BEHAVIORAL

(CONSUMER 10)

Question 10:

You visit a store based on what?

FREQUENCY PERCENTAGE

Advertisement 174 43.72%

Promotion 115 28.89%

Sale 109 27.39%

Table 10:

It is evident from the table that consumers visit stores based on the advertisements they

see. 43.72% of our respondents cite advertisements as their major reason for

purchasing products or services, while 28.89% cite promotions, and 27.39% cite sales.

(BUSINESS 1 AND 3)

Question 1:

What attributes influence you to try a new shop?

FREQUENCY PERCENTAGE

Brand Name 115 28.89%

Brand Logo 59 14.82%

Store’s Interior and 224 56.28%

Exterior
Table 1:

The table expresses the attributes that influence customers when choosing a

store; it says here that the brand name affects them in 28.89%, the brand logo in

14.82%, and the store's interior and exterior in 56.28%. t means that having an

aesthetically pleasing store is significant.

Question 3:

What kind of promotion would motivate you to patronize a shop?

FREQUENCY PERCENTAGE

Voucher/Coupon 108 27.14%

Discount 175 43.97%

Freebies 115 28.89%

Table 3:

According to the table and the survey that we conducted for our customers, the

type of promotion they prefer when purchasing is a discount 43.97% out of 100% our

customers also prefer freebies (28.89%); and a voucher or coupon (27.14%). Promotion

is very important in every business. It says in the table that discounts can really affect

the buying decision of every consumer.

DEMOGRAPHICS

(Consumer 9-10)

Question 9:

What is the most important factor do you consider in purchasing dessert?

FREQUENCY PERCENTAGE

Price 132 33.17%

Taste 214 53.77%

Appearance 30 7.54%

Popularity 22 5.53%

Table 9:

The most important factor that every consumer considers when purchasing a

dessert is its flavor. Because consumer taste is so powerful, it can change how

businesses conduct their operations (53.77%). The second factor is price (33.17%),

which provides you with the value you deserve for your products or services. The next

factor is appearance, with 7.54% of consumers stating that they prefer aesthetically

pleasing food design or appearance. If the food looks good, you're more likely to try it

and enjoy it.

Question 10:

You visit a store based on what?

FREQUENCY PERCENTAGE

Advertisement 174 43.72%

Promotion 115 28.89%

Sale 109 27.39%

Table 10:

Based on the frequency and percentage, it is clear that advertisement is one of

the factors that cause consumers to visit the store it has 43.72% it helps to educate

consumers about how your products or services help them and what your brand stands

for, followed by the promotion with 28.89% and sale with 27.39%.

(BUSINESS 1-4)

Question 1:

What attributes influence you to try a new shop?

FREQUENCY PERCENTAGE

Brand Name 115 28.89%

Brand Logo 59 14.82%

Store’s Interior and 224 56.28%

Exterior
Table 1:

According to the above table, the store's interior and exterior are the attributes

that influence customers to visit the shop, with a percentage of 56.28%, while the brand

name has a percentage of 28.89% and the brand logo has a percentage of 14.82%.

Based on a Morspace analysis, 95% of consumers say the outside appearance of a

store influences their decision to shop there.

Question 2:

While drinking your favorite drinks, what kind of entertainment do you like?

FREQUENCY PERCENTAGE

Board Games 95 23.87%

Music 183 45.98%

Reading Materials 54 13.57%

Video Games 65 16.33%

Others (please specify) 1 0.255%

Table 2:

The interpretation of the data from the survey conducted in a few chosen

barangays in Caloocan City reveals that music is the respondents' favorite form of

entertainment, with 45.98% a lot of people like music because they can express

themselves through it. Next is board games, with a percentage of 23.87%; some people

enjoy playing board games because it allows them to relax while drinking their favorite

drinks; and video games, with a percentage of 16.33%; some adolescents are currently

addicted to some PS5 or other games via their phone or television. Reading books with
13.57% of the population, based on my research, shows that middle-aged people love

to read books and the remaining 0.255% chose other specifications.

Question 3:

What kind of promotion would motivate you to patronize a shop?

FREQUENCY PERCENTAGE

Voucher/Coupon 108 27.14%

Discount 175 43.97%

Freebies 115 28.89%

Table 3:

As shown in the table, out of 398 respondents and a percentage of 100%, the

promotion that can motivate customers to patronize a shop is the discount, which has a

43.97% rating because many customers want a discount so they can find cheaper items

for the things they want to buy, while freebies have a 28.89% percentage because

some customers want a souvenir from the shops that they visit. and 27.14% for

coupons or vouchers.

Question 4:

In terms of promotional strategies, which of this influence you the most?

FREQUENCY PERCENTAGE

Flyers 72 18.09%

Poster 72 18.09%
 Digital Advertising 148 37.19%

Influencer 106 26.63%

Table 4:

Potential promotional strategies that can influence customers include digital advertising,

which has a percentage of 37.19% out of 100%, and influencer marketing, which has a

percentage of 26.63%. In accordance with this, flyers and posters for 18.09% of

promotional strategies.