NAME: Harsh Singhal

AGE: 24
OCCUPATION: Student
NATIVE CITY: Hyderabad
CURRENT CITY: Hyderabad
FOOD PREFERENCES: Vegetarian

DAILY PLANNER:
TIME OF DAY ACTIVITY
7:30- 8:30 AM Wake up, get ready for
college
8:30- 9:00 AM Commute to college
9:00- 12:00 PM Class
12:00- 1:00 PM Lunch break
1:00- 2:00 PM Class
2:00- 3:00 PM Class
3:00- 3:45 PM Snack break
3:45- 5:00 PM Class
5:00- 5:30 PM Commute home
5:30- 6:30 PM Tea and snacks
6:30- 8:30 PM Goes to gym
8:30- 9:30 PM Dinner with family
9:30- 12:30 PM Leisure time with some
snack
12:30 PM Bedtime

Habits -

Q1. How frequently do you snack?

Ans. While travelling to college and sometimes while coming back home. I also tend to
snack in one of the two breaks I get.

Q2. What are your snacking habits?

Ans. I tend to snack when I’m watching something and using phone or when I’m stresses or
doing some work.

Q3. What time do you prefer having snacks?

Ans. I am a bit health conscious, so I limit my snacking to travelling and the evening, as
mentioned in the planner and not at other times.

Preferences –

Q4. Do you prefer savoury snacks?

Ans. Yes, I love them. My favourite ones are Samosa, Vada pav, Chaat, Bhujiya and
sandwich’s.

Q5. How do you like your savoury snacks?

Ans. It depends on the mood but most of the time “Hot & Crispy”.
Q6. What kind of savoury flavours do you like?
Ans. So every food has a different blend and mostly I like all of them. It just depends on what
I like the first time I try it and also I tend to experiment with my flavours.

Q7. What are your ready-to-eat quick meals?

Ans. I usually do my breakfast while I’m on my way to college. So, I eat a Fruits/ biscuits/ dry
fruits.

Brand - 
Q8. Have you tried croissants?
Ans. Yes, I first tried croissants for snack with a coffee at evening.

Q9. Do you like croissants?

Ans. Yes, I did like them. But I felt its little pricy.

Q10. What is your major source for croissants?

Ans. I do not purchase croissants. I usually eat them whenever I’m out with my friends and
its mostly because of my friends influence.

Q11. Are you aware of the brand ‘Bauli’?

Ans. Yeah I guess, The moonfills one? Not sure whether its bauli.

Q12. What can be done to make you more aware of ‘Bauli’?

Ans. Maybe try for more social media advertising. I would say avoid TV as not many people
watch TV nowadays. Use influencer marketing on social media. Also Brand can try
“sponsoring college canteens”.

Channel of distribution –

Q13. From where do you purchase your snacks?

Ans. I usually purchase snacks from a local retail shop, sometimes from Dmart and also
ordered it from Swiggy Instamart.

Q14. Do you prefer online shopping or buying from retail stores?

Ans. I prefer online shopping when I know what I want. But if I want to see if there’s anything
new that has come up in the market, I prefer going to the store physically.

Q15. Does the other stock present in a store affect your purchases?
Ans. I’d say yes and no both. For example, when I’m buying biscuits and toast, I only buy
Britannia because I like its taste and am very particular about it. But in the case of aerated
drinks, I’m not that particular as I find Coke and Pepsi more or less the same.