Ee US SSE ia Wary TTR Mh aaslals FOR GENEIUSES FOR THE SMALL BUSINESS: 2020 EDITION 1. WHO TO HIRE? 2. IN HOUSE OR OUTSOURCE? 3. WHERE TO FIND THEM? CA en NaS 5. WHAT ARE THEIR RESPONSIBILITIES? Ca ae mem Tel ed 7. HOW TO TERMINATE- IF NECESSARY. ed fe A Benge Ce LoneOM LOM ata deme c eae a\ ale) a) by Billy Gene Is Marketing Ss we z a ae el Table of Contents: CnC Cee Cen Cancmn FOUNDATION OF BUSINESS IN 2020 emule mL AGU aa COLO oa - JOB POSTINGS Oe tr AU CPA © PG 26- OCP. Cetra © PG30- eH MAOH SN WHAT TO PAY PEOPLE WHEN TO HIRE A VIRTUAL ASSISTANT NAACP me USING RECRUITERS eee NTU UNS a ema elBUSINESS WHEEL UALS TT ss aTtH] GUST Sz - VALUES Hd aesPORCH Rusia One One of the biggest mistakes business owners make when hiring is not planning! And | get it: UCC ae LCR OT ee ORS IUCR RT One a done immediately so they can start helping you right away. MMR am eR UPL oma NTICR CUT eee eM USAT UM aR Se MUS OR OSCR ORAM MUR CUTOUT run (trust me). When it comes to bringing someone into your business, getting this right is everything. So plan first... then hire. SES A a OS SSR lta Remember the Business Wheel? Sales is the life blood of any business. Ignore it and you won't have IST SSe Aeon To put it super simply, this is the formula for sales in 2020: PRR Teco ice 2. Use that content to generate leads or interest in your business NC PUNE eMC THe RS aN TH SPARE Sameera tate First check your numbers for monthly revenue and expenses, then estimate what that will be for the La PAUs If you're hiring someone for a long-term position, make sure your business can both afford the cost of a new hire for at least the next 12 months and continue to grow. TO mena CCR UR UL a TLL UCR UOC ig oR + Benefits you're providing (if any) + Overhead (office space, subscriptions, business insurance, utilities, payroll, etc.) K}STEP 3: IDENTIFY THE BEST PLACES T0 POST ABOUT YOUR HIRING NEED Over the years we've tried a few different platforms to post about a position. Some worked great, RUTH na TOE RUA RRC Ue + Free Organic: Social platforms (Facebook, Instagram), Craigslist SMe Ce SOT CCR ICRS EEUU SM MRL RCO STEP 4: CREATE YOUR LINKEDIN RECRUITER ACCOUNT AND LET'S Ee ae LeUist COMETH CM alent ea Cea If you've interacted with our team at all, you know we move fast and we're usually laughing while Pate PTC LMT COMM e LCE ELM CC LCM USS TC ES NCR ETS “work-life integration”, operating as world-class leaders, and hitting our next sales goal. That’s not LR RU OUCH AURA e One SOS mC Me OURO A ie eo RCRA URSA ERE RUC nena SCORN TER IAT ® ORS anes RUST NS aoe PATA Mea a|USER OCR PSR VAMC a TOROS GENEIUS CORE VALUES RM Lae ha TI ea Ee 2, LEARN SOMETHING NEW EVERY DAY AND APPLY IT 3. WE ARE HERE TO SERVE SELFLESSLY AND WITH THE HIGHEST ke 4, TREAT EVERY PERSON YOU INTERACT WITH LIKE FAMILY (THAT I) Ce Ue mL Ma kA ee Le 4S. NOT AN OPTION, (T'S A REQUIREMENT 6. TELL THE FUCKING TRUTH ALL THE FUCKING TIME Ne eee ee ee LIV Maza aad aa See eee ee Meee RU La ALN Ca ed 9. DON'T THINK OUTSIDE OF THE BOX. THINK LIKE THERE 1S NO BOX 10. BE SPECIFIC, BE THOROUGH AND BE PROFT PRODUCING Ceo eee eee eee eed eee ead LL 22RD ee i i i i i i ! ! ! ' i i i i i i i i i i ! ! ! f TU eM a iJOB POSTINGS Oe