankings with your articles by ignoring the old SEO advice
and simply focusing on the best content possible.
(Using the tool for getting ideas for that content from what the top
10 highest ranked websites are doing).
But Andy beat me to it!
Below you will see a link to a simple 11-minute video. Itʼs only a few minutes long, but
absolutely phenomenal (especially to publishers like myself who have grown to simply
write the most helpful and “likeable” content possible).
Click The Following Link For The Video (it’s hosted by U-tube):
http://www.youtube.com/watch?v=Hf1bg5u9v9o&feature=player_embedded#

(Step 3): Grab Your WCS Discount When Ready
Once you get finished reading this
section and then checking out all
of Andy Williamʼs videos and
documentation, be sure to get your
discount from the software
program over at my discounts
page.
Reminder: Andy does not provide

discounts on his software. I am
paying for this myself for anyone
that wishes to benefit from WCS.
My discounts page is over at: http://adsensemasterscourse.com/discounts.html
(Step 4:) Need Help With This Section? Consider My




Phase (9) - FINAL Content Master Lesson (8): A

Sensible “On-Page” Checklist
And Now For Some Brief Tips Using

My “On-Page” Checklist...
Use This Section As A Reference Guide Anytime You

Need It But Please Do Not Get Too Hung Up With
Over-Stressing “On-Page” Optimization. It is Getting
Better To Stick To The Bare Basics These Days...
General Items Of Concern Extra Stuff To Consider
Content Is First Priority Legal Policies + Location Info
Keyword Density Within Content Page Speed/Load Time
LSI (Latent Semantic Indexing) Proper Site Map Linking
Title Tags Maintain Positive Links
Meta Description Tag Use Related Links For Content
URL Structure Maintain A Regular Update Schedule
Header Tags (H + Bolding/Italics) Content Length (Page Size)
Image Alt Tags Domain Age & Length Of Registration
Social Proof Buttons Ratio Of Links (Home Page Vs. Content)
Internal Linking Conclusion (The Best Advice)

Less Is More...
The idea of “On-Page SEO” typically revolves around getting the attention of Google
and other search engines. Over the years I have slowly minimized my entire SEO
approach down to the bare minimum basics, not really paying much attention to most of
what I have on this list.
Common Sense + Freestyle = A Happy John...
Yes we want to be “Google Free” but don’t mis-understand what I’ve been saying
through this entire blueprint. You DO want search engine traffic; you just don’t want to
rely on high rankings for continued growth (or spend all of your time and energy trying to
make it happen).

Otherwise you become like 99% of
the rest out there:
Dying marketers who rely on Google to

rank their pages in the top positions...
What a horrible way to be in business; placing focus on rankings you cannot control
rather than focusing on the readers that you CAN control.
How Could You Do This To Yourself, Over &

Over, Year After Year, Google Update After
Google Update???
But itʼs a strange business and so even the best of publishers should still include some
on-page SEO whenever possible. Therefore, before you publish any content on your
site I have provided you with very solid checklist of items to go through.

Content Comes As First Priority (The #1 On-Page
SEO Secret)
Yep, the biggest SEO secret out there is your content.
Without paying attention to offering likeable and

linkable content that your readers would devour then
youʼre dead in the water!
First off, your content will always be the number one

“optimization” you do. No matter how much additional
on-page work you muster up (SEO, keyword research,
etc.) nothing matters more than your content.
And what is “content optimization” really?
Itʼs simple: a really good article/video/curation that

your niche audience loves, that can be shared
and helps people (everything Iʼve taught you).
If people do not like it enough to consider the content “link worthy” then no amount of
optimization will matter in the long-run. Youʼll be dead in the water like thousands of
struggling wanna-be publishers that you see posting in public forums.
We are not search engine marketers, we are publishers.
In the long-run itʼs really the content that comes out on top because creating stuff that
people like is what itʼs all about! All of the link-building, SEO, keywords and other tactics
youʼve learned out there can only go so far.
But what keeps those people there? What develops natural links? What
makes readers want to share your articles and videos? What gives you
rankings for long-tail keywords and eventually more competitive terms?
What do people share on Facebook, Twitter, Forums and Blogs?
Great content is the answer!
All of the link-building and SEO in the world

isn’t going to help a site that does nothing
for its niche audience.

Keyword Density Within Content
For most articles you will probably have chosen a
keyword based on my suggestions in the keyword
selection plans.
If had to choose one best overall tip here it would be

to become as minimalist as possible when adding a
main keyword phrase to your content.
Once in the title is great.
Once in the content is great (and even that may be pushing it).
Variations and LSI sprinkled throughout is great.
Anything more than the above suggestions may prove to be unnecessary. And to be
honest, even these few instructions could still be considered “manipulation” to the
search engines.
Best Practice: Donʼt focus on keywords; focus on the article. If the main keyword from
the title comes up again, great. If not then it doesn't matter so long as the article is
awesome.
LSI (Latent Semantic Indexing)

This entire subject has been discussed on video by Andy Williams. Please go back to
the last lesson and re-watch it if you need a double-take. Sprinkle as many of these
theme phrases as possible so long as the content looks natural and is still awesome!
Main Keyword Example LSI Keywords

Ipod ipod touch, apple, ipod classic, shuffle apple, mp3,
4th generation, etc.
Lose Fat belly, muscle, bodybuilding, stomach, fat, burn fat, calories,
supplements, weight loss, diet, etc.
Kitchen Remodeling cabinets, sink, design, furniture, countertops, tile,
contractor, windows, etc.

Title Tags (The #1 Strongest On-Page Item Next To Linkable Content)
Title tags are typically be shown in 2 places and defines the title of the page/document
Youʼll see this tag once in the search page results and then at the top of the readerʼs
browser (after that specific page is loaded).
Here are my 3 key suggestions for a solid title tag:
(1) Make each title tag UNIQUE by avoiding using duplicate keyword phrases
across your pages.
(2) For keyword placement you may have been advised to position the phrase first
inside the title tag. Yes, this has been a good idea. I do however, prefer that you use
your best judgement based on the article.
For example if your chosen keyword is “Get Stronger” and you wrote an article called
“10 Fast Ways To Get Stronger,” you may want to consider changing the order for the
title tag to: “Get Stronger - 10 Ways To Do It Fast,” which then puts the keyword first.
(3) And I still believe that 60-70 characters is the best length. This has nothing to
do with magical SEO guesswork but more to do with pure common sense.
Utilizing so few characters makes your point clear and concise when the page is pulled
through search engine results. If itʼs easy to read then people are more likely to give it a
little extra eyeball attention.

Meta Description Tag
If you want to make sure that your pages pass all of Googleʼs updates and do not get
thrown into some sort of penalty box then follow my advice here!
Although meta tags are not effective anymore for rankings, the description is still
important. But again, something as simple as describing your web page has turned into
another theory over why Google has penalized sites in updates like the Penguin.
So here are my tips:
Give ALL of your content pages a unique meta description.
Use a DIFFERENT keyword variation than your main one. Now I understand that
this advice is going to be subject to debate around the SEM circles, and I could care
less. With Google getting smarter every year about filtering these tactics out it and
killing off YOUR sites that over-optimize, how could you not want to avoid any potential
problems?
For example, if your main keyword is "lose weight fast" and your article title is "10
Ways To Lose Weight Fast," and your URL is "yourdomain.com/10-ways-to-lose-
weight-fast," then your meta description should be a variation so as not to trigger a red
flag or appear spammy. Something like this would be good: "Burn fat as fast as
possible the easy way! 10 steps in 30 days is all you need.”
And now the big one: Spread the percentage of actual "written" descriptions with
pages that have absolutely NO written description. This appears very natural, and the
search engines will go and grab their own version of the page description from your
content. I do this all of the time. Interestingly enough you would be surprised at how well
these look in the search engine listings (very natural).
And for those of you that are stuck on writing ideas, simply look at Adwords Ads!
These ads are created to attract with great sales titles and descriptions. Go to them,
look around and use what is already working. Don't copy, but borrow :-)

URL Structure
There are two general approaches to structure your URL when adding a new piece of content.
Both are correct. I might be more inclined to go with option #1 below due to being more natural
and less keyword focused (think over-optimization).
1) The first is to include the entire article title inside the URL, something like:
2) And the second is to only include the pertinent keywords from the actual article title,
something like this: (Notice that only the main keywords are used in the URL, and not the entire
article title).

Header Tags (H + Bolding/Italicizing)
There really arenʼt any special tricks on this one that I can share other than a few basic
guidelines in the following chart (each that you probably already know about).
Personally, I do not think that header tags carry any weight at all with the search
engines. It might be a good idea to have pages without the H1 tag just to see what
happens.
I never go further than an H2 tag and typically only the H1 tag with some bolding of any
subheadings, list points, etc.
Tags Where & How Often
H1 • Always for the title of the article • Once only
H2 • Great for sub-headings • Varies; based on # of subheadings
H3 • Also great for sub-headings • Varies; based on # of subheadings
H4, H5, H6 • Donʼt bother (but please do share your opinions in my private forum)
Bolding/ • Although not a header tag, I would advise against bolding or italicizing your
Italics main keyword. Itʼs too common and can be easily penalized by Google. This
has been taught for years by SEOers but may now be considered over-
optimization. You be the judge.
Quick Tip:
Some people prefer to have a different text for the H1 tag (header) and the title
tag. I have tried both and find that it does not matter in terms of what we do as
publishers. In fact, Iʼd like to suggest that you keep them the same.
My thoughts are that if a searcher clicks on your page from a search engine listing then
they are expecting to see exactly what they clicked on (and not a variation).
Image Alt Tags (Nothing To Add Other Than Use A

Variation Of Your Main Keyword)
Another basic and easy on-page item that everyone should do is to create an alt image
tag for each graphic you upload on your siteʼs pages.

Most people use the exact same main keyword phrase for their image tag that they are
using throughout the page. However, I would use a variation of your main keyword and
not your complete phrase. This precaution is in line with not over-optimizing your
content pages to avoid possible penalties.
Social Proof Buttons

Like most everything we need an an ideal site-builder, the Clickbump Engine takes care
of this for you. If you are not using Clickbump then please be sure to add some or all of
the following buttons for the best social proof ranking factors possible:
Internal Linking
For automating internal linking I
would advise that you use the
Keyword Strategy Site
Management Tool which includes
their own free internal linking
plug-in (advised in this course).
This insures that your pages are

linking to one another, showing
related themes across the site
and also gives the spiders many
routes to visit for updates.
Iʼd also like to add that a machine cannot do everything a human would want to do
for you. So while an internal linking plug-in will hunt and find pages that relate to
keywords which can be linked through a descriptive anchor text, I would still advise to
manually create an internal link that connects to a direct page that you feel is important
based on a keyword term.

In case I have some complete newbies reading this course that are confused over what
internal linking is, below is an example of a typical wikipedia page. The page shows an
article on speed dating that “internally links” to other related pages within the site
through specific keywords as shown in the image (basic stuff for most publishers).
Legal Policies + Your Location/Region Info

Iʼve already covered adding your privacy policy earlier in
the course.
Please stay on top of all policies as Google and the

law have their own updates. My example privacy
policy was only to get you started. You should
consult with an attorney for a revised and updated
draft based on new laws and updates.
The other item to consider is to add your local

information (totally optional).
Iʼm only sharing this little tip because of 2 reasons:
1) Advanced SEO specialists think that having your local

area information posted on your site may increase the
chance of rankings (complete theory but possible).
2) And second, I personally think itʼs also great to have for trust, branding and increased
visitors (for your people). Extra Rankings + Social Trust = A Better Site!

These local bits of information may include the following:
Your business address.
Local zip/postal code.
Local business phone.
And any other local information regarding your presence you feel is appropriate.
Page Speed/Load Time

This has been an on-page item for many
years now. Most publishers do not
realize that the speed of time that your
pages load can have an effect on not
only rankings, but whether your visitors
get to see you or not.
Theyʼll back out and look for another site

in a second!
(Notably, I am having this problem with

my health site because XsitePro is so
“crowded” with code. Having over 3,000 pages doesnʼt help the problem either).
For publishers using wordpress with minimal plug-ins (adding to that the Clickbump
Engine with Scottʼs CSS coding), there is little concern. But for the sake of mentioning
this on-page topic here are 4 quick tips to ensure a fast load time:
Wordpress + Clickbump Engine = Faster load times.
Minimum plug-ins helps from decreasing load times.
Use the permalink I suggested in the site building stages of this course.
When in doubt and you want to check or improve, use Googleʼs FREE help tool:
https://developers.google.com/speed/pagespeed/

Proper Site Map Linking
Another item Iʼve already
covered earlier in the course is
having your site map linking
taken care of.
Getting all of your pages

spidered and indexed in the
search engines begins with a
proper site map structure. This is very simple and pretty much taken care of for you if
using Wordpress, XsitePro, etc.
The idea is simple:
Each page should be listed on your site map.
Each page should have a link to your site map (generally inside the footer).
If your site gets too large then consider 2-3 additional site maps built up over time.
Maintain Positive Links (Do Not Link To Spam,

MFA, Bad Neighborhoods, Etc.)
This should be an on-page no-
brainer to all of you but itʼs still
worth bringing up for those who
just canʼt resist trying to get as
many links as possible without
thinking ahead.
Itʼs very simple:
Just ensure that all of the links

you have on your pages are
linking to worthy people (those
sites that are relevant, high quality and not spammy).
Can you control everything? No. But what you can control is worth doing it clean. Check
that these sites publish original content, are not MFA (made for Adsense) and provide a
good user experience.

Use “Related Links” For Content
The Clickbump Engine already takes care of this for you. Related links are a great way
for on-page optimization in regards to both humans and the search engines.
It is simply a listing of related links/articles/videos/content on your site that is similar to

the content in question. Not only is this good for extra keyword-rich content on each
article page but more importantly, ITʼS GREAT FOR YOUR READERS!
Maintain A Regular Update Schedule (No Mass

Uploading)
How often you update your content may not directly
relate to “on-page” optimization as much as the
rest of the list but I consider it important enough to
mention.
I suggest that you try to update your site on a

regular basis and try to avoid mass uploading
content. Itʼs about trust to the search engines and
something to pay attention to:
Try to have a regular posting schedule whether itʼs once a day or once a month.
Avoid adding a bunch of pages at one time.
If you have a lot of articles gathered, drip them at around 1-2 per day.

Content Length (How Many Words To Write?)
When youʼve been doing this as long as I
have there comes a time when the same
simple questions over and over again start to
sound insane. And asking how many words
an article should be is one of them!
BUT I UNDERSTAND
Sometimes I just need to rewind my mind

and look back into the first days of my own
personal entrance into the IM game. Forums
were and still are a source of bad advice and
confusing directions the people are
somehow attracted to.
So each time the question of, “How many

words does Google want to see my articles
to total?” comes up, I just need to remind myself that even I was a newbie at one time.
Having said that, I can actually pitch you some good advice if you are concerned. There
are 2 tips.
(1) Totally ignore your word count. Write however many words that it takes to
accomplish the goal of your article. Whether it be 200 words or 20,000 words; do what it
takes to get the job done!
(2) Second, do not have the same word count on ALL of your articles. This may
seem to contradict point #1 above to not care, but consider for a moment that MFA sites
and Googleʼs war on killing them means red flagging all of those nifty little pieces of
advice youʼve been taking for the last 7+ years.
What I mean it this: Donʼt go out and hire someone to write you 100 articles at exactly
500 words each.
THIS IS A RED FLAG PEOPLE!!!
Regardless of the “quality” of the article, having all of your content at around the same
word count looks robotic, spammy and is probably the result of making shitty little sites
for the purpose of trying to get clicks.

To sum it up: Vary the lengths of your articles!
This will happen naturally for those of you following my course. The others are still stuck
in the circle of death by listening to marketers tell you to follow a narrow path to “website
building riches.”
Good luck with that.
So for the sake of avoiding any type of de-rankings due to little glitches that Google may
or may not be hunting for, simply go about your content pages naturally. Itʼs easy - have
fun!
Domain Age & Length Of Registration

Aged Domains:
It is a well-known fact that the age of a

domain has something to do with itʼs
rankings.
But itʼs not just about age. Itʼs about all of

the “action” that the domain had during itʼs
age length.
Older domains will always do better than newer domains. Your site will improve over
time just from being aged. Or you could try to get an extra SEO boost from the start by
purchasing an older domain. Itʼs not a science but many people have claimed to see
better results.
However, you need to know that purchasing an aged domain will not be the answer to
your prayers. But if you DO find one that has age, a good history and had links/content/
products in the past that are within the same theme as your new site will; then consider
it.
Be warned: Obtain a domain that has a bad history and be willing to suffer the
consequences!
Length Of Registration:
Then there is the length of registration. How long you buy a domain for has been
theorized by magical SEO specialists to help rankings. They say that the longer you
register, the better your site will do.

Iʼve done a lot of research on this and quite honestly itʼs a guess at best.
So letʼs consider full non-disclosure for our businesses. If you have nothing to hide and
plan on being serious about your new publishing site then why not register for a few
more years? It canʼt hurt and if there is anything at all stemming from the rankings-to-
registration-length-theory, then youʼll have that covered.
Ratio Of Links (Home Page Vs. Content)

Not so much “on-page” here, but important...
Last but not least, Iʼd like to bring up a topic that is not directly involve the “on-page” part
of this checklist. But it is somewhat related and I get the same question at least 2-3
times per week via email.
“John, how many links should my home page get compared to my inner content
pages?”
You probably already know my answer by now and although you are right about how I
feel (for those wondering, the answer is “Who Cares?”), Iʼll still address the men and
women who are addicted to link building.
First we need to consider the “randomness” of a natural site.
Your site is going to be created for your niche audience, correct? (yes). Therefore it
goes without saying that a site that people like (not built for the search engines) and one
that will attract different numbers of visitors to different pages is going to have a different
link ratio throughout the entire domain.
In other words:
If 100% of your links are pointed to your home page - red flag.
If an exact ratio are pointed to your home page (like 50%) - red flag.
If the majority of your links are going to your content pages over time - GREAT!
Best advice: Donʼt sweat it if you are following this course

In Conclusion: A Simple Breakdown
As noted, most of this stuff is taken care of
for you by just working in a natural manner
and using wordpress alongside the
Clickbump Engine.
And the real secret is making content your

main priority while not trying to overly
optimize anything else.
Work becomes natural. Writing starts to

feel like fun. And building up your business
gets easier day after day, week after week,
month after month.
Here Is My Final “On-Page” Breakdown Tips From This Section:
(1) Start with a GREAT article. If you have a main keyword then follow the
"Keyword Density" advice given above.
(2) Adding LSI phrases will not be necessary if you are writing in a niche area you
are knowledgable about (they seem to come naturally). Otherwise, sure, add them if
you can. But do not try too hard. Otherwise you may destroy the quality of the article by
focusing too much on extra theme phrases (LSI).
(3) Do not worry about article length. In fact, it's desirable to have different lengths
on your site. Some might be 600 words, others 250, some 1,000 - 4,000, yet others with
a video with perhaps 150 words to introduce that video. Some pages might even have
nothing but fun images!
(4) Wordpress & Clickbump literally provides you with easy FILL-IN-THE-BLANK
boxes for the: Title Tag, Meta Description, URL, Header Tags, Image Alt Tags, etc. It's
very simple.
(5) Wordpress & Clickbump also provides you with your "Social Proof" buttons.
You can remove them at any time if you like with the click of the mouse.
(6) Wordpress & Clickbump ensures that your page load speed time is
streamlined.

(7) Adding the XML SiteMap plug-in as noted in this course will take care of your
sitemap needs for now.
(8) Internal linking is taken care of for you if you use my recommended tool
(Keyword Strategy). However, don't forget to manually add a link to another page on
your site because no plug-in can guess exactly what you want to link to.
(9) If possible, have your local info listed: Address, phone, etc.
(10) And finally, try to post regularly. Keep your content updates fresh and on
schedule. Avoid posting 20 articles in a day then nothing for a month. Weekly is best,
daily is amazing.
Need Help With This Section? Consider My Private

Mastermind Group For One-On-One Answers To Your
Questions & Video Requests



STOP!
Wow... 8 COMPLETE Content Master Reference
Lessons To Fill Your Brain Up With!!!
Everything You Need To Know About Online

Publishing & Making Money Through Content Was
Just Given To You On A Silver Platter...
BUT WAIT...
THEREʼS MORE!!!
Right Now You Can Put Away Your “Studies” And
Get Back To Work!
You Are About To Get To The “Nitty Gritty” & Finish

Setting Up Your Site With 3 Launch Articles Before
Heading Over To The
“Ultimate Blog Post Action Plan”

PART 3:
The End Is Near, But...
The REAL Work Begins!!!
6-12 Months For A Starting Goal... 1-2

Years For Comfort... And 3-5 Years To
Enjoy The Publishing Lifestyle You’ve
Been Chasing...
BUT YOU MUST STICK TO YOUR

PUBLISHING WORK TASKS,
WEEK IN & WEEK OUT!

Phase (10): Back To Work, Publish Your First 3
Articles
Back To Work... Time To Write &

Publish Your First 3 Launch Posts
(Non-Keyword Focused)
Here Is My Suggested Outline For Your First 3 Launch

Posts. Every Niche Is Different So Please Mold Your
Starter Content To Fit Your Specific Needs Accordingly...
Lesson 1: My Suggested Outline - 3 Topics That Provide The Ideal Launch Content
Lesson 2: The Motivational Reasons Behind My Suggested Outline
Lesson 3: Why 3 Articles Is All You Need To Start With
Lesson 4: A Word To The Wise: As You Write, Be Yourself, Be Natural, Be Sincere
Lesson 5: Reminder - Great Headlines & Powerful Images Are Priceless
Lesson 6: Ignore Keywords For Now - Why These 3 Articles Should Be Free Style
Lesson 7: Let’s Begin... Write & Publish Your First Article (The “Intro” Post)
Lesson 8: Time To Publish Your 2nd Launch Article (The “Experience” List Post)
Lesson 9: Now For Your 3rd Launch Article - Time To Practice Hero Curation Baby!
Members)

But Wait! Before You
Begin... I’ve Got Yet
ANOTHER Disclaimer!!!
As a disclaimer I wanted to say that you do not have to create your first 3 articles like
my suggested outline below. I have always said that you canʼt mold everyoneʼs desired
content types into just one narrow path so please use this as a guide only and craft the
content to suit your specific writing style.
But I would seriously re-think not following my advice because I consider this a good
approach for very good reasons (as explained in steps below).

(Lesson 1): My Suggested Outline - The 3 Topics That
Provide The Ideal Launch Content
You are now ready to write and publish your first 3
articles. My suggested outline is just one example
general route that I feel is ideal for new websites. Even
established websites will learn a thing or two about
practicing these first few articles.
In fact, as you will see below, my suggestion is to follow

an outline that really makes it simple to get a quality
site up. Youʼll be showing people that you are serious
about building an audience and will come across as
caring about the experts in your niche.
Note: Your keyword data into Keyword Strategy will

take some time to populate (anywhere from 1-5 days).
But thatʼs ok. You will NOT need to worry about stats
right now for these first 3 articles.
I advise that you do not rush your content. This is ideal for practice time before you really dig
into a kick-ass article for the ultimate blog post action plan. Just try to do the very best you can
because it will get you into the habit of taking your time and writing quality stuff!
Depending on your unique skill set, just 1 article can take anywhere from 60 minutes on up to 3
hours (including editing and publishing). Some of the big-timers that Iʼve met has claimed to
write for 2-3 days straight on big pieces, and as little as 10 minutes on just a blurb that they felt
was important to post in their blogs.
Work Within YOUR Schedule,

Nobody Else’s!
You may post your content at any rate you wish. Some of you are like me and have the luxury to
work full time on this website in addition to other projects. The rest must work within the daily
hours allotted to your schedule.
Even if you only can spare 60 minutes per day then you can still make this work! 60 minutes
daily adds up to 7 hours per week. This is PLENTY of time to write 1 outstanding piece of
content per week and still run it through the ultimate blog post action plan...
Now let me give you a brief explanation of my suggested 3

starter articles before sharing specific examples:

Article 1: Your Intro Post (The Most Logical Step)
You will make an honest and refreshing post that explains

who you are, why you started your website, what youʼll be
talking about and a few other items you feel is pertinent.
This is a totally logical way to start your site off and it is
very easy to do.
So that obviously makes the most sense for the first post,
right? Itʼs open. Itʼs honest. Itʼs easy. Itʼs logical...
Article 2: Write Up A Personal Experience Post (With A Little Pizazz...)
Your 2nd article will be a personal experience piece of

content that should involve a story in which you can share
about an experience youʼve had in your niche area.
What is great about this type of approach is that if you are

reluctant to share anything personal, you always have the
option to write about or curate someone elseʼs
experience.
Also, try to ass some “Pizazz” if possible. What can you think of that gets your audience
excited? A perfect example is a gadget geek mentioning some cool stuff that influenced
the creation of his gadget blog, or a passionate surfer who mentions his world-wide
surfing experience that influenced his site, etc.
Article 4: Curate A List Of Experts In Your Niche (Give & You Shall Receive)
Here is another reason why your hero file is going to come in

handy!
Your last article to put together before you launch will be a list
post of several of the most influential “experts” in your niche
area.
(Not ALL of them are necessary today. Youʼll see my simple

example using just 3 curated sources in the following steps).
This kind of article is very important to start practicing now.

