NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management
Internal Assignment Applicable for December 2021 Examination

Ans 1. Differentiation would be the most ideal strategy to enter the Indian market. The strategy is ideal
as it focuses on making different products from the competitors and as we all know India is in a class of
its own in matters fashion.The strategy is also advantageous in that it is easy to market to the would be
targeted customers.

The brand would focus on the high end and rich Indians living in the suburbs as well as the middle
income earners who love to shop in shopping malls.

Ans 2. PESTEL analysis is an acronym for a tool that is used in identifying the external factors that affect
an organization (Christodoulou et al, 2019). It was critical for INSEAD to conduct a PESTLE analysis on
India as a country before setting up a campus.
PESTEL Analysis Factor
Explanation
Political factors
India is a politically stable country and also democratic.
Economic factors
India happens to be one of the largest economies in the world with the country being very industrious.
Social factors
India has a population of over one billion people and as such it is a huge consumer market suitable for
multinationals.
Technological factors
India is very technologically advanced.
Environmental factors
India faces a number of challenges environmentally including; water pollution, air pollution and
consumer waste being dumped into rivers. Recently a lot of progress has been made towards rectifying
the same. It is worth also mentioning that India has some of the best tourist attractions in the world.
Legal factors
There are no legal hurdles in foreign companies setting up in India. Companies are governed by the
companies Act and also the Indian labour laws.

From the above analysis INSTEAD should setup the campus in India.

Ans3.a) Cost efficiency strategies- Cost efficiencies involve a varied range of actions aimed at
fabricating quick wins for a company. The measures may advance a company’s cash flow or stabilize its
finances before coming up with more complex strategies. Cost efficiency strategies are often employed
first in any regaining strategy.

b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a JV Strategy or

should “French Shine” go it alone in India? State your response with appropriate justifications & reasons.
What would be the advantages & disadvantages of such a strategy?

Answer-Joint venture will be the best option since it increases the capacity, sharing of risks and costs
with a partner. It enables access to new knowledge and expertise, including specialized staff.
Joint venture is the best to the recovery process of French Shine but again it is accompanied by few
disadvantages like poor understanding between partners and unequal level of expertise and
investment.