Landing Page – Website

I.
1. Be seen. Be heard. Be connected – in floating visuals, with other visuals of your faces, team
member faces, clients’ product pics, etc.

2. In a variety of colours. Fade in/fade out.

3. PR value numbers to be added as well

II. Drop Down content-

A. Who we are
1. Philosophy and Values – This section has to rewritten
2. Journey and History – celebrating 10 years – top 10 success stories in transition
visuals

3. Team – Not in pyramid style as its now, but in grid – demonstrate the flatness of
organisation
i. Must have pics of Naren, Ravi, Pradeep, Sharmee, Sujish, Nolan
ii. Founders must be in jackets and tie and others too in full formal attire
iii. Work-ex and achievements description in not more than 100-150 words
iv. Team strength, including all those who work from home – their duties to be
described – Content, Media, Social outreach, Strategy etc etc.

4. Diversity and Objectives

i. Caleb, you have to write 150 words on Perez objectives at this tipping point
of the company’s growth

5. Reach – An agile Boutique Agency with global skillsets

i. Covering over 100 cities & towns
ii. All Tier -1 cities with team members/offices
1. (if you have other offices, then please share addresses)
iii. Bangalore – HQ
iv. Influencer management

6. Services include
i. Media Partnerships
ii. Earned Media
iii. Powerful PR
iv. Dynamic Content
v. Media Training
vi. In-house Design
vii. Digital & Social Media
viii. Strategy & Training
 ix. Stories on sustainability
x. Events Planning
xi. CSR outreach
xii. HOW TO OFFER CRISIS MANAGEMENT (A CORE AREA FOR
HEALTHCARE/REAL ESTATE)
xiii. DATA ANALYTICS
xiv. IS PEREZ FOCUSSING AT ALL ON
1. PEOPLE FIRST – HR
2. BUSINESS MARKETING,
3. CONSUMER MARKETING,
4. ISSUES MANAGEMENT,
5. REPUTATION MANAGEMENT
6. FINANCIAL MANAGEMENT
7. EMPLOYEE COMMUNICATIONS
8. POLICY/REGULATORY COMMUNICATIONS

B. We Are Great At –(What we do)

1. Public Relations
i. Media Relations
ii. Brand Advocacy
iii. Media Partnerships
iv. Earned Media
v. Edit Meets
vi. Round Tables
vii. Press Conferences
viii. Product launches

2. Content Strategy
i. Content Development
ii. Thought Leadership
iii. Content Collaborations
iv. Sales enablement
v. Keynote and executive presentations
vi. Authored articles
vii. Internal Content for clients

C. Digital Campaigns and Marketing

1. Social media management
2. Email campaigns
3. Search engine Optimization
4. Search engine marketing
5. Executive Social profile management
6. Content marketing
7. Analytics (outsourced??)
 D. Creative Strategy
1. Syncing Marketing with Brand PR
2. Advocacy Campaigns
3. Media Collaborations
4. Influencer Connections
5. Media mapping
6. Product promotion
7. CSR Consulting
8. Media Intelligence

III.
Our Work
1. Case Studies
a. Real Estate – Embassy, RMZ, CREDAI, KEF INFRA
b. Healthcare – Sakra, HCG
c. Education – CMR University
d. IT Start-Ups – (PLEASE ADVISE)
e. (ANY OTHER)
Perez prides itself as being a solid PR/Brand advisory partner to clients, offering end-to-
end solutions in PR, Design, Content, Digital, collaborations and CSR advisory
2. Client Testimonials
a. (According to me, client testimonials should also be a part of the Landing
page, as quick transitions)
b. Separately, there must be a page of testimonials – with their photos.

CONTACT PAGE
Please add contact numbers at the bottom of every page – just for the comfort of viewers.