Trust me, these are going to come in handy for higher traffic
and profits over the long-term.

Why? Because...
These sites can build you up! These experts can give you MASSIVE
amounts of traffic in bursts you would never have dreamed of. All
it takes is just 1 single blurb on one of these high profile blogs or
sites about your own website in order to begin the snowball effect
of success.
Give and you shall receive...
This is why I was so adamant about teaching you to drop the word “competition” from
your vocabulary. Make friends with these people and you may never have to do a single
drop of SEO for the rest of your life after getting your site out there.
(Lesson 2): The 3 Motivational Reasons Behind My

Suggested Outline
1) You Build Authority From The Very Start...
Good habits form early. You just might have a wake up call after you see how much
success can come back from the type of content that I am suggesting you to start off
with.

By starting from Day 1 with a genuine mindset and by giving props to other influential
experts in your niche, you are launching out as a trusted source that can eventually
become a “go to” blog in your niche area.
1) Work Will Be Fun & Refreshingly Honest...
Itʼs refreshing to actually prepare the launch of your site by being genuine with your
content. You will share an honest intro. You will provide a cool list post (the absolute
best template for any article). You will share a personal experience.
And more importantly, you will get into the habit of curating your hero sites and develop
the manifestation of honest links and real traffic from these sources over time.
3) Practice Makes Perfect...
You will begin to practice the art of creating very good (but simple) content. Each of the
entire “Content Master Lessons” in phase 9 is meant to show you how to become an
expert content publisher. The rest is up to you to practice.
SO START NOW... Give these articles 100% so that you can get into the habit!
(Lesson 3): Why 3 Articles Is All You Need To Start

I know some of you who have followed me
over my last 2 books on publishing may be
wondering why I am only suggesting to
launch out with 3 articles, especially since I
advised the “more is better” approach in my
2010 Authority Site Adsense Guide.
Thatʼs because itʼs just not necessary

(UNLESS YOU WANT TO).
Seriously, there is no need to be writing a

bunch of articles when you are doing it
robotically and without passion. But again, UNLESS YOU WANT TO write 50-100
articles to post on your sites then simple keep it casual.
Look at it this way, among the dozen or so highly successful publishers that I have
interviewed during the creating of this course (6-figure social buzz publishers), every
single one of them started out with just a small quantity of content.

Interestingly enough, most of
these men and women only
publish around 2-3 articles per
week, some even less!
Like Chris Guillebeau does over at www.chrisguillebeau.com (One of my new mentors):

Less Is More...
(And More Is Ok, So Long As

Itʼs All Quality)
I just want you to treat your new site or blog with complete and total honesty. Do not just
make an attempt to get too many pieces of content up just for the sake of quantity.
Itʼs all about quality these days!
Of course you can post as often as you like in time. For now all that you need to do is
launch out with 3 articles on your site. And these 3 articles should all be authentic, real
and personable.
You are opening up a new business, per say, and if you follow my action plan steps then
youʼll see that making an authentic impression of credibility is important to make the
most success possible.
(Lesson 4): A Word To The Wise - As You Write, Be

Yourself, Be Natural, Be Sincere...
What?
A publisher of information who wants

to make money from his or her
content has to actually bring
something to the table?
They have to be genuine and sincere

in order to build a business of
authentic traffic and fans?
Itʼs a concept that is so simple and

obvious that I overlooked giving this
little tip over the years as I was helping aspiring publishers. Heck, I just thought it was
common sense!

Most people coming online to earn income
look immediately to “Adsense.”
The next step that they learn is to hire out

cheap article writers.
The result is nothing but mediocre content

that fills up a “soul-less” niche website.
These articles contain information that

probably won’t get anywhere except for
some lucky rankings which will die out over
time... Is This You?
My Advice...
Start changing for the better in this business by coming across as natural as possible.
I do not know you personally. Iʼve never seen your writing. Therefore it is impossible to
diagnose your work. So the best that I can do is to persuade you to find your voice with
time and experience.

You can start today by asking yourself the following questions:
Do you want to sound humorous?
Do you want to sound witty?
Do you want to come across as super professional?
Do you want to sound laid back?
Just begin with whatever style you can muster up and be willing to change over time.
How you write has little to do with the search engines and 100% to do with your own
confidence.
(Lesson 5): Reminder - Great Headlines & Powerful

Images Are Priceless
Always have have an image and a great headline in your posts/articles.
Have You Been AXED?

10 Shocking Truths ABout The Google Penguin
Update...

If you were searching for articles on the Penguin update and caught a page with the
above image and headline, wouldnʼt that alone have grabbed your attention just a little
bit extra?
You bet it would!
Of course you donʼt have to go to the extreme with using a horror flick characters and
blood for pictures, but why not, right? It works, and works great!
As to images and whether they are worth it or not; Iʼve been on both sides of the fence
on this one for years. Itʼs come to my final conclusion, however, that a very good
graphic adds immense value to your site and all of the content involved.
A great image will draw attention to your articles.
A great image will add credibility to your articles.
A great image will make your site more colorful and inviting, leading to more visitor
time possibly checking out more of your stuff.
(Lesson 6): Ignore Keywords For Now - Why These 3

Articles Should Be Free Style (Non Keyword Focused)
Your first 3 launch articles will not be based on
any specific keywords or using any of the
proposed keyword action plans already provided
in this course.
I want you to write COMPLETELY AND

TOTALLY NATURALLY.
Yes... you absolutely CAN AND SHOULD

implement keywords and all of the suggested
theme phrase suggestions after these first few
articles, not now (Iʼll explain why below).
So for these first few launch articles:
(1) Donʼt worry about a keyword on any of these 3 articles. Just write as if you
never heard of Google before.

(2) For your meta tags and descriptions simply fill in what comes natural. Donʼt
worry about specifics. Have fun and fill in the blanks as if you were doing it for the first
time and had no instructions.
3) And yes, once you launch you can begin to concentrate on ranking for keywords
as I have taught you in the keyword master lessons.
Now Let Me Explain Myself Here...

I feel that there are 2 main types of articles that a publisher can produce:
(1) Free Style Content: This is content which is written about a topic and involves
absolutely NO no concern for keywords one bit. Forget worrying about theme phrases,
optimization, long-tails, nada...
(2) MOC (Maximum Optimization Content): This is content written with the quality of
Free-Style, but with the added boost of themed phrases and using as many of the same
long-tail keyword phrases as the top 10 Google listings are using for that specific topic.
Which one is better?
Both are!
Iʼve met 6-figure publishers who created their success with very simple blogs that did
not do any keyword research whatsoever. They did not worry about 99% of the general
optimization stuff we all have worried about in the past.
On the other hand, many of you are very much interested in getting free search engine
traffic, along with building up an audience, therefore MOC is what you should be doing
for all articles that you are basing around a specific keyword.
Iʼve done it both ways and my personal preference is free-style with a little mix of MOC
(by getting ideas from what the top 10 are using with Web Content Studio).
But For Now Let’s Keep your First 3 Articles

Totally Natural, Authentic & Inviting...
No tools, no worrying about themed phrases, none of that stuff right now...

By Not Worrying About Keywords To Start,
Your Writing Will Flow Effortlessly. The
Content Provided Will Be As High-Quality As
You Can Muster And The Awesomeness Of The
Article Will Stand Out Much Better.
(Lesson 7): Letʼs Begin... Write & Publish Your First

Article (The “Intro” Post)
Below you will find simple steps to writing down the
perfect intro post. Remember, as with all advice on
writing: you may completely change the format in any
way that you like.
I will also provide you with LIVE examples of great intro

posts. They will all vary in how they approach the
content but the overall purpose is to give you inspiration
and show you how easy it is done out there.
Paragraph 1: Who Are You?
• Share as much information about yourself as you are willing to provide.

• Tell your readers about your business.
• Share pictures of your yourself, your writers or any contributors that you may have.
Paragraph 2: Why You Are Starting This Site?
• Why exactly are you starting your blog?

• What inspired you to become a leader in this niche area?
• What can people expect from you by reading your information?
• What is your complete and full intention behind starting the site?
Paragraph 3: What Do You Plan On Providing Your Readers?

• How exactly will you be helping your readers?
• Will you be writing about business only?
• Do you plan on sharing personal stories and experiences?
• Are you going to help provide solutions by finding recommended products?
• Again, what is the overall goal of your site?
Paragraph 4: And Finally, Ask For Feedback.
• Ask your readers to leave comments (this should be done all of the time).
• Ask your readers to provide feedback on what they want in the future.
• Ask your readers to email/phone/contact you anytime with additional suggestions.
• Ask your readers to share other inspirational sites and experts in your niche.
Don’t Like My Intro Outline?
Looks Like Too Much Work?
No Problem - I Prefer That You

Be An Individual Anyways...
So Go Rouge With These 5

Examples...

Now This Is What I LOVE About Our Business:
We can do ANYTHING WE WANT! Guidelines are great...

instructions are valuable... But having the freedom to write
the way YOU want to is what matters the most!!!
So here are some simple examples from 5 hobby sites

that you can use for inspiration on your own minimalist
approach.
One Of My Favorites... Intro Post Example #1:

“Totally & Utterly HONEST (THis Guy Gets It!)
Link: http://www.crankyfitness.com/2007/04/welcome-no-one-in-particular.html

Intro Post Example #2:
“NO FRILLS (No Nothing, Really, But It’s Fine)”
Link: http://www.golfgal-blog.com/2007/05/im-moved-from-wordpress.html

“Diving HEAD FIRST Into The CONTENT”
Link: http://www.drewmeyersinsights.com/2006/08/10/test/

“An Intro With GRAND PLANS (LITERALLY)”
Link: http://sewchic.blogspot.com/2005/12/grand-plans.html

“The Minimalist - Saying Everything 3 Sentences”
Link: http://madebygirl.blogspot.com/2006/11/jen-says-hello.html

(Lesson 8): Now Publish Your 2nd Launch Article (The
“Experience” List Post)
A personal experience article is
a great way top show your early
readers just how much you can
relate to their same interests or
experiences.
Don’t have any that you can

think of?
Well I hardly believe that there is

nothing you can talk about in your own niche area, but if that’s you then no problem;
simply use someone else’s experience to create an audience-connecting article (live
examples included below).
Still a little uptight about not making keyword-rich articles to start?
You will have all the time in the world to go after rankings and low competition
opportunities but for now let’s work on being:
LIKEABLE!
And nothing is more likeable than creating content that people in your niche
audience can relate to. Therefore, the purpose behind my suggestion with
this article is to further make your new site as relatable as possible to your
fellow niche enthusiasts.

5 Live Examples To Help Guide You:
Because I cannot possibly guess your niche
experiences, here are some examples to help provide
a little motivation as to how easy it is to create the type
of article that I am referring to.
I could probably conger up hundreds of these

examples (as every good blog out there has writers
sharing their personal interests, experiences, and
opinions). But to keep this simple and sweet here are 5
articles which depict exactly what I am talking about.
(1) The “Personal Experience” Post
Have you ever had something to say which involved a lot of personal heart and soul?
Ever been so inclined to share your deep thoughts about an emotional roller-coaster
ride on an experience that you just canʼt forget?
Well guess what? PEOPLE LOVE THIS STUFF! Obviously not all niche areas or
audiences will be interested but Iʼd guess that most do (even in the strangest of niches).
“Gallbladder Surgery: My Personal Experience”

Link: http://carlaslavey.hubpages.com/hub/Gallbladder-Surgery-My-Personal-Experience

(2): The “Other People’s” Common Problems Post
Looking for a great way to connect with your audience and have your content talked
about with others? Then try the “personal problem” post idea.
Itʼs simple: Write about a common problem that other people deal with on a daily basis.
Misery loves company and if you can also write about a solution to that specific problem
then you have found the GOLDEN TICKET!
Link: http://www.webmd.com/sex-relationships/features/managing-marriage-and-money-problems
“Managing Marriage & Money Problems”
(3) The “Misconceptions Other People Have” Post
Setting people straight with a new angle on information is both enlightening and
engaging. This is why writing articles about certain misconceptions related to your niche
audience can do very well.
Link: http://www.bestfriendspetcare.com/pet-resources/dog-behavior-and-training/common-
misconceptions-about-dogs/
“Common Misconceptions About Dogs”

(4): The “Mistakes I Have Made” Post
Try showing your vulnerable side. Share with your audience the mistakes youʼve made
and what you did (or will do) differently to change. The truth is that we all love to read
about the same problems others are having. Like all content, itʼs also a great way to
share a solution that may or may not make you a sale.
Link: http://www.earthmonkeymoms.com/2012/04/oh-this-mistakes-ive-made5-lessons-from.html
“The Mistakes I Have Made... 15 Lessons From A Mom...”
(5): The “Worst (or best) Days” Post
Just like example #4 above, this article does a great job at attracting similar hardships
that your niche audience would be attracted to. Who doesnʼt want to hear about
someoneʼs WORST or BEST day?
Link: http://www.lightstalking.com/mike-panic-my-worst-day-as-a-photographer
“My Worst Day As A Photographer”

(Lesson 9): Now For Your 3rd Launch Article - Time To
Practice A Little Hero Curation Baby!
For your 3rd article why not get into
the habit of curation and provide your
future readers with a little something
thatʼs “hot” out there?
The process is simple; just look to

your heros!
Here is how you do it...
Step 1: Scan Your Hero Sites & Select 1 Topic From A

Handful Of Sources That Match A Theme
Grab your list of hero sites and try to pinpoint the most popular topics from a handful of
them. Look for the “Best Posts” links (or something similar):
Most popular hero sites will have some kind of link in the navigation menu that highlight
their absolute best posts based on readerʼs votes or comments (or both). Use these
articles to give you some ideas on what is working best in your industry.
Do not pick more than 1 article from each individual website. You want to show your
audience (and more importantly your heroʼs) that you are to be a trusted source of
authority in knowing where to go. Here are some example links in the navigation menuʼs
that I just described:
• The Oatmeal displays a “Most Popular” link:
• Product Flourishing has a list of best posts under the “New Here” link:

• My Super Charged Life has his “All Time Greatest Hits” links:
Step 2: Asses All Topics & Find Your Theme (Most

Inspirational, Coolest, Funniest, Etc.)
Why inspiration, cool or funny? And which ones should you go for?
I have to remind you once again that I have no idea what your niche is or who your
audience demographics are. Itʼs really basic stuff though. All you do is come up with a
theme of sources that you know would impress your readers (Iʼll literally write you a
perfect example shortly).
• If you are into gadgets or electronics, then “Coolest” will fit here.
• If you are into getting rich, self development or love, then “Inspirational” is the theme.
• If your site is about quirky stuff, funny quotes or wacky news, then “Funny” fits best.
The common link is generally an inspirational theme that you see across all of these
articles. You should be able to count on about 2-5 common topics that seem to hit a
spark with the siteʼs readers.
(This is not always the case, but is typically a decent guideline in most niche sites and
blogs).
You will have to be the judge of what is the most inspirational to you. Again, I have no
idea of your niche area, audience or what you consider inspiring.

Step 3: Choose A List Post Template & Write Your
Headline
I went through the trouble of putting together 46 variations for you back in the content
master lessons in phase 9, so please use them as often as you can because they
make great articles!
Which template angle should you choose? ALL OF THEM!
No kidding... Just about any of these would work for literally all article themes. (Thatʼs
why I wanted to share these variations because they are THAT powerful).
Here, Let Me Show You...

Although I feel that I have provided you with all of the
training and brainstorming throughout this course on
content, headlines and list posts, Iʼll still indulge you
now with an example of how I can use a variety of list
post and headline titles to choose from (for just this
one article).
So letʼs say that my niche is “Investing” and I want to

create this 3rd launch post exactly as outlined here in
the course and using the common theme of “best
tips” for investing.

Right off the bat I can tell you that the “Quick & Easy” list post would work perfect:
“Top 10 Quick & Easy Investment Tips From The Pro’s”
Or how about the “Examples” list post? Seems simple enough:
“You’d Never Guess What These 10 Investment Professionals

Had To Say About Doubling Your Portfolio”
Or the “Exercises” list post? Why not?
“Flex Your Investments! 10 Exercises From The Pro’s That Will

Triple Your Portfolio”
Not enough, need another? How about the “What I Learned” list post?
“The Hottest Investment Tips On The Web: 10 Simple Ideas &

What I Learned That Increased My Net Worth By 10%”
This is so easy, and fun too! I absolutely love coming up with great templates and titles.
So much creativity can go into this. After a while it will become like second nature to
your thought process.
Step 4: Time To Write - Now Curate & Provide

Additional Value To Each List Item
Itʼs time now to see if you have been following my simple instructions throughout this
course and can have fun with simple curation.
The entire point of this 3rd launch post is to get used to curation and also to know what
itʼs like to begin the journey of turning into an authority for your niche audience (or
rather, your future niche audience).
And remember, Iʼm not talking about ripping anyone off or plagiarizing here. Quite the
opposite! (If you have any doubts then please re-read my curation guide Phase 9).

EVERYTHING IS IN THE
CURATION SECTION...
I LAID IT OUT FOR YOU IN

AS SIMPLE TERMS
POSSIBLE!
Yep! So please donʼt hesitate to read back over the curation master content
lesson and/or ask me addition questions for clarification!

Now May I Interest You In A
Personal Curation Writing
Sample?
As you can tell here I am putting a lot more effort into teaching you this 3rd launch post
than the first two because I honestly feel that if you can get the right combination of
curation with self-written material then you can be RICH AND HAPPY in the publishing
business!
But I digress...
Let me give you a quick example of how I might write a 3rd launch post curation article
(free style). And letʼs get a little creative and change the niche example from Investing to
“Photography.”
Hmmm, thatʼs too general. Letʼs get even more creative and curate an article as if I
were in the “Photography Business” niche by grabbing 3 tips from 3 sites. Here is
the curated article:

(Here is my own example article, from start to finish)
“3 Awesome Resources That Can

Help You Make More Money In The
Photography Business”
I wanted to start this blog off with a bang and
share with my readers a few of the best tips that I
found for getting my photography business off
the ground.
Some of these tips may seem simple enough but

trust me - with the need to make an impact
online and get as much business possible through
your blog, it’s imperative to take online marketing
seriously for any struggling photographer.
1) Make More Cash!
So I knew that I love taking pictures. I also had several clients that paid me offline for various
studio shots in addition to a growing online business of taking photos for different needs
throughout the city.
But I had absolutely no idea of just how creative I could get with making even more cash from
my passion. Then I found this article which gives 52 ideas on cashing in with my picture-taking
skills: http://blogs.photopreneur.com/52-ways-to-monetize-your-photos

2) Setting Up The Proper Business Paperwork
As I photographer the last thing I was concerned about was getting a business license, setting up
a corporation, considering liability issues or any of the dozens of tax codes we need to know
about when being entrepreneurs.
Luckily I found this cool article that covers literally EVERYTHING. This one article saved me
about $300 for legal consultation. You an read about it here: http://www.danheller.com/
photo-inc.html#8.3
3) And Finally, Learn How To Get Paid By Those Fickle Customers!
You and I both know what it feels like to take care of a photo job and then have the client skip
out on the bill. It happens all of the time and is a part of every online business.
Then I found this great resource from “Black Star Rising” with the following 4 articles that help
us struggling photographers ensure that we get paid for our work:
• Getting Paid: It Starts with the Invoice

• Getting Paid: Prodding the Slow-Paying Client
• Getting Paid: Using a Reminder System
• Getting Paid: Collection Agencies and Courts
END OF EXAMPLE SELF-WRITTEN ARTICLE...
I WOULD JUST MAKE SURE TO ADD A UNIQUE RESOURCE BOX AND

A CALL TO ACTION TO TELL THE READERS TO “DO SOMETHING” ON
MY SITE...

Step 5: Need More Examples? Then Here Is Some
Additional Mentorship With 3 Quick Live Examples
If my own little self-written example above was not enough for you then here are a few
more live articles that are all basically the same type of method on curating resources
from different sites (each with a common theme).
(1) Top 10 Camp Websites
A general example of curating whatʼs “hot” in any niche is simply providing a list of the
best websites that you can share with your readers. It is universal that people from all
over the world love and appreciate a 1-page article that provides the very best
resources. Remember, no competition - only heros that can help your business grow!
Link: http://www.ultimatecampresource.com/site/camp-activity/top-10-camp-websites.html
(2) Baby Q & A (Rounded Up Doctor’s Answers)
And here is a great article where basic baby questions were asked and then the
answers were curated by “experts” with a link back to their sites (including a small bio).
Link: http://www.justthefactsbaby.com/experts/baby

(3) Top 10 How-To Cooking Videos
Here is a great article that isnʼt even a cooking site (itʼs one of those “jack of all trades”
content sites that just so happens to provide quality content). Lifehacker went ahead
and curated the top 10 cooking videos which are all simple and practical recipe
instructions that anyone can follow.
Link: http://lifehacker.com/5289283/top-10-how+to-cooking-videos




Phase (11): Polish Your Site For Launch Prep!
The Final “Quick & Dirty” 12-Point

Checklist To Ensure You Are Ready
To Launch For Real Human Visitors
You Will Now Find 12 Optional Assignments To Help

Your Website Become Polished & Ready For Launch
Week. Simply Choose Which Tasks Fit You Best...
Step 1: Double Check That Your Site Management & Program Is Working (KS)
Step 2: Double Check That Your Clickbump Software Is Updated
Step 3: Decide If You Will Remain Anonymous Or Present A “Sincere Human Factor”
Step 4: Consider Setting Up “Google Authorship”
Step 5: Once Decided - Update All Contact Info, Email & Your About Page
Step 6: Ensure Comments Are Set Up & Working Properly (Disqus Recommended)
Step 7: Add Any Additional Plug-ins That You Are Passionate About
Step 8: Add A Cool Looking Favicon (Optional)
Step 9: Premier Affiliate Banners & Remove Adsense From Content (Both Optional)
Step 10: Consider Adding A “Write For Us” Page (Free Content)
Step 11: Consider Your Site’s Overall “Call-To-Action” (May Be Developed Over Time)
Step 12: Last But Not Least, Review The “On-Page” Items If You Need Refreshing

The Following 12 Items Are A
Combination Of Optional
Tasks Mixed With A Few
Things To Simply “Check Back
Over” Before You Launch.
If You Are Ever In Doubt Then

The Best Rule Of Thumb Is To
Always:
KEEP THINGS SIMPLE...

(Step 1): Double Check That Your Site Management &
Program Is Working (KS)
If you are using my suggested Site Management Tool (Keyword Strategy) then be sure
that all 3 connections are secure. They are probably OK since you have set this up
previously in the course but itʼs good to go ahead and trust that your tracking is on
target for future analytics and keyword options.
(Step 2): Double Check That Your Clickbump Software

Is Updated
Scott is always updating this amazing software program so be sure that your version is
up to date. You can always see what is happening by bookmarking and checking the
blog periodically. Here is his blogʼs direct link: www.clickbump.com

(Step 3): Decide If You Will Remain Anonymous Or
Present A “Sincere Human Factor”
I completely understand it if you would
rather present your website from a
non-identity standpoint.
Itʼs totally fine.
You donʼt have to go out and expose

yourself with pictures, personal
information or try to be somebody you
are not.
You can remain totally anonymous if

you like and still succeed.
Is this the best route to take, however? To be honest I have no idea. Some niche areas
are completely meant to be driven by no real personal persuasion or motivation, while
others could sink like the Titanic without giving people a reason to connect and share
their articles to another “like minded human being.”
If you are scared to come off the grid with your personality and still unsure of how to
present yourself then simply stay neutral. You can work the content of your website as
an entity rather than a person. (Although I do suggest the opposite for the most
success).
(Step 4): Consider Setting Up “Google Authorship”
Clickbump users will be delighted that Scott has an educational update on Google
Authorship. So right now head over to his blog and follow his steps on setting up your
account.
Here is the direct link to his page with easy-to-follow instructions: http://clickbump.com/
google-authorship/

(Step 5): Once Decided - Update All Contact Info,
Email & Your About Page
At this stage I have given you some
extra stuff to consider when it comes to
updating how you want to present
yourself and what information you want
to reveal.
So if you changed your mind (based on

step 3) then be sure to update the
following items immediately:
Set up your email address (from the domain).
Check to see that your “About” page is updated and ready.
Check to see that your “Contact” page is updated and ready.
(Step 6): Ensure Comments Are Set Up & Working

Properly (Disqus Recommended - Currently Free)
While I was on the fence for some
time about comments (mostly due to
not having them for my XsitePro
sites back in the day), Iʼve come to
the conclusion that itʼs crazy not to
have them running!
So yes - enable those comments!

