PORTFOLIO 6

SOCIAL MEDIA MANAGEMENT & MARKETING PLAN

Type of Business: Online / Virtual Professional Services

Prepared by Michelle Castillo based in Pasig City, Philippines

SOCIAL MEDIA MANAGEMENT PLAN

1. Business Branding - COMPLETED

2. Social Media Assessment and Planning

a. Facebook - COMPLETED
b. Instagram - COMPLETED
c. Twitter - COMPLETED
d. Youtube - COMPLETED
e. LinkedIn - COMPLETED

3. Keyword Research

looking for virtual assistant

virtual pa
upwork virtual assistant
fiverr virtual assistant
virtual assistant website
best virtual assistant websites
creative virtual assistant
amazon seller virtual assistant
freelance personal assistant
remote virtual assistant

4. Social Media Creation and Optimization

a. Account Creation
b. General Information
c. Profile Picture / Logo
d. Cover Photo
e. Bio Information
f. Website
g. Header and Tagline
h. Hashtags - #WeDoTheWorkSoYouCanDoYourBusiness

5. Social Media Content Creation

● Types of contents to be posted
○ Images
○ Videos
○ GIF

6. Social Media Content Management

a. Post Frequency - everyday
b. Number of Post per Day - once a day
c. Watermarks / Logo / Links / Hashtag / QR Code

7. Social Media Interaction and Community Growth and Management

a. Join and interact with related Group / Communities / Pages
b. Share information relevant to current events and latest trends
c. Conduct relevant surveys / polls
 8. Interactions / Engagement
a. Public / Shareable / Printable
b. Request for Feedback
c. Rating to Experience / Services delivered
d. Generate default comment to posts in the actual page, in other related sites
e. Generated automated greeting messages and responses

9. Insights
a. Create Accounts
i. Keyhole
ii. Hootsuite
iii. Twitter Counter

SOCIAL MEDIA MARKETING PLAN

1. Identifying the target market

a. Gender - Male/Female
b. Age - 18-65 years old
c. Community Group / Bracket - entrepreneurs or technopreneurs of small, medium, and
large businesses
d. Geographical Locations - Worldwide
e. Defined Market Sectors - Energy, Materials, Industrials, Consumer Discretionary, Consumer
Staples, Healthcare, Financials, Information Technology, Telecommunication Services,
Utilities, Real Estate

2. Creating Marketing Plan

a. Executive Summary
b. Setting of Metric Driven Goals
c. Outline of Ideal Customers / User Personas
i. Gender
ii. Age
iii. Active
iv. Income
v. Main Activities
vi. Primary Uses of Social Media
d. Content Calendar
i. Daily Content
ii. Best time to post -
Facebook 8:00 AM to 12:00 PM
Instagram is 11:00 AM
Twitter is 8:00 AM
LinkedIn is 9:00 AM
iii. jasper.ai
iv. wordhero.ai
v. copy.ai
e. Research Competitors
i. Division of Competitors
ii. Social Media Strategy
iii. Yearly Growth
iv. Market Capital
v. Marketing Tactics
1. Blog / Contents Marketing
2. Social Media Marketing
3. SEO Marketing
vi. SWOT Analysis
vii. Set of Accurate Key Baseline and Metrics
viii. Reporting Guidelines
3. Brand Awareness
a. Custom hashtags
b. Display ads
c. Regular posting in all accounts
d. Collaborations and Partnerships
e. Infographics

4. Promoting Products and Services

a. Google My Business Promotions
b. Email Marketing
c. Blog Posts
d. Customer Reviews
e. Social Media Posts
f. Facebook Ads

5. Marketing and Advertising

a. Organic
b. Paid

6. Networking
a. Sites, Communities and Pages with similar businesses, related services

7. Monitoring and Evaluating Campaigns

a. Creating Metrics
b. Comparative Social Analytics Tools
c. Reports

8. Engagements
a. Video and Email
b. Polls and Surveys
c. Messenger Bots
d. Calculation and Infographics

9. Insights
a. Social Media Marketing Tools
i. Google Keyword Planner
ii. Google Trends
iii. We are Social
iv. https://keywordtool.io/
v. https://smallseotools.com/
vi. https://www.spyfu.com/