CeCe RINT RCS CMU ROR OANA ROAR CO COLOUR Ura TO I've included what we've actually posted for the following new hire positions, plus fill-in-the-blank Celts STE Ued SRS one) MARKETING SCN UCR om NU ScD Digital Marketing Media Buyer CCC SCLC ORS ee CEL CLea ER nom (Ha a YouTube Instagram advertising campaigns) to help increase the number of lives we change by SAU ASU TCR RSA RU MURUUORCMLUUKUUOM Cater a sie UBT emn eR C]e CTC He CSAS RR en CSE Esa (RCo) LS) Sa AU hee SO ee f f i i i i i i ! 1 ! 1 f i f i I 1 I i fl f i i H -Being named one of the top places to work in San Diego for 2018 and 2019 H I -CEO labeled as a finalist in Ernst and Young’s Entrepreneur of the year for 2019 f H -Making the San Diego Business Journal’s top 100 Fastest Growing companies of 2019 H f -Making the Inc. 5000 listing for 2019 (#865) fl H -Making the Entrepreneur 360 top company listing for 2019 (#129). H f f f f I i I i fl f i i i i i i fl i But what makes us special is how we operate and our plan to get there. Read our vivid vision here: PTCA Ns eA OS OS CECE RSS mM ELC am a Ul CLC) ER CRSUC STIS Le TRIER UNITES TO TC CONIC ICOLr eee a aR TER Tee estate Qualifications and Skills -Minimum 5 years digital marketing experience. STNG ECC SEMEN UCM RTO e TCL SUT ar CONT RUAN aU acca SA aM Ate ROUT Ce -Must have consistently spent at least $500k a month on paid media ST a RUIN HNC aUe ITER SUTIN RULE RCH 0 eo -Must have been a big contributor of a team generating $25 million or more in annual sales SNe ESS AON UIE RC SU Ia ene nC f H i H i H f H i H i H i H f H i H i H f H i H fl H fl H fl i f H ‘Types of softwares and tools you MUST be familiar with: 1 f Sr Usie u I Sar teu UPN asy H ' -Clickfunnels f f ji f ai ! 1 Beats H Hy Se ne i f f SNe ar H fl ~Kajabi Hl H BSA vite) Hl Hi -YouTube f I Peas H H nA f fi -GoDaddy H i H f H i H f H fl H fl H I i H f H i H i If you read the following and they resonate with you you're going to love working with us! If you read TOU OL RU UR Um CRU Late a Cee Ue UMMM Cae HU Sama aad Pea AULA ZA 2. LEARN SOMETHING NEW EVERY DAY AND APPLY IT Raa aaa eM AE aS aaa Ae UMUC H RULER aM UU UL 3) 5. SHOWING UP WITH POSITIVITY, HIGH ENERGY, AND LAUGHING IS NOT AN OPTION, IT’S A TanSe Uae CT H LR Ee ee eee aaa LEA UO Cee CU HUT ea SUG H SMMC aS GRC ease SU Se LO ae ee aa ene a Tee Cee eH EULA PER Re aha ; i i f i brat i SUR RLU f STEWS EWS eu EU f Breer cr Casi E Ty H Sar Rear mIRC f SS rc ml Ay 1 Se H STU Sy f Suna Lt) f SURE CUR Cie SO Ra H SEO RUS SR US Rae SE CLC Cr CUP TCE LR RC SS 0 H We truly pride ourselves in what we have accomplished here at BGIM, but the truth is we are H i i f i f i i i i i i i i f i i i i eMC Magee ACCU UCaSULt ak CU See UR LRT RTS SE LETC ee CL -Be prepared to work hard, sacrifice a lot and put in long hours TRO LM CR CRUST PEE RUE SN SU ee LCT place for you.MARKETING SEIN UIa UCR st am Omi m CUCL! WEED Ua ERs ag Teen CUES M eee Lak OTL Coen PUSAN RCD Ricere AM We have all the bull shit awards and accolades like: -INSERT AWARDS OR ACCOLADES YOUR COMPANY HAS OBTAINED, OR JUST SOME BADASS THINGS SUEY Ug OS ECU Eom RSS OCU UL CLC) Been URS ee Ute CUS Cee CCC De Mae elas URS eet ees RCO COL Qualifications and Skills -Minimum 5 years digital marketing experience. STNG CMC SIRE NRCS IM TON e Cg SUT Uar CNA UNG acca CA Satay aM See ce -Must have consistently spent at least $50k a month on paid media SUT UNINC Maur MURIEL a STSCI UE aU RCC Um STN a ee eee URE Cae eS TC ET ly SNe ESS AON NURIA LeU AERC ‘Types of softwares and tools you MUST be familiar with Brine -Google Ads/Google Analytics SBT avi Saas SUI Uy SIN ear A i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i H SON r i i i i i i i i ! ! 1 1 i i i i i i i i i i ! ! ! 1 1 i i i i i i i i i LBEng Sa -GoDaddy If you read the following and they resonate with you you're going to love working with us! If you read OO UE Cen ee M ena ke -INSERT CORE VALUES OF YOUR COMPANY Dai -INSERT ANY BENEFITS YOU MAY BE OFFERING (INSURANCE, TRIPS, LUNCHES ETC) DRTC SCM eStore Ame ee LCe Te PR aa Ue ACs et See RS SUSI TM UCLA DU Le SR cURL GLORY Me MUN TMM UUM TACOMA MLM CU RUINSIRM LAC A CML M Raul TL TLRS RMU ROUT ESO AOU ecu Ue ECR 10JOB POSTINGS SCAR M SNCS MMO UM CIID Rea Gus ela PREC Ua ROO MUR CUE eat BaD eT ame Nom MANTA MIELE NAOT R UCHR NSU CARCASS AV CR (CULIM OLUU OR COM LOLOKIU) 0 Here at BGIM Inc, we teach marketers and entrepreneurs how to advertise and sell like “GENEIUSES”. EE Re RL SE WOE Cesc -Being named one of the top places to work in San Diego for 2018 and 2019 SHU Ee MUP GN eT COU aU e orm Ale) Sa USCIS SBTC RS CMON CMe eee U UCR APAU SD -Making the Inc. 5000 listing for 2019 (#865) -Making the Entrepreneur 360 top company listing for 2019 (#129). TNE UOMO MVR Tas ORS NESE tage eit COL Qualifications and Skills -Minimum 3 years sales experience. SANUS SUMO CNy STING re CI eC A TS ec EUR ORS pany -Must not operate outside of the box, must operate like there is no box STG STN EC aUe MURIEL SUNG Eee eee Um eR Cee CUNY eR TLE OM LCR ET SS STING UES MOR RIEU UU CCAR ECC Om CERI STEROLS ECOSUN CR CINE MTU sae f i f f f f i f fl i i i i i i i fl f H But what makes us special is how we operate and our plan to get there. Read our vivid vision here: f fl i i i i i i i i f f f f f fl i i i i Sa A L0g)SUA -Microsoft Office (Word/Excel) -Google Sheets/Docs BSUEAI any aan Bor) avi Sr est Ny f f fl i i i i i i i 1 If you read the following and they resonate with you you're going to love working with us! If you read RUUD RU UU mUR UCR a Tava RDO Oa Aa H MC aa HU Ca eR erate Nate aa H RA aaa eia eee AAU a eS eet Pea ACU R UUM H AL L Eee am Ue Ua) 15. SHOWING UP WITH POSITIVITY, HIGH ENERGY, AND LAUGHING IS NOT AN OPTION, IT’S A ea PMLA UH MUM Ue eg FEES CSS e Tan Ca Rasa tel ee OU) H get ee CIN RUHNU Re OU sia LeU Ree ee Me OUST ea laa n Ca ialataUsttDe Ua Agee Taal Ug ate H 11. BE ORGANIZED, BE CLEAN, BE PREPARED..AS FUCK 1 12.KEEP CALM AND RESPECT OTHERS H SRA AU eu aU ea eM ee ag i ! I f f f f fl i i i fl ay SU ILC) SNe Rear dara) SWAT CRA arr CMO RES -Vision coverage after 60 days SO eel BOTH NLS SUT LO)-Chef in the office often for breakfast and lunch -Quarterly company trips (most recent included a Yacht for the day and a Disneyland VIP experience) SACLE C ARETE ALARA CCR ASTD H C0 f i i i i i YS TSS RCE eS ele US a PRC al tare ACCU eLtea COg ' -Thoroughly read our vivid vision H SUSE Me ee f SRO cURL MIE