(Just be sure to moderate all of
them heavily).
Comments are important for social signals, rankings, extra long-tail traffic, getting
to know your readers, following up on their requests, etc.
Fraser Cain turned me on to a free program called “Disqus” due to its ease of use
and the ability to draw in social signals. Go here (currently free): www.disqus.com

(Step 7): Add Any Additional Plug-ins That You Are
Passionate About
Just because I suggested to start with the absolute minimum plug-ins during this
course, it doesnʼt mean that you cannot add any of your liking.
Listen please: Iʼm not trying to contradict myself on plug-ins and I still feel that less is
more, but Iʼm also not stupid because I realize that many of you probably have more
experience with different plug-ins for wordpress than I do and would not want to
continue without them.
So Install Any Plug-in(s) That Pleases You, End Of Story!
There are literally ENDLESS amounts of these things out there so I could not possibly
suggest what you may or may not be interested in. Therefore, here is my advice as we
get ready for launch week:
If you have any plug-ins that you desire, go ahead and get them activated.
The least amount of plug-ins, the better - youʼll lose site speed with overkill.
Start low then add any plug-ins that can enhance your personal needs over time.
Lastly, I found this cool article that can be a starting point for you:
Link: www.tripwiremagazine.com/2012/08/best-wordpress-plugins.html

(Step 8): Add A Cool Looking Favicon (Optional)
Although totally optional, adding a Favicon
is a neat way to further stand out and
individualize your website.
The term favicon that means “Favorites

Icon” and shows up next to your URL. It
can also be seen on your open tab label
when people are viewing your website. And of course the image is seen next to the title
of your site when it is bookmarked.
These little graphics help you become more recognized and differentiates you from
other similar sites in your niche area. It also looks more professional and polished, like
so (these are just a few of my fitness favorites bookmarked):
There are 2 ways to get a Favicon designed:
(1) Hire a graphics person to do it for you (itʼs cheap).
(2) Or you can create your own by going over to www.favicon.cc

(Step 9): Premier Affiliate Banners & Consider
Removing Adsense From Content (Both Optional)
You may want to consider removing your Adsense ads from within the content (if you
are placing them inside, that is).
Of course this is completely up to you, but my reasoning is that during your first
week you want to grab the attention of some top sites out there and I suggest
avoiding the ads within your content as a minimum effort.
Just a few affiliate banners is fine at this stage but you can always add the ads back into
the content again after launch week is over.
Now for some flair...
Get out your affiliate product resource file and pick one or more products to highlight as
banners within your side bar.
(You could also just use the same suggested products that your top heros are using).
Although you may not get much traffic and sales from banners just yet (especially since
you are just starting out with a new site), I suggest this step mainly for adding a little
color and design flair to your site.
Here Are Some Tips:

Less is more. Try not to add too many banners.
None is fine too! You can always add them at a later date (or not at all).
Try to genuinely highlight the “best” products that you feel is the most beneficial.
And obviously be sure that they are linked through your affiliate links.
(Step 10): Consider Adding A “Write For Us” Page

(Free Content)
Consider adding a “Write For Us” page to your
site in order to let people know that you will
accept articles so long as the follow your rules.
Donʼt worry, this is very simple to do. You can

start out manually publishing these free articles
yourself(and you donʼt need any fancy plug-ins or
programming changes to wordpress at all).
For now, you will probably get 1-3 people per

week asking to “guest post” on your site (once
you get the word out with my action plans).
Even 1 free article every couple of weeks is better than nothing in the beginning, right?
You’ll Need Some Rules & A Template

Youʼll need some rules and a template for this. Below is a live example from a very
popular site that gets about 84,000 uniques per month. This page lays the rules out flat
and simple for publishers who want to submit an article to them.

REMEMBER: DO NOT COPY
WORD FOR WORD!
Here Ya Go... From “The Savvy Vegetarian”
Link: www.savvyvegetarian.com/publishing-policies-guidelines.php

(Step 11): Consider Your Siteʼs Overall “Call-To-
Action” (May Be Developed Over Time)
What exactly do you want new visitors to do when they see your site? Should they click
on something? Should they buy something? Should they read more of something?
What if you are just starting out - What then

is the best call to action???
Iʼll tell you right now that it should be to get subscribers/followers and social signals!
The money will follow over time...
Do you want them to subscribe? Then ensure that that there is a subscriber box
clearly visible with some sort of message that entices them to sign up.
Do you want them to join your Facebook/Twitter/Linkedin page? Then highlight it!
Not sure what to do? For ideas on individual call-to-action instructions, there is a
fantastic list over at: http://www.flyte.biz/resources/newsletters/06/10-calls-to-action.php

(Step 12): Lastly, Review The On-Page Checklist If You
Need Refreshing For Any Reason
Congratulations!!! You are just
about ready to start promoting
your site and begin the process of
adding all types of content that
you feel your niche audience
wants.
So this last part is cut and dry:
If for any reason you need to go

back over my “on page” checklist
then refer to Phase 9, Content
Master Lesson “8” of the course.
Just remember, itʼs best that you

stick to the basics and not worry so much about details that the old SEO advice always
provided on this stuff. Keep it simple and youʼll be a much happier (and more
successful ) publisher!




STOP!
CONGRATULATIONS!!!
YOU HAVE DONE AWESOME SO FAR...
YOUR WEBSITE SHOULD BE FINISHED...
YOU SHOULD HAVE 3 GREAT STARTING

ARTICLES...
And YOU SHOULD BE 100% READY FOR SITE

PROMOTION THROUGH THE ULTIMATE BLOG
POST ACTION PLAN...
READY...
SET...
GO!
Phase (12): Grand Opening, Plus 6 Quick
Lessons In Rankings, SEO & Social
You Are Now Oﬃcially

Open For Business!
Take a Nice Break & Get Ready For Launch...
(I’ve Prepared A Very Reasonable Action Plan For You That Will Lead To
Success So Long As You Follow The Steps And Make Any Personal Adjustments
Along The Way That Fits Your Style)

OK... Did You Take That Break?
Are You Well Rested?
Great! Now Let’s Get Back To

Business & Take A Few Moments To
Understand 6 Brief Lessons On
Links/Rankings/Social/Etc.
Lesson 1: A Reminder... The Social Media Hype Buffet & How To Digest It
Lesson 2: A Reminder... How Your Content Will Rank For Many Keywords (Hundreds)
Lesson 3: A Reminder... Content Will Always Your #1 Best Linking Strategy
Lesson 4: A Reminder... Steer Your Focus Away From Investing Into Low-Value Links
Lesson 5: A Reminder... Forget About Google Updates & Traditional SEO Tactics
Lesson 6: A Reminder... Forget “Google Authority” & Pretend It Doesn’t Exist
Members)

(Lesson 1): A Reminder... The Social Media Hype
Buffet & How To Digest It
The book to the left is called “Social Media Is Bullshit” and can
be purchased from Amazon when you have the time. I just
wanted to bring up this caption because the author has a lot of
information in there that I absolutely agree with.
Here is a quote from a great video of the author being

interviewed:
...the book is actually a fairly sober and analytical look at

social media, which Mendelson says is "a term coined by
marketers to repackage and resell stuff to you."
(Donʼt Miss The Last Underlined Part Of The Quote!)
Seem familiar?
New hype...
New Stuff to Buy...
But You Get Very Little Done...

Do I have to do this?
Do I have to do that?
How much time should it take?
What are the best tools to use?
How often should I work?
How much should I work?
What if I don’t do this that?
This guy says I should do this...
That girl says I should do that...
WHAT THE HECK DO I DO???

Keeping It Simple
Now letʼs break “social media” down to a level
that should provide a breath of fresh air to all of
you that are confused on the subject.
My goal here is to completely take the

confusion out of the social media hype .
And while I enjoy the book noted above (and

highly recommend it), there are still basics of
social media that you should consider.
The first basic part of social media in which YOU as a publisher need to
understand is that itʼs merely a way where you can easily help people share your stuff
with other people. You do this by having social sharing buttons on your article pages
and inviting them to share your content through their favorite circles (Facebook, Twitter,
Reddit, etc.). Easy, enough said, done!
The second part of social media for publishers (and here is where the “hype” and
the “courses” bombard the market) means to be around the circles where your niche-
like-minded audience ***may be*** interacting with each other and sharing cool stuff
that you may have to offer (articles, pictures, videos).
The problem is that marketers try to suggest that EVERYONE should do this in ANY
niche, but thatʼs just silly. You cannot join every social group out there (there are literally
hundreds, maybe more), create a large gathering in each one and somehow market to
them, hoping that these people are going to jump for joy when you spam them!
For us publishers, social media hangouts are like forums and subscriber boxes on
steroids - you can more easily collect fans who “like” you as oppose to just getting a
name and email from a subscriber box (you should do both however). If you do happen
to strike a good crowd to follow you then you can more easily spread your daily
messages and shares with these people.
The core “social media” at this time is Facebook, Twitter, your blog, and additional
places like LinkedIn, Google+, etc. Facebook is #1 for anyone generally looking to start
a fan page. It helps and itʼs a great way to follow your hero sites and begin the process.

YES! Social media can help with rankings of your content.
Read below...
Bing has been quoted as saying: “We do look at the social authority of a user. We look
at how many people you follow, how many follow you, and this can add a little weight to
a listing in regular search results. It carries much more weight in Bing Social Search,
where tweets from more authoritative people will flow to the top when best match
relevancy is used.”
Google has been quoted as saying: “Yes, we do use it as a signal. It is used as a signal
in our organic and news rankings. We also use it to enhance our news universal by
marking how many people shared an article.”
So what do you do with all of this? The same thing Iʼve been telling you to do
throughout this course:
Create extremely likeable content, encourage others to share that content (share
buttons), get other people talking about that content, and create any necessary social
circles to help further spread the word about that content (Facebook, Twitter & whatever
else floats your boat).
(Lesson 2): A Reminder... How Your Content Will Move

Up In Rankings For Multiple Keywords (Sometimes
For Hundreds & Even Thousands Of Phrases)
First, never forget about the keyword lessons that I put
together for you in the content master lessons (phase
9), as I discussed indirect rankings and some tips on
stats.
If I were you I would cut and paste all of the pertinent

lessons from that entire section into a file that you can
refer to.
Now in relation to keywords and long-tail theme

phrases, your articles will slowly rise in rankings (and in traffic hits) based on an
ongoing and regular number of things that people do on your siteʼs page, or "signals" as
they call it today. Although the word ʻsignalsʼ is the most comment description, I prefer to
look at it as total site “activity” or “fuel.”

The more “activity” your site has going on then the more “fuel” it receives, and thus the
higher your rankings can improve. Fuel comes from a variety of items happening:
visitors coming from locations (links), tweets, Facebook likes, Google +1's, comments,
contextual links from around the web, etc.
Fueling Tools To Help With Signals & Phrases

At first you will not have any real activity on your article pages (unless you have an
established site going). Therefore I have included in my “Ultimate Blog Post Action Plan”
steps which involve tools (but are totally optional).
(1) You already know about Web Content Studio and the video that Andy Williams
showed you in the content master lessons. WCS will give you a huge list of the best
theme-phrases to have in your article (so long as you can fit them in naturally). If you
missed it, please be sure to watch Andyʼs video on ranking for thousands of long-tail
phrases in the content prep lessons of this course. (And this thing does so much more
for those that have trouble with article creation).
(2) Second, for maximum ranking power for a new and lonely article which
provides social signals ***from real human beings***, I recommend SYNND. I have an
enterprise account myself and have been using it since 2011. I suggest using the
maximum campaign session for each article that you want to put forth full potential.
(There is a free alternative to Synnd that I provide in the action plan so donʼt get
concerned about becoming a full member right off the bat. And like Iʼve always said,
these are JUST TOOLS. Tools do not make you successful and Iʼd much rather you
spend your resources on great content than stressing over spending money you donʼt
have on items like SYNND).
That is to the extent of "automation" that I use or suggest.

And like I just mentioned in the highlighted text above, nothing like this is necessary for
success unless you have great content to booster along. But if you can afford the
investment then it WILL impact your rankings in a positive way (so long as you don't
overdue the service and also mix up your campaign numbers - more on that in the
action plan).
(Lesson 3): A Reminder... Content Will Always Your #1

Single Best Linking Strategy
Iʼll keep this reminder short and sweet because itʼs already been hammered into your
brain over the last 300+ pages.
Your #1 Job...
Your #1 Priority...
Your #1 Goal...
Above all...
...is to put together LIKEABLE content that people want

to link to and share with others (plain and simple).
That Is Your Single Best Linking

Strategy!

If You Could Do Just 1 Thing Right...
If you had to do just 1 thing it would be to
prioritize your content.
It's what Fraser Cain from

www.universitytoday.com does, it's what Leo
Babauta from www.zenhabits.net does, and
itʼs what thousands of under-the-radar
publishers are doing today.
Itʼs whatʼs responsible for a big percentage of

profit from my health articles that survived
through the major Google updates (and still
go strong today).
Listen everyone, this course will help you get your site out there, get some links going
and provide everything you need in order to succeed.
BUT...
None of my help (or the help of any other teacher out there) will do a damn bit of good if
you do not start learning how to give your niche audience the content they love, share
and link to. Iʼm helping you with everything you need to get out there, but itʼs LIKEABLE
& LINKABLE & SHAREABLE content thatʼll keep you at the top!
In Conclusion:
Your #1 job is to get other sites and blogs to WANT to link to you.
This takes a combination of awesome content & to be everywhere possible.
Your content should have as many theme-phrases as possible if long-tail rankings

and traffic are important (Web Content Studio) & social signals through “total activity.”
You will slowly see dozens/hundreds/thousands of ranked long-tails from just 1

article.

(Lesson 4): A Reminder... Steer Your Focus Away
From Investing Into Low-Value “Links”
Links and link building will be debated until the end
of time. Itʼs one subject that I never argue with
anyone about. I have my personal beliefs and
guidelines while people that sell link services have
theirs.
My suggestion is to simply avoid low quality links,

link services, placing links on sources just for the
sake of that link, etc.
Basically, do not “build” low quality links. Instead, build an audience - get people who
are interested in your stuff to come to your site. Remember what I just said in the last
lesson on fuel and activity.
This activity provides REAL PEOPLE who can subscribe, tell others about your content
(natural backlinks), and buy stuff from you (adsense, affiliate, etc.). This is the goal and
your primary reason to be working so hard.
Avoid spending all of your time picking up and setting up links that provide absolutely no
activity for people in your niche area to come to you.
Am I against these low-quality link practices? Absolutely not!
I just never considered them the best return in value. Besides, Iʼm trying to get you to
replace “link building” with “traffic generation” (itʼs the traffic you want, not necessarily
the links).
Note: I am now going to contradict myself and say that there are SOME link building
tactics that can help give your site great signals and good links which would be
considered "endorsements." These links would be from sources that are high profile,
high authority and with lots of activity. I'll provide a list of such places in the action plan.
(Lesson 5): A Reminder... Totally Forget About Google

Updates & Traditional SEO Tactics
Imagine the publishing lifestyle where you wake up each day not caring at all whatʼs
going on with the search engines - updates, algorithm changes, ranking shifts, or any
of those mystical events that you and I have no control over.

It Would Look & Feel Like This:
But How Does A Publisher Do This?

Easy, Just Forget About It!

Here, Let Me Be A Little More Direct...
Do all you can do as I have described in this course. Follow the few publishers I
have mentioned and find more publishers to be mentored by that are not so much
influenced in-or-around the “Internet Marketing Community.”
Above all, know that if you stop worrying about the current search engine changes
and continue to build your audience up and publishing great content, youʼll come out on
top over and over again while the rest of the herd are buying courses that promise to
“fix” the latest Google update.
Millions of dollars are being made each year from SEO and search engines. You
will always have a piece of that pie regardless of what happens when Google mixes
things up (so long as you take my advice on long articles with lots of theme phrases -
plus quality enough to get natural links).
Just get this through your head and be done with it: THE SEARCH ENGINES
ALWAYS BE CHANGING THINGS AROUND AND THERE IS NOTHING YOU CAN DO
ABOUT IT!
In Conclusion:
Sorry for the apparent shouting in caps on that last item. Iʼm not really shouting as I
write this stuff, just so ya know. Just trying to make a point
Itʼs just that Iʼve been in the industry far too many years now and have built up
thousands of the same questions from people asking me how to dominate Google and
stay on top rankings. You canʼt dominate, but you CAN enjoy it still.
In other words, do all you can do and consider search engine rankings a nice full-time
income bonus once it builds up over time. And it will my friends (all without trying to
dominate #1 spots).
The bottom line is that if you write good content then you are going to get links, plain
and simple. Follow the principles outlined in this course, have unique meta descriptions
and overall your search engine traffic should (and will) be increasing on a bi-monthly
and yearly basis regardless of the shifts in the top 10 spots.

(Lesson 6): A Reminder... Forget “Google Authority” &
Pretend That “PR” Doesnʼt Exist
Now here is a new angle that you may not have ever considered:
Donʼt worry about being an authority in Google. Donʼt worry about PR or how
much you have. It will change over time. Your audience wonʼt care one bit whatʼs
happening there.
Itʼs “A Google Thing,” so let Google handle it...
What Iʼve learned over the years is that PR (a Google authority tool) is simply a search
engine measurement that has no bearing on whether your niche audience will enjoy and
link to your content.
Most of the 6-figure bloggers that have influenced me heavily since 2010 serve only a
small group of people who love and pass around their best content. And these men and
women are doing it without ranking for #1 keywords, fighting for “PR” or worrying what
Google thinks.
BUT WAIT!

Don’t Get Me Wrong Here...
Google is GREAT!
You get to optimize for long-tail phrases and

enjoy lots of long-tail traffic (and even #1
rankings over time for indirect keywords).
But that is just a side-bonus of being a publisher

and providing cool stuff for your niche audience.
Itʼs just that itʼs the REAL PEOPLE out there that
will make you successful in both fans, social signals and rankings (not Google alone).
So my advice is to pretend that Google authority doesnʼt exist. Donʼt worry about PR.
Only put emphasis on how well you can serve up great content and promote it wisely.
And for you new-age thinkers out there, you know as well as I do that once you "let go"
and stop worrying about this stuff, you can then expect to make a living off of Google
indirectly!
(If that last paragraph confused you then please consider reading anything by
Deepak Chopra, Dr. Dyer & Napoleon Hill, just to name a few...)




Phase (13): Diving Right In -
The Ultimate Blog Post Action Plan
Your Total Blog Post

Action Plan! Do This
1-3 Times Weekly
(Or What Best Fits Your Schedule)
You Are Now Ready To See What It Takes To Follow A

Simple (But Surgical) Plan Of Action Anytime You Put
Together A Kick-Ass Piece Of Content & Want To
Promote It Over A Series Of Steps & Phases.
WARNING...
Do Not Follow My Plan Blindly...
You Must Educate Yourself With Each Decision &

WORK SMART. I Don’t Know Your Niche Area or
Writing Skills, So Please Use Your Best Judgement.

Step 1: Obviously You Need An Article To Promote, Right? So Let Me Share With You My Best
Tip...
Step 2: Back Up For A Second - If You Need Writers Then Here Is My Best Tip (Obvious, Yet
Most Of You Overlook It)
Step 3: Back To Your Article... Time Now To Select Your Main Keyword (Refer To My Ultimate
Keyword Selection Guide For Tips)
Step 4: Strengthen Your Long-Tail Rankings Potential With Web Content Studio (Optional, But
Worth It)
Step 5: Decide On Your Call To Action If Applicable (Specifically For This Article)
Step 6: Check For Errors (Grammar & Spelling)
Step 7: Select A List Post Template & Angle (Optional)
Step 8: Decide On A Catchy Headline (If Needed, Refer To My Headline Resource File)
Step 9: Can’t Decide On A Headline? Try This Free Headline Generator
Step 10: Grab A Great Photo For Your Article
Step 11: Fill In Your Meta Information (Refer To My On-Page Checklist For Help)
Step 12: Link Out To At Least 1 Hero and/or Top News Site (Especially If You Curated -
IMPORTANT)
Step 13: Manually Internally Link To This Page From Another Page If Possible (Don’t Stress Too
Much As Keyword Strategy Will Automatically Do This In Time)
Step 14: Publish & Ping (2 Quick Tips For You)
Step 15: Assign URL & Keyword Phrase Into Keyword Strategy For Future Tracking
Step 16: Step 16: Queue Article For Your Mailing List Subscribers (Optional & Will Vary Based
On Preferred Schedule)
Step 17: Email Your New Article To Friends, Family & Associates (Ask For A Little Love)
Step 18: Announce The Content On Your Preferred Social Circles (Facebook, Twitter, Google+,
Etc.)
Step 19: Run A Full Synnd Social Campaign For Bookmarks, Tweets, Likes, Comments, Etc.
(TOTALLY OPTIONAL BUT EXTREMELY POWERFUL)
Step 20: Can’t Pay For Synnd? No Problem, Go With This Step Instead (For The Low-Budgeted
Publisher)
Step 21: Knock On A Few “Hero Doors” & Plant Those Golden Seeds

Step 22: If You Curated Anyone In Your New Article Then Contact Those People Specifically
(Vital)
Step 23: Set Up Google Alerts For This Article (And Read One Of My Own Success Stories)
Step 24: Hit Those Forums (Also Great For “Forum Alerts”)
Step 25: Hit Those Blogs (Also Great For “Blog Alerts”)
Step 26: Now Hit Your Preferred Social Web 2.0 Areas (NOT SO FAST THOUGH...)
Step 27: Optional Link Tactic 1 of 6 - Create A PDF Based Off Your Article & Upload It To
Document Sharing Sites
Step 28: Optional Link Tactic 2 of 6 - Make A Video About Your New Article (Or On Any Topic)
Step 29: Optional Link Tactic 3 of 6 - Turn Your Article Into An Audio (Podcast) & Submit
Step 30: Optional Link Tactic 4 of 6 - Create A Fun Infographic Related To The Content
Step 31: Optional Link Tactic 5 of 6 - Consider A Press Release If Your Content Deserves It
Step 32: Optional Link Tactic 6 of 6 - The ***BEST CHOICE*** (Authority Site Guest Posting)
The Absolute Best Option For Links, Traffic, Rankings, Subscribers & Loyal Readers...)
Step 33: And Finally, Let’s Beat A Dead Horse With Your Own Additional Link Methods (For All
You Link Addicts...), So Head On Over To The Forum & Check For Videos & Discussion
Now Let’s Rock & Roll...

(Step 1): Obviously You Need An Article To Promote,
Right? So Let Me Share With You My Best Tip...
Does $100 - $500 per month, per article
sound good to you? Great, read on!
But first a couple of disclaimers...
For starters, it is totally impossible to

predict how much money a piece of content
can earn. There are just too many variables
to consider:
Is it an affiliate product article? Will you be

promoting it to the ends of time? Do you
have a huge list of fans already built up? Does the article have a lot of diverse affiliate
links in it? Is it so LIKEABLE that everyone will want to pass it on? Does it have high
paying Adsense ads? Is the goal to get subscribers? Etc. Etc. Etc.
Therefore the $100-Per-Month-Per-Article plan would be a very modest and general

goal to consider over the long term. The truth is that you have no idea what may rock
your world.
You might spend 1 week on a 10-page guide that ends up earning you $200 per month,
but then a quick 500-page post somehow gets picked up socially and starts earning you
double that amount. So ya never know. Youʼve just gotta keep at it, week after week,
month after month, year after year.
Second Disclaimer:
When inspiration hits donʼt be afraid to throw everything
else out of the window!!!
Being a publisher means having a lot of freedom to write

about whatever you want to. Therefore, I do not want to box
you into a corner by enforcing strict rules on what to create in
terms of your content.
So please, when those moments of inspiration hit you and

you donʼt want to get bogged down with keywords, SEO,
templates, etc. then by all means - GO WITH IT!
As you already know, some of my best articles were created

this way in the health industry and they are my highest producers of traffic and income.

But For Now Just Stick To:
Your best bet right now is to follow this outline as much as possible until you have an
audience built up to get the word out about your content, taking care of the traffic
internally.
Back to the steps...
Pretend That You Know...

You never answered my question...
Does earning $100 - $500 per month on each and

every awesome article you write sound good to
you?
What if you KNEW that this was going to happen so

long as you put 100% effort into the job?
I know exactly what would happen (all of you would

be successful!)
Youʼd all sit down to treat each article like an actual

info-product, follow my suggested plan to the fullest degree, add your own promotion
ideas to the mix and enjoy watching your traffic, links & profit sky rocket over time!

So Treat Every Article Like Gold & You’ll
Reach Your Goals Faster: The 80/20 Rule
Itʼs a simple mind trick everyone, nothing more, nothing
less. A mind trick that forces you to put forth your BEST
quality, your BEST writing and your BEST chances for
success.
Can you plan on all of this perfectly? Not a chance.
Iʼve got a few articles that earn $500 or so on a good

month, most below that mark. Iʼve even got content that
earns a big fat ZERO from my trials and tribulations over
the last 8 years as a publisher.
But that is how you hit the mark most of the time. If the 80/20 rule is correct (and it tends
to be very close in all mathematical events throughout life), then youʼll never know if
youʼre getting the most out of that 20% UNLESS you give EVERYTHING 100% from
the start
The Most Profitable Article Type You

Could Ever Write
Now Iʼd like to take a moment and try to
convince you to create the absolute best
articles you can - content that is designed not
only to truly offer solutions and help people,
but that will also maximize itself as a high
profit piece of virtual real estate in your
portfolio.
This is THE most important step in your

journey to becoming a successful publisher.
And I am going to be as honest as Iʼve ever been in terms of creating the type of
content that makes this business fun, rewarding and more profitable than you have
ever imagined.
John, If You Could Go Back To Late 2005/Early 2006, What

Would You Have Done Differently?

