About Social Media Marketing The global coronavirus pandemic (COVID- 19) has influenced advertising, marketing, promotional, and media spending, forcing businesses and brands to reconsider current and future advertising and marketing strategies in order to maintain a steady steam of revenue. Social media can help you engage with your consumers and learn what athers are saying about your company, You can also utilize social media for marketing, giveaways, and mobile apps. Social 19 may help your business acquire alients, gather feedback trom customers, and increase customer loyalty. Build it, and they will come” only works in the movies. Social Media isa “build it, nurture it, engage them and they may come and stay.” Seth Godin Author, Blogger social media users around the world as of April 2022 quarter-on-quarter change in social media users average daily time spent using social mediaWhen the pandemic started, business awners have faced a lot of challenges and same of them are ncem about how they'r omote their product or sen wage omote spending on the brand's product. These are the allenges we are going to solve in going to ces or how does a brand consumers to is case study. One of the suategies | formulated is by using TikTok Marketing. Specifically. TKTok Influencer Marketing. It has been around for a while now because itappears more like a relerral from a friend than an advertising, this sertof marketing is highly powerful. t builds the ust and makes them more likely to buy’ TikTok marketing can help busines: brand awarene: + Build, engaged communit = Sell products and services «Get feedback rom customers and audiences + Provide customer + Advertise produci 90 percent of all TATOk users access the app on a dally basis. Not onl © on the app. behavior ef TikTak users in the span of or suudy obser month shows that 68 percent of TikTok users waich someone else's video and §5 percent Upload their own videos (Globahwebindex. 2019). TikTek is a great fit if your items appeal wo a er market (1310 24). A ma: you © 60 percent of all TikTok users are aged 13 to 24, wih 27 percent aged 13 to 17 and 42 percent age 24, TikTok is a golden ticket if youve aitem to reach this market. Finding the perfect influencers for your brand is the most difficult component of getting started with TikTok inflvencer marketing. Even with TikTet’s strength, you ose is in the correct niche — far need to make sure the person you example, you woukin't employ a male fimess Influencer to promote a new women's fitness program. 2 Eee