CENTRE FOR FOUNDATION STUDIES

FHBM1114
MANAGEMENT

TRIMESTER 202201

Name of the Company: Body Glove

Tutor: Ms. Chan Wan Ling

Prepared by

Tutorial
ID No. Name Contact No.
Group
2105713 Be Yin Xuan T1 017-5233818

2104736 Chuah Hui Qian T1 017-8113028

2106009 Ho Yun Ke T1 011-20013130

2104924 Low Xin Yue T1 018-3544913

2105910 Neo Zhi Xuan T1 011-10631335

2105901 Tan Pei Wen T1 011-55566183

Content page: 100

No Description Page

1 Introduction 1
Poster 2

2 Planning and Strategic Management:

2.1 Strategy to Response to Uncertainty 3-4

2.2 SWOT Analysis 5-8
2.3 Grand Strategy 9
2.4 Competitive Strategy 10

3 Recommendations:

3.1 Utilizing Strengths and Opportunities 11-12

3.2 Overcoming Weaknesses and Threats 13-14

4 Conclusion 15

5 References & Appendices -

6 Peer Evaluation Form -

7 Marking Scheme -
1.1 Introduction

Body Glove was established by twin brothers which are Bill and Bob Meistrell
when they designed the first practical wetsuit in 1953.
Bill and Bob were attracted by water. Both were fashioned diving helmet by
using a vegetable can and a tire pump when they were 14 years old. One of them held
the air pump on the surface while one explored the bottom of pool reading magazines.
Bill was offered the option to invest into Bev Morgan's dive company, Dive N'
Surf in 1953. Bev and Hap Jacobs, who eventually invented the modern surfboard, co-
owned the business. Bill accepted the offer if his brother Bob be brought in as a third
partner because Jacobs wanted out. After Bev agreed, Bob and Bill borrowed $1,800
from mother to buy a third of the company each.
Bill and Bob wanted to discover a technique to deal with the cold water in
California. They explored everything from wool sweaters that barely lasted as long as
they were dry to War time electrically heated flyers' uniforms. They successfully
created an insulating material used in the rear of freezers. Meistrell brothers created
the first functional wetsuits out of this "neoprene," and Body Glove was founded.
Mission
Firstly, one of the Body Glove's missions is to focus on the retail business of
Ready-to-Wear garments and accessories, with the rights to produce and distribute,
and to separate itself with a unique brand identity in the Original California Lifestyle
idea. Aside from that, the second aim is to continue participating in Corporate Social
Responsibility projects. Body Glove's next goal is to meet the need of the target group
by offering high-quality products at reasonable pricing. Furthermore, Body Glove
seeks to maximise profit for stakeholders while improving the client experience by
offering great customer service through trained employees.
Vision
They intend to be a leader in the retail industry of Ready-to-Wear garments
and related accessories under the Body Glove brand from the United States in a
concept of California lifestyle that established to continue the twin brothers' goal. Bob
and Meistrell, the waterman legends, have plans to expand their firm into other
ASEAN regions.
1
1.2 Company Poster

