Calling Pitch For App Downloads

INTRODUCTION​ -

Hello,Good Afternoon!
Am I talking to Raju’s Father?
This is Shivalik Senior Academic Counselor calling from VEDANTU. Vedantu is India’s Leading,
Live Online Tutoring and Coaching Institute.
The reason I am giving you a call Sir is because your son/daughter has actually downloaded our
Vedantu Doubts Apps and has asked a few questions in the topics of
Physics/Chemistry/Mathematics/Biology. I would like to understand where exactly is he facing
difficulties in academics.

Trust Building​ -

I would like to verify a few details before we move forward. So Sir your child’s full name is Raju
Rastogi right?(Ask only if the full name is given in LS) And the email id with which the
registration has been done is ​raju.rastogi@gmail.com along with this phone number which is the
registered number with Vedantu. Also sir the class he has selected here is class 9 and the
board is CBSE. So I will take 5 mins of your time to discuss about your child’s academics.

Rapport Building ​-

So Sir, are you aware about Vedantu? Or has your child discussed with you regarding this
Institute?

YES​ : Ok sir, So did you sit with him while he was asking doubts in our app?
How was the experience sir? Was your child able to understand whatever queries he had and
were they all resolved?

NO : Sure sir I’ll explain it to you. We are India’s leading, live, online tutorial and coaching
institute which provides personalised learning to students. ​Our Core value is Score
Improvement which we call Learning Outcome.
We believe personalisation in terms of education can only be brought about only if there is a
human touch and for that reason we provide the best of Master Teachers combined with the
best of technology.

So sir how is he doing in his academics in terms of %?

1) >90%- Very Good - That’s great sir, So is in the top ranks in his class?
Is he also taking part in various competitive exams?
How does he prepare for his exams?
Is he having tuitions or is he doing it all by himself?
How much time does he study at home?
 2) 80-90% - Good. - That’s great sir, So is in the top ranks in his class?
Is he also taking part in various competitive exams?
How does he prepare for his exams?
Is he having tuitions or is he doing it all by himself?
How much time does he study at home?
Where exactly do the teachers say he is losing out on marks?
Which is his favorite subject?
What does he aspire to become?

3) 60-80% - Average - Not to worry sir, How does he prepare for his exams?
Is he having tuitions or is he doing it all by himself?
How much time does he study at home?
Where exactly do the teachers say he is losing out on marks?
Which is his favorite subject?
What does he aspire to become?
4) <60% - Weak - Not to worry sir, How does he prepare for his exams?
Is he having tuitions or is he doing it all by himself?
How much time does he study at home?
Where exactly do the teachers say he is losing out on marks?
Which is his favorite subject?
What does he aspire to become?

Who takes care of the child’s education at home sir?

If Father - Oh that’s good sir, so what do you feel when you sit down with him? Is he getting
distracted easily? Is he able to understand the concepts of the topics he is learning or does he
have a tendency to mug up? Also sir, how much time do you get to sit with him? You must be
working i suppose. So are you into service or have your own business sir?
If service : Ok sir so which company are you in? (Identify the company, ask more
about the work that he does and try to understand his paying capacity)
If business : Ok sir so which business are you into? (Try to understand the paying
capacity of the parent)

If Mother - Oh that’s great sir! Usually mothers are taking up the responsibility. You might be
working late i suppose. So are you into service or have your own business sir?
If service : Ok sir so which company are you in? (Identify the company, ask more
about the work that he does and try to understand his paying capacity)
If business : Ok sir so which business are you into? (Try to understand the paying
capacity of the parent)
Problem Analysis -
1. Too many students in class - How many students are there in one class in your child’s
school? Is the teacher able to give individual attention to each of them?
2. Student is shy - Does your child ask questions in class? Does he interact with his
friends regarding topics from his class which he has not understood?
3. Students only understand 30% of the concepts in the class - While doing self study
at home does your child remember everything that has been taught to him in class? Is
he busy taking down notes in the class and fails to understand what the teacher has
explained?
4. They lack personal guidance - How often does he reach out to you/mother if he has a
doubt? How do you solve it for him?
5. Time management - Is he able to complete his classwork on time? Is he able to answer
all the questions in the exam paper?
6. Olympiads and NTSE exam preparations ​- Does he prepare for the competitive exams
that are being conducted in school? Does he write mock exams before appearing for the
exam?

About Vedantu -
Understanding from whatever discussion we had, I’ll now explain you how we are
creating the difference in the child’s education. We at vedantu drive these particular issues in a
very unique manner. We believe every student has the potential to improve and at some point of
their student life they have to face competition. So our way of approach to student is to
understand if a student is able to learn a topic properly there are 4 certain steps-
1. Memory
2. Concept
3. Application based
4. Analysis Based
A student’s educational foundation is what we believe to develop and along with that we want to
improve their competitive nature in exams.

