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Full-time 12 months This Masters programme is designed for graduates with a first degree in any subject who are looking to develop their knowledge and abilities in these fields and to pursue a successful career in business. Marketing strategy underpins competitive advantage for most organisations, regardless of their size or the sector in which they operate. You will develop your knowledge of key theories, models and frameworks alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide. We welcome regular guest speakers from a wide range of business organisations to share their invaluable expertise and personal experiences. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain a real understanding of the strategies, challenges and opportunities facing business and marketing managers on an international scale. Student projects further allow you to apply your knowledge and abilities to real-world situations. Core modules Business to Business Marketing Contemporary Management Practice Ethics in International Management Financial Management Global Marketing Management International Strategic Management Marketing and International Management Business Project Market Research or Marketing and Consumer Society Principles of Marketing Study and Research Skills Your career This programme will prepare you to work internationally in a trainee management role spanning all areas of business, but specifically in marketing. Example graduate destinations include specialist marketing agencies and consultancies and large multinational organisations.
Core modules
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Microeconomic Policy Macroeconomic Policy Research Methodology Quantitative Research Methods Financial Development in Emerging Economies Banking in Transition Economies Economic Development in Emerging Markets Emerging Economies and Policy Interdisciplinary seminar on recent developments in Euro-Asia Either Applied Research Project or Dissertation
Optional modules You will also select up to 20 credits of optional modules, spanning areas including international managemnt and business culture, development, issues in globalisation and international business, small business economics and strategy.
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Microeconomic Policy Macroeconomic Policy Research Methodology Quantitative Research Methods Microeconomics of Banking Economics of Financial Markets Economics of Financial Regulation International Money and Finance Banking & the Macroeconomy Either Applied Research Project or Dissertation
Optional modules You will also select up to 20 credits of optional modules, spanning areas including international management and business culture, development, issues in globalisation and international business, small business economics and strategy.
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Microeconomic Policy Research Methodology Quantitative Research Methods Economic Development in Emerging Markets Business and Management in Asia/Pacific Region Business and Management in Emerging Markets Interdisciplinary seminar on recent developments in Euro-Asia Either Applied Research Project or Dissertation.
Optional modules You will select up to 30 credits of optional modules, spanning areas including international management and business culture, development, issues in globalisation and international business, small business economics and strategy.