2
2. Planning and Strategic Management
2.1 Strategy to Respond to Uncertainty

The Body Gloves company used Prospectors as the strategy to response to

uncertainty. The company concentrate on the development of new markets or
services, as well as the search for new markets. In the early 1950s, at the rear of their
Redondo Beach, California surf shop, Dive N' Surf, they invented the first effective
wetsuit. Body Glove expanded beyond wetsuits and into other product categories.
They ‘MAKING A SPLASH IN SWIMWEAR AND STREETWEAR.’ Body
Glove was primarily known to surfers and divers prior to 1986. However, in that same
year, Body Glove licenced a line of swimsuits from a young designer named Robin
Piccone. The designs projected a unique aesthetic and would be widely emulated by
others by the end of the decade, Featuring unique, technical materials such as
Neoprene. Neoprene was first used in street garments such as miniskirts in the late
1980s, and it quickly became a popular fashion statement. Body Glove released their
own line of women's sportswear through licensee Panaj Distribution, Inc. in the early
1990s. Its main focus was on urban fashion at a reasonable price. According to
WWD, by the end of the 1990s, the brand had made the move from high-end
boutiques to mainstream department stores, with sales surpassing $200 million. Japan,
Australia, and Germany were among the countries where the product was distributed.
At the same time, additional brand extensions, such as sunscreen, lip balm,
and hair care products for individuals active in the water or snow, clearly
demonstrated a connection to the water and water sports fans. The firm declared in
1995 that it will start promoting its own sports drink. Brio Beverages has agreed to
produce the new potion, known as QEM.
Next, Body Glove first entered the footwear market in 1999, with adult
footwear intended for use in or around water. After a few years, a children's line was
launched. Skating and soccer slides were among them. Body Glove footwear was
created by Manhattan Beach-based Concept 21, which produced the aquatic shoes
under licence. It debuted the "Dawn Patrol" footwear in 2001 for wet-footed presurf
or après-ski hikes. Santa Fe Footwear, based in California, was one of Body Glove's
contract manufacturers.
The Body Glove brand and way of life spread far beyond the water's edge.
Under the Body Glove brand, a relatively new firm called GoNeo LLC began
producing safety gear for cell phones and other portable gadgets in 1999. The devices
3
were cushioned and protected from scratches with neoprene and other materials. In
2001, computer accessories behemoth Fellowes Inc. purchased GoNeo and its Body
Glove division. Fellowes continued to shape new protective covers for them under the
Body Glove trademark as the consumer electronics sector churned out new gadgets.
An iPod cover with a kickstand for hands-free operation was one of these debuted in
2007.
They now make wetsuits, swimsuits, shoes, apparel, sunglasses, life vests,
wakeboards, paddle boards, towables, phone cases, backpacks, and snorkelling
equipment.

4
2.2 SWOT Analysis

Strengths:

1) World's leading water sports brand

Body Glove has succeeded to stand out among a competitive race, and
their enthusiasm towards the product is undeniable. Body Glove has
developed itself as the world's leading watersports brand by inventing
innovative, high-quality products that protect water enthusiasts while also
enhancing their quality of life. Body Glove produces wetsuits, swimsuits, and
other accessories for those who enjoy being energetic in or around water.
Aside from that, Body Glove emphasizes consumer responsibility.
Body Glove was renowned for the fitting of its products, which were designed
to fit the body like a glove. As a result, the brand is extremely customer-
focused, with a strong focus on customer satisfaction and the comfortability of
its products. By considering the customer's feelings, he or she will feel
respected and become a loyal customer.

2) Respect for human rights and fair treatment of employees

Body Glove company's corporate culture encourages and respects all

employees, as well as their inalienable human rights. The company treat all
employees fairly and equally as they see human resources as a critical element
of creating value and increasing productivity. Managers play a crucial role in
the development of employees. Every word and action you perform as a
manager will have an impact on the employees' attitudes. A manager's positive
attitude will motivate and inspire the employees positively, whereas a negative
attitude when communicating with employees would have the opposite effect.
Therefore, Body Glove create and nurture a working atmosphere that
allows employees to express innovation and personality. Employee loyalty and
dedication to the organisation will increase if the work is pleasant and
satisfying. Corporate culture is essential because it can better accomplish vital
corporate goals. For instance, employees may be attracted to organisations
whose cultures they agree with, which can lead to increased employee
retention and the recruitment of new talent.

5
Weaknesses:
1) Limited market segment
Body Glove is an American brand that producing water sports apparel
and accessories. For example, the company now make swimsuits, snorkelling
equipment, paddle board and so on. So, it caters only to primarily coastal areas
and tourist destinations. For those people who are willing to buy their
products, they have to go to the specific places to purchase the products. The
people might shop at the shop when they are travelling to the coastal areas and
tourist destinations. Thus, the company may earn a low profit as most of the
consumer will only buy the products of Body Glove when there is a shop of
Body Glove happens to be where they travel. Besides, the products of Body
Glove can only be sold to those who travel to the beach or join a water sport.
These products are difficult to be sold to the consumers who want to buy a
casual wear.

