Case: Marvellous Meals

Introduction
David Williams and Carol Williams, a couple, shared a common hobby with every other
Cooking best evidently grown natural foods. They Decided to convert this mutual interest
into a component-time business while their menu got famous and cherished by the guests at
their wedding ceremony.

Type of organization
Marvelous meal, a small restaurant opened as a part time with taking out food facility and a
seating for 16 peoples.

Key decision makers

 David Williams- Nursery school teacher - Salesforce
 Carol Williams- Nursery school teacher
 Cousin- Business professor – helped Williams from moving restaurant to a manufacturer
of organic foods business.
 Restaurant employees

Capital
 The business started out with capital investment of just 3500$.
 They were only able to afford second-hand equipment and with occasional part-time help.

Expansion
 After 6 months of starting the business, they opened the restaurant for full time
 Earlier they were doing their business limited to college campuses only but now this
expanded their take-out services
 They both used to work in different department areas of the restaurant.
 Increased worker size and distribution regions i.e. across distinct countries
 They are now having more than 8 products as compared to 3 within 6 years.
 Within
 Posted sales revenues of $1.6 million and earned before-tax profits of 17 percent on sales.
Problems Identification
 Lack of capital
 Both Williams was having a passion and skills for this food business but they were
lacking behind in terms of a proper structure that needs to be followed along with the
expansion knowledge.
 Marketing techniques that they were using.

Suggestions
 They have to observe the market and get greater expertise before beginning the business,
i.e., market research.
 Now they are expanding they can now distribute their product with the aid of including
taste consistent with the market/location/country they had been selling that can make their
product identity in the market.
 Focusing more on the supply chain of the business.