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Diploma in Business Administration
BA (Hons) Business Administration
Offered by the Robert Kennedy College, Zürich
BA in exclusive partnership with University of Cumbria

WORLDWIDE RECOGNISED DEGREE

SWISS QUALITY EDUCATION
BA (Hons) Business
Administration
in 2 simple stages

Stage Robert Kennedy College’s

Diploma in Business
1 Administration
in just 9 months.

BA (Hons) Business
Stage
Administration (Top Up)

2 from the University of

Cumbria
in just 12 months.
Duration
Stage 1
Diploma in Business Administration
Minimum 9 months - Maximum 2 years

Stage 2
BA (Hons) Business Administration (Top
Up)
Minimum 12 months - Maximum 2 years

Delivery Method
100% online via OnlineCampus (an
interactive online learning environment) with
intensive class discussion and collaboration.

Tuition Fees
8,000 CHF (Swiss Francs) per stage. This
fee includes library access, OnlineCampus
access, graduation fees, and University
matriculation fees. Fees are payable in
interest free instalments.

Duration, Delivery Method, Places, Tuition Fees and Accreditation 1

Accreditation and Worldwide
Recognition
The Robert Kennedy College Diploma in
Business Administrations gives you access to
the BA (Hons) Business Administration (Top
Up).

The University of Cumbria BA (Hons)

Business Administration programme, offered
online in exclusive partnership with Robert
Kennedy College, is recognised worldwide.

The University of Cumbria received the

University title, and degree awarding powers,
from Her Majesty’s Most Honourable Privy
Council. It is fully recognised by the British
Government and duly listed on the United
Kingdom’s Department for Education list of
recognised UK awarding institutions.

Duration, Delivery Method, Places, Tuition Fees and Accreditation 2

Admission
Requirements
Stage 1
Diploma in Business Administration

The College welcomes applicants with the

potential to succeed, including those with
academic qualifications as well as those with
skills obtained outside academic study such
as work experience.

Applications will normally be considered

from candidates with formal level 4
qualifications such as: Higher National
Certificate, Higher Apprenticeship (UK) or
Swiss Federal Diploma of Higher Education,
Federal Diploma of Vocational Education and
Training (CH) or equivalents.
Admission Requirements 3
Stage 2
BA (Hons) Business Administration (Top
Up)

Entry to this programme is through

successful completion of Robert Kennedy
College’s Diploma in Business Administration
programme (stage 1).

Click here to see

‹ ›
Diploma in Business Administration
full course description
https://rkc.swiss/diploma-business-administration

Admission Requirements 4
Rationale and
Philosophy
A business administration award allows
graduates to find employment in almost
any private industry – organisations
and businesses need staff with a broad
understanding of business issues to help
improve their performance. The programme
is designed to provide its graduates
with an in-depth knowledge of business
administration and therefore will open up
various career paths and opportunities in
both private and public organisations. The
practical aspect of the programme will
ensure that graduates are well equipped
for roles that required a strong attitude to
problem solving and applied leadership.

Rationale and Philosophy 5

Programme
Outline
Stage 1
Diploma in Business Administration

• Organisational Behaviour
• Services Marketing
• Culture and International Business
Systems
• Corporate Social Responsibility in Practice
• Global Economics
• Operations Management

Programme Outline 6
Stage 2
BA (Hons) Business Administration (Top
Up)

The programme consists of the following

Level 6 modules:

• Business Psychology (20 credits)

• International Marketing (20 credits)
• Global Business (20 credits)
• International Human Resource
Management (20 credits)
• Business Independent Project (40 credits)

Programme Outline 7
Module
Descriptions
Organisational Behaviour
The module aims to provide an introduction
to the core concepts of people management in
organisations and the organisational factors
at play in the workplace. To that end it will
offer opportunities for study by prospective
as well as experienced managers, through
a review of contemporary perspectives on
organisational theory and organisational
behaviour, while using modern ideas to
assess and evaluate their own personal
experiences of organisations and the
associated dynamics. The module gives
ample consideration to the history and
development of management thinking and
theory and their impact on the development
of organisational strategies and goals
Module Descriptions 8
and the implications of organisational
design and activities for managing human
behaviour and contributing to organisational
effectiveness. The introduction to the module
will act as the bedrock upon which other
managerial ideas and processes can be
developed later in the course.