2) People are unaware of new products available under the main brand
When Body Glove launches a new product, the customers are unaware
of new products available under the main brand. This is because the
advertising is not very prominent and attractive. This situation occur as the
company did not attach great importance to the advertising in order to make
their product known to people. So, the planning team of the company did not
focus on planning their advertisements. Since the advertisements of new
products are not prominent, there will only have a small group of consumers
who are always paying attention about the new updates of the products will
purchase those products. On the other hand, majority of the consumer are not
being attracted by the advertisement will just ignore it without going into the
details. So, there will be a consumer churn occur.

6
Opportunities:
1) Extend partnership with McPhail Sports Limited
McPhail Sports, a long-time collaborator of Body Glove, has agreed
to a multi-year contract with Body Glove. Through this long-term contract,
McPhail Sports Limited will continue to develop and supply Body Glove
merchandise for Australian and New Zealand consumers. The extended
agreement with McPhail will assist Body Glove’s retail operations in Australia
and New Zealand. Through excellent product design, technology, sourcing,
and distribution, McPhail Sports has been essential in driving Body Glove
brand growth in Australia and New Zealand.
At the same time, McPhail’s determination to continue collaboration
must be due to understanding of the Body Glove brand concept and
confidence in the quality of the company product. This long-term cooperation
ensures that Body Glove can continue to provide customers with the best
service and products, while strengthening the two parties’ relationship.

2) There is a lot of potential in rising markets like India and China

Two of the world’s fastest emerging market countries are China and
India. Their economies’ massive growth has far-reaching effects on global
standard of living, poverty alleviation, competitiveness, and income
distribution in the rest of the globe. As a result of these realities, interest in the
nature and consequences of China and India’s economic growth has risen.
Body glove should invest in India and China’s emerging marketplaces
due to the overall tremendous returns on investment they may usually offer.
They usually require substantial inflows of foreign currency when
transforming from an agriculture-based economy to a globalised economy due
to capital limitations. As emerging nations develop, they typically accomplish
the rapid income growth that they set out to achieve. As more people in a
country rise out of impoverishment, resulting in a marketplace overflowing
with customers eager to try new products and services. Therefore, Body Glove
can anticipate growing their revenue at a constant rate in the right market if
they have the ideal products and a strategically chosen market.

7
Threats:

1) Major competition from the other local brand

There are plenty of competitor of Body Glove such as Rip Curl,
O’Neill, Volcom and so on that are selling the same products with Body
Glove. The traffic of the shop will be decreased since the consumer can
purchase the same products at the other shop with a more affordable price. If
the consumers found that the products provided by the other brand is more
quality and the price is more reasonable compared to Body Glove, then they
will prefer to buy the competitors’ products other than Body Glove. This
might be a threat to Body Glove because this will impact their sales.

2) Idea can be copied by other competitors

To cater to the market, Body Glove will launch new products with new
features to satisfy the needs of consumers. So that the consumers who choose
to buy their products will be increased. However, when the competitors notice
that the response to the new items of Body Glove has been overwhelming,
they might try to copy the idea of Body Glove and produce the items in a
lower price. Then, the consumer will be attracted by the same item that
produced by the competitor and willing to purchase it since it is cheaper. This
threat may also affect the sales and the profit of Body Glove.

8
2.3 Grand Strategy

Body Glove has implemented a Growth Strategy in recent years. Body

Glove as one of the world’s leading water sports brands is trying to achieve its
expansion goals.