I often get asked what I would do if I had to look back on the 6,000+ articles Iʼve written
since late 2005 on my niches sites and my health site (at times writing up to 16 hours
per day), not to mention the health reports, Adsense courses and client write-ups (and
even looking over the 200 most successful articles that bring in daily visitors and
income).
My Answer Would Have Been This:
Instead of the thousands of 500-word testing articles over a 6 year period, I would have
written a total of 200-300 articles in the health industry, all of high-value report-like
quality and in depth curation, known as:
Definitive “How To”

Reports or “Ultimate”
Guides That Curates
The “Best Of” Expert
Resources
No you DONʼT have to go through all this trouble...
It’s just a MAJOR VALUE/SUCCESS

suggestion for those of you who want to
make the best returns possible publishing!

Guys and gals, please consider my advice here because this type of content angle
alone can bring in traffic without having to work on mind-numbing backlink practices or
over-the-top promotion methods.
Imagine This For Just A Second (Here Is A

Little Motivation Behind Creating These
Awesome Guides...
Think about what it would be like to put all of your expertise into this article and
turning it into a $500 per month earner (or more if you are creative) by writing it from an
“info product” standpoint. (I have articles like this and they could have been done
even better had I not wasted so much time with total quantity of other articles.
Now Imagine the mental excitement of having the targeted goal with putting all of
your energy for a week or two writing just one single article (yes - ONE) that is the same
quality and length as a small report or e-book on the subject. Iʼm not talking about a 500
word article here that summarizes points. Iʼm talking about a definitive guide, the best
source, something that people would actually pay for, etc...
You are confident. You LOVE your article. You appreciate what you have to offer
into the world. Youʼre proud to share this article with the people in your life. And most
importantly, you KNOW that this is the type of content in which people that like it are
going to jump at the opportunity to share and link back to it with other people through
blogs, forums and social hangouts.

On top of all of this you actually took my advice and not only wrote your own stuff,
but you curated as many of the top experts in your niche possible and used their
information as part of your massive “How To” guide.
You linked back to all of these hero experts within your content. You showed them
that you respect the work that they have done and that you are to be noticed. Guess
what happens next? You actually contacted these publishers about the article. They see
that you are giving them traffic. They see that their own content is being used on your
outstanding article. They ultimately tell their readers about your article and send loads
of traffic and subscribers your way!
Then there are the search engines. It is quite possible to rank and get traffic from
500 - 2,000 or more long-tail phrases on Google from just one big article. These are
those one-time phrases that none of us know about or can guess ahead of time. They
actually cover more than 50% of the entire search numbers (according to the experts).
And how do you climb to the #1 spot without trying, and stay there? By getting
REGULAR social signals, REGULAR visitors, and REGULAR interaction from various
link sources to this article. Sure you will go up and down from this top spot but this is
just INDIRECT BONUS RANKINGS apart from everything else. (Never chase those top
spots, just enjoy when you get there).
So What Does It Take To Do This?

(A Dirty Little Word Called “Work” Everyone)

Use pictures, videos and anything else that you can muster up and take
as much time needed (1-2 weeks is typical).
Purchase books, both offline & e-books (and anything else that actually
sells the information you need).
Use a list-post template for an easy read if you like (but not necessary).
Find as many theme phrases from Web Content Studio as possible to

include.
Make it EPIC - Write as if you were producing an info-product to sell.
Run the article through my ENTIRE action plan then spend a little time
each day looking for other places to promote it.
And Finally, BUILD YOUR LIST... Have a separate subscriber box from
this one article. Youʼll be able to sell this list related affiliate products because
youʼll know SPECIFICALLY what they are interested in since they subscribed to
this particular article.

Last Minute Tip: Big Guides May
Not Suite Your Audience!!!
Shared content is the most powerful form of traffic,
links & profit. Itʼs the golden goose, so to speak.
Itʼs more powerful than paid advertising. In fact itʼs

the #1 sought after goal of just about any business,
on any level, in all the world.
But do you absolutely have

write 30,000 word articles
for your guides and such?
No, not at all. That was just one suggestion that I
wanted to get inside your head!
The truth is that some of the coolest and most

linked-to content pieces out there are short and
sweet. Drawings, photos, cartoons and funny text are all over the place!
Been to Facebook lately? I bet all of your “friends” are constantly sharing photo
captions, videos and funny articles that are brief in nature.
Also, the length and size of your content will depend on your niche area. Obviously a
fan site about shoes will not have long, “How To” articles. Instead they will have lots of
pictures and cool stuff pertaining to shoes.
Regardless though, the more you put in, the more that comes out (universal law).

(Step 2): Back Up For A Second - If You Need Writers
Then Here Is My Best Tip (Obvious, Yet Most Of You
Overlook It)
What if you only had to write 1-2 articles per
month while OTHER PEOPLE are creating
the rest of them for you?
Itʼs a great plan of action to take. You can

spend your time on those BIG WINNERS
(as I just suggested in step 1) and let the
rest of the content be published by the best
writers you can find.
Sounds great John, but how in the world do

you get those “best writers” to come write for
a website or blog instead of some marketer
who is advertising cheap services on places
like Elance, Odesk or Internet Marketing
forums?
First Let’s Get 3 Disclaimers Out Of The Way...
1) There is absolutely NOTHING wrong with hiring writers from the online sources that I
mentioned above. You just might find a decent long-term writer that fits your budget (but
the odds are few and far in between).
2) Second, the truth is that great articles (from true experts in a niche area) will
invariably cost more money than you may be used to. I canʼt give a true figure because
the amounts vary from writer to writer. However, if you catch a new person trying to
break into the writing business then you could get them started at a low cost.
3) And finally, finding good writers in the manner that I am about to describe takes a bit
of hunting, researching and then making contact. I suggest that you spend a little
time each week (preferably 2-3 times per week or even daily) trying to contact these
writers.
Itʼs quite easy!
So long as you are direct and honest with them (Iʼll show you how) then picking up a
few great experts at a decent rate should be no problem at all (even free).

So Where Are The Best Writers?
Just Look To Your Heros!
No not your super heroes silly! You know what I
mean... Your niche heroes!
Itʼs such a simple concept that you are probably

going to wonder how you missed it all of these
years.
And for you newbies out there, you can thank me

for saving you years of paying for advice through
the Internet Marketing community and not getting
this simple tip on finding your writers the entire
time...
Let’s Go... The Quick & Dirty...
• First, Understand The 2 Types Of Writers You Should Be Using...

• Second, Understand Why Your Hero Sites Are The Best Places To Look...
• And third, 2 Live Examples To Saturate The Information Into Your Brain...
(A) First, The 2 Types Of Writers You Should Be Using...
The last thing I am trying to do is put any struggling writers out of business so please
take my first disclaimer to heart as a reminder: Yes you can still find quality writers out
there that are cheap and from sources like Elance and marketing forums.
This is supposed to be my “BEST TIPS” on finding writers, not the “DROP THE
WORLD AND ONLY DO AS I SAY” type of stuff. So please take my advice as itʼs meant
to be (I would appreciate that).
Anyways, the 2 types of writers you are looking for are:
(1) A true expert in your niche area
(2) OR... Any “non-expert” that has “personal experience” in your niche area.

First Let’s Discuss What A “True Expert” Is
This is easy to understand, right? You know what
an expert is, donʼt you?
You might have been fooled up until now...
This topic has been twisted around to mean that

an expert could be any writer thatʼs been writing
on a certain topic for a while, right? Yes and no.
For now Iʼm going to stick with “no” just to make

my point clear.
Heck, I know of hundreds of writers that claim themselves to be experts in various

niches simply because theyʼve written a few dozen articles on those topics for their
clients.
But those arenʼt the ones you want. Instead, here are your true “experts”:
• Fitness •
You want writers who have actually trained and certified to teach other people how to
get in shape (and with a clientele to back it up).
• Finance •
You want writers who are either college educated about finance with a degree and/or
have worked for financial institutions (they know the ropes).
• Cooking •
You want writers who have proven themselves to be great cooks, have cooked at
restaurants (not McDonaldʼs obviously) and have culinary qualifications.
• Photography •
You want writers who have actually been to photography school or have been
passionately training themselves to be great photographers.

• Guitar •
You want writers who have been playing and teaching guitar lessons for several years -
people who could lay down advice on all music lessons and guitars.
• Job Hunting •
You want writers who have actually helped others find jobs and are trained to help
people with all aspects; from resume help to passing an interview, etc.
Now What The Heck Is A “Non-Expert” Who

Has “Personal Experience” & Why Would You
Suggest The Exact OPPOSITE Of The Above?

“You’re CONFUSING me here John! First you say that I
should use an ‘expert’ who has specialized knowledge
of a niche. And NOW you are saying that they DON’T
have to be actual experts, but just have some
experience? What the heck is going on here???”
Ha... I figured you might be wondering that same question. And NO, Iʼm not
smoking anything funny today...
(Just a little joke, as on November 6th 2012, two U.S. states finally made marijuana
legal for recreational use. That stuff isnʼt my cup of tea but I think itʼs a great move
towards extending our freedoms on a plant that should have been legal to begin with.)
Anyways, Back To My Point...

Here is what I mean by a “non-expert” that has “personal experience” (using the same
niche examples):
• Fitness “Non-Experts” With Personal Experience •
You want writers who have gotten into great shape by following a specific program.
They should have genuine, real-life experience by having committed to a fitness
program and achieved great results, and who are excited to help others.
• Finance “Non-Experts” With Personal Experience •
You want writers who have taken advice from a financial expert or consultant and
followed through with the steps and achieved great results in any of the many dozens of
financial niche areas: budgeting, stocks, investments, etc.

• Cooking “Non-Experts” With Personal Experience •
You want writers who have become great home cooks or started their own restaurants
based on learning from the experts out there. They are typically people that never went
to culinary school or basic cooking classes, but learned on their own and are now in the
position to share their experience with others.
• Photography “Non-Experts” With Personal Experience •
You want writers who have become great photographers based on a personal passion
and are literally eaten up by their interest in taking wonderful pictures and using the best
equipment that money can buy. They may only be doing this as a hobby but have
enough experience to share and help others.
• Guitar “Non-Experts” With Personal Experience •
You want writers who have been playing guitar for as long as they have been breathing.
Hundreds of thousands of men, women, teens and kids all around the globe
passionately learn and play guitar. They may not be teachers or provide lessons, but
they have enough experience and personal interest to provide great content in helping
others who share the same interests in music.
• Job Hunting “Non-Experts” With Personal Experience •
You want writers who have taken the advice of a job-hunting expert, book or course and
successfully went out and landed a great job. These people may not be teaching others
all of the “ins and outs” of job hunting but can still provide excellent content based on
their real-life experience of obtaining employment.
“Now I Understand What You Mean John!”

(B) Second, Letʼs Talk About Why Hero Sites Are The Best Places To Look...
Do I really need to explain why your hero sites and leading authority publisher blogs are
the best places to look for writers?
How about I explain it to you in less than 60 words:
• These publishers have lots of great content that are published by other writers.
• The quality/authority of these sites would mean that the writers have to be decent.
• Most often these writersʼ names, email and contact links are shared for credit.
• So what do you do? You hunt down and contact these writers FOR YOUR OWN SITE!
Did Any Light Bulbs Go Off?
Did You Get It?
They Have Experts AND Non-Expert Writers!
Just Contact These Writers & Ask For Articles...
Some Might Even Write For Free!

(C) And Finally, Here Are A Couple Live Examples For Good Measure
Below you will be shown a combination of articles that were written by people OTHER
than the actual owner of the site or the main publisher.
Do yourself a favor and visit these sites and check out how they use a combination of
OTHER WRITERS mixed THEIR OWN WRITING.
Please keep in mind that my suggestions on how to find your writers are not set in
stone. There have been GREAT articles written by people that are not experts OR that
have absolutely no personal experience in a niche area (it just helps).
So take my advice on some content, but completely ignore it on other content. You
make the call because there are too many variables to determine what to do and how to
do it with the millions of topics that can be built upon!
Example #1: A Paleo Diet Article - Written By A “Non Expert” Who

Got Into Great Shape With The Help Of An Expert Trainer (Who
Submitted The Article). You Could Contact Both Parties For Articles...
Link: http://robbwolf.com/2012/10/29/converted-paleo-figure-competitor/
“A Figure Model Goes Paleo: The Recipe For

Success”

Example #2: Now Here Is An Article That I Found Written By An
Outside Author, But There Was No Way To Contact Her (Only Her
Name & Picture Were At The Bottom Of The Article).
So I Would Simply Google Her Name & Like Magic, Her Twitter/Linkedin
Profile Popped Up So That I Would Be Able Ask Her For Writing Offers
Link: http://blueblots.com/web-hosting/choosing-a-web-hosting-company/
“11 Beginner Tips To Help You Choose A Web

Hosting Company”

(Step 3): Back To Your Article... Time Now To Select
Your Main Keyword (Refer To My Ultimate Keyword
Selection Guide For Tips)
It would probably be a good
idea to go back and read over
my “Content Master Prep
Lessons,” specifically Lesson 6:
“The Ultimate Keyword
Selection Guide.”
Everything about choosing your

keywords has been said there,
with very little left for me to add
(if any at all).
Basically, if getting rankings is a

concern and you want the most
possible long-tail search hits in Google (not to mention the bonus of eventually getting
indirectly ranked high for your main keyword), then simply stick to my parameters in the
7 example keyword action plans.
Never, NEVER sacrifice likeability or quality of the article. When in doubt, always
write about the TOPIC FIRST, then hunt for keywords to include (that may very
well be my best writing tip).
(Step 4): Strengthen Your Long-Tail Rankings

Potential With Web Content Studio (Optional, But
Worth It)
I noted that this step is “optional”

because although Web Content
Studio is a tremendously
valuable tool that really does
work to increase your free
search engine traffic, itʼs not a
“live or die situation” if you donʼt
have the money for it.
Today I write most content on my

own with the help with books,

magazines, online resources, etc. But there are times when I do want to add more
ideas, keywords, and rankings potential. During those situations itʼs WCS to the rescue!
So, here is what you do here:
1) If you have WCS then use it for your theme phrases and content ideas.
2) If you donʼt have WCS then consider it you can afford the investment (donʼt forget
your customer discount over at my discounts page).
3) If you are unsure then please go back and watch the video that Andy put up (the link
is in the Master Content Prep Lessons) to learn a few things about the how theme
phrases impacts your search engine traffic.
(Step 5): Decide On Your Call To Action If Applicable

(Specifically For This Article)
The one thing I have not covered yet in this course is creating
your “Call To Action” with each article. Youʼve heard that term
before, Iʼm sure.
It simply means to give a specific direction to the viewers of

your site. Do this, do that, click this, click that... Just ask
people to make a move.
Asking for your readers to make a move could mean having

them to sign up to your list, liking you on Facebook, sending
out a tweet to their friends, buying something you have for
sale, taking a test, watching a video, filling out a poll etc.
Anything goes - It depends on YOUR personal desires!
How and what you say is a personal thing. I donʼt know now your audience, what you
are serving up as far as products, or the personality type with the content written. But I
do know that you have everything to gain by being confident about asking for something
in return on each and every one of your siteʼs pages.
Here, let me show you how simple it is with a couple of live samples:

Example (1) taken from:
http://www.inc.com/geoffrey-james/how-to-sell-if-you-hate-selling.html
Example (2) taken from:
http://beersmith.com/blog/2008/03/26/6-tips-for-crystal-clear-home-brewed-beer/
And here are 37 specific examples that you

can use (plus all kinds of great ways to offer
incentives), from the guys over at:
>>> http://www.flyte.biz/resources/newsletters/06/10-calls-to-action.php <<<

(Step 6): Check For Errors (Grammar & Spelling)
Some of you may not have the best spelling (like me) or grammar. Or perhaps English
is not your native tongue and you could use a little help. Therefore you can head on
over to www.paperrator.com (free) and use their service to check all types of errors that
your article may have.
“Developed and maintained by linguistics professionals and graduate students.

PaperRater.com is used by schools and universities in over 46 countries to help
students improve their writing.”

(Step 7): Select A List Post Template & Angle
(Optional)
There is nothing more to say here

other than pick one of the 46 list post
templates that I provided you in the
Master Content Lessons.
And please... Donʼt be afraid to come

up with your own versions as well.
Hundreds of combinations and
additional angles could be
brainstormed from my list.
Note: Do not just pick one blindly.

You may have content that doesnʼt
warrant a list post or any of the
templates.
(Step 8): Decide On A Catchy Headline (If Needed,

Refer To My Headline Resource File)
If you chose one of my list post

templates then you are already
halfway towards creating a great
headline. The rest is just adding your
keyword phrase and intended
message.
But if you feel that you need a more

attention-grabbing creation then donʼt
be afraid to add one of the headline
catch phrases that I put together for
you.
For example: “The 25 Best-Kept

Secrets Of Making 6 Figures On E-
Bay,” or “Once In A Lifetime: Learn
The 25 Top E-Bay Earners & Their Secret To Success,” etc.

Did you see what I just did? I mixed in one of the phrases above with a list post example
and came up with 2 decent headlines in less than 30 seconds.
(Step 9): Canʼt Decide On A Headline? Try This Free

Headline Generator
You may also want to consider using software to help create your headlines for you.
There is absolutely nothing wrong with doing so and I found one (of dozens) that really
comes out with some funny and viral-type headlines (and itʼs totally free as of the writing
of this course).
Head over to www.linkbaitgenerator.com and sign up for access. Donʼt worry, they do
not send you many emails or spam you at all. In fact, at the time of this writing itʼs been
almost 30 days since I created my own account and not 1 single email has been sent to
me from the company.
(Step 10): Grab A Great Photo For Your Article

I realize that getting nice looking
photos can be a bit expensive
which is why I took the time to
research and gather the 200+
free and high quality image
sources for you in my Master
Content Lessons.
Although the best quality does

come from paid sources, but
there are plenty of cool free and
public domain images that can
be used with great success.

(Step 11): Fill In Your Meta Information (Refer To My
On-Page Checklist For Help)
Filling in your meta stuff is really simple but if you need guidance then donʼt forget my
on-page section in Phase 9, Content Master Lesson 8.
(Step 12): Link Out To At Least 1 Hero and/or Top

News Site (Especially If You Curated - IMPORTANT)
Try to find a major authority site to link out
to in your article (if applicable).
Even just one link to a busy and positive

site in your niche (or a related article at the
Huffington Post, MSNBC or the New York
Times) can boost your SEO benefits.
My best advice would be to keep the links

relevant to the overall niche area so that
you can catch the eye of a fellow hero site.

Just keep in mind what Iʼve been saying throughout the entire course on this subject:
You want to make friends and get your articles linked from your heroes, so give first and
karma shall follow!
Note: If you are curating then you will be taking care of this suggested step without
even trying. Linking out is a very good link-building tactic because these publishers
might send the link out to their list and fans to show how they were “mentioned” in your
article.
(Step 13): Manually Internally Link To This Page From

Another Page If Possible (Donʼt Stress Too Much As
Keyword Strategy Will Automatically Do This In Time)
If you are using Keyword Strategy then the internal
linking plugin will automatically link any relevant
keywords between your inner pages.
However, K.S. isnʼt human and itʼs not perfect so if

you feel that you have several other articles that
would be great to internal link to this new blog post
(and that you can use a variation of the long-tail
keyword phrase from those articles directly), then go
for it!
Note: Internal linking has been proven to be a good SEO strategy (as well as beneficial
for your readers), so if you are not using Keyword Strategyʼs free internal linking plug-in
then consider using something similar.
(Step 14): Publish & Ping (2 Quick Tips For You)

Pinging a new article is obviously an easy step and one that I
do not have to go over (itʼs done automatically with
wordpress). However, I did want to pitch you a couple of tips
real quick:
(1) Be sure to keep your ping list updated. Due to many

of these ping sources shutting down often itʼs best to just find
updated lists by searching Google: “Ping List” + updated +
2012 (or something similar).

(2) If you are like me then you will go back and edit many of your currently
published articles time and time again. Itʼs like an obsession sometimes - changing a
word here, adding a link there, adjusting a section here, adding an image there...
With the way wordpress is set up it will automatically ping your list of sources each time
you are editing a new blog post. This can get you flagged as a spam site. So here is a
plug-in that might help (you could also find similar plug-ins to compare it to to ensure
you are making the right decision).
Itʼs called “Wordpress Pin Optimizer” and here is the direct link:
http://wordpress.org/extend/plugins/wordpress-ping-optimizer/
(Step 15): Assign URL & Keyword Phrase Into

Keyword Strategy For Future Tracking
This step is for those of you taking my advice on setting up your site with Keyword
Strategy (remember that you get 30 days free and then a 10% discount from my
discounts page).

Don’t Forget All Of Fraser’s Tutorials...
Donʼt forget that any time you need a refresher on working with Keyword Strategy, head
on over to Fraser Cainʼs tutorials and videos over at: https://www.keywordstrategy.org/
manual/

(Step 16): Queue Article For Your Mailing List
Subscribers (Optional & Will Vary Based On Preferred
Schedule)
This step is obviously for those of you who have current subscribers and would like to
get the message out about your new article to them. When I started building my test
lists in various health categories I was initially sending out an email each time a new
article was posted.
This can be a great idea if you are only posting content once or twice per week. Here is
a simple example of how this particular small website emailed me about one of their
articles:
On The Other Hand...

If you are a publishing machine and are pumping out 2, 3 or more great articles each
week then what I would do is follow what most busy hero sites do and simply queue the
article for a once-or-twice-per-week mailing.
You would just make a list of all recent articles to send in one email. Keep them at
around 3-5 or so. More than that could not grab the attention needed. 10 or more might
work if you have built up a great following of people who anticipate your content and do
not mind looking through the email, like so:

Remember, LOOK TO YOUR HEROS FIRST!!!
I cannot stress enough how important it is to learn first-hand from your own list of
successful hero sites and blogs by signing up and breaking down their subscriber
tactics. You will get a better idea of how your audience is reacting and what you should
do.
To see how your niche audience reacts best to mailings, study the newsletters of
the successful heros in your niche area.
If you are writing 1 or 2 pieces of content per week, consider an email message
each time.
If you are writing more than 1 or 2 articles weekly, then consider piling them up into
1 email as shown in the example image above.

(Step 17): Email Your New Article To Friends, Family &
Associates (Ask For A Little Love)
Start getting social buzz moving with the help of friends,
family and associates. Itʼs such a simple task that most
people never consider doing this for practical social
signals, links and traffic (nor have I seen anyone
suggest this to you).
There is no better way to get your social signals moving

from trusted people than asking for support from people
that care.
Note: If you are not creating a site with content worthy

of sharing it with your closest fellow humans then you
may want to reconsider your approach.
Wait A Minute John...

You Mean I’m Supposed To Have A
Publishing Business To Be Proud Of?
I can already see that this step might get overlooked because some of you are not
treating your publishing business like a REAL business; quality, insights, sharing and
serving.
If this is you, then please stop everything you are doing and ask yourself some deep
questions on finding a venture that you can be proud of and one that you could put
down on a business card.

Back To The Plan...
Do this - email people that you know and ask them to check out your article and to do all
that can be done to help you out.
(1) Ask them to leave a comment.
2) Ask them to Facebook-like the article, tweet about it, Digg it, stumbleupon it...
Anything and everything they can do to initiate those free and trusted social signals.
3) And if you are running Adsense, DO NOT HAVE THEM CLICK YOUR ADS. I
realize most of you already understand that this could risk your account (and probably
will have it banned), but I still do get the occasional email from a newbie publisher who
had asked people to click their ads and then is wondering why their account is closed.
(Step 18): Announce The Content On Your Preferred

Social Circles (Facebook, Twitter, Google+, Etc.)
Remember not to let this social stuff
confuse you. Itʼs been made out to
be more confusing than it really is.
For those of you who have decided

not to make fan pages or get
involved with Facebook or Twitter,
Linkedin, etc. then that is perfectly
alright.
I personally have done quite good

on my own without building up a
following on these locations.
Do not jump in and join all of these sources if you are not ready yet. There is no real
secret sauce to any of these areas. They are merely ways for you to build up followers if
your niche area tends to hang out in any of these social grounds.
For the newbies, just start with a Facebook page and your Twitter account, or
even just Facebook.

Have Fun With It, Start Practicing...
I do suggest that you start now, even for practice. Itʼs very simple so long as you stop
worrying about how you communicate on these platforms from a marketing standpoint
and start thinking from a “friends” standpoint.
Your announcement can be posted even if you only have a few followers (or ZERO at
the moment). Itʼs great practice and builds up confidence.
3 Great Tips:
Hero Fan Pages: Your hero file information exists for a reason. Use it! For anyone
scratching their heads at what I mean, itʼs simply about looking at your hero fan pages
and tweets to see how they go about letting followers know about new content.
Tweet URL Tip: If you are going to announce on Twitter then consider shorting the
URL using www.bitly.com or www.tinyurl.com so that you can minimize the amount of
characters used on Twitterʼs maximum allowance regulations.
Shortcut Tip: If you really get moving along fast and would prefer to shorten the
amount of time it takes to make your announcement then consider using www.dlvr.it

STOP!
What you have just completed is where, in time,
you will actually end your promotional efforts on all
articles! (But getting there takes MASSIVE up-front
action & patience for now.
Itʼs the goal you want to aspire to: Where you

simply write something awesome, make an
announcement & MOVE ON...
Until that time, however, you must proceed with the

next suggested steps so that you buid up your
rankings, subscribers & fans.
Itʼs now time now to initiate “Social Signals” which

is becoming more and more powerful for
influencing on search engine rankings &
readership.
I will provide you the best possible solution advice

(Synnd), but I will also suggest alternatives for
publishers on a budget.

