S.W.O.

T Analysis:
Strengths Weaknesses

 Availability of the raw materials  Costumers demand

 Company location  Low sales when typhoon season
 Low production cost  People’s interest
 Sense of Creativity
 Knowledge of latest trends
Opportunities Threats

 Innovation of designs  Fussy Clients

 Opening new branch in other part  Increased or Intense Competition
of the country  Online Reviews
 Possible supplier in other souvenir  New Entrants
shops  Bargaining power of customers
T.O.W.S. Analysis:
Opportunities:
O1: Innovation of designs
O2: Opening new branch
in other part of the country
O3: Possible supplier in
other souvenir shops
Strengths: Weaknesses:
S1: Availability of the raw W1: Costumers demand
materials W2: People’s interest
S2: Company location
S3 :Low production cost
S4: Sense of Creativity
S5: Knowledge of latest
trends
SO: WO:
SO1: The availability of the WO1: The innovation of
raw materials leads to designs will be based on
innovation of designs. the highest percentage of
consumer’s demand and
SO2: The company
interests in a particular
location is good enough to
locations.
be notice by consumers,
also the sense of creativity
for the product and
knowledge about the latest
trends may be an
opportunity for the
company to be a possible
supplier in other souvenir
shops.
Threats: ST: WT:

T1: Fussy Clients ST1: The raw materials WT1: Costumer’s demand
T2: Increased or Intense are always available, the can be changed by the
Competition company will notice what new entrants.
T3: Online Reviews to improve about the
WT2: Increased or intense
T4: New Entrants product that are made
competition can
T5: Bargaining power of from recyclable materials
manipulate the people’s
customers by online reviews and
interests.
clients.

ST2: The increasing level

of new entrants will be
added to the intense
competition of a particular
industry. This leads to new
designs from the creative
people in the company.