Body Glove tries to expand its market share. In the year 2019, Body Glove
expanded its distribution channels in front-end stores and E-commerce such as
Shopee and Lazada. Body Glove also expands its retail operation in many
countries. Such as Thailand, Philippines and Cambodia.

Body Glove has also improved existing products and introduced many
great new products. In the year 2022, Body Glove upgraded a previously launched
and best-selling product, Performer 11 Inflatable Paddle Board. The 2022
Performer 11 Inflatable Paddle Board has a better design and stability, it also
becomes more portable and durable. In the year 2021, Body Glove launches
sustainable swimwear collection. This collection has been designed with support,
function and style in mind.

In the year 2021, Body Glove successfully extended multi-year extensions

with McPhail Sport. This renewed agreement with McPhail will strengthen the
retail business of Body Glove in Australia and New Zealand.

9
2.4 Competitive Strategy
Body Glove used Differentiation which is offering unique and superior
value, for the wide market as the competitive strategy.

Body Glove is in the wide market because the products of Body Glove are
suitable for all different ages and gender. For example, Body Glove sells wetsuits,
shoes and life vests for men, women and kids. Body Glove also sells life vest for
dogs.

Body Glove attaches great importance to product quality, so only the high-
quality fabrics are used to ensure high water absorption, durability,
comfortableness to wear and ease in cleaning. Even though the price of Body
Glove’s products may be higher than some of the other companies, but because of
Body Glove’s quality assurance, the price that customers pay is absolutely
matched with the quality.

Body Glove also releases some interesting and unique products such as
limited-edition Santa wetsuits, dog life vest for swimming and 80S throwback
collection. Besides, Body Glove always offers special promotions. For example,
the Black Friday sale that can save up to 25% offer for select styles and Labour
Day deals with 25% offer.

Body Glove sells a variety of styles, not a single style. Therefore, no matter
the customers prefer what style, they can go to Body Glove to find their favourite
style. For example, the 80S throwback collection in bright retro colours and the
fresh squeeze collection that contains the perfect mix of fresh hues and fruits.

10
3. Recommendations:
3.1 Utilizing Strength and Opportunities

Strength 1: World’s leading water sports brand

Recommendation 1: Continue to promote the high-quality products
Marketing tools such as social media play a pivotal role in the company’s
marketing efforts in order to target the rising market of Body Glove users
throughout the world. Since it is incredibly difficult for every client to be
conscious of every brand’s offer, and we all understand that content is king
nowadays, company must provide some valuable content via digital and social
media to gain popularity among customers and people who are interested to the
company. Hence, Body Glove’s media planners must maximise their exposure’s
impact.  This includes establishing a dedicated team capable of optimising ad
placement, managing budgets, and providing innovative content that appeals to
the potential customers.
Furthermore, there are numerous social media platforms nowadays, thus
Body Glove should make an effort to utilise as many of them as possible to reach
consumers through every available channel. Among several online platforms,
Facebook is an excellent platform for showcasing the latest product content in the
form of images and videos. For illustration, Body Glove can utilise Facebook to
promote innovative products. Next, YouTube is a great channel since it enables
you to effectively target specific customer. To attract potential customers, the
company could use YouTube to provide some valuable content about their
products.

Strength 2: Respect for human rights and fair treatment of employees

Recommendation 2: Offer relevant employee benefits and employee training

11
 The organization should provide useful employee benefits to boost staff
productivity. Employee benefits are a range of extra compensations which include
things like healthcare, vacation time, sick days, annual leave, appropriate over-
time and more. Body Glove must make contributions on behalf of their employees
to Social Security (SOCSO) and Employee Insurance Security (EIS). On the other
hand, workers who have been laid off are also entitled to unemployment
assistance from their employers.
Besides that, loyalty and growth of workers are deeply influenced by how
the company train, develop, and utilises its employees’ talent. Employees are
more willing to invest back in the firm with greater loyalty, engagement, and
productivity if they perceive that organizations are investing in their futures rather
than just their current work positions. Hence, Body Glove should provide the
employee with personnel training and development to enhance their expert job
quality. Company should emphasize on training the employees to enhance their
services in order to satisfy the needs and expectations of all the clients.