(Step 19): Run A Full Synnd Social Campaign For
Bookmarks, Tweets, Likes, Comments, Etc. (TOTALLY
OPTIONAL BUT EXTREMELY POWERFUL)
More Than $30,000 Per

Month From Adsense &
Synnd?
To earn in the HIGH 4 digits per DAY (thousandʼs) in Adsense, one of my content
publishing mentors (Peter Spaepen) uses Synnd and only Synnd as his #1 way to
promote every new article he publishes.
He curates an article, runs it through a full Synnd social signals campaign in under 15
minutes (Social bookmarking, Facebook likes, Tweets, Blog Comments, etc.), then
moves on to the next curated article.
We had talked on the phone last year for about 2 hours about his process. Heʼs a No-
Bullshit kind of guy and is VERY successful at publishing so when he speaks, I listen
and take action!
(And if you ever get a chance to buy anything from this guy, do it - he does not offer
products but once in a blue moon and itʼs worth every penny)

Some Advice From Mr.
Nano Himself...
Peter Spaepen (Mr. Nano) From: www.marketersnotes.com
“Do the ONE thing but do it consistently. Post content consistently and create the
“signals” consistently (Synnd).
“For a few years now, Iʼve been hammering home the point of “consistency” in
bringing new, fresh content to your blog.
“No dude, Iʼm not saying you can now start auto-blogging and all will be fine.
Youʼre still going to get eaten alive (and spit out like a rotten egg) by the good
folks over at the Google Plex.
“I see the actual results everyday when I look at the traffic numbers from our
Como blogs as well as my personal curated blogs, itʼs just cool to see the ʻhunchʼ
confirmed by Google.
“Thatʼs why itʼs important to not worry too much about all the junk exercises most
tell you to do to get back links – do ONE thing (Synnd or whatever else) that
sends out ʻsignalsʼ into the Google algorithm and gets you indexed, ranked,
traffic...”

I consider the Synnd program
to supply the ultimate “Content
Vitamin” for your new and
fresh articles.
So if you have the budget for

Synnd and want to give your
content the absolute best
social boost to getting ranked
faster for your long-tail phrases
then do consider the option.
A few clicks and youʼre

finished!
Please Be Smart, Just

Don’t Go Throwing
Your Money Around!
As the straight shooter I am I must
continue with my policy to be honest
about ALL tools we use in the publishing
business.
And here goes:
The Synnd Social Signals Service is

totally and completely optional!
If you have the budget and plan on

writing/creating VERY good content then
use the program. Otherwise, save your money!
Poorly written or auto-curated content on badly chosen niches by the typical IMer
trying to make a buck instead of a real business will only waste his or her money.

In Other Words, Only Use This Program If You
Are Serious About Your Content!
If you are finally ready to create the publishing business youʼve been desiring and
understand the concept of content “vitamins” then dive in!
From my personal experience and the experience of mentors like Peter, Synnd is an
amazing tool for helping get your new content immediately syndicated through the best
social signals possible.
Note: I have arranged the following discount from the company BUT it only comes open
in batches of 20-30 people at a time. So please contact me when you are ready to take
advantage of the following offer (and ONLY if you understand the program and can
afford the investment).
If you are currently not a member of Synnd then I suggest you join up for the free “Light”
Version over at the main website (www.synnd.com) and play around with it a bit. (You
can always upgrade under my JohnX discount if and when you are ready - just email
me).
Note: You will also want to download all of their free materials which educate you on the
many aspects of social signals, why Synnd is different than other seemingly similar
services, and how to best use Synndʼs campaigns for maximum results.

Now For Some Questions:
• Is Synnd even necessary?

• What will Synnd do for you and your content?
• What do social signals actually look like? Are THey Backlinks?
• What is the best way to run a maximum campaign?
• What are the alternatives without paying for Synnd?
(1) Is Synnd Even Necessary?
As the straight shooter I am here Iʼll be the first to tell you that
Synnd is not the key to success of your dreams (no tool is).
But it IS fantastic service that gets the job done, and done
well (not to mention that Synnd is safe without footprints,
spam or fake backlinks).
The truth is that I built my health business without such tools

as I hit major success. However, at the same time I was also
writing up to 16 hours per day and submitting over 3,000
articles to other authority sites and article directories (one for
each article that I published on my health site).
Those 3,000+ articles have helped me gain that “social signal

traction” that I enjoy today. It wasnʼt smart work, but it was god
old fashion hard work that is currently paying me dividends over and over again.
If I had to start over again at this time period with social taking over, I would be forced to
get the ball moving in a different direction. Iʼd want to get things done faster, more laser
targeted and with the utmost possible success from my content and promotion. In fact,
it would be the exact same steps you are reading in this phase (and ones that I currently
advise clients to follow).
Today, my social signals are all over the place (this is good thing). My incoming links all
over the place. My best, most socially-buzzed health articles are literally everywhere
due to other people having picked them up and syndicating the content since late 2007!
(when you submit over 3,000 original and high quality articles out there then only good
things can happen).

(2) What Will Synnd Do For You & Your Content?
First of all, unless you are developing awesome content that I have been preaching to
create throughout this course (and in the social and SEO manner prescribed) then no
amount of social signals will help you in the long run.
Synnd can get you the exposure needed for a boost but it cannot “keep people with
you” or get them “linking back and recommending your content” all over the web if you
are not taking your article creation seriously (sorry - just telling you the truth).
Sure you may get rankings (even visitors and income with Synnd alone), but they will
drop quickly without regular, long-term human beings that are linking to your site on a
regular basis.
So the bottom line here is this:
• If you want faster search engine rankings due to hundreds of social signals (buzz) that
are all coming from unique sources and without spam or building harmful backlinks
then you will appreciate this service. You get a spike in traffic and all of your potentially
rankable long-tail keywords are rocketed into maximum position to get picked up.
• Getting this many quality social signals from thousands of other people around the
globe in the Synnd system gives your content higher exposure in the social networks,
helps spread the viral element (depending on your article) and gives as much “social
proof” as you could ever ask for.
• And because Synnd uses thousands of its members who all have individual IP
addresses to syndicate your content, there is absolutely no worry of Google seeing all
of this activity as being “forced” (no other service compares).

(3) What Do Social Signals Actually Look Like, Are They Backlinks?
No, they are not backlinks in the traditional sense that you probably know of. They are
more like “signs” or “yeah this article is cool” or “holy smokes these people really must
think this content is worth the attention,” etc.
Speaking of backlinks, let me say right here and now that backlinks are still going to
remain a ranking factor for the long haul. I donʼt care how many updates Google does or
what Matt Cutts says about the subject (which he did recently say that links to a site will
remain somewhat of a factor).
But the fact of the matter is that today and moving forward, Google, Bing and the other
search engines are putting a heavy priority on social factors (signals).
So what do they actually look like? Well, here ya go - Social Media Science already did
a great job in explaining it with 1 graphic:

(4) What Is The Best Way To Run A Maximum Synnd Campaign?
First off, I realize that there were many people waiting on this course to be released
before running their Synnd campaigns, but Iʼm not sure why because Synnd provides
very in depth PDF training suggestions and new videos on setting up campaigns and
answering questions. Here ya go, just like they have here on the “Enterprise” training
page: http://synnd.com/synnd-enterprise-training/
...as well as their “Pro Level” Page as shown below:
There is no one-size-fits-all for a maximum campaign but Iʼll go ahead and give you
some pointers in case you want to know what my personal thoughts are.
P.S. This is all provided by Synnd in case you are wondering about documentation. Itʼs
very cut and dry.

• I use the “Enterprise” version because there is very little work to do. The “Pro” level
requires manual set up procedures but itʼs not that bad on time. With Enterprise you just
enter new URLs and choose your campaigns and take a few minutes to write
descriptions, titles and tags.
• Personally speaking, I am not as much interested in the article marketing stuff but
instead more excited about the top social sites that can start offering immediate activity
with new content (Bookmarking sites, Social news sites, Twitter & Facebook).

• Your niches vary, your content varies, even your audience all varies. Therefore youʼll
find that over time you will have preferences for some campaigns over others. You
average about 1,166 credits per article if you are publishing 3 per week (with a 466 daily
limit).
You will want to CHANGE UP your numbers for each article. This is all covered in the
Synnd training but the general rule is that in the “real world” you will never get the same
amount of Facebook likes, tweets, comments, etc. on all of your articles. So spread and
mix them each time for more natural and organic signals.
(5) What Is The Best Thing To Do When First Signing Up With The Service?
Again, all of this stuff is covered in the training modules so I am not going to be detailed
here, which is why I suggest that you take your time going through all of the videos and
PDFs provided by the company. (Itʼs never smart to rush into a tool like this without
taking the time to become familiar with the mechanics).
It is suggested to do the following in your first day of using the program:
• Budget your credits for just one article at at time.
• Make sure it is non-promotional for maximum viral ability (basically just write a kick
ass article as I have instructed in this course)

• And follow the instructions! Itʼs very simple if you take your time and slowly go through
the material. In fact, the entire step by step process for your first day on the job with
Synnd is illustrated on video and PDF for you in the training area, as so:
(Step 20): Canʼt Pay For Synnd? No Problem, Go With

This Step Instead (For The Low-Budgeted Publisher)
So you are on a budget and would rather pass on this service for now and are
wondering if there alternatives to getting social signals moving without paying for Synnd
(or any similar service)?
Yes but itʼs gong to be quite tough to get the diversity of IP addresses (which is what
could get you in trouble with other related services) but you can certainly get the job
done by hiring or outsourcing from Fiver or something.
So if I could not afford the business expense of getting social signals moving to new and
lonely content with Synnd, I would simply do the following tasks and then move on with
the rest of the blueprint:
Synnd Alternative Plan
(A) Sign Up For Synnd “Light” Which Is Free
(B) Then add SocialMarker, OnlyWire, IMAutomator & SocialADR (All Free or Low-Cost)
(C) Finally, Mix In Keeko and possibly a paid Facebook service for additional social signals.
Or Just Completely SKIP All Of This & Let Social Signals Grow Organically!

(A) Sign Up For Synnd “Light” (Free) & Use The Maximum Daily Credits:
The first thing that I would do if I could not afford the monthly investment for the Synnd
special would be to sign up for Synnd Light.
And donʼt just use this free service to play around with the functions and daily credits.
Use this account to take advantage of the companyʼs free documentation.
Itʼs great education, plus you can learn a bit more about the phenomenon of how SEO
is moving from search engine hits to social recommendations in todayʼs online
marketing world.
With Synnd Light youʼll be able to initiate the following free social signals:
• 120 daily credits at no charge towards Social Bookmarking.

• Twitter tweeted over 5,000+ real twitter accounts by real Synnd members.
• Socials News voting campaigns.
• Or a combination of all 3.
And here is what you canʼt do with Synnd Light, taken directly from www.synnd.com/
synnd-lite/

(B) I Would Also Add One Or All Of The Following 3 Solutions To The Mix:
IMAutomator, SocialADR, OnlyWire & SocialMarker
If I did not have the investment for Synnd or did not want to run Synnd Light on my
computer then I would take Shane Melaughʼs advice from his world-famous course,
“Backlinks Battleplan” (no longer for sale) when it comes to a low-cost solution to getting
social bookmarks: ImAutomator, SocialADR & OnlyWire.
The combination of all 3 tools can be dirt cheap (so long as you use the lower-priced
options):
IMAutomator: www.imautomator.com
(For just $2.99 per month you get 10 daily bookmarks)

SocialADR: www.socialadr.com
(The free version offers Synnd-like services as well, more than just bookmarking)
OnlyWire: www.onlywire.com
(The low-cost level of $10 monthly provides access to 46 social networks)

OnlyWire: www.socialmarker.com
(This is currently free and supports 17 bookmarking sites)
(C) Third, I Would Give Keeko A Shot (Free) & Maybe A Facebook Service
(Paid) For Additional Social Signals For Likes, Tweets & Google +1s, etc.
I love any program that gets real people involved and from diverse locations. Keeko is
one such service. At this time it is totally free besides a little give-and-take action. You
do have to put some legwork into it by looking for stuff you like and helping other
members.
Keeko: www.keeko.com
(At the time of this writing, Keeko is free but you do have to participate to help others out)

“Buy Facebook Likes”: www.buyfacebook-likes.org
(Several clients claimed to have enjoyed this service, but do your own due diligence)
Let’s Be Honest, You Could Just

Completely SKIP All Of This & Let
Social Signals Grow Organically!
There is no denying that having people come to your pages
and “doing stuff” is a major search engine ranking factor
today and in the future.
Not only that, but these signals and numbers attract real
people to stop at a suggested article on your page, look at
the activity, and think “Hey this must be good!” as they
read on and potentially make you some money.
HOWEVER...
You could always just skip trying to “force” your new content to get noticed and just take
the road that many successful publishers have taken: Damn good content with a slow
build up of rankings & followers!
So you do have the option to keep things as simple as possible, get to know the ropes,
focus on writing amazing content and then dipping your toes into the water a bit as you
learn more about social signals and such.
Trust me, If you are new then Iʼd much rather see you focus on your content
without any distractions before you spend too much time with this other stuff.

STOP!
Those social signals are a huge booster for
rankings so donʼt forget to do what you can, when
you can, if you can - YOU DECIDE!
Now we are going to move onto a very simple

phase of the promotion plan which is quick and
dirty (but potentially a link bold mine!):
EMAIL CONTACT!
There are 2 types of emails that you will send out:
1) First you are going to “pitch” a few additional

heros and publishers about your article.
2) Second, you will contact all sources that you

curated (only if you curated, obviously).
I like to call this “Planting Golden Seeds” because

the best links and traffic are from bigger-named
hero sites that tweet, Facebook or write about your
article that they were mentioned in.

(Step 21): Knock On A Few “Hero Doors” & Plant
Those Golden Seeds
If anyone reading this is not familiar with the term “knocking
on doors,” it is simply an old door-to-door sales term that
means to try to connect with someone who doesnʼt know
you or doesnʼt that know you are coming; whether on the
phone or in person.
And that is exactly what you want to do here - just give it a

shot on your great articles to see if even just 1 of these
publishers picks up your article.
Your goal is simple:
Plant “seeds” that can potentially get your new article

curated or shared from a hero site to his or her audience.
This action equals LINKS & TRAFFIC!
Remember that these people have a bigger audience than you so links and traffic can
be substantial!
It only takes a few minutes. And look at it this way, if you emailed a group of hero
publishers and only 1 curates your content or suggests the article to their list and fans
then it will all be worth it! Heck, even if you only get 1 out of every 10 articles noticed
this way then itʼs worth the time.
Look, we as publishers have missed little steps like this when trying to promote new
content. Itʼs so darn easy and yet nobody really does it.
So now I want you to put together your own email template based on the following tips
when contacting a few of your personal niche hero sites and blogs:
(1) First You Must Have Something Awesome To Share
The first step is to have a piece of content that is

worth linking to. Every niche is different so you just
may have something that is small, but still awesome,
like an image. Whereas in another niche a picture
would be a waste of time.

So when I say to produce something “awesome,” it is a more relative term than
anything. Basically you cannot contact a successful publisher in your niche and ask
them to share your stuff without it being a cut above the rest.
(2) Start Your Email Off By “Making A Friend”
Yes, it is possible to send out an email, make a friend, introduce

yourself and then get them to share or curate your content.
Itʼs just a matter of communication skills!
My 4 year old daughter does it all the time, “Daddy, I love you so
much.”
Then sheʼll immediately ask for something: “And can you take me
to Chucky Cheeses today? Please Daddy, I love you...”
(Kids are the greatest salesmen in the world)
My little 4 year old girl knows that if she wants to really get my attention then she has to
get on my good side first and make friends with me in THAT moment.
How this small child figured it out is beyond me, but I love it!
So what does my daughter have to do with any of this?
Easy: Just donʼt start your email off with YOU telling them about YOUR content asking
them to share YOUR story.
Instead, you should immediately develop a relationship by saying something nice and
getting on their good side first (itʼs basic psychology):
• Tell them that you are a big fan.
• Tell them you that you are on their list and social media notifications.
• Tell them how much they inspired you to start your own website.
• Tell them you would love to achieve the same success.
• Etc. Etc. Etc.

(3) Make Them Feel Comfortable (Give A Specific Example Of Their Work)
Many of you who have established websites in the search

engines probably have gotten that same old spam email from
an “SEO Firm” saying that they “found your site,” and it “looks
like a great match,” blah, blah, blah.
These are your standard emails from people copying and

pasting the same message and trying to promote their SEO
company to help domains get higher search engine rankings.
The point of me mentioning these guys is that you can spot

such emails a mile away.
And this is why I do not want to provide you with an exact template because human
nature is prone to avoiding self-growth when hitting uncharted tasks, and youʼll end up
not writing an email that is personable and unique to your style.
Therefore, in addition to making a friend in your email, be sure to use these tips:
• Tell them how much you liked their last blog post (or any of their past
articles).
• Tell them the title of the article you appreciated.
• Tell them exactly what part of the article you liked or share some
quotes.
• Etc. Etc. Etc.
(4) Immediately Offer Value To THEIR AUDIENCE (Not Yourself)
So far youʼve tried to make a friend and impress your hero

publisher with how great their site is by mentioning the
articles that have made a positive impact on your own
business.
Now itʼs time to bring up your content and plant that

possible golden seed for future links and traffic.

State What’s In It For Them!
Let the hero publisher know that you have something that can bring value to their site
and their audience (not the other way around).
Most people would say something like this: “Iʼve got this great article that I think
youʼd like and I was wondering if you could link to it.”
Wrong!
Nobody wants to “link” to anything anymore. We want to share it, curate it, build upon it.
Here would be the right way to do it:
“...the reason why I am emailing you is because I was so inspired on your recent
blog post where you discussed solutions to building muscle through paleo dieting,
and that I personally wanted to expand on the subject.
“In fact I did about 10 hours of research and put together a manifesto that I
think you might want to consider as a ‘Part 2’ of your article, so to speak.
“Because I respect your work it would be great if you could take a quick look and
see if you or your readers would get some value from the article.
“Here is the link: www.the-direct-link-to-the-article-in-question.com
“And if you think your readers might like to read it then you have my full
permission to share it with them.
P.S. I’d love to keep up to date on your articles and was wondering if you have any
other online areas where I can see more, like a forum or something? Thanks.
Regards,
John Robinson
- Site domain
- Phone number
- Skype ID

Remember That This Is Only An Example
Template - USE YOUR OWN STYLE!
(Step 22): If You Curated Anyone In Your New Article
Then Contact Those People Specifically (Vital)
Remember what I said about the

reasoning behind the overall
mission of sitting down and pouring
all of your energy into supplying
great content for an audience of
people?
Here, let me remind you:
Getting that traffic, turning them

into fans, followers &
subscribers, then then getting
that money!
So if you happened to curate and

reference anyone in your new blog post then you have nothing to lose and everything to
gain by letting those heroes know about it!
You can email them (as shown in the last step), send them a tweet, write up a Facebook
post - whatever you want to do based on the line of contact you have and prefer.
Just do it! You have nothing to lose and

everything to gain.
Why is this step so important?
First of all, these heros most likely have a big following of subscribers, Twitter
followers, Facebook followers, etc. in which you can get tons of traffic from.
Second, this is a potential traffic GOLDMINE. Just one shout-out to their list of fans
could mean a huge increase in your own fan base and profit.

Third, itʼs a great way to network! Ever notice how the top people in any niche
always seem to mention each other? Get in good with just a few of your heros and you
can potentially gain more from networking than the search engines and social media
combined.
Here are two communication templates:

Remember that these are just examples. Be yourself, authentic and honest. Do not
copy this stuff word for word. And donʼt be scared to send out these notifications! The
worst that can happen is not getting a reply.
“Tweet A Curated Hero” Template
“Hi Bob, I published your biggest “used car shopping tip” on my new article a
www.dont-forget-to-use-BITLY-or-TINYURL-to-shorten-these-domain-names-up-
for-Tweets.com so you may want to share with your followers.
2 Quick Tips:
(1) Did you catch that reminder in the domain? Read the URL again if you missed
it. Youʼll need to shorten up the tweet link with a URL shortener service (I already
mentioned this) to keep the character count down to below Twitterʼs 141 limit.
(2) You could also be very direct in asking for them to share the article via all of
their social channels (Facebook, Twitter, Subscribers, Google Plus, and any other social
hangouts).
“Email A Curated Hero” Template:

So if you sent out a tweet, made a Facebook post, or any other preferred method of
contacting these heros about the curation tips you used from their websites and nothing
has happened after a few days then try an good old fashion email!
(You could also have just sent an email first and then the social channels afterwards.
There is no magical order of this stuff. I personally have used email instead of sending a
tweets, as twitter has not been a major player in communications when I started building
a list. I prefer email and subscriber list building to get the word out, but there is no harm
in doing both).
Here ya go...
Hi Bob,
I really loved your article that you wrote on the “best car buying tips.” I enjoyed it
so much that I wanted to share a few of your ideas with my own readers.
If you noticed a bit more visitors lately then they probably came from readers of
my own blog (my subscribers). As you can see I highlighted some of your tips and
suggested that my people come by to visit your website (and to sign up for your list
and Facebook fan page).
Here is that article: www.the-curated-article-that-I-published.com
(As you can see by the Facebook likes, shares and comments - people really like it!)
It would be great if you could also tell your readers about my own article which
highlights your tips (My blog is fairly new and I’m working hard to build up loyal
readers).
Feel free to post a link on your Facebook page, tweet and/or tell your subscriber
list if you can.

If not, then no problem! I enjoy your work so much that you’ll probably see me
mention your content quite often :-)
Take care and feel free to chat with me anytime. My contact details are below.
Regards,
John Robinson
(Site Domain - Phone Number - Skype ID)

STOP!
Please... If you curated ANY sources at all then do
not skip the last step in which I instructed you to
let those publishers know about it.
If you donʼt then youʼll be passing up on some

serious “golden seeds” planted for massive traffic
and link potential in the future.
REMEMBER: If your article is interesting enough

then there is a good chance that your heroes will
tell their own audience about the article and give
you a major boost.
(People LOVE being admired and they LOVE telling

their own tribe about it. Trust me, it works!
----------------------------
Now we come to a little trick which has been a

solid base of many online businesses: Setting up
alerts and simply joining in on the conversations!

(Step 23): Set Up Google Alerts For This Article (And
Read One Of My Own Success Stories)
Now Bring The

Conversation To YOU!
So many publishers spend their hard earned time creating great articles but never utilize
the power of alerts. Itʼs time now to get into the habit of bringing those conversations to
your inbox each day and drop in for discussions, links and traffic!
I know people that use this tactic as their #1 traffic-generating work task.
They create very good articles that are comparable to info products.
They set up as many alerts possible for all kinds of related keyword terms.
Finally, when those alerts come in they head on over to the blogs, forums, videos,
etc., and join in on the discussions while tactfully dropping a link to their pages.

With alerts you get daily notifications
of places all over the web that have
your keywords in the content.
Once those alerts build up youʼll be

able to find these places without
looking, drop in and leave a
comment or discussion with the
opportunity for direct traffic and links.
Note: This step is also great to be implementing WHILE YOU ARE WRITING YOUR
CONTENT (as you will come up with keywords to create alerts with as you research
your material). But I did not want to confuse anyone who is just starting out. So next
time you are sitting down to write a new blog post simply make notes along the way of
related keywords and then set those alerts up at your leisure.
Why You Need Alerts
• For starters, youʼll be on the list of breaking news and articles within your niche area!
Link building and content promotion aside, you get the chance to see if there is anything
cool happening in real time that you can curate and share with your readers.
• And for the sake of promoting your new content for links and traffic, youʼll get to see
all of the blogs that you can comment on which relate directly to your article (or even
remotely related to your niche area for a link if you wish).
• Question & Answer sites sites will show up embedding your keyword terms, allowing
you to promote your article for links and traffic.
• In addition, forum discussions and social threads will rise up from great sources where
you can promote your content at.
Note: There are quite a few alert monitor tools that you can add to the list when and if
you decide to expand your alerts (such as Twitter Alerts and Technorati Watchlists), but
for now letʼs keep it simple and work with Google alerts only. Expand when you are
ready.

Setting Up Google Alerts
This part is simple. Go to Google
alerts and subscribe yourself to
keywords that relate to your article.
Use all related terms but be careful

not to go too broad. You want to get
as detailed as possible, like so:
Back to the “Ultimate Car Buying

Guide” example, I would type in
such terms found in the Google tool
as: “
...how to buy a used car.

