BALRAJ SINGH

Khalchian, Amritsar ■ +91-8210258484 ■ balraj.dcs@gmail.com

OBJECTIVE
An accomplished professional with extensive expertise in a broad suite of operations especially in placements,
trainings business development, sales, marketing, business support and strategic planning of institutional sales.
Proven track record as a visionary with awareness of multiple industry domains to facilitate development and
implementation of strategies targeting market share and university growth; proficient at full business-unit
management with reputation for leading teams towards peak performance in campus hiring; seeking a
challenging position to drive realization of business targets with adept management of organizational diversity,
while maintaining a firm focus on assured bottom line gains and distinguished university performance.
Executive Milestones:
• In placements, always met the targets assigned and executed the strategies as per the needs of the business
while meeting the vision and mission of the organization. Assign targets included individual placements targets
for engineering, management hotel management, agriculture and pharmacy.
• Successfully achieved the targets of 2018 batch and won the cash prize and a Laptop, also helped my
colleagues to achieve their targets and help them work according to predefine strategy. Furthermore, also
contributed towards signing MOU’s, guest lectures and organizing state level job fairs and on joint campuses.
• Organized 2 state level job fairs-one being initiated by Chief Minister himself.

KEY SKILLS
• Sales Management, Marketing, Business Development, Lead generation, Operations Management, Supply
Chain Management
• Management Reporting, Resource Allocation, Market Research, Competitive Analysis, Negotiations
• Customer Relationship Management, Promotions, Vendor Relations
• Leadership, Team Building, Decision Making, Communication, Measurable Deliverables, Time Management

PROFESSIONAL EXPERIENCE

Eternal University, Baru Sahib

July 2020 - Present
Director Admissions & Placements

Key Responsibilities:

o As a nodal officer placements appointed by HPPERC (regulatory commission), organize joint placement
drives, where all 16 private universities participate.
o Inviting top brands in each stream and program to place the students as per the skill set.
o Introduced mentor mentee program where people from the industry extend their expertise and fill the gap
between industry and academia.
o As a women university, invite companies under Diversity hiring.
o Do one to one sessions with the students to access their skill set, interest, skill gap and help them prepare
for the interviews in the best possible way.
o Fetching data from various sources to reach the target audience.
o Using digital marketing tools for lead generation and brand awareness.
 o Organize joint placement drives to invite all institutes for participation.
o Develops admissions financial strategies by estimating, forecasting, and anticipating requirements, trends, and
variances; aligning monetary resources; developing action plans; measuring and analyzing results; initiating
corrective actions.
o Promotes the university and attracts new students by maintaining working relationships with other university
departments
o Forming strategies for admissions and placements and execute the same within timeline as per the allocated
budget.
o Assigning the tasks to the team members and taking weekly reports.
o Maintaining continuing flow of quality applicants and transfers to the university by analyzing trends in
enrolment and marketing activities, leading activities that are effective; modifying programs; presenting new
sales strategies for the university's recruitment and admission activities.
o Determines scholarship recipients by serving on the university's scholarship selection committee.

Other Responsibilities:

o Writing articles in Hindi and English for leading newspapers to spread awareness about the quality
education faculty achievements, University accomplishments and students success stories.
o Inviting companies for the placements and internships of Engineering and Management students.
o Liasioning with the external parties including Press reports, Govt Officials, NGO’s and other Universities.
o Training students on Soft skills and communication skills.

Lovely Professional University, Phagwara

March 2017 – June 2020
Assistant Director (Division of Career Services)

Key Responsibilities:
o Overall placement responsibility of all the students from engineering, management, pharmacy, hotel
management and agriculture.
o Working on online certifications like UpGrad, PEGA, Pearson and assessment tools such as AMCAT,
Elitmus, CoCubes and Mettl
o Extensive experience in placing students in IT Services, Product development, Core Engineering &
Manufacturing and Management companies like Cognizant, Capgemini , Informatica, Ashoka Leyland,
Flipkart, Amazon, Ceat Tyres and Ceasefire.
o Hands on experience in introducing industry oriented R&D centre like Informatica, Pearson learning
Management, Red Hat Academy and Bosch.
o Project the university programs in leading organizations and present themselves as one stop solution to all
their human resource needs. Frequent visits to meet the decision makers of various organizations for campus
hiring.
o Tie-up with different state level companies for the placement.
o Tie-up with different National level companies for the placement.
o Screening of the candidates for best fit to job roles.
o Maintaining relations with the top officials for campus engagement activities (guest lectures, industrial visits,
syllabus updating, project evaluation and campus hiring.

Other Responsibilities:

o To prove themselves as a better host and help they accomplish the selections process smooth and error free.
o Preparing presentations of various schools to pitch the organization s to hire from LPU.
o Keep an eye on the competitors, what all companies are visiting them and for which program with the
respective package.
o Organizing the professional’s stay, travel and gifts.
Sandip University, Nashik
June 2016- Feb 2017
Dean (Admissions)

Key Responsibilities:

o Organise social welfare activities for branding of the University, recently organised “Smart Village
Workshop” in Madhubani and involved 399 sarpanchs in the event.
o Organising career counselling workshops within the schools and the university.
o Coordinating with Bihar Private School association and conduct career counselling in top schools of Patna
and Ranchi.
o Recently sponsored “Shikshak Samaan Samarooh” in Patna in which 2000 students and 200 teachers took
participation.
o Close tie ups with top coaching institutes in Patna e. g Vision classes, Vikas Rahi classes, Sanjeev Kumar
Physcis and many more.
o Had counselled 4500 students in Bihar only for engineering.
o Run my own facebook page as knowledge bird for career counselling.
o In last 3 years has organzied career counselling sessions across North East, Punjab, Jharkhand and Bihar
(Muzafarpur, Dharbanga, Madhubani, Gaya, Purnia and Katihaar)
o Handled electronic and print media and involved in negotiations in terms of price.
o To liaise with clients and agency staff in the administration of advertising campaigns and the co-ordination of
associated work.