CUmS LCR OMe UR Nem UUM H i i i i i i TRC m LACE EU PCR USES S LMSC Cam LaRue TL ARREST RHO LSU eC USE ee een SSS Sea i AYES UCN a ETH See Dene Beta mace en i i i f i i i We have all the bull shit awards and accolades like: H -INSERT AWARDS OR ACCOLADES YOUR COMPANY HAS OBTAINED, OR JUST SOME BADASS THINGS H i i f f i i i f i DO NOT APPLY IF ALL OF THE BELOW SKILLS ARE NOT APPLICABLE TO YOU: Qualifications and Skills BTR Ret ue a om eC UNAS SMOOTHIE AS CN SRC RoC SE Ue RUA CNP Cea OR eae an Can) STS ar CAAA a acca STNG RNIN eM RCI aUe Ile f f f fl fl fl fl fl i fl f H aa Ug i f f f fl fl fl fl fl f flSING EMCO Um ER CUBIC Ue RUT ROM CATR STING UES MOR RIEU UU CCAR ECC Om CERI STEUER CUS TRUS ECR CULE MTU sae Sa ALL) BS Tne -Microsoft Office (Word/Excel) -Google Sheets/Docs -Smartsheets aan BO) avi Brest Ny If you read the following and they resonate with you you're going to love working with us! If you read TOO UA UC MUL e UR e eMC OR i a -INSERT CORE VALUES OF YOUR COMPANY Pain -INSERT ANY BENEFITS YOU MAY BE OFFERING (INSURANCE, TRIPS, LUNCHES, ETC) SONNE e eee NU Ae RUT a getting started. BEFORE APPLYING MAKE SURE YOU: Sacre RS SE MU LeU See RUMORS Lee TM ay TRC A UMA LCR PCR USM MLTR Cem Oma DLR TRUEST AIIM UUM USOT AROS USER Cee CRT icJOB POSTINGS OCCU e AUER ee CU Te eae PCC LUA ORD RUTIE UIA RUe NY an ae aad SOC On CD OCU RUM Re CSA URTTUCam eS CCAR CRO SVORCRTURON acer lacie AMC CALC NERC aN RS OTR CETL Cer) TA Comat) USS AA SS EO SO ce -Being named one of the top places to work in San Diego for 2018 and 2019 SHU ERG NEU RD UC Ur Pl be) Sa URSIN OBOE RS CM UU ENC @ En TU e AONE SRO PAUL) -Making the Inc. 5000 listing for 2019 (#865) -Making the Entrepreneur 360 top company listing for 2019 (#129). Tee TANT SC Cee aCe RC SIERO ICRU COME RHee UR eon ald content. You will be responsible for adding value by creating video content that both entertains and CMe COs De eA aCe alas ORS NESE ta eee taco CO Qualifications and Skills BTR eS ea om SCI URS MOO HUME LIU LAS SC NS STING CN RC IUCr RNC UMMA ac EUR OR Ue ea ny STNG are SCAU ANC lCa LRU aang SUT a STN N I ECUaUe LIER SING EER CCM NU LRU -Ability to adapt to fast turnaround times for projects- time is money! j i H i H i H i H i H i H i H i H i H i H i H i H i H fl H i H i H i H i H But what makes us special is how we operate and our plan to get there. Read our vivid vision here: 4 i i H i H i H i H i H i H fl H i H i H i H i H i H i H i H i H i H f H i H iSMARTS NATTA SNACK tae SMe MULES ea Sy -Ability to adjust quickly to changing deadlines & priorities in a fast-paced environment STORM ee RU STG UES MOR RIEU U UEC em ECC Om ERIC Types of softwares and tools you MUST be familiar with See ae -Adobe After Effects SCSI SCAN Ue 0g Sth -Wirecast eae CUCM arene I) SATIN -Blender SRC NC RNS TAUB UEROIU RCC RUB IR CEU ea URAC (Lear Uae ECL NSU UC Rae UR NLe Oana CeO Oe eh 0. DON'T MAKE EXCUSES, MAKE IT HAPPEN PaaS 2. LEARN SOMETHING NEW EVERY DAY AND APPLY IT 3. WE ARE HERE SERVE SELFLESSLY AND WITH THE HIGHEST INTEGRITY EAM RURAL Ue OL 5. SHOWING UP WITH POSITIVITY, HIGH ENERGY, AND LAUGHING IS NOT AN OPTION, IT’S A STE CaN ag UENO Vea Ue eR Te Tee ee THES Uae Camas aie em (On) CR LU HLL a Sta