AIR | LAND | NAVAL | SECURITY | JOINT

JAPAN’S ONLY FULLY INTEGRATED

DEFENCE EVENT

26-28 JANUARY 2022

EVENT BROCHURE

Silver Sponsor Organised by

JAPAN’S ONLY
FULLY INTEGRATED DEFENCE EVENT
DSEI Japan 2019 marked the first time a large-scale, fully integrated defence event had taken place in Japan.
The event was fully supported by key Japanese government departments including the Japanese Ministry of
Defence, Ministry of Foreign Affairs, Ministry of Economy, Trade & Industry and the Acquisition, Technology
& Logistics Agency (ATLA).
DSEI Japan 2022 will bring the global defence and security sector together with the entire Japanese and
wider Asian defence community to innovate, partner and share knowledge, bringing together companies
from across the industry on an unrivalled scale.

2019 FACTS
& FIGURES
178 10,216 66
Exhibiting Total Countries
Companies Attendees Represented

216 1,456 510 597

Press & Media Military Attendees Government VIPs
Attendees

www.dsei-japan.com 26-28 JANUARY 2022 | MAKUHARI MESSE

 There were a range of capabilities
that we wanted to exhibit at
DSEI Japan. We have seen many
delegations from many countries and
had good feedback. We hope for
even closer collaboration between
not just the UK, but US, Europe and
ASEAN countries.”

2019 Exhibitor

ATTENDEE PROFILES

South America Africa

Asia / Pacific
3% 3%
50%
North America
12%

Middle East
8% Regional
Breakdown of
Attendees

Europe
21%
Central America
3%

Prime Contractor
28%

Size of
Company
Represented
by Industry

Medium Sized
Enterprise (Tier 1,2,3) Small & Medium
Sized Business
24%
48%

VIP Academia
9% 2%
Government
8%

Sector
Represented

Military
23% Industry
55%
Media
3%

www.dsei-japan.com 26-28 JANUARY 2022 | MAKUHARI MESSE

 58%
of attendees to DSEI
WHO CAN YOU MEET Japan 2019 involved
in procurement &

AT DSEI JAPAN 2022? specification

The only large-scale integrated defence event in Japan, DSEI Japan provides unprecedented levels of access
into the Japanese and wider Asia-Pacific market. The DSEI brand has a proven track record of bringing the
entire supply chain together on an unrivalled scale.
The seniority of visitors at DSEI Japan 2019 was exceptional. With nearly 600 VIPs and delegations from
across the world, exhibitors met some of Asia-Pacific’s key decision makers. These included Japan’s Minister
of Defence, who visited a number of exhibitors.

THE MOST SENIOR AUDIENCE IN THE THE MOST ADVANCED VIP DELEGATION
ASIA-PACIFIC REGION PROGRAMME IN THE REGION
As an exhibitor you will meet the most Pre-show:
influential military and government
• Opportunity to select which types of VIPs
professionals in the Asia-Pacific region.
you want to meet prior to invites being sent
• Chief of Defence Staff
• Request meetings via the event app with specific
• National Armament Directors
VIPs based on your product/service offerings
• Service Chiefs
Onsite:
• Capability Directors
• Project Leads • Access to the VIP progamming team for live
updates on VIPs in attendance and to request
• Civil Service & Government
new meetings
• Industry C-Level
• View your calendar of meetings and enjoy face-to-
• Heads of MRO
face time with both procurement and operational
• Procurement Heads heads

We have seen delegations and visitors from around the world:

Middle East, Europe, South East Asia, USA and of course Japan.
It is important for us to keep consistency with an event partner
like Clarion, and appearing at their events is a good way to
serve our customers and be close to them. This has had a big
2019 Exhibitor
impact for us and we have already reserved for DSEI Japan in
2021 – being here is a must.”

www.dsei-japan.com 26-28 JANUARY 2022 | MAKUHARI MESSE

JAPANESE DEFENCE
EXPENDITURE
With a record-breaking increase in the Japanese defence budget to $48.5 billion, DSEI Japan
is perfectly positioned to bring together the entire defence supply chain.
Japan is rapidly building its defence capabilities and focusing on the enhancement of joint
functions to fulfil its regional defence responsibilities.

Key focus areas

• Providing deterrence & response to security situations and large-scale disasters
• Supporting stability in the Asia-Pacific region
• Expand cyber defence units
• Enhancing rapid deployment and response capabilities
• Ensuring security of seas and airspace surrounding Japan
• Improving the global security environment
• Security in outer space

Japanese defence expenditure in USD Billions

49

48

47

242
46

45 $
44
billion spend over the
next 5 years
43

42
2000 2005 2010 2015 2020
Source: Japan Times 2019

Japan is a key market and we wanted

the opportunity to be here. It has been
successful for a first time show. Day One
was busy and the team are happy with the
level of visitors and delegations. We’ve
just opened a bigger office in Tokyo and
are pleased with the quality as we look to
expand in the region.”

2019 Exhibitor

www.dsei-japan.com 26-28 JANUARY 2022 | MAKUHARI MESSE

 STAND OUT
AT DSEI JAPAN 2022

$925 $825
SHELL SCHEME PER SQM SPACE ONLY PER SQM

Shell scheme exhibition stands comprise of stand Space Only means that you will receive a raw space
walls, lighting, carpet, 13A socket and also include a on the floor plan to build your own stand. We have a
furniture package. Each stand will also feature a fascia list of recommended contractors you can use to build
board with your company name on. your stand.

SPONSORSHIP PACKAGES
The DSEI Japan sponsorship packages are designed to make real impact and raise your profile significantly
at the event. Choose from our premium sponsor packages or contact us for more bespoke options.

HEADLINE PLATINUM GOLD SILVER BRONZE

EXHIBITOR
SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR

Exclusive ü
Branding on all general online collateral ü ü ü ü ü
Branding on all general printed collateral ü ü ü ü ü
Branding on all general onsite signage ü ü ü ü ü
Speaking / moderator slot in Conference ü ü
Panel member slot in Conference ü ü
Dedicated e-blast to database pre-show ü ü ü ü
Dedicated e-blast to database post-show ü ü ü ü ü
Push notifications on Official Event App 4 2 1
VIP Lunch Passes 8 6 4 2
Exhibition Booth ü
TOTAL COST $150,000 $75,000 $50,000 $25,000 $15,000 $825/$925
per sqm

ENQUIRIES
General enquiries
E: japan@dsei-japan.com T: +44 (0)20 7384 8038 W: www.dsei-japan.com

Japanese Exhibitors UK Exhibitors

E: dsei-japan@crisis-int.co.jp E: katy.carey-yard@clarionevents.com
T: +81 3 5926 4783 T: +44 (0)20 7384 8246

www.dsei-japan.com 26-28 JANUARY 2022 | MAKUHARI MESSE