LALA LAJPAT RAI GROUP OF INSTITUTIONS

August 2013 - June 2016
Director Training and Placements

Key Responsibilities:

o Facilitates day-to-day classes to assist clients in gaining knowledge and soft-skills needed to secure
employment.
o Conducts classes in an atmosphere that promotes caring and respect in accordance with the Mission
and Vision of their career.
o Plans, organizes, and administers the prescribed curriculum to students.
o Demonstrates understanding of Employability skills, teaching materials, and procedures with
understanding of various teaching methods.
o Maintains close communication with students. Provides job search/career information workshops
and presentations as needed.
o Facilitates career counseling, evaluation, skills training, job readiness training and other activities
related to employment transition for the students.
o Conducting training programs in the areas of Communication, Team Building, Time Management,
Leadership etc.
o Designing content for training programs.
o Follow up with Industrial Training companies and sending out training proposals.

SMARTTALK NETCOM PVT LTD

April 2009 – April 2013
Centre Head and Trainer

Key Responsibilities:

o Performing Centre Head operations of the IELTS institute including Training.

o Taking English language classes at Nishan-E-Sikhi as well
o Communicating with target audiences and managing customer relationships.
o Managing the production of marketing materials, including leaflets, posters and flyers.
o Marketing & brand awareness and develop integrated approach to increase sales results, product awareness
and brand image, develop new and existing core-customer bases.
EXL SERVICES, NOIDA
October 2008 – March 2009
CRO (Customer Relationship Officer)

Key Responsibilities:

o Interacting with the customers and making consolidation calls to wave off the cooling off period and
forward the daily reports including the target given and achieved assuring the quality of services to the
client.
o Participate in team hurdles and sharing the feedback and resolve the doubts of the team members.
o Repo building with clients and customers and work as bridge between them and try to work
transparently.

HCL TECHNOLOGIES, NOIDA

Dec 2006 – July 2008
Senior Technical officer (AT&T YAHOO)

Key Responsibilities:

o Monitor and maintain the networks of the customers. They may install and configure computer systems,
diagnose hardware/software faults and solve technical and applications problems related to internet
over the phone.
o Installing and configuring computer hardware operating systems and applications.
o Monitoring and maintaining computer systems and networks.
o Talking clients over the telephone to help set up systems or resolve issues.
o Troubleshooting system and network problems and diagnosing and solving hardware/software faults,
o Maintain the data of the troubleshooting steps performed.
o Following diagrams and written instructions to repair a fault or set up a system.
o Interacting with the customers and making consolidation calls to wave off the colling off period and
forward the daily reports including the target given and achieved assuring the quality of services to the
client.
o Participate in team hurdles and sharing the feedback and resolve the doubts of the team members.
o Repo building with clients and customers and work as bridge between them and try to work
transparently.

i- Energizer, (Granada e-Services, New York), NOIDA

Dec 2003 – Dec 2006
Financial Advisor (Dell Financial Services)

Key Responsibilities:

o Utilize various skip tracing techniques and collection strategies (often designed by employee) to locate
right parties in order to negotiate payment arrangements on high collectability or value accounts
o Collect payments on past due bills.
o Create a list of people who have not made payments.
o Organize list according to severity of delinquency.
o Locate customers using credit bureau information, background checks, loan documents, and other
paperwork or databases.
o Utilize computer systems to handle skip tracing.
o Inform clients of overdue accounts and amount currently owed.
o Attempt to collect payment.
o Ensure all customer information is correct, including phone numbers and addresses.
o Listen to customer's story and determine if debt can be collected.
o Set up repayment plans and new terms of sale.
o Offer advice or refer customers to debt counselors.
 o Send statements of delinquencies to credit bureau.
o Report satisfied debts to credit bureaus.
o Follow federal and state laws dealing with debt collection. (FDCPA )

EDUCATION

* SAP ABAP4 R3 Programming from Ducat Noida in 2010

*MBA in Finance and Marketing from PTU in 2010.

*Post Graduate Diploma in Computer Application from PTU in 2002.

* Guru Nanak Dev University, B.Com. in 2001.

Recognized Certificates:

o Awarded Certification on successfully completing training workshop in HCL Technologies.

o Call Centre Training Certification from Hero Mind Mine New Delhi.

o Certification from British Gas on completion the training.

o Certification from Pearson Test of English on attending training session

Technical Skills :

Ms Word, Excel, PowerPoint and Digital Marketing.

PERSONAL INFORMATION
• Birth Date: 27th June 1980 (41 yrs) • Marital Status: Married
• Gender: Male • Number of Dependants: 4
Languages: English, Punjab
• Nationality: Indian • Hindi