124 ISSUE MAY 2022, MONDAY

SPECTRUM

IN THIS
ISSUE

Role of employee
assessment: The key to
employability for India
in 2030
PAGE 1-2 Should SMEs & startups worry about the
Great Reshuffle?
START UP CORNER
PAGE 3-4
The Great Reshuffle is still ongoing. A large portion of the talent
market is on the move, looking for new job opportunities,
NEWS CORNER responsibilities, and organizations that will help them live more
& purposefully. Employee value propositions that attract talent and
reduce turnover can be stitched together by startups and small
HR FACTS organizations. But where do you even begin? What adjustments to
PAGE 5 your HR policies and systems should you make to recruit and
maintain a talented workforce?
As a startup leader or a decision-maker in a fast-changing firm, you
PSYCHOLOGY CORNER must be aware of the newest trends driving the period of the Great
& Reshuffle and the altering personnel demands. Let's take a look at
some of the rising trends affecting small firms, startups, and their
QUIZ TIME
talent strategies.
PAGE 6
Job vs Career: Why talent demands challenging, disruptive and
meaningful work
Money is, without a doubt, a top goal for every employee. However,
the problems that the workplace has faced in the last two years have
prompted the majority of employees to consider their purpose.
Furthermore, younger employees, such as Generation Z, are more
motivated to make a difference in whichever function or space they
work in.
"New-age talent requirements are a lot more dynamic and diverse than they were a
few years ago," said Ajay Sreedhara, chief human resources officer of ticket booking
site Cleartrip. He went on to say that talented people want tough and disruptive work,
as well as more flexibility and freedom to function, as well as a high level of
ownership. They are willing to try new things and take chances.

HR leaders, entrepreneurs, and business leaders of startups and SMEs must shift away
from segmented job functions and rethink roles to allow people to progress in non-
linear ways. This transition will aid not only in attracting and retaining personnel but
also in the development of positions by changing company needs.

Flexibility and Empowerment vs Productivity and Performance

"The current workforce expects a people-centric, progressive, and inclusive culture,"
said Ashish Kumar Singh, Meesho's CHRO. Either you rethink and modify your culture
or you lose the talent war.

To make work from anywhere a reality, SMEs and startups have to reinvent themselves
overnight. The majority of the talent not only accepted the new model but fell in love
with it: According to a new Cisco research, 82 percent of employees feel the option to
work from anywhere has made them happier. Employees' willingness to work in a
hybrid paradigm was underlined in another Microsoft survey.

"Employers who provide flexibility and empower employees to choose the most
convenient work locations will be preferred." This has gotten more attention when we
realized the power of technology in enabling remote work without sacrificing
productivity or quality of work during the pandemic," Ashish remarked.

The Cisco survey emphasizes the necessity for organizations to restructure work, as
61% of employees believe that working from anywhere has improved the quality of
their job. It's time to shift the focus away from performance and toward providing an
opportunity for employees to improve.

SMEs, startups, and unicorns are still on a transformational path that can transform
the economy and employment sector. People Matters and Keka offer our pioneering
research on the state of Indian MSMEs and startups to benchmark the state of work in
these high-growth organizations and set a future roadmap.

SPECTRUM | PAGE 2 MAY 2022, MONDAY

START UP CORNER
FRESH MENU

Fresh Menu is a food tech start up that delivers food to the cities of Bangalore, Delhi,
Hyderabad, Chennai, Pune, and other nearing places. The speciality of the startup lies in
its variety of cuisines with highly experienced chefs and a fresh food menu expanding
every day. The startup keeps up its name with the early delivery of fresh food.Chefs at
the kitchen experiment with new dishes with fascinating ingredients such as ancient
grains, fresh-to-home meat products, and exotic vegetables added in good quantities at
reasonable prices.

Rashmi Daga is not only the Fresh Menu founder but is also the current Fresh Menu CEO.
Before launching Fresh Menu, she worked as a Sales Head at Ola Cabs and she was also
the founder of Afday.com. She is a graduate of IIM Ahmedabad and completed her
bachelor's from Delhi College of Engineering.

