I.

Product Strategy

Green and Grain Bistro is a café provided to customers who are vegetarians and
looking for meat alternatives or plant-based dishes.

 Brand Name and Description

The name Green and Grains Bistro is derived from the concept of vegetables,
greenery and produce. It is a vegetarian alternative for coffee drinkers and food lovers.
The Green and Grains Bistro provides a variety of coffee and cuisine that is mostly plant
based catering to vegetarian diets.

 Market-based Mission Statement

Our company’s mission is a two-prong approach to benefit our customers by providing:

 The taste of normal cuisine and caffeine-based drinks with the use of plant-
based materials/ingredients.
 Expand and expose the market to vegetarian friendly businesses.
 To cater good service to our customers and satisfy their taste.

 Product Positioning/Unique Selling Propositions (USP)

Our business venture Green and Grains Bistro is not only promising a delicious
palate but nutritious and vegetarian friendly one with the. We provide a big array of
dishes and coffee choices while having in mind vegetarian customers unlike other cafés
like Café Dania, Black Scoop, Teatime and etc. Our cafe is more sensitive and open to
the different diets available.

 Target Market

The great potential lies under the market segment of customers who are looking for
places that are vegetarian friendly and is leaning to a healthier whilst still anting to taste
the same flavors. Non-vegetarians may not prefer Green and Grains Bistros menu to
that great extent as they are going with their traditional cuisine and other with the
multiple options respectively.

Target Market Strategy: We try to reach the market with undifferentiated marketing
strategy in urban, semi urban and rural areas.