Opportunity 1: Extend partnership with McPhail Sports Limited

Recommendation 1: Be upfront and honest to your partner
Once the partners have signed a cooperation agreement, you two are on the
same track and should cooperate and respect one another. If you encounter any
difficulties, you should tell your partner first, instead of deliberately hiding it and
delaying time. Rather than worrying about any negative impact or loss that this
issue will bring to your firm, you should discuss it with your partner right away.
For example, if you are faced with a lack of raw materials, you and your
partner should take immediate action to discuss the issue and work together to
resolve it as early as possible. Simultaneously, you must notify all your clients
who may be impacted and provide alternative options. Only through mutual trust
and regular communication, you and your partner can avoid unnecessary
misunderstandings and preserve a good collaboration.

Opportunity 2: There is a lot of potential in rising markets like India and

China
Recommendation 2: Localized your products

12
 When entering new markets, companies should localize merchandise to
cater to local customers and make new target audiences trust and buy your
products. The steps to localize a product include translating the language on the
product label, use of local address and date formats, display of the relevant
currency and units of measure and selection of appropriate colors and visuals. By
providing localized product kinds for new market clients, you clearly show that
you care about their feelings and shopping experiences.

3.2 Overcoming Weaknesses and Threats

Weakness 1: Limited market segment

Recommendation 1: Create an online store
To overcome this weakness, Body Glove can create an online store on the
website. This can be used to conduct their business by using online system. It is
extremely convenient because the consumer can order on the website instead of
going to a brick-and-mortar store. So, the consumers don’t need to go to those
specific places just to buy an item. It can save their time and their fuel cost as the
consumer can easily visit the website and purchased their favourite item.
Therefore, there will be more and more consumers are willing to purchase the
products. Besides, Body Glove can develop some new product such as casual
wear or formal dress so that there will be variety style of products can be chosen
by the consumers. It can profit through brand expansion in these market as these
new products would have been an additional revenue driver for the company.

Weakness 2: People are unaware of new products available under the

main brand
Recommendation 2: Advertising their products through online system
To overcome this weakness, Body Glove can be advertising their products
through online system to make people knows the appearance of their new products
in that place. For example, they can use their own media such as website,
Facebook, Instagram and so on to promote their products to people so that people
will know about Body Glove products. Nowadays, consumers are recently getting
the new information about the new arrival through online system. Body Glove can
advertise their products by promoting the products’ features through their own

13
 website, Facebook, Instagram and so on. Therefore, consumer can get the new
updates easily through their smartphone and willing to purchase the products.

Threat 1: Major competition from the other local brand

Recommendation 1: Provide various promotion for consumers

To overcome this threats, Body Glove can provide various promotion for
consumers. For example, flash sale, mystery offers, coupons, giveaways and so on.
These promotion activities carried out can attract more consumers to enjoy the
offer when buying the products. So, the consumers are now willing to purchase
those items that they feel it was expensive before at a lower price. Body Glove can
also carry out loyalty programs. 75% of consumers say that they prefer companies
that offer rewards. For example, Body Glove can create VIP programmes and can
be activated when consumers achieve a certain number of points based on their
order. Therefore, the consumer will be motivated to purchase more from Body
Glove.

Threat 2: Idea can be copied by other companies

Recommendation 2: Improve and provide a great customer service
To overcome this threats, Body Glove can improve and provide a great
customer service. If the products are fantastic, but the customer service is
unhelpful, unreliable, then the company will still lose the customer over it. For
instance, the staff should give a polite response to the customer when they reach
out for help, then the customer will have a great experience with Body Glove.
Since customers are satisfied with the company’s service, they will be more likely
to come back again. Besides, Body Glove can also provide an employee training to
the staffs so that they can provide professional and qualified assistance to
customers. So, the customers’ issue can be resolved immediately. Therefore, the

14
 consumer will become more confident with Body Glove products and will
purchased it again.