Services Marketing
In today’s increasingly digital age, and
widespread use of social media, marketing
services have become relevant to almost
all businesses, anywhere in the world. The
module aims to develop an understanding
of the distinctive characteristics of services
and how these affect marketing strategies
employed by businesses. The module
considers management of service processes,
management of service encounters, customer
behaviour and satisfaction in a service
setting, communication and aspects of
service quality, as well as service failure,
recovery and retention strategies.
Module Descriptions 9
Culture and International Business
Systems
The module aims to provide an
understanding of international business
systems and allows for the unpacking of
current misconceptions of cultural and
business practices, concentrating on the
cultural context of the organisation and
its impact on performace, innovation and
change, while exploring notions and ideas
of national, international and organisational
culture, concepts from institutional theory
and the connection between culture and
leadership in organisations.

Corporate Social Responsibility in

Practice
The module aims to develop an
understanding and command of the
connections between corporate social
responsibility (CSR) and environmental and
socio- economic sustainability challenges,

Module Descriptions 10
in a global business environment, as well
as enable an examination of sustainability
prospects and risks for organisations of all
types and sizes in both modern industrial
and industrialising economies, including
an appreciation of the ethical dilemmas and
responses in contemporary organisations.

Global Economics
The module aims to develop an
understanding of the core concepts of
economics, how an economy can be shaped
by global forces and how these factors can be
controlled by international organisations or
businesses, by exploring the current major
debates around the contemporary global
economic context, main trends and the
phenomenon of globalisation in today’s more
and more inter-reliant world.

Module Descriptions 11
Operations Management
This module aims to develop an
understanding of the values, nature and
purpose of the operations purposes in
organisations, as their core activity. It
will investigate the factors which affect
the smooth running of operations and the
achievement of quality, while providing a
critical understanding of the scope and vital
significance of operations management and
developing an appreciation of the worth of
information and quantitative approaches to
support operations decisions.
Business Psychology
The purpose of this module is to apply
psychological, OB and HRM theories and
principles to organisations and individuals in
their places of work as well as the individual’s
work-life more generally. The module also
provided students with an opportunity
to reflect on the role of psychology in the
workplace.

Module Descriptions 12
International Marketing
This module aims to appraise current
international marketing theories. To assess
and apply knowledge of key theories and
models to organisations operating in an
international context. To analyse and evaluate
the strategic marketing process as it exists in
multinational organisations.

Global Business
This module seeks to critically analyse how
global businesses and globalisation impacts
on the way companies operate. You will
critically analyse how organisations respond
to challenges that globalisation brings.

International Human Resource

Management
The aim of this module is to critically
evaluate human resources in domestic and
international contexts. This will enable
students to become more effective managers
Module Descriptions 13
and leaders in an increasingly globalised
society. The module develops students’
critical evaluation of the HRM framework,
its links to strategy and organisational
performance. This will lead to a critical
analysis of the contribution of specific HR
policies and practices to the achievement of
organisational goals.

Business Independent Project (40

credits)
The module aim is for you to be able to
initiate, plan, research, sustain and evaluate
an extended piece of independent intellectual
work based on individual initiative and
relevant to the chosen programme title.

Module Descriptions 14
Aims
and Outcomes
By the end of this programme learners will
be able to:
1. Develop awareness of the broader
contexts and sphere of influence within
which international business operates.
(60 credits)
2. Study and practise international business
and management drawing on a range of
perspectives in the fields of international
marketing, strategic management,
entrepreneurship, international human
resource management, and international
business. (120 credits)
3. Develop their critical thinking, conceptual
thinking and reasoning skills relating to
international business and management.
Aims and Outcomes 15
 (60 credits)
4. Enhance their employability, career
potential and personal effectiveness. (120
credits)
5. Develop your ability to carry out
independent research in the field of
business and management. (120 credits)
6. Augment your intellectual and
transferable skills especially as they
relate to management and business. (120
credits)
7. Develop a grounding in the disciplines
and methodologies of international
business management and to stimulate
a critical awareness of the factors
associated with the changing focus of
contemporary international business
practice. (60 credits
8. Engage in practical experience whilst
integrating your academic studies. (120
credits)

Aims and Outcomes 16

 Click here to see

‹ ›
BA (Hons) Business Administration (Top Up)
full course description
https://rkc.swiss/bachelor-business-administration

Aims and Outcomes 17

18
 SWISS QUALIT Y EDUCATION

Technoparkstrasse 1, 8005 Zürich Switzerland

Phone: +41 844 007 007 Email: zurich@rkc.swiss

Web: https://rkc.swiss/