...buy used car.
...best used car to buy
... etc.
Then I would simply head over to http://www.google.com/alerts and read through the
FAQs for extra details on my first visit.
You can use quotes for specific words in that order. Terms without quotes can be used if
you would like to get the alerts from phrases in any order (much like general keyword
research).
The rest of the fields are self explanatory. I would probably go with:

Don’t Stress, Play Around At First!
(1) Youʼll start by setting up a few alerts (you can always add more later).
(2) These alerts will come into play in later steps on forum posting, blog
commenting & question qnswering (also video & social comments if you wish).
3) Alerts will also give you an opportunity to share your product review articles (for
the most income).
What They Look Like

What To Do When You Start Receiving Alerts:
(Plus My Own Success Story)
First of all, this step is not about
just going out and getting links.
You want traffic, humans, social

sharing, clicks, sales... MONEY!
And making money as a publisher

means having great content that
solves a problem, plain and simple.
So letʼs say that you have this

great article that solves problems and offers solutions. Now itʼs time to ask yourself
these questions before jumping into conversations based on alerts:
(1) Is your article poised to make you the most money? In other words, do you
have a solution highlighted for people to buy if possible (as an affiliate)?
(2) Is your article set up to grab the audience and have them follow you? This
should already be taken care of by now through setting up your subscriber box, social
buttons, and “call to action” statement.
(3) Are you prepared to invest into a little free advice and content creation when
you arrive at these quality alert stations? You canʼt just go in and say “Hello, great topic
on plants. Visit my site for more information.” You need to CONTRIBUTE.
Now For A Personal Success Story

You Never Know What
Opportunities Can Arise!
Check Out My Personal Success

Story Of How I Used Google Alerts
To Create A Side-Business Based
Around 1 Type Of Toddler PlayPen,
And Using Just 1 Single Product
Review Page...
I’ll share with you one of my own little success stories
that sprouted from experimenting with alerts for a page
that i put up on my health site.
Fortunately my website has tons of different categories,

with baby/toddler health being one of them.

Although playpens and baby cribs arenʼt exact a health
issue that I would have normally put on my website at
the time, it didnʼt matter to me at all.
Why? Because I felt passionate enough to share with

other parents about a specific playpen that literally took
us 6 months to find.
(Remember that you are free to publish anything you

want on your pages - thatʼs what makes this business
so much fun!)
Anyways, back to the story...
When our little girl outgrew the general sized play-pen that you can find in Babys-R-Us,
Target & Walmart, we were forced to go out and find something bigger.
The problem was that it was virtually impossible to find

a play-pen tall enough to keep a toddler from escaping
and large enough to be a full “mini-room”, so to speak.
Out other requirement was that it had to be made from

non-toxic material, no plastic (other than minor corner
joints if needed).
And finally, we needed to be able to expand or reduce

the size of the playpen for unlimited space (which
meant that it had to have the ability to install
additional sections).
We also wanted a playpen with a door that had to be at almost 34 inches high and
that could be locked.
So Many Requirements, And Only

ONE Such Playpen Exists!

We looked for months online and
no matter what, my wife and I
could not find anything that fit
our requirements.
Until one day... We found Just One!

And Here It Is Below, My Daughterʼs Playpen, Stocked Everything She Needs:

And so you know itʼs actually mine, here is a picture of me at 6ʼ 200 lbs playing with my
2 little ones inside, and with PLENTY of room left over!
Now See How My Brain

Works In Business...
(I’m always attracting opportunities, & SO CAN YOU, Here’s How...)

Once we found that specific playpen my first thought
as a business man was:
“I should make my own version and

really market and sell it!”
Why?
Because it was EXTREMELY hard to find and that

means that the market is wide open for such a great
product from an experienced publisher like myself
(even though playpens are flooded out there by
every major company and brand known to man, this
one stood out).
Second, we had 3 family members asking us where to get it because they too had
toddlers (both my sister-in-laws and one brother-in-law). Even friends with kids were
asking us how to buy it.
And check this out - A few weeks after the playpen was installed we purchased a new
king size mattress. It was delivered one afternoon and the mattress delivery guy was
also interested in where to get our play pen. He too was having trouble finding the ideal
set up.
****PLEASE DO NOT ASK WHAT THE EXACT PLAYPEN IS. I AM MAKING

AFFILIATE SALES WEEKLY AND CANʼT RISK LOSING THE BUSINESS.
WHAT MATTERS MOST IS THAT YOU SEE HOW TO GRAB OPPORTUNITIES
THAT YOUR PUBLISHING BUSINESS CAN BRING YOU****
But I WILL Tell You Exactly How I

Earn $1500+ Each Month From This
Single Playpen Product...

Here’s What I Did &
How I Did It...
You might be wondering how the hell I we went
from setting up Google Alerts for your new blog
post to me explaining to you how to set up an
affiliate product business.
BUT THIS IS IMPORTANT!
I want you to see that as you build out your

website and you start getting inspired by products
and services, there will be ALL KINDS OF
OPPORTUNITIES that start coming your way.
Itʼs the law of cause and effect. You will never

know in advance just how much success can come
your way from following my blueprint and creating great content for your niche
audience.
THIS INFORMATION IS MEANT TO INSPIRE YOU!
Every great success that I have personally achieved in my life just came out of
nowhere. Of course you canʼt just sit there and wait for things to happen. But what Iʼm
trying to say here is that when I saw a business model then I always dove right in and
stuck with it.
But those “business models” were just paths that led to better opportunities. So your
website and niche area may be on health and fitness, but you might attract an
opportunity to gain online clients that pay you each month for one-on-one fitness
mentoring.
Your niche area might be dogs and pets, but you may attract a job from a major doggie
magazine that wants you to write 2 small columns per month at $1,000 each.
Your niche area might be success and motivation, and you may attract in invite to start
speaking and giving seminars at $2,000 per hour.
You get the point here I hope...
Now letʼs back to the steps I took to go from an idea to earning income.

The following outline is the exact process
that I took from this one affiliate idea, which
has maintained at least $1000 per month in
affiliate commissions:
(1) I contacted the company to ask them if I could be set up as an affiliate. At the
time they did not have an affiliate program so I had to wait 5 weeks and make about
a dozen phone calls before someone in their online department worked it out for me.
(2) I created a 1-page document which outlined the perfect playpen for toddlers. I
removed Adsense from the page because this thing cost well over $400 and I was
getting 5% from each sale in the beginning. This was $18 per sale (I now get 7%). I also
make commissions on upgrades, which are extra panels that go for $50 each.
3) Because I could never compete with the top “playpen” keywords for rankings, I
set up as many Google alerts as possible. Each day I probably received about 200-400
alerts because I wanted to have everything coming in so that I could filter it all properly
(most links were crap, but that is totally normal with broad keyword terms).
4) I had my wife & brother filter all of the alerts when they had the chance (Iʼm a
busy guy but you can do this yourself if you do not have help).
5) Without going into great detail on stats (because there is never a regular set
pattern from doing this), I probably went out and joined about 30-40 discussions per day
on forums, blogs, etc.)
6) Once I showed my wife how to join, discuss, and lightly suggest the article
page, she then started doing this on her own time. My brother also pitched in when he
could (on his good days from MS).
7) Out of nearly 200+ discussions per week my wife was getting us about 2-5
affiliate sales on a good day. That amounts to nearly $100 on average daily revenue
which was not built on SEO.

8) The trick and the key to our success with this was having something people
really wanted a solution for. And from personal passion and interest (sound familiar?)
we really were excited to help other people find the same type of playpen that took us 6
months to find ourselves.
9) The second trick: We worked our asses off getting the word out there through
Google alerts about this 1-page document (which was basically just a VERY GOOD
sales page for the playpen and itʼs attachments).
(10) And finally, we still earn about $1000 per month even when nobody is hitting
alerts and discussions on forums, social areas and blogs. This is because many of
those sources in which we joined long ago are indexed and still being found in the
search engines. (Today I do try to get my brother to help when he can, as my wife is too
busy with both kids right now).
And The Lesson Here Is...

The point of me sharing this story was 2 fold:
(1) First of all, I wanted you to see how awesome

Google alerts can be when you are trying to
promote a piece of content that people can benefit
from (and that can make you money).
(2) Second, and most important, I wanted you to

see how your brain should be working any time
inspiration hits to grow your business.
How you approach ideas like this in your own publishing business will be different and
unique. It will take time and practice. And youʼll find that itʼs not worth it unless you have
a very good article that helps people.
Just Start By Following This Blueprint!
Seriously... Get started by focusing on “needs” in your niche area and then create
content that helps with solutions. Youʼll eventually start to attract opportunities like my
playpen affiliate business.
Now please read the “STOP” memo below and check out the best keyword phrases
to add to your niche phrases for your alerts.

STOP!
Setting up alerts takes time. I would probably also
stick to just your best, most solution-based
content for this approach.
You can also consider alerts BEFORE you write

your article. In other words, use the following
keywords to determine what people are looking for
in your niche, then create a page that sells it to
them:
Symptoms, Method, Grow, Improve, Prevent, Start,

How To, Special, Manual, Trouble, Stop, Get Rid Of,
Answer, Results, Build, Info, Fat, Make, Attain,
Proposal, Gain, Fast, Etc.
Also...
It is completely standard to have a little time

invested first before you set out on your alerts,
maybe a week or less. Itʼs up to you. You can jump
in at any time once you see the potential here.

(Step 24): Hit Those Forums (Also Great For “Forum
Alerts”)
So youʼve got a new article... A kick-ass guide

that should rock the world of anyone looking to
learn about the solutions offered,.
Youʼve curated the best tips from other experts

and youʼve been working on this content for an
entire week (hypothetically).
Time now to share on forums, right?
Well, MAYBE...
(So long as you are doing it right).
Let’s start with the facts...
Forums have given me some of my highest adsense earning days on quite a few health
pages, as well as launched out a 6-figure IM teaching business by complete accident
from 1 single thread.
So yes... I am going to suggest that IF you have the ability to create a helping
presence on forums with your specific niche area then by all means get that ball rolling!
But please donʼt get the idea that you are about to visit a forum for the first time, make a
post, pop out a link and POOF - instant backlinks and visitors.
First of all, it doesnʼt work like that in the beginning.
Second, itʼs a complete waste of time to drop a bunch of links throughout a handful
of forums without having built up a reason for actual HUMANS to follow those links.
And third, sure it CAN work like magic but youʼll have had to put in some leg work
ahead of time to build an audience of people that would respond to such a post. Youʼll
need to be social involved by offering quality information, genuine advice and really
digging your teeth into your niche audience.

I Must Remind You Of 2 Things:
(1) My health site gets some of the best daily traffic from forums, such as those
that link to my set of vaccine articles. And these arenʼt even posts that I am a part of!
(this is the stuff of magic that happens over time).
(2) Second, keep in mind that I accidentally launched this entire publishing
teaching career of mine by COMPLETE ACCIDENT after posting in a very popular
marketing forum about my efforts (yep... this is all part-time for me and was because of
1 single forum thread that was started years ago).
Now let’s get back to you...
Here are the basic steps when it comes to getting involved with forums to get links,
visitors and a building a brand.
Remember first that all of this stuff is completely optional so if it doesnʼt feel
natural then donʼt do it! Itʼs as simple as that.
These are all just the best tips offered to get as much activity going on new articles as
possible, but they are just that: TIPS!
(A) The First Step Is To Avoid Wasting Your Time...
Remember when I said earlier in this course that I am a straight shooter. Well here is
another perfect example of what that means...
I am going to tell you immediately that if you are in a niche that you have absolutely no
interest or knowledge of (or very little), then I would not waste my time with building up a
brand and trying to gain links and visitors from forums.
Itʼs not like itʼs impossible, but letʼs be honest here. Itʼs going to be boring, robotic and
without any enthusiasm to attract those visitors. In turn there will be very little attraction
of people to your posts or motivation to follow links to your articles.
I Could Be Wrong...
So if you choose a niche like “home loans” because an Adsense course out there told
you that it was profitable then by all means give it a shot!

I just canʼt imagine spending time trying to come up with replies and solutions each day
in various forums for a niche that I have very little actual interest in (or knowledge
about).
So Prove Me Wrong If You Wish - I Would Love It!
Just because I personally would not be able to produce results in forums that I
have no personal interest in does not mean that it canʼt work for YOU. Iʼm
always willing to be proven wrong if it means that you become successful!
(B) Find Your List Of Forums (Search Tips)
My suggestion is to get a small group of HIGH

VOLUME forums for the best results. Youʼll start
out by building a list of forums and then you will
minimize that list down to the best and highest
volume forums to begin posting on.
It only takes a few busy forums for results.
You know exactly what I am talking about

because Iʼm sure most of you are active on a few
of the busiest Internet Marketing forums, correct?
(You also probably spend more time and money on these places than you need to, so
letʼs change that habit and start getting you to be just as active on your niche forums
from now on)
First, Check Your Hero Sites
Iʼll get to some search keyword tricks in a second, but the most obvious first step is to
check your leading hero sites and blogs to see if they sponsor a forum. Simply look for
the term “Forum” or “Community” or “Discussion Board” in their navigation areas.

Second, Use Various Footprints For Search Terms
Beyond checking hero sites, youʼll find forums by using the following search engine
footprints:
• “Forum” + Your Keyword
• “Powered by VBulletin” + Your Keyword
• “Powered by phpBB” + Your Keyword
• “Powered by WowBB” + Your Keyword
• “Powered by SMF” + Your Keyword
• “Powered by Power Board” + Your Keyword
• Etc...
These are just the basics. You may find other more advanced search terms out there so
feel free to play around with any additional forum search phrases that you know about.
Note: And as an obvious reminder, you will have to add in your own niche-related
keyword terms. I prefer to add some other terms like “discussion” or “forum” or “thread”
or “board,” etc. for the best results, like so: “Powered by SMF” + fishing + forum
Third, Don’t Forget Scrape Box Or An Alternative Scraper
Remember back in Phase 2 when I suggested a low cost

search tool called Scrape Box? Well here is another time
when it will come in handy if you are looking for a short
cut way to building a huge list of forums FAST, and
without having to go keyword by keyword/Google page by
Google page.
You simply use the search term foot prints that I shared
and instantly get hundreds to thousands of possible forum
locations to begin building your traffic, links and
popularity.

And Fourth, Try The Word-Of-Mouth Approach: JUST ASK!
Word of mouth has and always will be the absolute

best form of getting information on something in which
other people have personal experience about and are
happy to recommend.
Because you only need to participate in a few high

volume forums then you can just “ask around” for the
top spots with lots of members and participation.
Like So:
(Full-page screenshot on the next page)

(C) How To Qualify A Forum
Deciding on what forums to participate in can be

a catch-22.
On one hand, the most busiest forums might

seem like the best choice due to more people
seeing your posts, but on the other hand, those
posts may get drowned down quickly.
Youʼve already seen me mention above that

“HIGH VOLUME” forums are going to be the best
to really get your siteʼs articles out there, but
DONʼT IGNORE THOSE LOWER-VOLUME
FORUMS TOO! (Nothing is written in stone with the publishing business).
Lower-traffic forums may not be busy but with the few members they do have coming in
and out, your posts may get more visibility to smaller and more targeted group of
people.
So Iʼll let you decide what is best because you may pass up on a great forum that only
has a few hundred people logging in each day, but those people just might give you
more attention and the traffic you need to add to your siteʼs success.
Here are a few tips on deciding whether a forum is worth a possible membership from
you: Current Members, 24 Hour Traffic, Thread Count & Signatures/links
• 24 Hour Active Members,

Total Members & Thread Count
I like to see at least 100 members coming into a forum each day (every 24 hours). This
would be the absolute minimum (but it just may be a little low for some of you).
I also like to see at least 5,000 threads (again, this would be an absolute minimum and
you have to factor in your own variables as you go along).
Letʼs check out a “minimum” example:

Taken from www.fishing-forum.info
Here is one such fishing forum that shows the minimum of 100 active members over a
24 hour period, a minimum thread count above 5,000 and plenty of older members
signed up from the past:
• Signatures & Links

(Like A Digital Business Card)
You must have the freedom to post a signature. Itʼs considered to

be your “digital business card,” so to speak.
I know, I know... This is obvious advice. Iʼm just trying my best to

cover all the basis here in case there are totally newbie
publishers who are following this course.
So all you need to do is open up a few threads and check out the posts. Do you see
signatures? Do you see links inside posts?
IMPORTANT: Just because a forum does not allow live links that are clickable, it
doesnʼt mean that you should skip that particular forum. If you are doing your job right
by posting very helpful information then readers will still be happy to COPY AND PASTE
your signature link in order to check out your site.
Here is a quick way to find out about signatures: Google search your forum + “signature
rules” (there may be other variations with the signature keywords but this one works
well most of the time). Then you click open and see what it says.
This particular page is from the forum I just posted in the image of above and describes
exactly what the rules are about forum signatures, like so:

Note: For more accurate results you may want to add “inurl:” to the beginning.
(D) Make A “Human” Profile
When you sign up inside discussion forums the best thing you can do is establish trust
by creating a profile with your picture and as much accompanying information as you
are willing to share.
Now some of you might be going under an alias, which is fine. In fact, I know publishers
who are men but focus on feminine niches and post under an alias with a female name
and picture. This is purely up to you. Regardless, it is important to become an actual
“human being” and not just another anonymous member.

(E) Be As Helpful As Possible - Answer Questions Daily
Allow me to be blunt:
Forget ALL of this social-contribution stuff if

you do not plan on providing quality help
and information to your forum communities.
Youʼll just be wasting your time.
This isnʼt about “dropping links.”
Instead itʼs about building up your social circles (even if only a few) so that you can get
to a point where you attract everyone possible from forums, blogs, social hangouts, etc.
You do this by helping others!
(Help others and the traffic/money will follow)

• Do not spam forums.
• Do not get in and make your first post about how “fantastic” your site is.
• And do not try to shove your links down everyoneʼs throat at each opportunity.
Basically, just look at how you participate in Internet Marketing forums. Itʼs the same
stuff!
People spend countless hours on marketing forums asking questions, helping others,
sharing reviews - but then they come to their own niche and go blank for some reason.
Do what youʼve been doing in marketing forums and it should be easy and fun to
contribute in your niche forums (trolls and negative posters please ignore this rule, as
you have no place of benefit).
Here is a simple ONE-STEP plan of action:
(Answer as many questions as possible - Just Google it!)
Let me help. Here is a little trick to getting as involved in as many posts with questions
as you possibly can, all coming from you as the “expert,” willing and ready to come to
someoneʼs rescue.
(You are going to slap yourself when you see how obvious this is.)

Letʼs say that I am in the sewing niche and someone asks this question inside one of
the forums:
“I’m new at sewing and

was wondering how to sew leather
pants. Is there a different
technique due to the material?”
Now even though I may be educated about sewing and all kinds of tips and tricks, I
personally may not know the first thing about sewing leather.
So Iʼll search for the information, then use the info in my own words to help out this
original poster on the forum.

(F) Some Final Tips & Things To Look Out For
I am going to sign off on this step with a few minor tips

that can help you make the most out of building your
social presence around forums:
(1) Grow Up & Learn To Control Yourself
Negative posts, arguing, getting offended, immature

fighting... Youʼve seen these posts relentlessly on
marketing forums.
I am going to suggest that if you are prone to such lower-

level communication skills then either skip forums altogether or leave your ego at the
door and get a punching bag before you decide to take your personal issues out on
other members of the forum.
(Itʼs a lose-lose situation for you, both in business and in life).

(2) Go For Quality Over Quantity
Donʼt write hundreds of one-liners just to inflate your post count. Itʼs best to give 10
VERY GOOD ANSWERS instead of 100 posts that go something like, “Hey, great post -
thanks for sharing!” (Youʼve seen these people all over IM forums).
(3) When Announcing A New Article, Do It With Respect & A Little Finesse
You may not yet be at the acceptance level socially to post something like, “Hey
everyone, check out my new article on the best hiking gear for the winter of
2012.”
Instead, you may have to actually provide content from your article or post some of the
highlights. Again, at first you cannot do this in most forums until you have created a
regular presence from helping people.
(4) Make The Most Out Of Your Forum Signature
There is a fine line between spamming a signature and actually properly promoting a
business. Signatures can work extraordinary well if they are done correctly. Most people
do not have the right promotion and therefore lose a lot of potentially valuable online
real-estate.
It is extremely simple. Just tell readers how they will benefit if they came by your site.
And as a reminder, you cannot do this properly unless you have a subscriber box.
You can offer them a coupon, a free report, or any of the other ideas that I laid out for
you earlier in this course in: “Phase 11: Polish Your Site For Launch Prep” (Step 11).

(Step 25): Hit Those Blogs (Also Great For “Blog
Alerts”)
And now onto blog commenting. I must warn you that this is not about getting as many
links as possible on as many blogs as possible. You also do not have to spend time
commenting if you donʼt wish to. Itʼs a matter of balance and building up trust. However,
if you do thing right then there is a good chance for real traffic (human visitors that can
build up your audience and make you money!)
Note: You may need to wait to do this until Google alerts come into your email box.
This would simply move blog commenting to your daily action plan checklist of work
tasks to wait for (I suggest to comment on at least 2-5 blogs per day if possible).
This would mean setting up your alerts now on this article, then waiting and maybe
commenting on a few blogs each day as they come up through the alerts. Itʼs a “mix-
n-match” type of thing that never really comes out perfectly on schedule.
Also, you may want to skip this step if you are not inclined to produce quality
comments on blogs that actually provide interesting content.
As a matter of fact, the same basic principles apply to blog commenting as they do to
making forum posts as I outlined in the previous step (make beneficial replies, offer
additional solutions, provide educational input on the topic, etc.).

Let’s Begin... (Add Value, Just Like Forums)
Like forum posts, blog comments give you
the ability to potentially attract real visitors
while getting a few healthy backlinks to
your new article or home page.
(A mix of no-follow & do-follow links are

always suggested).
If you are just considering blog comments

for the sake of a link back to your site, so
be it.
That may or may not be a viable strategy these days for “link juice.” on itʼs own merit,
but I do believe that links still have a place in the search engine game. I personally
wouldnʼt advocate that you spend all of your time building links without the ability to
direct human visitors to actually come to your site through those links if possible.
(I know that Iʼm getting redundant on that point, but itʼs for good reason).
Anyways...
Personally, I view blog commenting as another way to get noticed, build real-life traffic
and plant more seeds that might get you picked up by other hero bloggers to be invited
to offer guest writing.
• You get to see what other publishers are talking about.

• You get to reach out with your expertise to gain a new friends (networking for traffic).
• You get to spark new ideas from the other blogs for additional article topics.
7 Common Sense Steps

Here are the basic steps that advise in regards to
getting blog commenting going the right way.
(1) Stay Relevant
Obviously you need to comment on a topic that is

related to your article so that you can potentially

provide that direct link. For example you cannot make a comment and expect to link to
your own article about “bird cages” if the blog post you are commenting on is about
“how to keep woodpeckers from ruining the house.” Of course you CAN link to an article
about bird cages, but it would probably not get any people interested in following.
(2) Add Value, Not Spam
Please donʼt waste your time by reaching out on blog comments if you are just going to
post spammy messages. And even if you post “legit” messages but they come across
as spam (meaningless one-liners and such), then thatʼs still a waste of time!
The ultimate rule of thumb is to add as much value possible. Itʼs quite simple actually.
Value-based writing is exactly what Iʼve been talking about during this entire course!
(3) Get In Early!
Whenever I see a new blog post from sites that I am subscribed to, there is never a
moment when I donʼt check to see the first few comments. Be that guy or gal!
Try to be the first to leave a REALLY GREAT COMMENT on a high-profile blog. But it
must be a decent and helpful reply. If you have absolutely nothing worthwhile to say
then itʼs going to diminish your traffic-generation potential.
So how do you get in early?
Simply subscribe to the RSS feed of all of your hero sites and bloggers, as well as
check your Google alert keywords as often as possible. To organize your feeds you may
use Google Reader or something similar.
(4) Donʼt Post A Novel
Iʼve been prone to want to post 500+ words on some blog comments in the health
industry because Iʼm just that passionate about certain areas! But donʼt do this. Shorter
replies seem to gain more eyeballs from my experience.
Trust me, if I see a blog post right now on “Intermittent Fasting” in relation to body
composition and building muscle, I can pop out a 500 word reply in less than 5 minutes
because Iʼm excited and experienced in the area. But catch yourself here - keep it
simple and as short as possible SO LONG AS THE INFORMATION IS VALUABLE.
I guess what Iʼm trying to say is that if you need 500 words to make a reply, then fine.
Just try to shorten it up a bit if at all possible (PLEASE SEE THE NEXT TIP).

(5) Shorten Your Replies By Using “List Posts”
List posts to the rescue again! If you DO have a lot of information to write in a blog
comment then consider using a list-post outline (you know Iʼm big on these).
This will help break up your reply for easy reading. Large blocks of text are a turn off
these days and youʼll get more return for your commenting efforts in terms of eyeballs
and potential traffic.
(6) Stir Up Movement (Important)
Get more action going by asking a question, disagreeing with the article or filling in
missed information from the author.
• When you make a post, consider stirring up movement from the hero blogger
themselves (as well as from the other readers of the comments). You can do this by
asking a question. (When you ask a question is attracts a response, which invariably
brings more attention to your reply).
• You can also stir up movement by disagreeing with the article (if you are genuine).
When you do not agree with several points of someoneʼs content then it stirs people to
come in and reply to your comment with their right-minded views (just donʼt be a jerk).
• Then there is adding additional points missed by the author of the article. This is a
great way to really add value while giving the original author more ideas to consider for
his or her next post (or yours). Other readers are also prone to reply to your comment in
regards to being thankful for the additional information.
(7) No-Follow Is Ok...
Last but not least, there is always the question over whether you should comment and
link on “No-Follow” blogs. Sure itʼs great if you can find 100% of your blogs to comment
on that are “Do-Follow” (which means the links are followed and credited to you by the
search engines. But in reality itʼs just not natural and could potentially hurt your site if
staying indexed and growing long-tail keyword rankings means something to you.
Besides, we are also going for networking, traffic and fan-building here (not just
dropping links). So yes, itʼs wonderful if a high-profile blog post gives you a Do-Follow
link opportunity, but also take the No-Follow links along with it. In fact, just donʼt
think about it.