SDL Ha Leb See CUS atlanta sa SUNS eget TMU U UE TENOR aaa ma HUB UA aU eae sage aS ELULELS SPAT Age Oe SRC EU ROMO aU LdH ity H i SOUR NC i ! ENSUITE UICC EMMIS Ue UE H H Ne Rear terms RI Py hy f I Se Ru eer Cm IETS 1 i BIST ae orci H EL H f SOT NL IS i ! SUT gL) ! H -Chef in the office often for breakfast and lunch H 1 -Quarterly company trips (most recent included a Yacht for the day and a Disneyland VIP experience) 4 i SAME C aN RATT R NT CCRT BHC H i f H DRTC SIRIUS erase Me URS te i H getting started. BEFORE APPLYING MAKE SURE YOU: H i i i f i i i i i i i i f i f i fl i i i i i H -Thoroughly read our vivid vision SN ETE INSU MUTT La RUT DU Ee SCRUM ULAR LRM Ne Un am UALR TCA Ua MCALEER USES STAC Ram LaRue TRUM SST CRICHTON AOC USE Cee eee mC ST SS ate OURO MEDIA SUA UIee (CU e Nm OSM Cann Tie ama cg AHURA Ue ania ea aC) Bee Ae DEC SOUS od -INSERT AWARDS OR ACCOLADES YOUR COMPANY HAS OBTAINED, OR JUST SOME BADASS THINGS NaQualifications and Skills SUING ERS OND tc Te MRL a ciate SIN Tae Ue RO Ue UU COL: -Must not operate outside of the box, must operate like there is no box SUT RUIN NIC aUe MURIEL IN STNG EEE ae RCM eS Om -Ability to adapt to fast turnaround times for projects- time is money! Se eM MINOR Mer NRO Rue Catan Ce MECC Rane NaS -Ability to adjust quickly to changing deadlines & priorities in a fast-paced environment SR ee STG UES TOM On RIERA OULU ene H i H f H i H i H i H i H i H i H i H i H i H i H i H i H i H f H i H i H i TU ESRC RC SSL R LU H ! Sea fl H -Adobe After Effects i H STON H ! SRNL fl H Uy 1 f -Wirecast H 1 -Element 3D (After Effects Plugin) f H Bray i Hi Sag ! 1 -Adobe Audition or Avid Pro Tools H i i H H H i H i H i H i H i H i H i H i i If you read the following and they resonate with you you're going to love working with us! If you read Oe UA Mee UR a eMC ak -INSERT CORE VALUES OF YOUR COMPANY Benefits SSNS UL Va aU ete Sa it gsm Ue sy ab)r DTTC SCR e Sire eT RU RUS ele Th getting started. BEFORE APPLYING MAKE SURE Yt i ! I H SURI M URS I SEE WO ee H Seam C RU LAIC Ome LRM en am UM TLR i i i i RCAC Ua MLA ULCE EEL CRUSE SU MLM CRM LaRue LCR TERRES CR HMO ORTON EU eS USE Uo eee ea Sl If you are just getting started with a videographer they HAVE to be able ORM VLAP HCCI MISE NOTH LA Cm (UMTS TT ENaC e era TUS Nee UTA TMU mee OC Pe AHERN PAC rasa RRC rele ea NU aS ESC RM er Ran RRM UME ROUTER UMUC TCH) department that would like to gain experience with your company for low pay.HIRING PROCESS Maybe you've seen the Facebook Live video videos I’ve done where | interviewed people on the spat. What you didn’t see is all the behind-the-scenes steps leading up to those interviews, all the interviews I've done in the past, and what happened after. How you hire should be set up as a repeatable, step-by-step process. Otherwise you will waste a ton of valuable time and energy (yours and your potential hires). My recommendation? Just use our process and adapt it to your needs. Umea Step 1 | Initial screening application/resume to ensure the experience matches the expectations ET ae SR mS ace UM LCA a Have those that passed initial screening send in a video of why they would like to PU LaCUn RHO IIg Step 4 | Invite those