COURSE INTRODUCTION

Purposive Communication is about writing, speaking, and presenting to

different audiences and for various purposes (CMO 20 s 2013). It is a three-
unit course that develops students’ communicative competence and enhances
their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to
a multicultural audience in a local or global context. It equips students with
tools for critical evaluation of a variety of texts and focuses on the power of
language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain
from this course may be used in their other academic endeavors, their chosen
disciplines, and their future careers as they compose and produce relevant
oral, written, audio-visual and/or web-based output for various purposes.

Everything else that you want to know about this course is found in the Course
Guide. Here is a brief description of the components of the Course Guide.

 Learning Outcomes – describe the learning that will take place across
the curriculum. It is made in specific and measurable terms, of what
students will know and/or be able to do as the result of having
successfully completed a course.
 Intended Learning Outcomes – describe what students should know or
be able to do at the end of the course that they could not do before. It
should be about the performance of the student.
 Teaching-Learning Activities – describe the teacher's fundamental task
to get the students to engage in learning activities that are likely to
result in achieving the outcomes.
 Formative Assessment – is used to monitor student learning to provide
ongoing feedback that can be used by instructors to improve their
teaching and by students to improve their learning.
 Summative Assessment – is used to evaluate student learning at the
end of an instructional unit by comparing it against some standard or
benchmark.