STOP!
Did my playpen success story make you think for a
minute about how to look for opportunities?
Did any light bulbs go off in your head about

Google alerts/forums/blogs while waiting on SEO &
Long-Tail traffic to kick in?
Did you get cool ideas for content and promotional

material that you never thought of before?
Good... Then I accomplished some good Karma

today & hopefully EXPANDED YOUR MIND a bit!
Now itʼs time to bring up those trendy social

boards like Tumbler, Pinterest, Reddit, Etc...
(Social Web 2.0)

(Step 26): Now Hit Your Preferred Social Web 2.0
Areas (NOT SO FAST THOUGH...)
Confused about those trendy social media web 2.0 boards & platforms? Donʼt be, I am
going to really lay it out for you here and boldly give you my conclusions about all of the
social media 2.0 hype that is taking place.
(I take that back, Iʼve already given you

my down-n-dirty opinion on this stuff in
the last phase. So please re-read it
again, thank you).
After almost 1 year in the planning of this

course I took the time to study social
media platforms in depth. I even hired
social media experts to consult with for the
learning process.
And I have come to the following

conclusion:
You can waste your entire life away by creating accounts and trying to get traffic
on the never-ending social web 2.0 platforms out there.
However... It CAN be worth it if you only select a few (or less) of these social web
2.0 properties and really dig your teeth into them. But you must choose wisely or
not choose at all, which is just fine and does not block your success either way.
The Bottom Line...

Look everyone, the bottom line is that you are
after traffic (and lots of it). This means that your
best approach is to stick to what works for
YOU, and not someone else.
The smartest publishers out there stick to the

fewest strategies that work for them and
continue to rinse and repeat.
Iʼve ran into bloggers that make $80,000 a year

and get nothing but traffic through guest
blogging.
On the flip side, Iʼve met video-makers that do

no marketing at all and earn $7,000 per month because their videos are attractive,
funny and educational (email me and Iʼll give you a $200+ per day earner in the fitness
niche that earns it all via videos ONLY...)
Another publisher that I will be interviewing this year earns double that amount and built
his audience up over a 3-year period by nothing but great content.
Only recently last year did he start his Facebook fan page and Twitter account.
In fact, he started with about 20 “friends” who themselves shared his excellent content
through their social circles. Right now heʼs got over 100,000 subscribers and spends
almost 100% of his time writing for the blog (no marketing).
During those 3 years he published great content on his site, built up fans and ended up
writing 2 books in his niche interest that sell like hot-cakes.
So Where Am I Going With All Of This?
The point I am making here is that you should just

spend time building up your audience through
platforms that “FEEL RIGHT” to you.
• Donʼt do any of this stuff for links and links only!

• Donʼt do any of this stuff as a “tactic.”
• And donʼt do any of this stuff just because a bunch
of marketers are trying to exploit the latest trends.
my advice
(1) First you need to really understand what type of people you are catering to in
your niche. What ages are they? What are the looking for? (Try to come up with a single
phrase that describes them). Then simple go where they are hanging out!
For example:
• They could be train hobbyists of all ages...

(Where do train collectors hang out?)

• They could be running fanatics...
(Where do runners hang out?)
• They could be self improvement people...

(Where do those seeking self improvement hang out?)
• They could be beginning photographers...

(Where do beginning photographers hang out?)
• They could be desiring fat loss...

(Where do fitness and fat loss people hang out?)
• They could be starting a catering business...

(Where do new offline business start-ups hang out?)
• They could parents trying to budget and save...

(Where do parents seeking to budget their household hang out?)
• They could be tech geeks...

(Where do the tech toy enthusiasts hang out?)
• They could be golf fans...

(Where do the golfers hang out?)
• They could be cycling fans...

(Where do the cyclists that take up half the road hang out?)

(2) Now you need to find out where these social areas are at who cater to your
“group of people” and then decide if it will be worth your time to invest into building up
pages on these social web properties.
And this is where most publishers go wrong and completely waste their time. Instead
of focusing on their content and sticking to the basics they decide to focus entirely too
much energy on these other boards.
Let me remind you that I am not suggesting to skip all of this stuff, but instead I would
much rather you build up a presence on the minimum social areas to start, if at all. Your
content should be doing all of the work for you once you build up fans and subscribers
(let your readers spread the word about your articles and videos on their own time).
(3) If you do find social areas in which your niche audience is hanging out in (and
you feel that itʼs important to start dedicating your time and energy there), you can
simply spend a few minutes each day towards getting your content built up on these
locations.
Typically itʼs all about curating your own stuff onto these 2.0 sites as a way to funnel
traffic from the fans that are to be found there (as opposed to finding you on search
engines, Facebook, Twitter, Hero Sites, etc.).
And how do you go about deciding which areas to go and find your people in?
Thatʼs what will take a little sifting. However itʼs not hard to do. Here are my 3
suggestions:
• First, look at the most popular social areas and see if your type of people are there.
• Second, look to your hero publishers and see where they are getting popular at.
(Again, your hero site file comes to the rescue!)
• And third, how about just sticking to the basics for a while: Great content, Facebook,
Twitter, LinkedIn, Google+, and let the other social 2.0 stuff take care of itself for a
while?
(Come On... You Have To Agree With Me On That

Third Suggestion Above... It Just Makes So
Much Sense, Doesn’t It?

So here you have it, my best Social Media advice:
• Stick With Great Content As Your

#1 Strategy.
• Use Facebook & Possibly Twitter To

Make Friends & Announce Your Stuff.
• Use Linkedin If You Are Business To

Business.
• Use Google+ If Your Niche Audience

Is Big On This Platform.
• And Finally, Hunt & Find Your

Preferred Social Media Hangouts If
You Are Compelled To Do So!

Still Need More Info?
Here is a list of the biggest social areas you can look further into and consider building
up a fan-base with:
(1) Reddit www.reddit.com
Reddit gets over 2 million unique visitors per month and

is responsible for launching new businesses from long-term
members. Of course this does not happen overnight. You
have to spend a LOT of time there building up “karma”
through providing cool posts and contributions.
Donʼt believe me? Go here and read about this guy who started a business that was
launched from developing a large presence on Reddit:
Link: http://www.reddit.com/r/IAmA/comments/nb8gs/i_am_the_creator_of_thisiswhyimbroke_amaa/
So what does it take to build up a following with Reddit?
Anything goes in terms of content. Itʼs a huge buffet of people sharing all kinds of
information on virtually every subject out there.
But most of it is noise, with a small percentage being of the highest popularity from
posts that are funny, unique, cute, interesting, bold and just plain in-your-face at
times.
You can even find out from “Ignite stats” to better help your decision by checking out
Redditʼs demographics:
• Most members are male.

• The age group averages from 35 to 44 years of age.
• Most members are college educated.
• Most members are inside the U.S.
• Most members hold an annual income of between $25,000 and $50,000.
• Most members spend hours each day looking for cool stuff to click on.
And here are some great niche areas that seem to be popular on Reddit:
• Anything related to science and technology.

• All photographs, images, comics and art work (funny, cool and interesting stuff).
• Music and music videos.
• Foodies (food lovers).
• Politics.
• Video games.
• Religion.
• Fitness.
(2) Pinterest www.pinterest.com & Tumbler www.tumblr.com
I grouped both of these social 2.0 outlets together

because they are very similar and a lot of people
wonder which one they should choose to spend
their time with.
As with Reddit, anything goes on these sites.
Here are some tips for Pinterest:
• Almost 60% of unique visitors on Pinterest are female, so consider that as an

important demographic.
• Create boards that are as narrow in focus as possible to catch more attention. For
example, “Best Mobster Movies” instead of “Best Movies.”

• You can pin ANYTHING, but to make this work you really need to focus on pinning
stuff that is widely attractive to look at (anything “stunning” for your niche area - cute,
alluring, etc.)
For example, check out this image which has almost 300 “Repins” and caters to
Christmas decorations:
• Treat finding “pinners” just like you would with people on Facebook or Twitter. You
follow a specific board, make comments and re-pin their stuff and take a look at the
most popular pins for trends, etc.
And here are a few Tumblr tips:
• Honestly speaking, Iʼm not too excited about Tumblr because Iʼd rather focus on my
own siteʼs content. It is indeed a blog 2.0 platform. But you canʼt just treat it like hub
pages, wordpress or squidoo (In fact, the “Tumblr community” doesnʼt take kindly to
marketing tactics).

• Although posting on Tumblr is easy, you MUST make viral stuff to get a chance for
building up an audience and traffic. Itʼs all about curating very good content and not just
posting text.
• Because many NON-Tumblr users see your content, they cannot reply or get updates
without signing up. Therefore, youʼll need to tweak your account by adding Discuss
comments and create category pages to highlight your best content (as non-users
cannot crawl for this either).
• The real key behind getting more targeted and faster traffic from Tumblr is by
providing content that people are already searching for. You check this by looking on
Tumblr by using “Tumblir Search” to find out whatʼs popular.
• Even though most stuff posted on Tumblr are short posts and images, longer posts
are suggested by the experts who Iʼve consulted with. The reasons are for better
rankings of those posts by search engines, more comments, more re-blogs and better
traffic to your site.
• And finally, if you are going to make the most out of Tubmlr then extra attention should
be paid to SEO (tags, image alt tags, XML sitemap, custom post URLs, etc.) Yep, itʼs
more work that may or may not be worth your time.
More Places...
I canʼt go on forever here listing the endless social boards that are popping up (a
few will stick, some will moderately get by, and others may drop out forever), but here
are a few additional “targeted” type of social areas where it gets more specific for a
particular niche area or group of people with the same interests:
(3) www.helparoundtown.com

(4) www.foodily.com
(5) www.snapette.com
(6) www.taskrabbit.com
(7) www.gomiso.com
(8) www.stumbleupon.com

(9) www.care2.com
(10) www.keek.com
In Conclusion.........
There are TONS more social media 2.0 boards that I could go on about for another 30
pages if I tried, but I think that my overall message has gotten through to you. So in
closing I am going to suggest (again) the following plan of action for this stuff:
(1) If you are already on any of these social-type sites and are genuinely building up a
following and are loving it - then continue!
(2) If not, rather than diving into a bunch of social boards for the heck of it I would
suggest that you spend more time building up your content, subscribers and your
general social communication areas (Facebook, Twitter, etc.).
(3) Last but not least, if you DO plan on getting involved then try to go narrow in your
search for social boards to build upon. Take the examples above and find specific social
sites that cater to your very specific group of people if possible (your niche audience).
Keep it simple, keep it fresh, keep it fun!

STOP!
Please donʼt dive head first into the social media
frenzy unless you know what you are doing!
There are also hundreds of additional locations to

hunt down if you so choose, such as MyLIfe,
CafeMom, Orkut, LifeJournal, etc.
I personally am not a fan of spending my time in

social hangouts (nor did I have to in order to be a
successful publisher).
Just like software programs, social media sites are

ONLY TOOLS!
And tools never end, so choose your time wisely

and donʼt always follow the herd.
---------------------------
Now letʼs move onto more familiar territory and
choose a few link-building methods that may suite
your tastes (Google Safe)...

You’re Almost Done With
This Article - So Don’t
Fall Asleep From Working
Too Hard Yet!
You’ve Got A Few *Optional*

Linking Tactics To Choose
From In Steps 26-30...
(5 Google-Safe Methods)

But First, A Little Disclaimer...
I’m Honestly Not A Big

Fan Of Link-Building!
If youʼve known me for any length of time then you are probably aware that Iʼm not a big
fan of building a ton of links. I prefer to focus on the methods that work for traffic instead
of mechanically dropping links all over the place.
Besides, most link-building tactics are being further and further penalized by those crazy
animal updates that Google enjoys coming out with (Penguin & Panda to date).
But the good news is that you can still get away with a little extra link love so long as
you do things in a way that promotes yourself as a business and choosing a few
methods that can be done in the right light.
So now I am going to suggest that you pick none or more of the following 5 link
methods (plus your own) if you feel like doing the extra work.
Why Pick “NONE” or More?
Again - Iʼm a straight shooter and my honest opinion on the matter is that you do not
have to do EVERYTHING imaginable in order to promote yourself!
• Just the social signals alone was powerful enough.
• Just your great content with curation links to hero sites was great.

• Just sending out emails to your curated heros was a potential link goldmine.
• Just hitting those Google alerts and spreading your page around the net is fantastic
over time.
• Then there is all of the possible social links, 2.0 areas and word of mouth to spread.
• And lastly, my suggested weekly routine (in the next section) is full of great link
opportunities.
But Are You Still Unsatisfied

Unless You Build Links To This
Article?
No Problem, I Totally
Understand!

So Below Are 6 More Ways To Get
Links & Doing It In A Manner That Is
Considered “Google Safe”
(Best Tip - Only Use What Fits Your Style)
• Link Rule #1: Always Vary Your Anchor Text & Use
Related Theme Words
• Link Rule #2: Add Your Own Ideas To My List (But

Keep It Safe)
• Link Rule #3: If In Doubt & It Doesn’t Feel Right,

Just Don’t Do It!
Now Let’s Go...

(Step 27): Optional Link Tactic 1 of 7 - Create A PDF
Based Off Your Article & Upload It To Document
Sharing Sites
As you know I am an exercise/organic/health
freak and always on the lookout for great
articles from the old-timer weightlifting guys
from back in the 40ʼs on through the 70ʼs.
There is a man named Joseph C. Hise who

figured out how to gain a ton of muscle from
doing high rep breathing squats. His articles
are legendary and can only be found online.
So one day I did a Google search to get details

on one of his famous bodybuilding routines. I click on what I thought was interesting and
here is the exact page that came up:
It was EXACTLY what I was looking for; a total write-up about the routine as well as
input from the person who posted the content.
And It was a PDF uploaded on Scribd!

The publisher caught my eye and I wanted to read more from this guy. He apparently
has the same tastes as myself for these old-timer weightlifting routines so I decided to
visit his website for more goodies!
Why This Was Successful:

Not only did this guy get a link from Scribd, he also:
• Ranked for the document on the 1st page of Google (via Scribd).
• Got direct traffic from me.
• And I even bookmarked his site for future browsing!
Does This Suite Your “Link Taste Buds?”

So if this approach suites your personal tastes then be sure to take the following advice:
(1) If you submit your document to more than 1 site (listed below), then consider
having a unique main keyword for each of them for more traffic possibilities. This help to
avoid triggering off any red flags in the search engines as “forced links.”
(2) To get more views and downloads, add a simple cover image to your
document.
(3) Donʼt forget to write up a bio and have live links to your website.
(4) Some document sharing sites allow affiliate links so be sure they are live if you
are promoting a product inside the document.

(5) Some people get a bit lazy and upload their entire article on a document
sharing site. Although this approach is fine, try getting a little creative. Maybe write up a
teaser - a “Part 1” or something similar so that you can link to your current article for this
step and provide more of a reason for the visitor to do something (click, sign up, follow,
etc.)
(6) And here is your document sharing site list. There are definitely more out there,
but these will do the job for now.
www.slideshare.net www.slideserve.com www.docstoc.com www.myplick.com
www.slideburner.com www.scribd.com www.slideboom.com www.gigasize.com
www.divshare.com www.docuter.com www.authorstream.com www.pex.webexone.com
www.esnips.com www.4shared.com www.box.net www.keepandshare.com
(Step 28): Optional Link Tactic 2 of 7 - Make A Video

About Your New Article (Or On Any Topic)
Videos are great but Iʼm going to tell right off the
bat that you should try to create entertaining and
content rich videos for additional traffic and fan-
building.
The other alternative is to hire someone to make

a video for you. Below are some tips on getting
that done.
But you need to go about it in a way that gets people to want to watch more of your
videos if possible. Anyone can go out and drop video links but the smart publishers out
there add something extra to try to get video subscribers.
And that takes time, experience and confidence (all of this stuff does), so for now do
what you can and experiment with hiring people to make a video for you if need be.
In fact, check out this little gem of a service. Youʼve probably heard of them: Article
Video Robot. They not only create videos for you but they also distribute them to a ton
of social sharing sites.

Article Video Robot
www.articlevideorobot.com
Now this is just one of many services out there. Itʼs best to hunt around if you are not
into make your own videos. There is also: Traffic Geyser, TubeMogul & HeySpread.
Quick Video Optimization Tips:
• Always have a link to your website or the specific page you want your visitors to travel
to if they like the video. You can have this done verbally in the introduction and
watermarked at the bottom (like my videos have).
• Always research and add a long-tail keyword phrase for your video. However, you will
be able to rank higher for more competitive terms on videos if there are no other videos
ranking for the phrase, so reach with a littler higher of a goal.
• Once you have your videos posted, consider running a SYNND campaign on the
URLs of where they are posted in order to give them a boost. Again, Iʼm not saying that
all of this is necessary, just a few great suggestions to consider.
The Top Video Sites:
To distribute your video, always start with YouTube and create yourself a custom
channel if this is something youʼll be doing for a while. Many of you may not even want

to get into videos but for those that do, you can build up quite a following from YouTube
alone!
Then move onto some of the other sites listed below for additional video exposure:
www.youtube.com www.blilp.tv www.vimeo.com
www.viddler.com www.dailymotion.com www.download.cnet.com/windows
Free Video/SEO Training:

Check out this great site for all types of tricks and education on video marketing. I love
great finds like this because they make it a point to really help us with solutions:
www.reelseo.com (Great Site!!!)

(Step 29): Optional Link Tactic 3 of 7 - Turn Your
Article Into An Audio (Podcast) & Submit To Podcast
Directories
If you are comfortable using your voice then
creating an audio of your content will only take a
moment and the rewards of getting more
exposure can help induce your pageʼs traffic
(plus get a decent link from podcast directories).
Or you could always have a friend or family

member do it for you (and if you have the funds,
simply hire someone online).
Quick tip: If you begin to make exceptional

podcasts then submitting them to iTunes can
bring further boosts of traffic & exposure.
How To Create Your Own Podcasts (Use Odiogo)
For a quick breakdown of “how” to best create podcasts I am going to direct you to a
simple set of instructions from a very cool website (youʼve probably heard of Mashable
before):
http://mashable.com/2008/11/28/how-to-convert-your-blog-into-a-podcast-on-itunes-for-free/

Once Your Podcast Is Done, Simply Upload Them...
Here is your top 5 sites to submit to (more are out there, but these will do the job):
www.podcastalley.com www.alltop.com www.podcastingnews.com www.archive.org
And again, it would be advisable to run a SYNND campaign or similar social signals to
these links if you so desire. This will help boost up the links for some additional
exposure.
(Step 30): Optional Link Tactic 4 of 7 - Create A Fun

Infographic Related To The Content (Allow
Embedding)
Infographics are not only fun to look
at but they are also VERY popular
with social circles.
If you have an article that can be

turned into a cool infographic then by
all means have it done and
published on several photo-sharing
sites.
You will also need to allow people to

embed and share your infographic
linking back to your article page.
First, here are some tools/services to

help you create a cool and linkable
infographic (NEXT PAGE PLEASE).
Some of these tools are free and

some are paid. Others will submit
your infographic automatically to
social sharing sites, so choose any that fit your needs and budget:

• Create your info graphic with • Create your info graphic with
www.icharts.net www.visual.ly
• Create your infographic with • Create your infographic with

www.piktochart.com www.easel.ly
• Create your infographic with • Create your infographic with

www.icharts.net www.infogr.am

And here are some resources of sites to submit your
infographics to (more are out there):
www.flickr.com www.infographicsarchive.com
www.pinterest.com www.visualoop.tumblr.com
www.infographicsshowcase.com www.visual.ly
www.dailyinfographic.com www.coolinfographics.com
www.infographicjournal.com www.vizworld.com
Don’t just let them sit there:
Once you start sharing and uploading your infographics, be sure to treat that like a new
article and give it a tweet, Facebook shout, subscriber consideration, etc. Again, Synnd
might just come in handy here for social signals too.
(Step 31): Optional Link Tactic 5 of 7 - Consider A

Press Release If Your Content Deserves It
Press releases are generally suggested to be
used about once per month for most
businesses.
But if your article is a REALLY great piece of

content and itʼs a prize that youʼve been
investing a lot of work into then consider a
press release to create some serious buzz.
Note: If you get lucky and your press release

is noticed by a major news outlet then just a
single link from a site like that has the
potential to send you some serious traffic (in
addition to a high-trusted authority link).

Free Or Paid - Which One Is Best?
When it comes to promotional tasks like press releases itʼs often best to just “do it” and
learn along the way. Yes mistakes will be made. Yes the content may not be great. Yes
youʼll have to “pay your dues,” so to speak from practice and experience.
So if money is tight and you cannot afford to hire a professional then youʼll have to
invest some time into learning the best approach to writing, formatting and submitting
your press release.
The Free Route:

If you are on a budget and would like to write up a press release for your new content
then here are your instructions:
(A) First learn how to put together a press release (if you are writing it
yourself):
Head on over to Wiki (thanks Shane Melaugh for pointing this out to me) and study this
excellent tutorial on how to write a press release (they also have a great example and
video on the page):
http://www.wikihow.com/Write-a-Press-Release

(B) If youʼd rather hire someone to write your press release then simply do a
Google search:
(C) Now submit your press release to any of these free directories:
www.prlog.com www.ideamarketers.com www.indiaprwire.com
www.directionsmag.com www.directionsmag.com www.pressreleasepoint.com
www.i-newswire.com www.free-press-release.com www.ecommwire.com
www.24-7pressrelease.com www.onlineprnews.com www.1888pressrelease.com

(D) And here are some quick tips to take into consideration:
• Most press releases offer up to 3 links in the body of the content. Be sure to point
those links to your current article being promoted and also to other places on your
site (basically you donʼt want all links pointing to the same page on your site).
• If you are offered more links, donʼt use them! Just 2-3 links is fine. Remember that
you do not want to appear to be “forcing” links too much.
• With press releases it is important to use long-tail, keyword rich phrases. Consider
what you want to rank for. Maybe add some theme phrases if you like (LSI). Although
itʼs great to use non-keyword focused anchor text links in other linking tactics to appear
more natural (like “click here”), with press releases you want to take full advantage of
the maximum keyword optimization benefit (but without overdoing it).
• Think about your links and where they are pointing to. Try to plan a few steps ahead.
What do you want your readers to do if they follow the other links that are pointing
elsewhere on your site? Are you sending them to a subscription box, a video or an
additional article related to the press release topic?
• Use your main chosen keyword in the headline, the leading paragraph, and in your
links (vary the phrase for more than 1 link).
The Paid Route (Recommended)

If you have the budget to hire a press release service then it is highly recommended.
Iʼve personally used a service by a guy named Mickie Kennedy. Heʼs excellent at
providing a well-rounded service and Iʼve used him for nearly 10 press releases over the
years without a single issue or complaint.
He writes the actual release for you and promotes it through several packages. Mickie is
over at www.ereleases.com and also offers some excellent free material throughout
his site.

And probably the absolute best service out that with more popularity is PRWeb. Itʼs the
most popular paid press release services in our industry. You can find them here:
www.prweb.com
(Step 32): Optional Link Tactic 6 of 7 - The ***BEST

CHOICE*** (Authority Site Guest Posting) The
Absolute Best & Most Productive Option For Links,
Traffic, Rankings, Subscribers & Loyal Readers...)
Powerful, Productive & Potent!

If Done Right, This Can Be The Most Powerful
Method You Could Possibly Use.
In Fact, I’ve Been Doing This LONG BEFORE It

Was “Cool” or “Advised” or “Taught” To You.
Check Out This Screenshot From My 2010 Book, “The Authority Site
Adsense Guide,” That I Wrote On The Subject:
(Zoom In To Read)
Now Let’s Get To It...

If I Had To Choose Just ONE
Thing, This Would Be It!
Seriously folks...
If for some reason I was told that I could only

do one single thing to promote myself
(other than actually create my content), it
would be to get authority site links from an
old tactic that I taught others back in 2010.
Interestingly enough, this form of site

promotion caught on over the past few years.
Today, many top bloggers and instructors

suggest that you make it your #1 link-building
and traffic generation tactic.
Now itʼs called “Guest Blogging” or “Guest Posting” and itʼs catching on like wildfire. And
I have to agree!
Iʼm glad I was in the game before it became “trendy” (as I usually am).
Why? Because I can honestly compare my experience from the past to what happens
today. And Iʼm here to tell you that submitting articles on authority sites IS ONLY
GETTING BETTER!
With social taking over you get MUCH MORE ATTENTION to your content when the
authority site publishes your article. Today itʼs not just a “link” and some traffic. Now you
have your social icons allowing those readers to spread word around even further
(through their circles of friends, family and associates).
Ok, Let’s Get To The Recipe...
(It’s Quite Simple Everyone So

Please Don’t Over-Think This!)
My 6 Simple Steps To Successful
Guest Posting...
Like everything else in this book submitting guest
posts are totally and completely optional!
You can become successful without this step,

just like you can become successful by skipping
most steps in just about any course!
Another important factor is that you must treat

these articles like gold - just like your own
content that you want to do extremely well with
readers.
Donʼt waste your time otherwise because the

benefits of this tactic will be in direct proportion to
the QUALITY and LIKEABILITY of the article. Without those ingredients there will be
very little results in terms of links, visitors, subscribers and readers.
So here are the 6 brief, yet informative lessons on building up your power through guest
posting:
• Lesson 1: Why Guest Post?