that sent in the video into an in person interview Step 5 | Inperson interview Step 6 | Background check/reference check THE FUNNEL OF HIRING aL UNE etn UTES TENA aT RUPE eR HRM CM LUD ARS Ceca 15 send video/fill out questionnaire as requested SRE RUD BETH Or SMO enn Ay 2 pass the final interview 1 job offer 20Uae ea ete etna BSCR yan Pe raed Tey PSL Eee Om RT en Oe OSCR PSE eS RC eR UCR ARUN ea CET DRA PA CRU ee OSS ace UAE Oe a Tenens taNcnrr ener hear tT n PUR ee UT ome eC een You will be expected to devote your full time and best efforts to the business of the Company. Your title, assignment, compensation, and the nature of your responsibilities may change from time to time at the discretion of the Company. You will also be expected to comply with al rules, policies and procedures of the Company as they may be modified Rs UTE Se SL cS Salary - Your salary willbe at a gross rate of $60,000 per year, withthe actual amount prorated forthe actual period of FAL ated pre tele ike ed aoe ene direct deposit and added to the routine payroll cycle a the salary rate stated above subject to appropriate deductions SOO Me Co ee ee CUCU ROU Ate oily Pea LK) CC a ee Sa Ley se ‘Vacation - The company has flexible paid vacation policy. You will ot acrue any vacation and alltime off/vacationre- quests are subject to management's approval. You will so be eligible for such other benefits that are generally available PMO ING Ce MeO Renn Re el ee ee Please review the relevant Company policies and/or plan documents for details regarding current benefits, including el- sibility requirements, Please nate that the Company may modify or eliminate specific benefits from time to time. CO CU LUM US ee WORRY UCAS employment relationship is for no specific term and may be terminated by either you or the Company at any time and EU ee representations or agreements, whether oral or written, expressed or implied, regarding the nature of your employment PU ee EUS Pc cum CR NO A ric ie OMT tc Ent meinen cei eT SRE eS UU ea Ue en Lee LUO SSCOS Sc a eck ae) SCS UU CEU en If the understandings stated in this letter are agreeable to you, please sign below, keep one copy and return the Ce ROR See CRU OE aC Ae cc Sy or understandings that are not set forth in this letter. If you need additional time to consider this letter and the attached Employee Agreement, please ask. We are very NORM CRU REY CL SC lee cy XYZ, CEO EtroWHAT TO PAY PEOPLE Ah yes, the “What to pay people and how the heck to figure that out” section. This is the part that some of you skipped to immediately. Short answer: It depends. aT OR eS IIE Ue Ue UC aa em eee Le CF Google and using sites like Indeed, Glassdoor, and similar job postings to come up with a competiti- PRINS EAC LIC MSR RUN (0 ar Ee Ee EN agene) eRe ELH) WEDS ae ASSSXUU VERSIE) $55,000 - $80,000 Sales Representative | State minimum (see notes) aU TE om eR elt a eek OM PLM PPAR LU Tor] experience and all the case studies to back it up, they most likely would fall OSTA UI SE) A COR URN CORI CTCL aa Give the Rep something guaranteed (your state minimum salary), but the key here is to not make the base comfortable. You want the rep to stay incentivized, AKA