4. Conclusion
Body Glove is an American brand of watersports apparel and accessories
founded in 1953 by twin brothers Bill and Bob Meistrell. The brothers are often
credited with inventing the first practical wetsuit in the early 1950s at the back of
their Redondo Beach, California surf shop, Dive N' Surf. Body Glove's products are
sold by a network of independent shops in the United States and 50 other countries,
including Malaysia.
Body Glove is a family-owned business and brand that began in 1953 when
twin brothers Bill and Bob (Robbie's father) Meistrell created the first functional
wetsuit with a dream of a life on the sea. Robbie, who took over as president of Body
Glove in 1983, has guided the company from a small home market dealing in wetsuits
to the wilder shores of international trade and watersports product licensing. Body
Glove has become one of the world's most well-known surf companies, thanks to
Robbie's leadership. In 2000, Founder of Body Glove, Bill and Bob were awarded the
Lifetime Achievement Award from SIMA. In that year, Body Glove was also
recognized in the top 50 SGI brands. 
The Body Gloves company used Prospectors as the strategy to respond to
uncertainty. Body gloves company focus on developing new market. They will
always come out with new products .Body Glove has good product quality and
continues to develop its product via research and development to meet customers'
expectations. Their passion for water sports led them to create the first wet suit to help
fight those cold California waters. The price offered by Body Glove is affordable and
worth it with its quality.

15
 In recent years, Body Glove has pursued a growth strategy. Body Glove is
attempting to increase its market share. Body Glove increased its distribution channels
in front-end retailers and E-commerce platforms such as Shopee and Lazada in 2019.
Body Glove successfully renewed multi-year agreements with McPhail Sport in 2021.
Body Glove's retail operation in Australia and New Zealand will benefit from this
extended arrangement with McPhail.
Overall, Body Glove has established its growth strategy with environmental
scanning such as gather data for SWOT analysis. Besides, Body Glove identify
problems faced and adjust it. So, they will be able to manage their marketing strategy
and set SMART long-term goals.

16
References

1) Introduction
https://www.bodyglove.com/pages/company-history
https://divensurf.com/blogs/news/body-glove-history

2) Planning and Strategic Management

https://www.encyclopedia.com/books/politics-and-business-magazines/body-
glove-international-llc
https://www.mbaskool.com/brandguide/lifestyle-and-retail/2564-body-

glove.html

https://sgbonline.com/body-glove-extends-agreement-with-mcphail-sports/

https://www.coursehero.com/file/24414221/Body-Glovedocx/

https://sgbonline.com/pressrelease/body-glove-performer-11-inflatable-
paddle-board-offers-upgrades-for-2022/

https://shop-eat-surf.com/2021/04/body-glove-releases-second-recycled-
swimwear-collection/

3) Recommendations
https://blog.junipersys.com/9-ways-to-create-and-maintain-a-successful-

business-partnership/

https://www.knowledgecity.com/blog/employee-training/

https://nhglobalpartners.com/how-to-launch-business-in-china/

https://blog.bit.ai/sales-promotion-examples/

4) Conclusion

https://ejournal.aibpm.org/index.php/JCDA/article/download/708/694
Appendices:
Body Glove company’s logo

Body Glove products

CONTRIBUTION TABLE (PEER EVALUATION FORM)
Effort contribution matrix [Marks range from 1 (lowest) to 5 (highest)]
Names of members being 1. 2. 3. 4. 5. 6. 7.
Evaluated * Be Yin Xuan Chuah Hui Qian Ho Yun Ke Low Xin Yue Neo Zhi Xuan Tan Pei Wen -
Evaluators

