Team Activity (Case Study)

Team Marvel

6-11) Pointing to the significant expenses of operating an online business and the
resulting consumer refunds as the primary causes. A decent returns policy can
draw customers and boost sales, while excessive return rates can completely
eliminate a retailer's earnings. Profitability was definitely impacted by managing
online refunds. According to reports, prices are rising to cover the expense of
returns.

6-12) After reading the article about Primark company, I was very surprised that
the company doesn’t advertise its brand but the results are very great. Marketing
strategy of Primark is positioning strategy ( trying to be different and unique from
other competitors)
Their marketing structure is a planning and goal-setting strategy. In order to
achieve its goals, they focus to hire very talented individuals who are capable to
do it
In my opinion, this marketing strategy made a unique and special about Primark
company

6-13) Some examples of fast-fashion brands in Singapore would be Charles and

Keith, as well as Love Bonito.
They could improve on product originality, comfort, and specialty. This would help
Charles & Keith and Love Bonito to stand out from other competitors. Products
from fashion retail companies today are mostly indistinguishable so creating
products that are different and special would help in attracting more consumers
who prefer new and unique products (product differentiation). This may require a
higher cost, but it is a risk worth taking.
Since Charles & Keith and Love Bonito are equipped with a robust e-commerce
store, they may continue to improve and expand the e-commerce store system
and possibly attract and appeal to many more consumers. A sturdy online base
means that it would be easily accessible and extremely informative for online
consumers to use and thus, it would attract many more consumers and widen
Charles & Keith and Love Bonito’s consumer base.

6-14) Planning is focused on the ability to offer fast-fashion products at the lowest
possible price. At the same time, it attempts to ensure that it operates within
Ethical Trading Initiative, and supports local charitable organizations and
community projects. Goal-setting by employees is coupled with recognition of
strong organizational skills by management.
As we learned about ESG last time, interest in climate change, sustainable
management, co-prosperity, etc. is growing. Companies need to implement in the
same way as Primak, in the long run, to ensure sustainability. It is not a change
for the transparency of corporate management by thinking about nature, but a
survival strategy for companies for survival and sustainability. This is about
protecting the environment while maintaining corporate sustainability.
Recently, the social problem of protecting the environment in the younger
generation has become a very important criterion for value judgment. They want
to invest in companies that are eco-friendly, ethical, have a desirable governance
structure, and have a positive impact on society. Primark’s planning and
goal-setting will contribute positively to its future.