So in our market positioning as you can see the competitors of mister donut is jco, krispy kreme, dunkin

donut. First jco and krispy krem has the high price in donut industry why? because jco and krispy sells
many flavors, especially the other flavors of their donuts are available for the health conscious
consumer because their donuts are not that sweet and also in terms of the quality of making the donuts,
they really meet the expectations of the consumer. Second, dunkin donut is known nationwide
especially for its cheap price and high quality donut and also even though its price is cheap there are still
combos that the consumer can choose so that they can pay more cheaply and also it is more popular
with kids and lastly, Mister Donut is the cheapest brand in the philippines, cheaper than dunkin donut,
in short pang masa yung pice ni mister donut, especially they have different kinds of donut flavors na
hinahanap hanap din ng kids and the quality of their donut is more chewy than competitors like it is
really popular with children and perfect as pasalubong for kids