Unit Code - BSS059-6 Digital Technology Management Page 1 of 6

SECTION A
General Unit Information:
Unit Name Digital Technology Management
Unit Code BSS059-6
Level 7
Credit Value 30
Location(s) of Delivery On Campus and Off Campus
Period(s) of Delivery 6 weeks
Pre-requisites or
N/A
Restrictions

In today’s business world digital technology in all its facets is crucial to

Aims and Relevance
facilitate decision-making, create new business models, and achieve
competitive advantage. This unit, informed by staff research and other
scholarly activities, develops your knowledge and understanding of the
use of digital technology for effective management in a variety of business
settings, as well as enabling you to manage digital technology. Crucially,
you will learn about the role of digital technology in strategy, Internet
marketing, and related areas.
The unit takes an integrated approach to critically assess the relationship
between information systems and how they can create a competitive
advantage. The aim is to enable you to understand and critically assess
what information systems are, what key characteristics they have and
what they can (and cannot) do for an organisation.
Successful completion of the unit will give you a comprehensive and
detailed overview of theory and practice and you will acquire a ‘toolkit’ that
provides the basis for understanding the potential – and limitations – of
information systems for business success.

Types of information systems and their role in business

Enterprise Resource Planning
The interrelationship between the Internet and strategy
IT/IS-enabled business process re-engineering
Internet marketing and electronic customer relationship management
IT project management
Syllabus Content
IT/IS-enabled change and strategies for change management
IT and Total Quality Management
IT governance
IS/IT investment and evaluation
Risk management
Ethics and digital technology

Learning Outcomes

On completion of this unit you should be able to

1. Demonstrate the following knowledge and understanding

Demonstrate a systematic understanding and critical appreciation of the business

impact of digital technology and how it should be managed in a variety of business
settings, with the aim of maximising a company’s success.

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2. Demonstrate the following skills and abilities

Critically evaluate and synthesise theories and models in order to manage digital
technology appropriately as well as make strategic decisions to foster its positive
impact on businesses

PSRB Outcomes and/or Apprenticeship Standard

N/A

Summary Learning Hours

Scheduled Guided Independent Autonomous Placement Total

Hours 50 122 98 30 300
Percentage 17% 41% 33% 10% % 100%

Approach to Learning

This unit, informed by research, is designed to support your critical analysis and evaluation in
practice and to encourage a systematic understanding and critical appreciation of the business
impact of digital technology and how it should be managed in a variety of business settings,
with the aim of maximising a company’s success. This is achieved through real-life case
studies supported by a flipped classroom approach to facilitate peer and tutor interaction. In this
way your learning is:

Meaningful: you will experience personal, social, professional, intellectual and practical
relevance

Active: you are actively engaged in the learning process.

Challenging: application of theory in practice challenges existing constructs, knowledge and

assumptions and offer opportunities for creative and enjoyable learning.

Reflective: provides a structured opportunity for reflection and development that supports
internalisation of your experiences and developing connections across boundaries

Collaborative: you learn with and through peers, tutors and others, face-to-face and online,
creating and sustaining a learning community.

Co-created: you have the opportunity to influence aspects of theory in practice.

(note: for those studying Part-time will study the unit last 12 weeks)

Assessment Summary

No Assessment Method Learning Weight Submission Length

Outcome(s ) Week of
Assessment
1 Coursework - Individual 1 and 2 40 3 2500
Report
2 Coursework - Artefact 1 and 2 60 6 20 mins

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Learner Development
This Unit particularly focuses on the development of your abilities in the following areas:

You will be critically evaluating and extending theory through application

to contemporary cases and drawing reasoned conclusions to enhance
the impact of digital technology on organisational performance. You will
Enquiry
be expected to extend your learning through accessing and evaluating
supplementary materials (e.g. books, journals, online journals) as
appropriate.

You will engage in facilitated group discussions relating to contemporary

Contextual
issues and organisations in a multicultural context to enhance your
Understanding,
personal and professional development in digital technology
including where
management. You will critically evaluate the challenges of managing
employer based
digital technology in a variety of contexts.

Interactive learning sessions are designed to facilitate transfer of learning

to the context of the workplace and continuous reflection on learning
Collaboration
based on progressive personal and professional development through
experiential learning activities.