you want them to stay excited to make sales. We do this through commission.Commission percentage should be set based on your desired margins per employee. Baye 8 Ue) Pe TOE a SUN ied ORL RCNA CUI Crs iC Om TER TOY Ste DN Teeter OS] PCRS RIAU a UNSC UCR ORR Ne Ue CCI Ue) gO Sen DS SC Revenue e° Aer) SE Cane For example, if a sales rep makes $100,000 in sales for the company that month and your desired SM eS UCL Rm UCM Un cee UST ea URC ER OU oe Rep’s Monthly _e©_ YourDesired — — Rep’s Monthly Revenue ° Aer) Take-Home Pay SIU] er $10,000TRACKING SALES METRICS Sea a ROCIO R MTR eR OUT ARS Ct Con ec AUTT it also helps your team know if they're making enough sales or not. ANE RS ee CRU SR ONCE SLRS CN CGI He eC aT eS SCRE RUPe CSRS CHIE HONE AU ONY ZUNE Nee oR oer] BCT Ua Un Ue en Ee eR UE ee The gold diagonal line shows where the sales the rep should be trending at to reach the end of month sales goal. Each of the diagonal lines below the gold trend line represent a different rep’s sales numbers so it's easy to see who is on track and who isn’t. eee eet eT etc eC) cy oe —— $3580 a ee — $3 0 , tesa ae = sis0—s0u08 re ined ae 50 = sae sen ied ee spo 852500: 50800 5 aysqy—8508 Fr eeeTO aU ESSE SN a ait ie ala This might surprise you, but we hire Virtual Assistants (VA's) to help us! ee eR RIC CCP eR RUD en maT “When's the right time to hire a VA, Billy?” If you or your team are doing administrative tasks over and over again that are necessary but are COMA ROUEN AL Rem Um] ot Teste The great news is that the cost for a VA can be minimal (roughly $10-$11 an hour). Look to hire a VA for ALL administrative tasks that are not Profit Producing Activities (PPA’s). Sail ee R OMS CNA eR Menem TMNT CN FUER a TCM (RMI RUE TM LOTT HL Here are some examples of the tasks we give VA's: SEE ATS + Adding members to our private Facebook groups OS ta Oo SSCL First identify the tasks you can hand over to a VA for a one-term project or longer-term situation. 26Ue A CMC Job details Lee than 30 ne/wosk —_Leeethan » month © Intermeaate USER OR RUS Ane TSMR CRO ROM @ ULE Teter interested or set up an interview. After hiring a VA, we set up a spreadsheet like this that has their tasks, as seen below. aS aS Set ge aso Intercom cancellation and] Replying to email requests INSERT SCREEN GAPTURE VIDEO LINK ay fe ea TES port dali private FB INSERT SCREEN CAPTURE VIDEO LINK Re-sending passwords Replying to emails when students forget | INSERT SCREEN CAPTURE VIDEO LINK passwords Creu Replying to general inquries while GP MANE alta EOE Covet) Intercom - Closing out Blank | Close out and make notes on empty ISTING SRE Uae Teg SUE Pesan a as aS DATURA MORSE RO RUC THROM ONC NASM TATE TCR CTE TUM CUE RTIAMUSE a AS Cee Here’s an overview and template of how your company should be structured, key roles, and different SUSI eS mec HC om VIDEOGRAPHER CEO - Directing and running the ship, building the vision and overseeing all aspects of the company ENTER SHOUTS ACNE me UC Ue OU Ser CCUG Gece SAR Cee YouTube) AY) eC ena CC RUIN CaS Ue Se CREO C He ee UO OR UeeUL C Sal OER ORS Cea UCL RET TORONTO RT UR OU ATOR TRUM UICER OTOP TCU ea Ser UMS PE POEL Ue ROR CERTUSING RECRUITERS gual SSS UEC TaN