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Adding Value to Libraries, Archives, and
Museums
Adding Value to Libraries, Archives,
and Museums
Harnessing the Force That Drives Your
Organization’s Future

Joseph R. Matthews
Copyright © 2016 by Joseph R. Matthews
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, except for the inclusion of
brief quotations in a review, without prior permission in writing from the
publisher.
Library of Congress Cataloging-in-Publication Data
Names: Matthews, Joseph R., author.
Title: Adding value to libraries, archives, and museums : harnessing the force
that drives your organization’s future / Joseph R. Matthews.
Description: Santa Barbara, CA : Libraries Unlimited, [2016] | Includes
bibliographical references and index.
Identifiers: LCCN 2015037584 | ISBN 9781440842887 (paperback) | ISBN
9781440842894 (ebook)
Subjects: LCSH: Library administration. | Library planning. | Libraries and
community. | Libraries—Technological innovations. | Value added. | BISAC:
LANGUAGE ARTS & DISCIPLINES / Library & Information Science /
Archives & Special Libraries. | LANGUAGE ARTS & DISCIPLINES /
Library & Information Science / Collection Development.
Classification: LCC Z678 .M365 2016 | DDC 025.1—dc23
LC record available at http://lccn.loc.gov/2015037584

ISBN: 978-1-4408-4288-7
EISBN: 978-1-4408-4289-4
20 19 18 17 16   1 2 3 4 5
This book is also available on the World Wide Web as an eBook.
Visit www.abc-clio.com for details.
Libraries Unlimited
An Imprint of ABC-CLIO, LLC
ABC-CLIO, LLC
130 Cremona Drive, P.O. Box 1911
Santa Barbara, California 93116-1911
This book is printed on acid-free paper
Manufactured in the United States of America
Google and the Google logo are registered trademarks of Google Inc., used
with permission
 This book is dedicated to:
Paul and Lisa Matthews
James and Erin Melcher
Who add value in the lives of their children
Every day and in every way
 Contents

Acknowledgments
Introduction
1  Adding Value
Logic Model
Business Model
Value Proposition
Intangible Value
Summary
Checklist for Adding Value
Notes
2  How Libraries Have Traditionally Added Value
Taylor’s Value-Added Model
Variations on the Taylor Model
Other Models
Ways Libraries Add Value—The Customer’s Perspective
Designing Services around Outcomes
Surplus Value
Summary
Notes
3  The Times Are Rapidly Changin’
Trends Impacting Society
What Are the Implications for Libraries?
Summary
Notes
4  Ways to Add Even More Value
 Libraries Are Obsolete
Key Questions
Strategic Planning
Strategic Triangle
Blue Ocean
Methods to Add Even More Value
Summary
Notes
5  Content
Digitization
Frameworks
User-Contributed Content
Information Portals
Self-Publishing
Library-Provided Social Content
Summary
Checklist for Adding Value to Content
Notes
6  Context
Methods to Provide Context
Visualization Tools
Displaying Content
Physical Context
Summary
Checklist for Adding Value Using Context
Notes
7  Connection
The Embedded Librarian
Innovation
 Engaging in Conversations
Getting in the Flow
Customer Service
Repurposing Space
Makerspace
Community Publishing Portals
Supporting Economic Development
Catalyst for Civic Engagement
Summary
Checklist for Adding Value Using Connections
Notes
8  Collaboration
The OED
Crowdsourcing
Types of Crowdsourcing
Reasons for Collaboration
Types of Collaboration
Successful Collaboration
Why Engage Our Communities?
Summary
Checklist for Adding Value Using Collaboration
Notes
9  Collaboration in Libraries, Museums, and Archives
The New York Public Library
The National Library of Australia
The National Library of the Netherlands
The Library of Congress
The National Library of Finland