5 5 5 5 5
1. Be Yin Xuan
5
5 5 5 5
2. Chuah Hui Qian
5
5 5 5 5
3. Ho Yun Ke
5
4. Low Xin Yue 5 5 5 5
5
5. Neo Zhi Xuan 5 5 5 5
5
6. Tan Pei Wen 5 5 5 5

7. -

Comments on member being Submit work Very Willing to Very Always Very
evaluated * on time helpful help others responsive helpful cooperative
in their
work
 FHBM1114 Management Assignment Marking Scheme
No. Items Description Mark Total
s
1 Introduction Clear information about the history of the founder and the
business, nature of business and the products and services 4-5
rendered.
Information about the history of the founder and the
business, nature of business and the products and services 2-3
/5
rendered provided but lack explanation.
Lack of information or irrelevant information were
0-1
provided.
Company Poster Clearly represent the company’s identity with appropriate
and relevant information. Great balance of text (font & 4-5
colour), figures and space. Original work by group.
Able to represent the company’s identity, but having
incomplete information. Slight imbalance in the use of text, 2-3 /5
figures and space. Original work by group.
Lack of information in representing the company’s identity,
major imbalance in the use of text, figures and space. More 0-1
than 50% of the poster is not originally done by group.
2 Planning and Correctly stated the strategy(s) with clear and sufficient
8 - 10
Strategic example(s) based on the company.
Management Correctly stated the strategy(s) with clear but insufficient
4-7
(i) Basic example(s) based on the company. /10
Strategies Incorrectly stated the strategy or general examples were
provided. 0-3
(ii) SWOT Ideas are organised; well structured; demonstrated full
4-5
Analysis knowledge; applied critical thinking skills.
(5m x 4 Ideas are organised; well structured; demonstrated full
2-3 /2
components=20 knowledge.
0
m) Ideas are not organised; brief or no explanation. 0-1
(iii) Grand Correctly stated the strategy with clear and sufficient
4-5
Strategy example(s) based on the company.
Correctly stated the strategy with clear but insufficient
2-3 /5
example(s) based on the company.
Incorrectly stated the strategy or general examples were
0-1
provided.
(iv) Competitive Correctly stated the strategy(s) with clear and sufficient
8 - 10
Strategies example(s) based on the company.
Correctly stated the strategy(s) with clear but insufficient
4-7
example(s) based on the company. /10
Incorrectly stated the strategy(s) or general examples were
0 -3
provided.
3 Recommendatio Ideas are organised; well structured; demonstrated full /10
8 - 10
n knowledge; applied critical thinking skills.
(i) Utilization of Ideas are organised; well structured; demonstrated full
4-7
the Strength and knowledge.
Opportunities Ideas are not organised; brief or no explanation. 0-3
 (ii) Overcome Ideas are organised; well structured; demonstrated full
8 - 10
the Weaknesses knowledge; applied critical thinking skills.
and Threats Ideas are organised; well structured; demonstrated full /10
4-7
knowledge.
Ideas are not organised; brief or no explanation. 0-3
4 Conclusion Correctly commented on organisation’s overall
achievements, well-structured and explained; applied 8 - 10
critical thinking skills.
/1
Correctly commented on organisation’s overall
4-7 0
achievements, well-structured and explained.
Vaguely commented on organisation’s overall
0-3
achievements.
5 References and Correctly stated and presented the references and
4-5
Appendices appendices in an orderly manner; well-structured
Correctly stated and presented the references and
2-3 /5
appendices in an orderly manner.
Incorrectly stated or presented the references and
0-1
appendices without proper order, or incomplete.
6 Peer Evaluation Properly done with points and comments given to each
3
member.
/3
Points were given but comments were not provided. 2
Incomplete or empty forms submitted. 1
7 Formatting  Font and Size: Times New Roman, 12 7
 1.5 spacing on A4 size paper
 Justified (Alignment)
 Page number 7
/7
 Less than 15 pages
 Language and spelling
 Content page, standard cover page, marking
Scheme
Total /100

Remarks: