Department of Media Studies and Journalism

University of Liberal Arts Bangladesh

Midterm Examination | Fall, 2022
MSJ11344: Internal Communication(Sec 01)

Total Marks: 100

Student Name
Student ID
Course Code
Course Title
Session
Marks

Question

Effective internal communications is the key to a healthy, engaged organization. As students of internal
communication, we must understand the structure, functions and other multiple dynamics of communication in an
organization. Keeping in mind this, analyze the structure and functions of communication in an organization. You
can select any organization of the followings: Non-Government development Organization (NGO), Health
Organization, Educational Institution, News and Media Organization, Cooperate business organization. If you select
any organization of the ULAB, then it may include, HR office, Communication Office, Student Affairs office,
Academic Department, Outreach programs, The ULABian, ULAB TV, MSJ Brian Shoe Smith Media Lab, etc. Your
analysis may include:

 Formal and Informal Communication

 Upward and Downward Communication
 Horizontal communication
 Verbal and non-verbal communication
 Grapevine communication

You can divide your report into 8 main sections, as outlined below.
1. Executive Summary/Synopsis
2. Introduction
3. Findings (main themes)
4. Discussions (summery of the findings and its analysis)
5. Conclusion
6. Recommendations
7. References
8. Appendices (if any)

Keep in mind
 You must read the instruction carefully before writing your answer.
 Total Marks: 100 [will weigh 30% in the final grading]
 Minimum word limit: 1000 words
 Deadline of Submission: 11:59pm, Thursday, November 17, 2022 [Soft copy] at the Google classroom/
and November 20, during office hours (9:00am-5:00pm) [Hardcopy].
 You must submit the hard of copy of your assignment at the designated place, my desk at PA305.
And get signed at the exam attendance sheet.
  No email submission will be accepted
 You must write in English.
 You may consult published academic journals, articles and books etc. In that case, you must write it in
your own language and give proper citations*. Any plagiarism will be considered as punishable offence,
and it will severely affect your grades.
 Your submission must be computer composed.
 You must submit your assignment at the Google Class Room using your account. You also must submit
a hard copy of your assignment at the desk of your faculty, and get signed your attendance. Keep in
mind, without your sign in the exam attendance sheet, you will be shown absent in the exam.
 You must submit your articles in single MS Word file. You MUST NOT send your assignment in PDF
or other file formats.
 The name of your submission file should be as follows: [Your Name] _ [Your Student ID] _ [PR-1] _
[Fall 2022].
 You will use Times New Roman Font.
 Keep one-inch margin in each side, and line space 1.5 inch. You will submit all the answers in ONE file.
Keep in mind, NOT more than one file.
 The Course Teacher will run a Similarity-Check in Turnitin. Papers with Similarity index higher than 20% will
not be accepted.
 If the answer of two or more students match completely, or certain paragraphs used in the answer exactly
match, all the students having such similarity will get ZERO. No explanation will be accepted in this
regard.
 For any guidance, do communicate with me. You can contact me at: 01718674830 /
aminul.islam@ulab.edu.bd

Assessment Rubric

Indicator Description Received Marks

Excellent The Answer is detailed, the correct length of the answer is as requested,
91 – 100% includes sophisticated language, a range of examples that are appropriate, and
91 95 100
the student makes some interesting and accurate observations tackling the
question in full, showing an excellent understanding of the topic.
Very Good The answer is somewhat detailed, the correct length of the answer is as
81 – 90% requested, includes suitable language, appropriate examples have been used,
81 85 90
the student makes appropriate observations, tackling all the aspects up to some
extent, showing a good understanding of the topic.
Good The answer is of correct length as requested, includes suitable language,
71 – 80% appropriate examples have been used, the student makes appropriate
71 75 80
observations, tackling most of the question, showing a good understanding of
the topic.
Average The answer tackles some of the question, uses at least one real example and
61 65 70
61 – 70% shows satisfactory understanding of the topic.
Poor The answer is partly appropriate, may not use real examples but shows a basic
50 55 60
50 – 60% understanding of the topic.
Very Poor The presentation is partly appropriate or at least makes an attempt at an 10 20 30
10 – 49% answer, shows a minimal understanding of the topic. 40 45 49
Unacceptable The answer is not written in communicative language, is mere copy-paste of
supplied materials or other source(s), similarity index is higher than 20%, matches 0
complete (or some paragraphs exactly match) with the answer of another student
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