Mati Polytechnic College Inc.

Don Mariano Marcos Avenue, Brgy. Sainz Mati City, Davao Oriental

BUSINESS PROPOSAL

In Partial Fulfillment of the Requirements in

ABM - Principles of Marketing

PERSONA CAFÈ

Submitted to:

Ms. Leizamie Meting

Submitted by:

Liana Nicole T. Dela Cruz

Shannah Bernaldo

JUNE 2022
 PERSONA CAFÈ

“A moment of joy and a blink of haven when you taste our coffee.”
 Table of Contents

Page

I. Executive Summary 1

II. Business Overview 2

III. Company Description 2

Vision 2

Mission 3

Goal 3
Objectives 3
Legal form of ownership 4

IV. Product and Services 4

Description of product and services 4

SWOT analysis 5

Pricing Structure 6

V. Marketing Plan 6

Customer 6

Competition 7

Print Marketing 8

Social Media Marketing 9

Customer Relationship Marketing 10

VI. Resources,Facilities and Equipment 11

VII. Social Responsibility 11

VIII. Control Measures 11

Risk Management 11

IX. Financial Projections 14