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RESEARCH METHODOLOGY

December 2022 Examination

1. Develop a sample research proposal to represent the various steps of hypothetico-


deductive method. (10 Marks)

Ans 1.

Introduction
Science depends upon numerous foundations that incorporate the processes of reasoning, logic,
and values to perform research. Depending on the research methods, the research base is
scientific reasoning. It fluctuates with several natures of standards and depends on four
fundamental foundations pulling the concept of scientific reasoning completely. This job will
present a research proposal providing various steps of the hypotheticodeductive method.

Aim

This research aims to prepare a research proposal demonstrating various steps of the
hypotheticodeductive method.

Research objectives
Q2. What is meant by a dependent variable? Identify the one from the following
theoretical model. State any six hypotheses from this model. Identify the mediating
variable.

(10 Marks)

Ans 2.

Introduction
An organization is constantly searching for creating steps toward its organization. Running a
service and ordering worth in the market is different. It isn't simple to step in advance with
adequate financing for a business task, but things are pretty smooth for a currently established
organization. The inquiry is why the action in the query is discussed about the variable,
specifically the dependent variable. Although the matter is linked with the academic research
task, it is also gotten in touch with the area experience. Without obtaining the lead in our hands,
generating the following action for development is challenging. Financial investment is the
primary variable for creating value by showcasing the correct objective within the stated time.
When the issue varies, it relies on the input and result. Understanding the distinction between the
input and output task is essential to
3. Zomato was listed on 23 July 2021 on NSE at 126 INR which has toppled 46 INR on 30
July 2022. There has been a consistent decline in the revenue of Zomato and increase in
losses. The customers have raised concerns on poor quality of delivery and extra prices
charged by Zomato. The manager is interested in identifying issues related to customer and
other stakeholders for decline in the trust in brand.

a. Develop a questionnaire to survey the consumer and collect their response on what
factors might be responsible for decline in consumers satisfaction? (5 Marks )

Ans 3a.

Introduction

It has been observed that Zomato is dealing with a consistent decline in its revenue and a rise in
losses. The consumers have complained about inadequate delivery top quality and the extra price
billed by the company. Therefore, the manager expects to identify the problems linked to
customers and other investors for the decline in brand reputation. This portion presents a study to
gather data regarding customers' responses regarding the factors responsible for the decline in
client satisfaction. The researcher has chosen 50 arbitrary consumers (ranging from 20 to 50
years old) who regularly acquire foods from Zomato as they can provide the appropriate opinion
regarding the pertinent concern, and it can substantially raise the study's credibility. It has been
assured that no personal question is asked, and no respondent has been required to provide a
viewpoint to a particular question. Respondents have provided their suggestions in tabular kinds
(agree, differ, and neutral), and the scientist has
b. Identify some interview questions that you would use for deriving qualitative responses?
Who will be ideal respondent for the interview? (5 Marks)

Ans 3b.

Introduction
Zomato top the business index ranking for company purpose and has been there for the last few
years too, yet the social action is not in favor of the firm and is continually encountered.
However, all the outside stakeholders are vital aspects. Still, to understand the altering strategy
and effect, it is required to see the mind of the advertising manager and the money manager.
Conversely, it is helpful for the researcher to interview them to get one of the most qualitative
actions. Both managers are outright adequate to deliver the existing techniques for the future.

Interview analysis

Q1. What is the impact of the Delivery System Approach on society?

Manager 1: Fast delivery within the estimated time is the primary target. All the men on the
ground deliver their best; however,

Q2. Why is feedback required from every external stakeholder of the company?

Manager 1: It is required to know the marketplace's likings and disapproval initially; based
upon that, the following action

Q3. According to you, how has a Food Delivery App has influenced this social marketing
system?
Manager 1: Delivering food directly to the dining establishment is similar to working the
advertising activity

Q4. Do you think Feedback Evaluation would help the particular App Organisation bring
the developed delivery system?

Manager1: Feedback is functioning

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