If student in class 6-8 : We will make sure that the child’s foundational classes are perfect as
this the area where they get introduced to a new phase of science and mathematics which will
help them to understand the concepts of higher classes and also if they do not enjoy the classes
of science and mathematics now in their class, they will never build an interest or curiosity to
know more about the topic. We make sure that all there doubts are resolved and questions
asked are answered immediately. I will explain you how Vedantu the best Learning Experience
for the students.

● Transition Period​ : This is the transition period for the children from Primary School to
Middle School hence our focus is more on definitions, for example Your child must be
studying about definitions in the subject of Physics like Motion. So the main objective is
to help them understand the definition and not ask them to mug it up without
understanding the concept.
 ● Learning Behavior​ : We track down how each and every student in our class is
responding to the questions asked. We make sure that students are not just taking notes
and not following what is explained in the class.
● Confidence/ Momentum​ : We have in class quiz which drives the students to compete
against one another and build their confidence as well as the momentum in the class to
respond and ask questions and also develop curiosity about various topics.
● Habit Building​ : We do believe that studying Science and Mathematics is all about
observing your environment and relate everything to your books. Developing a habit of
studying everyday can only come with the interest built in the topic or subject which he is
studying and that is exactly how we give examples and explain in Vedantu so that the
child himself sits down to study.

If student in 9-10 : We do realise that the child is now into the senior section of the school and
that he is about to give one of the major important exams of his life. We have special classes for
board preparation and a number of tests are conducted to ensure the best result in his
academics. (Furthermore you can add in the counselling session part that a major decision has
to be made after class 10 so we will guide the child on that based on his interests and
aspirations and also discuss about the board results)
● Board Marks​ : We explain the importance of the board marks to the student so that he
realises and starts building himself up for the examinations.
● Concepts : Grade 11th & Grade 12th ​: We will be also giving them an idea about how
the next classes look like and what their goals and aspirations are and guide them
accordingly to focus on their subjects.
● Competitive Exams​ : We prepare them for NTSE and also guide them to build that
competitive nature in them to have that mind set ready for 11 and 12 if they are going
ahead with JEE and NEET.
● How to write your Board Exams​ : We will also provide them with the ways in which
they can strategize a way to answer the questions along with time management skills.
● More than 95% of students at Vedantu scored more than 90% marks in 10th Board
this year​.

If Student in class 11-12 : We know that students in 11 and 12 have a very less time to
prepare and on top of that they have two major exams to be given. Usually we see that while
preparing for one exam, a student usually loses out on marks in the other one. Hence our
teachers believe that a balance has to be maintained between the boards and the competitive
exam and hence we provide preparation for both. We also provide personalized teaching, doubt
clearance & test modules in a completely structured way. That is why the result speaks for us.
● JEE Advanced Rank 1 ( pwd)
● AIR 1 in 2017, 2018 JEE also
● 98 students secured above 90 percentile in JEE Mains 2019
● 6 students in top 100 in NEET
● 17 students qualified for KVPY interview
 ● Refer to Vedantu page

The reason why we have such outstanding results is:

1. Life /Career Changing​. : At Vedantu we believe in Score improvement is directly
proportional to a better career oppurtunities.
2. Right Guidance​. : Providing the Students with better guidance for their career is one of
the major aspects of our courses and mentors.
3. Self study time​ :In Class 11 and 12 students have very less time to prepare for the
examinations and balance both boards and competitive exams. So we focus on time
management with a larger duration of self study.

Counselling Session -
‘
Furthermore, to discuss in detail about how Vedantu provides this Learning Experience for
students,
we organise a face to face interactive session with the student and the parents for about 45mins
to 1 hour.
In this session, we appoint an academic counsellor for your child who talks to him/her and
understands where he needs special guidance and in what particular manner can he improve in
his academics.
Our Academic counselor are experienced in terms of talking to the students and analysing the
students based on content knowledge and most importantly basic foundation of the child from
previous classes.
The counsellor will talk to the child, ask questions, give illustrations, take tests and also bring
out the best out of our child in the session.
Both the parent’s involvement in the session is mandatory as it is an important time for your
child’s academic career. So can I have a time when you, ma’am and the child are available at
home? We only organise the session at you home because we want the child to be comfortable
and feel free to answer the questions asked. Usually we have seen kid’s tend to be nervous in a
foreign environment and hence we have these sessions conducted at their home. So may I
have your
1. Residential address -
2. Pin Code
3. Any nearby landmark sir
4. Please wait, I’ll look up the landmark on google maps.
5. Also sir, kindly provide with an alternative number because if this number is busy then
our counsellor can call on the alternative number.

So I have booked this particular session for your child.

And lastly sir I would like to mention one point. If the counsellor deems fit that the student has a
scope of improvement through our learning program, he might take an on-the-spot scholarship
exam which would make your child eligible for certain scholarships which you can avail with
on-spot registrations.
It was great talking to you sir. We will give you a reminder call 3hours before our counsellor
arrives at your place.
Have a nice day sir.
Thank-you