May 2011

TABLE OF CONTENTS
THE HIRING SENTIMENT ............................................................................................................. 3 & 4 SECTORAL ANALYSIS ........................................................................................................................ 5 FUNCTIONAL AREA ANALYSIS ......................................................................................................... 6 CITY BASED SCENARIO ...................................................................................................................... 7 WORK EXPERIENCE BASED ANALYSIS ............................................................................................ 8 METHODOLOGY ................................................................................................................................... 9 ANNEXURE ................................................................................................................................... 10-12

May 2011

THE SENTIMENT: OVERALL HIRING SCENARIO

The month of May-11 has seen recruitment activity move at a steady pace with the Naukri Job Speak index uptick by 2% in May-11 over Apr-11. When we compare the index with same time a year ago then it clearly shows that the job market is upbeat as the May-11 index is 19% above the May-10 index. Thus the overall hiring sentiment continues to remain healthy and the gains have touched almost every sector of the economy.

May 2011

The hottest skill sets for the month of May-11 were professionals in Banking and Marketing as their index moved up by 18% and 11% in May-11 over Apr-11.

May 2011

THE MACROSCOPE S ECTORAL A NALYSIS

An in-depth analysis of the indices shows that the first four months of 2011 have clocked impressive growth figures for almost all key industry sectors. The services sector in particular displayed strong hiring trends in May-11 with sectors like Telecom, Insurance and Banking witnessing their job speak index move up by 24%, 21% and 13% in May-11 over Apr-11. While IT- Software, ITES and Pharma sectors maintained steady hiring levels, Capital Goods and Construction sectors saw a 5% dip in their hiring activity respectively in May-11 when compared to Apr-11.

May 2011

F UNCTIONAL A REA ANALYSIS

The hottest skill sets for the month of May-11 were professionals in Banking and Marketing as their index moved up by 18% and 11% in May-11 over Apr-11. The demand for professionals in IT- Software, Accounts and ITES moved up by 4% respectively in May-11 as compared to a month ago. Although the hiring activity for professionals in Sales and Business Development and Production dipped by 4% and 2% in May-11 over Apr-11, the three month moving average indices suggest more stability.

May 2011

C ITY B ASED S CENARIO

Barring Mumbai which maintained steady hiring levels, all other top cities have witnessed significant growth in their hiring activity in May-11 over Apr-11. Hiring activity for Kolkata, Bangalore and Delhi moved up by 14%, 9% and 7% respectively in May-11 as compared to Apr-11. The job index for Pune and Chennai moved up by 6% respectively and for Hyderabad the index moved up by 5% in May-11 as compared to the previous month.

May 2011

W ORK - EX BASED S CENARIO

Hiring activity picked up across all experience brackets within the range of 2% and 3%. This clearly indicates that hiring across all experience levels has been steady over the last month.

May 2011

METHODOLOGY
The Naukri Job Speak index from Feb10 includes both online jobs as wells as jobs acquired from existing clients by our tele-calling team. Although the tele-calling data is a relatively small component of the entire job postings on Naukri, addition of the same to the index gives a more holistic picture of the Indian job market. Therefore, the Job index which was till now based on the July 2008, has been realigned to take care of the effect of the Jobs added by the tele-sales team. On the basis of job listings added to the site every month, the data shows an increase or decrease in the index. To calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent months have been indexed with data of July 2008. The monthly report shows hiring trends across industry sectors, geography and functional areas. There might be high volatility for certain fringe cases like smaller cities, niche industries etc. owing to a small base, but more than 34000 clients using Naukri.com leads to high reliability of the data. Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The total jobs on site are defined as: Total Jobs: Jobs Added + Jobs Refreshed Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and therefore indicates that the position is still open.

Disclaimer
The data is only representative of the listings on Naukri.com. Our analytics team has used statistical techniques to derive insights which might be useful for our users/stake holders/ audiences. There may be a statistical margin of error

May 2011

ANNEXURE

Industry Sectors

Upward movement of the index Dip in the index

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May 2011

Functional Area

Upward movement of the index Dip in the index

11

May 2011

Cities

Upward movement of the index Dip in the index

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