You will be required to critically reflect and make recommendations for an

increasingly appropriate and transforming use of information systems to
Enterprise create a strategic advantage. Established research and theory will be the
trigger for establishing innovative recommendations to optimize IT/IS
performance and to effectively use them to manage change.

You are required to select a company and evaluate strategic information

systems (SIS) opportunities and its impact on the company’s strategic
Assessment 1 position, making reference to appropriate theory, literature and empirical
Details evidence. You will then present this in a written report. The word length
should be around 2500 words. Assessment 1 accounts for 40% of the
overall unit grade. (submission week 6 for PT study)

You are required to critically evaluate the strategic information systems

(SIS) opportunities identified in assessment 1. Based on the SIS
opportunities identified related to the selected company you are required
to Design and propose a plan for an information system which can help
solve a problem within the company. Additionally, critically evaluate
challenges related to systems design and analysis.

The proposed design and plan should be presented in a form of a 20-

Assessment 2 minutes video recording of presenting multiple project materials:
Details
Concept design

Data/ Information flow diagram

User interface (UI) – Sketches (if necessary)

Assessment 2 accounts for 60% of the overall unit grade. (submission

week 12 for PT study)

Assessment 3
Details

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Assessment 4
Details

Threshold Expectations
In order to pass Assessment 1 you will need to :

Demonstrate evidence of critical understanding, but limited in scope, of strategic

management of information systems and major issues related to the topic

In order to pass Assessment 2 you will need to:

Demonstrate sufficient ability to critically evaluate challenges related to systems design

and analysis or IT project management and how these challenges may be overcome from
a managerial perspective.

In order to pass Assessment 3 you will need to:

In order to pass Assessment 4 you will need to:

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Section B

Recommended Reading
Core Text - this unit is supported by the following core text:

Laudon, K. & Laudon, J. (2017) Management Information Systems: Managing the Digital
Firm. 15th edition. Pearson Education. ISBN: 978-0273789970.

Guided Reading
The following is expected reading for this unit. Details of what to read and when will be provide
in the BREO site.

Chaffey, D. (2012) Internet Marketing: Strategy, Implementation and Practice. 5th edition.
Prentice Hall. ISBN: 978-0273746102.

Chaffey, D. (2014) Digital Business and E-Commerce Management: Strategy,

Implementation and Practice. 6th edition. Prentice Hall. ISBN: 978-0273786542.

Pearson, K. & Saunders, C. (2013) Strategic Management of Information Systems. 5th

edition. Wiley. ISBN 978-1-118-32254-3.

Turban, E. & Volonino, L. (2012) Information Technology for Management. 8th ed.
(International Student Version). Wiley. ISBN 978-1-118-09225-5.

Independent Study
To receive high grades you will need to demonstrate your wider reading. The following
resources provide useful background reading for the material in this unit. This is not an
exhaustive list and students should read widely from the variety of journals available in the
Learning Resources Centre.

Key journals

Journal of Management Information Systems (JMIS)

European Journal of Information Systems (EJIS)

Management Information Systems Quarterly (MIS Quarterly)

Information Systems Journal

Journal of Knowledge Management

Knowledge Management Research and Practice

Equality Impact Assessment

Question Y/N/NA Additional anticipatory adjustments/actions

if necessary
Learning materials will be made
available in advance of sessions
Y
for students to adapt as
appropriate?
The approach to teaching and
learning is sufficiently flexible to Y
enable all students to succeed?

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The approach to group work takes

account of the needs of students
Y
with disabilities and from diverse
backgrounds?
The approach to practical work
takes account of the needs of Y
students with disabilities?
Students with a protected
characteristic* have an equal
Y
opportunity to achieve the learning
outcomes?
The assessment tasks provide all
students with an equal opportunity Y
to succeed?
Any other aspects of the unit that
might pose potential challenges
from an equality or diversity Y
perspective have been
considered?

* Age, Gender reassignment, Marriage and civil partnership, Pregnancy and maternity, Race, Religion and belief,
Sex, Sexual orientation

Section C

Administrative Information – Faculty completion

Faculty University of Bedfordshire Business School
Portfolio BP-MBA
School/Department Department of Strategy and Management
HECOS Code(s) 100078
Unit Co-ordinator Sajeel Ahmed
Apprenticeship ? No

Courses that this unit is delivered on

MBA (General)
MBA (General)
MBA (Digital Technology Management)
MBA (Hospital and Health Services Management)

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