• Lesson 2: How To Find Quality Hero Sites & Which Ones To Choose?
• Lesson 3: Should You Go After Sites That Donʼt Offer “Guest Writers”?
• Lesson 4: What Do You Do For Promotion After The Article Is Published?
• Lesson 5: What If They Do Not Publish Your Article?
• Lesson 6: How Often Should You Guest Post?
Lesson 1: Why Guest Post?
I hope you like my image captions and do not get offended by

any of them. They are designed for a reason, and sometimes
Iʼm just being a bit of a smart ass, like the guy on the left :-)
Iʼve essentially gone over why guest posting is a very powerful

way of getting everything you are looking for in one single tactic,
but Iʼll hit you again with a bit more detail.

With guest posting you get it all in one single shot:
Traffic, Links, Subscribers and Loyal Readers/

Customers...
(Which All Leads To Income)
Once an article is published on a high volume authority site and then that article gets
the attention of the siteʼs viewers, fans and subscribers - you get an instant build up of
the 4 key elements that everyone and their mother online is looking for.
From the publisher that just wants Adsense clicks to the guy selling used crane parts,
“traffic, links, subscribers and loyal readers/customers” is the name of the game!
Guest posting can and will get you there!
Lesson 2: How To Find Quality Hero Sites & Which Ones To Choose?
This part is easy and doesnʼt require much advice.
You havenʼt forgotten about your hero site file, have you?
(Remember that you should always be “collecting” new hero
sites).
Each time you open one of these sites up the first thing you
look for is a link on their navigation menu that says something
like: “Guest Writers,” or “Write For Us,” or “Submit An Article,” or “Become A
Contributor,” etc.
Simply click on those links and send them an email or fill out there application -
whatever they require for contact and submission. Simple as pie!
And as I suggested back in 2010, you can also do a Google or Bing search with these
phrases plus many seed variations of your niche. For example:
“guest writer” + “paleo diet”

“guest writer” + “low carb”
“guest writer” + “fat loss”
And so on for the others...

Lesson 3: Should You Go After Sites That Donʼt Offer “Guest Writers”?
Yes, by all means!
Only the scared people would pass up an opportunity just

because the site doesnʼt obviously advertise with a “Write For
Us” sign on their site.
This is your chance to go after the BIG DOGS - those high

volume hero sites that have hundreds of thousands (even millions) of monthly visitors.
And donʼt be afraid to cold call these people! Whatʼs the worst that can happen? A no-
reply or even an annoying, “no thanks” wonʼt do a thing to hurt your confidence.
And hey, if you donʼt want to submit emails or make contact yourself then just HIRE
SOMEONE TO DO IT FOR YOU.
Thatʼs what I did back in the day. I had 1 person find sites and contact them with the
same email template that I would revise every few weeks with minor changes.
***Hot Tip: Create a unique email for each staff member so that you do not have to see
the rejections or the non-replies each day. You simply get forwarded the good stuff, the
“Sure thing, come write for us...” positive replies!
Lesson 4: What Do You Do For Promotion After The Article Is Published?
First of all, I need you to understand that guest posting is not

going to give you the world 100% of the time.
Always keep in mind the 80/20 rule! But I will add that the
percentage of success with traffic and links do tend to be a
LOT higher than 20% of your efforts with guest posting.
So even under the best circumstances, and with the best

variables in place, itʼll still take time to gather a snowball effect
of traffic and links from readers of the content.
Back to the question... What do you do for promotion after the article is published?
1) Nothing: Sometimes you donʼt have to do anything. The publisher of the site will
have their own traffic coming into the article, reading it and with some of them visiting
your own site through your bio and links.

2) Everything: You COULD run the article through this entire “Ultimate Blog Post Action
Plan” if you like. Yes, even though the article is not on your domain it may still be worth
your time to promote it (especially if you took the time to write a quality article).
3) Somewhere In Between: And finally, you could simply pick and choose a few steps
to implement in order to get attention to the article. Itʼs all a matter of preference.
Here is what you DEFINITELY have to do (non promotion tasks):
• Reply to all comments on the hero site of your specific article (very important).
• Say THANKS to the hero publisher for the opportunity (remind them to give attention).
• Ensure your subscription call to action is evident on the links back to your site.
• Always try to optimize those links with non-spammy keyword variations.
Lesson 5: What If They Do Not Publish Your Article?
Donʼt be sad, it happens! But most of the time youʼll get every
guest post published without a problem. There are 2 things
you can do:
1) Simply remind them. Send an email and the details of your

submitted post and information. Keep doing this until it gets
published.
2) And if they ignore you or for some reason it doesnʼt work out, donʼt worry because
your second option is to just publish the content on your own site and treat it like a new
article! Thatʼs not so bad, right?
Lesson 6: How Often Should You Guest Post?
This is one of those 64-million dollar questions that would

make us all rich in a day if we had the answers, such as:
“How many words should my article be?” or...
“How long will it take me to earn $100 per day?” or...
“How much content do I need to publish before I make $60,000 per year?”

Here Are Several Ratio Scenarios For You:
• You could do a 1/1 ratio to your own content. For every

article you write and follow this plan of action, you could then
submit 1 blog post in an equal quality fashion. And obviously
you could increase that ratio.
• You could work a 7-10 day ratio plan. In other words, start
on Monday with your own article and do not stop until you
have finished publishing and running a full promotion plan of
that article.
Then you would spend the rest of the week submitting as many guest posts as possible.
So if it took you until Wednesday to finish your own article, you could then write 2-3
more guest post that could be finished by Sunday on up to Wednesday again.
• Or you could just run 1-3 guest posts per month. Some of you might not want to
entertain this amazing traffic generating tactic yourselves, but would still like to
outsource a few each month. Nothing wrong with that at all!
• And lastly, you could just SKIP IT altogether! Like I said in the beginning, all of this is
just advice. Take it or leave it. If you are personally better off not submitting articles to
other sites then youʼll do better in the long run.
Never, EVER do anything in this business if you are not excited and motivated to do it.
Youʼll be more successful and make MORE MONEY by not following the herd on every
single aspect of being a publisher so long as you are on control of your decisions.
(Gotta Keep It Real & Honest For You Folks!)

(Step 33): And Finally, Letʼs Beat A Dead Horse Here
With Your Own Additional Link Methods (For All You
Link Addicts...), So Head On Over To The Forum &
Check For Videos & Discussion
Ok Iʼm only half joking about the
“Beating a Dead Horse” quote (which
for anyone that does not know, it
means to over-do something just to
make sure the job is done).
The reason why I say “half joking” is

because Iʼm not stupid; I DO recognize
the value in additional link methods
that I have not mentioned in the course
so far.
You just have to understand 3 things:
1) For guys like me whoʼve been publishing since 2005, Iʼve built up my own personal
preferences so itʼs not hard to just say no to 99% of the suggested promotional
methods out there. So my job here is to ensure that you get the most bang for your
buck in regards to site promotion.
2) Second, itʼs impossible to list every single link method. Iʼm sure you could come
up with 200-300 more ideas if you wanted to by thinking outside the box (from both
online AND offline tactics). Iʼve got hundreds jotted down over the years and itʼs totally
impractical to do them all.
3) Third, I would be afraid that if I DID list them all, half of you would spend about 4
weeks trying to “build links” while missing the entire reason why you would be
successful as a publisher - creating content that links itself over time.
But I Love You All, Even If You Are Addicted!!!

Now Head On Over To My Private
Mastermind Forum & Join In On
The “Additional Links” Discussion
To Get More Ideas (Or To Add
Your Own To The List!)
WOW... So Much To Discuss Here With Many Video

Possibilities! So Check For Video Requests & Forum
Discussions (Private Mastermind Members)
• Videos are made by request only through my private
mastermind forum members. Members please go here to
ask questions and make your requests:

Remember... It’s a paid membership, but it’s cheap and incentive-

based. My time is valuable and i post daily to help out. This is a
respectful home where you can be amongst other successful-
oriented peers.

Congratulations!
You’re Done..
But I’ve Got A Bonus For You...
A Suggested 7-Day Launch Checklist, A

Daily Checklist, Starting Goals Checklist &
Most Important - A Sell Out
Consideration!
Take It Or Leave It...

Final Phase (14): 4 Bonus Success Checklists
Before You Leave, I Have 4 Bonus

Checklists To Further Assist Your
Journey To Publishing Success!
Checklist 1: Your First 8 Major Goals To Achieve (Should Be Customized Of Course)
Checklist 2: A Sample 7-Day Launch Plan (May Be Divided Up Longer or Shorter)
Checklist 3: Daily Work Tasks To Consider (Add Or Delete What You Wish)
Checklist 4: Saving The Best For Last... A 6-12 Month Sell-Out Suggestion
Check For Video Requests & Forum Discussions (Private Mastermind

Members)
A Little Parting Gift: 4 Bonus Checklist Items On

Launching, Goals, Daily Work Tasks & A Sell-Out Plan
Holy Smokes
John! You Have
Even MORE
Information To
Give Us Here???
Why Yes I Do, Folks...
At the very last minute in releasing this book I thought
it would be nice to give you a few simple checklist
items that can further help guide you.
One of the thoughts that I had were to show you a set

of tasks that should be done in the first 7 days of
launching your site. This 7-day plan can also be
used for established sites too!
Then I came up with a set of benchmark starter goals

that I felt were common ground with everyone, daily
tasks and finally, a sell-out idea for best results.
Essentially these checklists are just SUGGESTIONS.

As with everything Iʼve written to this point, itʼs all
individual. Use what you like and discard the rest.
Checklist #1: Your First 8 Major Goals To Achieve

(Should Be Customized Of Course)
Iʼve prepared for you what I think are the 4
most important checklist templates every
publisher should have.
This first one is all about having common goals

to seek out so that you know that your efforts
are not in vein and that you are on the right
track.
Remember, success is not always something

that happens with every project. But by
following the advice in this course you have
GREATLY REDUCED the failure percentage
that most people experience.
There Is No Time Requirement Here! Everyone Is Different...
Some of you will reach these goals sooner than others. It depends on your schedule,
your drive, motivation, niche, products, Adsense... even your thoughts matter!

Oh, and a quick note about money...
Always remember that how much MONEY you earn has nothing to do with reaching a
specific starting goal. That part is always up in the air. You could get lucky as hell in your
first 30 days and hit a few thousand dollars per month. Or it could take you a year to
build a base that could lead to 6-figures... YOU JUST NEVER KNOW!
Here are your 8 benchmark goals (customize it for yourself):
(1) Follow at least 300 influential people and heros on Facebook & Twitter.
(2) Become respected in at least 3 forums (more is better).
(3) Have 500-1,000 subscribers.
(4) Have 500-1,000 followers.
(5) Have up to 10 product reviews of popular items that people are buying.
(6) Have written at least 1 GREAT article per week.
(7) Have learned personal tracking with Keyword Strategy & Google analytics.
(8) Have had some of your own content curated on other blogs.
Checklist #2: A Sample 7-Day Launch Plan (May Be

Spread Out Over 5 To 10 Days)
If it were up to me then here is what youʼd be
doing during your first 7 days in business.
And for you established guys and gals out

there, this plan is also great for a site that
has been around for a while.
I would not have you writing any articles yet

for your own website, but rather begin the
process of getting your connections created
and start planning and researching your 1st article.

However, you COULD INDEED START WRITING that 1st article during your first 7 days
if you have the time.
Important: All of this stuff was covered in the course as far as details are concerned,
but if you need clarification then please ask me and Iʼll be glad to help you personally,
as well as update the forum with additional info (and eventually on book updates).
Your 7-Day Launch Goals: Get Noticed, Get Links, Get Social...
(Keep In Mind That This Would Be

Spread Out Over 7-10 Days)
(1) Set up Feedburner (free) to track future RSS feeds.
(2) Submit your site to Bing.
(3) Submit your site to 14-21 free niche directories.
(4) Set Up Google Reader to track RSS feeds of your hero sites (or Mac Reader).
(5) Continue collecting hero sites daily.
(6) Write & submit 2-3 guest posts.
(7) Sign up to 3 or more forums and write as many kick-ass helpful posts possible.
(8) Write 14-21 kick-ass blog comments.
(9) Follow 100 people on Facebook & Twitter (Inspirational people/niche heroes).
(10) Share 20-30 cool things on Facebook & Tweet 20-30 cool things on Twitter.
(11) Tweet 20-30 cool things on Twitter.
(12) Pick 1 social web 2.0 hangout where your niche audience is & set up a profile.
(13) Start researching and collecting information for your 1st major article.

Checklist #3: Daily Work Tasks To Consider (Add Or
Delete What You Wish)
When it comes to running your own online

publishing business (or any business for that
matter), itʼs easy to overlook the little things that
count.
And itʼs those little things that add up over time. By

not paying attention to them you might miss a great
opportunity.
So although it is very simple and brief, here is a

beginning “daily reminder” checklist that you can
use as a starting template for your own individual
needs.
Stuff To Watch Out For Daily:
(1) Post 1-3 times on your Facebook & Twitter page.
(2) Share or re-tweet 1-2 pieces of great content each day.
(3) Try to follow 1-5 new people each day on both Facebook & Twitter.
(4) Check and respond to all emails.
(5) Check and respond to all of your siteʼs comments (choose individual).
(6) Check and respond to all GUEST POST comments on hero sites.
(7) Try to contact 1-2 heroes (could be from curation, or just to compliment them).
(8) Make at least 1 blog comment to someone you want to know (more is better).
(9) Make at least 1 great forum post (more is better).
(10) Track your incoming keyword searches with “Keyword Strategy.”

(11) Make notes about those keywords for possible future content.
(12) Write down 1 thing OFFLINE that inspires you for future content.
(13) Write down 1 product that you might consider for a future affiliate review.
(14) Write your own content, anything... Even if itʼs 2 sentences on a Sunday night.
(15) Read at least 5 pages from an inspirational book (Self help or other).
(16) Visualize at least 15 minutes of your dream house, dream income, everything.
Checklist #4: Saving The Best For Last... A 6-12 Month

Sell-Out Suggestion For Those Of You Who Would
Like To “Build & Cash Out”
Are you ready to go out and start
your project with more excitement
than ever?
Can you stay focused for an entire

full year and come out on top with
an extra $50,000 to $100,000?
Will you invest your heart and soul

into this project to cash out?
“Yes John, I AM ready to focus! “
“Itʼs been years since I came online to start a business and Iʼve got nothing to show
for it other than an empty bank account.”
“Every month I keep buying into a push-button solution that seems to go nowhere, or
a course based on short-term advice that has me starting over month after month,
year after year.”
“I AM READY!”

Great, Then The 1-Year “Sell Out Plan” May Be
Your Best Option!
(Note: 12 months is best, but the process could be
sped up to 6 months too. If I were into selling my
sites then I would want the extra time for increased
value. It could mean the difference of selling at 12
times the value and selling at 24 times the value.)
So...
Whatʼs all of this “site selling” stuff Iʼm bringing up

at the last minute? Honestly Iʼm not into selling my
sites. I like to keep whatever revenue they make.
HOWEVER....
It can be a HUGE success for those of you that

seem to lose focus and motivation in this business.
It allows you to work on a project and know that you can cash out big in a year or less
(even if the income is not doing well).
Building and maintaining a high quality authority site can be a lot of work. The process
can be slow. And most people quit because they only see a few dollars trickling in at
the beginning (before moving onto something else, only to be disappointed time and
again).
To succeed in life youʼve gotta stick it out when the going gets tough. But most of you
lose sight of that when things donʼt go right. And let me tell you, things will NEVER go
right all of the time!
So I’m Here To Help With A 1-Year, 56-Article,

6-Figure Checklist For Success!!!
General Overview Checklist:
(1) First of all, this plan caters mostly to people that are concerned that their sites
may not be making a lot of money (but you can fix that). In fact, sites are bought and
sold every week that values MORE than just income: traffic, links, subscribers, fan-
base, content (heavy on content), etc.

(2) There is no secret sauce here. You simply sell “virtual real estate” with as much
value possible. This means accomplishing all of the goals that I outlined in checklist #1
as a start (the first 8 starter goals), then work to double or triple that for added value.
(3) There is no way to forecast how much you can sell this project for in the
beginning. You may have reached these goals (plus monthly income) in just 6 months
and cash out the same or more, or it could take the entire year or longer. The harder
you work and the longer you wait, the bigger the payout.
(4) Even if your site is making zero income, you could still sell it for a large
amount. As noted in #1 above, itʼs not just about the monthly income that makes a site
valuable (but of course the sale-value will be HIGHLY impacted by income).
(5) In addition to the value based on traffic, links subscribers, content, fans, etc.
you can count on multiplying your monthly income at that time by 12-24 months. This
means that a site earning $2,000 per month after the domain is 1 year old has the
opportunity to sell at $24,000 - $48,000 just on that $2,000 monthly income alone (then
you would add the additional value from the rest).
(6) Combined with the virtual real estate value of subscribers, links, etc. you are
looking at anywhere from $50,000 - $100,000 (or more) at the point of sale.
General “What It Takes” Checklist:
(1) This is by no means an “easy way out of work” type of thing. In fact, you
should work EXRA HARD. I see marketers flip crap all of the time for $500 - $1000 after
posting a site that has 10 articles and about a month of non-value backlinks. My
suggestion is to follow the advice in this blueprint and really put your heart and soul into
the project to earn with the 6-figure top dogs. Iʼve worked my ass off since 2005 online
and nothing ever came easy for me, even to this day. I work. I work. I work...
(2) The more affiliate products you have reviewed or making sales with, the better.
This means following the blueprint and building up your value by OUTSTANDING
content combined with GREAT AFFILIATE ARTICLES.

(3) You want to follow my advice and build up a Facebook & Twitter account by
following a LOT of heavy heros and influential people, as well as build up as many
followers as possible. This part is easy and comes with the overall plan: Great, likeable
content that people love and want to share.
(4) Youʼll want to come across from a “non-personal angle of ownership” with the
site. Remember what we discussed earlier in the course about choosing whether you
will be anonymous or not. For this project you will want to remain somewhat “business
like” and not so much from the standpoint of, “Hey, This Is Tomʼs Blog” type of thing.
(5) Quality links (and SAFE) are important here. If you follow my advice and get
as many traffic roadways built up from links that actually SEND PEOPLE to your site,
then you will increase the value of the domain at the point of sale. A million shitty links
outsourced by someone for a penny-a-link will not be nearly as valuable as a few
hundred links with traffic coming from guest posting, forums, Facebook and word-of-
mouth (in may just devalue your site in the long run).
(6) Having Keyword Strategy will increase value. By having tracked ALL of your
information through Keyword Strategy as I have suggested, you are handing over all of
the extra statistical information on a golden platter besides Google Analytics.
(7) This would be a great time to put more work into building up subscribers
outside of your social areas like Facebook. Iʼve seen marketers (there was a course on
this at one point a couple of years ago) that spent time and money building up a list in
the sports niche and selling that list for about $20,000 after 4 months. Your list is
probably the next valuable thing aside from monthly income.
(8) Want to add even more value? Consider writing or having someone create a
product that you can highlight on your website. You should be doing this anyways if
publishing is your chosen business model. “Publishing” doesnʼt just stop at making free
articles online. Publishing means writing ANYTHING and if you can also sell an
information product then you are headed in a more lucrative direction. You donʼt have to
be selling a bunch of these products, but just to have it with the package helps
strengthen your sale value.
(9) Adsense: Buyers love to have profit immediately from purchasing a site like
this, so once your site is out of the gate and you are working hard donʼt be afraid to

highlight adsense in the content. Be careful on all of this stuff though, as you donʼt want
to lose the value of your long-tail rankings buy overdoing Adsense ads all over the site
(standard stuff these days).
(10) And finally, make it a goal to write 56 articles by the end of the year. And Iʼm
not talking about 56 $5 articles at 500 words with full-blown SEO built in. Iʼm talking
about 1 article per week, each with the advice given throughout this course (and in the
beginning of the “ultimate blog post action plan” that I wrote about).
Why 56?
Because it comes out to 1 article per week and if you are truly trying to build a
publishing business then I feel 1 weekly article is very doable for most people (and on
any schedule, whether you work a job or not).
For the best results, all you need is an average of $100 per month from each article.
That is VERY practical if done right. Please donʼt go forgetting everything Iʼve taught
you in this book on content, earning projections, 80/20 rule, etc.
And donʼt go getting worried if your articles donʼt start out making millions out of the
gate. Your focus is on THE BIG PICTURE... (not just those earnings numbers). Those
numbers will build themselves if you focus on the rest of the details.
Questions? Consider My Private Mastermind Group

For Video Requests & Direct Help To Your Questions
• Videos are made by request only through my private

mastermind forum members. Members please go here to
ask questions and make your requests:



Wow, You Made It!!!
Time To Hire Yourself & Start
Accomplishing Your Publishing Goals!
Now Do 3 Things:
1) Write Down All Questions You May Have
2) Contact Me For Help (Please Be Patient With Email)
3) Forum Members, Go Right To The Forum & Discuss
4) And Most Important: GET TO WORK - HAVE FUN - LIFE IS SHORT!
(John Robinson JohnXfactor@gmail.com)

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Adsense Masters Course

“The Final Blueprint”

Your Complete 2013 & BEYOND Success

“Holding Your Hand Every Step Of The Way...”

- John Robinson (A.K.A. “Xfactor”)

ANY EARNINGS OR INCOME STATEMENTS, OR EARNINGS OR INCOME EXAMPLES, ARE ONLY

WHERE SPECIFIC INCOME FIGURES ARE USED, AND ATTRIBUTED TO AN INDIVIDUAL OR

THERE CAN BE NO ASSURANCE THAT ANY PRIOR SUCCESSES, OR PAST RESULTS, AS TO

INTERNET BUSINESSES AND EARNINGS DERIVED THEREFROM, HAVE UNKNOWN RISKS

DISCLAIMERS AND LIGAL RIGHTS

© 2009-2012 AdsenseMastersCourse.com All Rights Reserved Page 3 of 510

Our company reserves all rights not expressly granted here.

© 2009-2012 AdsenseMastersCourse.com All Rights Reserved Page 4 of 510

(Step 1): This Course Is About Freedom. 16

(Step 2): Veterans Should Read “Phase 9” First. 17

Phase (1): Find Your Ultimate Niche

(Step 2): Learn The 10-Point Niche Checklist For Success 26

(Step 4): Implement The Secret Ingredient 36

Phase (2): Begin Collecting Resources & Studying Hero Sites

(Step 1): Understand The Benefits Of This Phase 44

(Step 2): Download The Ultimate Search Tool (Totally Optional) 49

Phase (3): Create Your 5-Point Mission Statement & Tagline

(Step 1): Understand The Purpose Of This Phase 66

(Step 2): Answer These 5-Point Mission Statement Questions 66

(Step 3): Watch Me Do It - The Paleo Diet Niche Example 68

(Step 5): Check Here For Some Live Examples 71

Phase (4): Choose Your Domain Name & Set Up Hosting

(Step 1): Read & Follow My 6 Guidelines For Domain Names 77

© 2009-2012 AdsenseMastersCourse.com All Rights Reserved Page 5 of 510

(Step 1): Get The Answers To Your Top 3 Questions... 89

(Step 9): Add At Least 1 Category (3 Simple Rules To Follow) 107

(Step 11): Install Webmaster Tools & Google Analytics 111

Phase (6): Add Subscriber Box & Fan Pages (Optional)

Phase (7): Install Your Site Management Tool (Keyword Strategy)

© 2009-2012 AdsenseMastersCourse.com All Rights Reserved Page 6 of 510

Example #1: The “Steps” List Post 171

Example #2: The “Book Review” List Post 172

Example #3: The “Things You Need” List Post 172

Example #5: The “Time-Line” List Post 173

Example #6: The “Best Advice” List Post 174

Example #7: The “How To” List Post 174

Example #8: The “Ways To” List Post 175

Example #9: The “Ask Questions” List Post 175

Example #10: The “Why You” List Post 176

Example #11: The “Trends” List Post 176

Example #12: The “What I Learned” List Post 177

Example #13: The “Hot Things” List Post 177

© 2009-2012 AdsenseMastersCourse.com All Rights Reserved Page 7 of 510

Example #15: The “Quiz” List Post 178

Example #16: The “How To Learn” List Post 179

Example #17: The “Ask Yourself” List Post 179

Example #18: The “Rant & Rave” List Post 180

Example #19: The “Rules” or “Laws” List Post 180

Example #20: The “Must Have” List Post 181

Example #21: The “Who Else” List Post 181

Example #22: The “Verses (VS)” List Post 182

Example #23: The “Exercises” List Post 182

Example #24: The “Ideas” List Post 183

Example #25: The “How I Did It” List Post 183

Example #26: The “Reasons” List Post 184

Example #28: The “Series” or “Parts” List Post 185

Example #29: The “Examples” List Post 185

Example #30: The “Mistakes” List Post 186

Example #31: The “Best or Top Tips” List Post 186