Meaning Business Strategy is the strategy framed by the Corporate Strategy is stated in the mission

business managers to strengthen the overall statement, which explains the business type
performance of the enterprise. ultimate goal of the firm.

Created by Middle level management Top level management

Nature Executive and Governing Decisive and Legislative

Relates to Selection of plan to fulfill the objectives of Business selection in which the company sho
organization. compete.

Deals with Particular business unit or division Entire business organization

Term Short term strategy Long term strategy

Focus Competing successfully in the marketplace. Maximizing profitability and business growth

Approach Introverted Extroverted

Major Cost Leadership, Focus and Differentiation Expansion, Stability and Retrenchment.
strategies