The Fresh Menu name depicts the service of the company i.e., to deliver fresh food. The
Fresh menu tagline is "When you order Fresh Menu, you order Local", this tagline for
cloud kitchen like Fresh Menu represents what it stands for.The food delivery platform’s
mission is to make the food experience a greater one with simpler delivery options
through Fresh Menu’s fresh and delicious food.

The Fresh Menu business model is designed in a way that it makes use of its wide range
of cuisines like Mexican, South Asian, Italian, and a lot more to garner revenue.
According to Fresh Menu reviews, the promptness in delivery and daily changing menus
paired with the freshness of the food are the special worth of Fresh Menu. The Fresh
Menu business model offers end-to-end services within a radius of 4-5 km from its cloud
kitchens and operates on a Full Stack Business Model.

This journey started with Rashmi Daga, the founder with an aim to provide healthy food.

The future plans of the company are to make a profit by adding more sub-brands and
reducing the inventory level costs. Fresh Menu is also planning to introduce a new pizza
brand to serve its different sets of customers. Fresh Menu had also launched its new
membership program called as Fresh Club.

Also, the Fresh Menu franchise is planning to expand its services in at least 10 cities in
two years, adding to the existing 200 delivering cities in India. It also plans to increase
its marketing spending to 8-10% of revenue post fundraiser.

SPECTRUM| PAGE 3 MAY 2022, MONDAY

“Vocal For Local” is a campaign organized by Fresh
Menu to promote the usage of ingredients collected
from local farms for food preparation. The company
states that they have been following this approach
since their launch, as they serve local customers.
They also posit this through their Fresh Menu
tagline, “When you order Fresh Menu, you order
Local”.

Another prominent Fresh Menu campaign is the

"Integrity,
"Earn your Lava" campaign when Fresh Menu insight &
launched the Sugar Free Lava Cake in a Jar, where
the company came up with the inclusiveness
#30PushUpChallenge and claimed to give out 50 jars
of the same product to those who take up the same.
are the three
essential
qualities of
leadership."

SADHGURU

SPECTRUM | PAGE 4 MAY 2022, MONDAY

 NEWS CORNER
1. Global Capacity Centres in
India to add 200,000 jobs in
FY22.
2. Maruti accepts Haryana's job
quota policy after securing
concessions.
3. Export duty hike on steel
items to hit projects under PLI
scheme: ISA.
4. ‘Digital wonder of the world’:
How India Stack is rebuilding
HR FACTS the ecosystem for millions of
small businesses.
5. Dubai, UAE, Financial Services
Authority Whistleblowing
1. 16 % of recruiters were looking
Regime has taken effect.
to hire people with cyber
security skills.
2. Employees are putting in
three hours more each day
than before the pandemic.
3. 44% of employees mentioned
compensation and/or extra
payment as a factor that
might lead them to stay at
their current organization.
4. The biggest advantage of
remote work, according to
more than half of companies,
is higher productivity.
5. $100k is the median salary for
HR professionals.
6.

SPECTRUM | PAGE 5 MAY 2022, MONDAY

PYSCHOLOGICAL CORNER

Cognitive Dissonance
Cognitive dissonance is the
mental stress or discomfort
experienced by an individual who
holds two or more contradictory
beliefs, ideas, or values at the
same time, or is confronted by
new information that conflicts
with existing beliefs, ideas, or
values.

QUIZ SECTION
1. Who is the CEO of Ford Motors?
2. what is the basic difference
between HR and People
operations?
3. Which month are known as
financial year?
4. what is the full form of FBP?
5. What are the different parts of
HR departments in an
organisation?

ANSWERS FOR SPECTRUM 123' QUIZ

1. SAMEER NIGAM 4.HUMAN RESOURCES INFORMATION
2. JOB ANALYSIS SYSTEM
3. STEREOTYPE 5.MARTIN LUNDSTEDT

SPECTRUM | PAGE 6 MAY 2022, MONDAY