FC - Portfolio 20

by Michelle S. Castillo
1. How to find influencers and what to pay them
Research niche - virtual assistant
Research platform - YouTube, Facebook
Influencers - MJ Virtual EA, Virtual Assistant Eden, Tech Savvy Pinay Mommy, Paula
Balagtas VA
Pay - negotiate and check if open for X-Deal
Network, goals, branding, reach, and authority - mommies, asipring virtual assistants

2. Set a budget and strategy

Budget - X-Deal if possible
Strategy
Guest posting
Sponsored content
Mentions
Contests or giveaways
3. Decide on goal and message
Goal
Grow brand awareness and brand identity
Increase brand’s social media following
Earn more shares, comments, and likes on content
Enhance marketing funnelby offering a promotion or lead magnet
Improve search engine optimization tactics with backlinks
Message
The messaging should be conversational and authentic, but also make sure that each
influencer post aligns with the brand voice and values.
4. Influencer outreach
Prepare a message - Refer to the template on next page
Reach out -
DM
Email
Information for business inquiries in their bio.

5. Monitor/Evaluation
Hootsuite
Shares
Mentions
Subcriptions
Calendly bookings
Website number of views
 Message Template for Influencer Marketing
Hey (Influencer),

I hope you're doing well, I handle influencer relations for Castle Virtual Solutions. Great to meet you!

I stumbled upon your YouTube channel and thought that your content would be perfect for us. If you feel we'd
make a good fit, I would love to move forward and have you as our influencer.

You may use this Calendly link to schedule a meeting with us so we could further discuss the marketing strategy
that we'll use for the brand awareness and social media engagements.

We have picked you as our influencer because your content is relevant to our brand and you have a credible
engagement ratio. Please do let us know if you are open for X-Deal or if not then, monetary compensation.

If you have any questions, you may reply to this email.

Sincerely,
Michelle
 Message Template for Influencer Marketing
(Follow-Up)

Hi (Influencer),

I know you are really busy, but I just wanted to send one last note in case you might want to work with us.
Hoping to hear from you soon.

Sincerely,
Michelle
Influencer's Response
Influencer's Response