aC UTMOST Teaco HCN CRCR ICH RCI cma RMAC LAT PSUS M RISC RUSSO MUERTE Te We recommend using recruiters when your company is scaling and looking to find the “been there talent, AKA talent that can take your organization to the next level! See the table below for sample costs of recruiters based on hire: SEE et _ PUEDE) CEN am SEY See iA $100,000 $25,000 $60,000 $15,000ED NAD CM La el AN This is me in BOT mode (“Bringer of Truth” mode): PETS UHI eRe ROT RS COUSCOUS EER UL OC ee DTU Ee AES ONY UR UME M NCC TENS See CORTES eg SUPER UeRS ELr BRU RIC CRUG PINS LRU CLUSTER EUR TUM eRe Reece eT CUO (see template on the following page). | know this sounds like a lot of paperwork, but please hear me when | say, it protects you as an or- ganization. If you need to let this employee go in the future, you at least have all documents for “proof of right- SECC MA RR UCR em ROS UN EUR USS OLE UR CORSO Vac SCR RR MCL R UCR UAB Tae OM VERB eo + Ensure you have the proper documentation within corrective action forms (see template on the following page) + Complete a separation agreement (see template on the following page)Ue CORRECTIVE ACTION EMPLOYEE'S NAME: JOB TITLE: HIRE DATE: 06/01/2015 DATE: TYPE OF ACTION: (CHECK ONE) BIVERBAL REMINDER CO DISCIPLINE SUSPENSION C.WRITTEN REMINDER O DISCHARGE FINAL REMINDER NATURE OF INCIDENT: CLABUSE OR THEFT OF COMPANY PROPERTY O FAILING DRUG OR ALCOHOL TEST FAILURE TO REPORT AN ACCIDENT FALSIFYING APPLICATION CI FALSIFYING COMPANY RECORDS FIGHTING IEFAILURE To PERFORM Jo8 CIINSUBORDINATION RESPONSIBILITY C1 UNEXCUSEDIEXCESSIVE TARDINESS OR ABSENCE CG RUDENESS TO CUSTOMERS VIOLATION OF COMPANY STANDARDS OF CONDUCT GOTHER PREVIOUS CORRECTIVE ACTIONS (TYPE OF ACTION, OFFENSE, DATE): INCIDENT: EMPLOYEE'S COMMENTS: My supervisor has reviewed the above situation with me and my comments are given below. | understand that my signature indicates only that this incident has been reviewed with me and does not indicate agreement or disagreement with the action taken. | understand any further violations of company Policies and procedures may result in further disciplinary action up to and including termination Employee's Date: Signature Manager's Signature:Ce Ua NOTICE TO EMPLOYEE AS TO CHANGE IN RELATIONSHIP {Issuedpursuant toprovision of Section 1089 of the California Unemployment Insurance Code) Employer Information Business Name: Business Address: Business Phone/Fax: Employee Information Employee Name: Social Security # Your employment status has changed for the following reason checked below;| © Voluntary quit effective { / ___ (date) CO Discharge effective ___/__/__(date) © Leave of absence effective ii / (date) Returnto work i j CO Refusal to accept available work effective f/f (date) Comments: Supervisor Signature —_/__/__(date) Employee Notice Acknowledgement I received a copy of this notice on / / (date) (signature)FINAL WORDS Here’s something that I've found very valuable that you won't find in most textbooks: USES Tee ey UR Uae RL AOU EES RUT TU Se SES TUES aeRO R TUN TRC L@ PTR Ted fun because that means you will have spent most of your life having fun. Nee ELUTED UNA Om CBIR Ute OU m TL Ararat @ nm PS. Impact > Income