ASSIGNMENT1FRONTSHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and Unit 3 Human resource management

title

Submission date 11/10/2022 Date Received 1st

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Re-submission Date Date Received 2nd

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Student Name Tran Quang Hung Student ID GBS210839

Class GBS1005D Assessor name NGUYEN THI THUY

TRANG

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Table of contents
Introduction.................................................................................................10
1.1 . Personal information.......................................................................10
2. An overview of the chosen company......................................................10
2.1. Vietnam Airline profile....................................................................10
2.2. Vision, Mission statement................................................................11
2.3. Business Objectives.........................................................................11
2.4. Strategic Aims.................................................................................12
2.5 definition of Human Resources (HR)...............................................13
3. Analyzing Industrial Characteristics, Business Objectives,and HRM
strategy.........................................................................................................14
3.1. Industrial Characteristics.................................................................14
3.2. Business Objectives.........................................................................15
3.3. HRM strategy...................................................................................15
4. Company’s Digital business transformation........................................17
5. A proposal of the talent acquisition strategy consisting of employer
branding, recruitment and selection, andonboarding.............................21
Conclusion
Introduction
Personal information

I’m Tran Quang Hung from HRM analyst about the aviation function of Vietnam Airlines for 5 years. I am
now the HRM manager for VNA. Thus, I qualify such as recruitment and training for Human Resources
for Vietnam Airlines.

2. An overview of the chosen company

2.1. Vietnam Airline profile

Vietnam Airlines poster-source: Vietnam Airlines

About Vietnam Airlines

The Vietnamese government's majority ownership of Vietnam Airlines makes it the country's flag carrier.
In addition to offering a wide range of internal and regional services throughout Southeast and North Asia,
Vietnam Airlines also offers flights outside of Europe and Australia. In 2010, Vietnam Airlines became a
member of the SkyTeam alliance. Vietnam Airlines is in the process of being privatized, and the airline
wants to attract international investors. ANA Holding Inc. finalized the acquisition of an 8.771% interest
 in 04-Jul-2016, making ANA a strategic stakeholder. According to Vietnam Airlines, the state's
shareholdings will continue to be sold off, and will eventually be reduced to 65% as part of the company's
restructuring strategy. The authorities maintained the program by adding the airline to the Hanoi Unlisted
Public Company Market (UPCoM) with the ticker HVN.

Airplane Number of airplanes Number of seats

Airbus A321 - 200 50 184 - 178 - 203

Airbus A321 NEO 20 203

Airbus A350 - 900 14 305

ATR 72 - 500 1 68

Boeing 787-9 11 311-274

Boeing 787-10 4 367

2.2. Vision, Mission statement

Uphold the No. 1 position as Vietnam’s aviation group leader

• Vietnam Airlines to become a leading Asian airline of customer’s choice and be the main force of
transportation of Vietnam as a flag carrier.
• Provide diverse and high-quality air transport up to customers’ expectations
• Create a civilized and professional working environment with various opportunities for career
development for employees.
• Run effective business operations, and ensure sustainable benefits for shareholders.

2.3. Business Objectives

The aviation sector is growing VNA as a robust company with a flag carrier and a major participant in the
country's aviation market. requires specific training; serves as a conduit for international marketing of
Vietnam. Developing into a significant airline in Southeast Asia and a leader in the CLMV (Cambodia,
Laos, Myanmar, and Vietnam) region enhances business performance based on harmony and moves the
industry toward the best aviation brand inland and acts as a dependable reserve force for the country's
security and defense.

Top 3 is an essential target that aviation came from Vietnam has to achieve and the enterprise is leading
airline groups in Southeast Asia in terms of revenue. Vietnam Airlines is one of the top 10 airlines in Asia
and is running among the top 3 airlines in Southeast Asia in terms of scale. Advance 4-star airline services
and progressively achieve 5-star airline standards for Vietnam Airlines. Implement resilient digital
transformation to become a comprehensive Digital Airline Group. In addition, Vietnam Airlines becomes
one of the most favorite workplaces in Vietnam.

Staff of Vietnam Airlines-Source: Vietnam Airlines

2.4. Strategic Aims

To impulse and apply technology 4.0 for aviation in Vietnam, the business wants to toward achievement
becoming the modern as well as on top best choice aviation for consumers. In addition, the enterprise can
provide a more comfortable and better experience with lots of convenient equipment on each flight.

The accessible technology: With updates and improvements on an online website, mobile application, and
advanced Self-Registration Kiosk for checking in airports. The aviation brand released more modern
versions to help their consumers can quickly be approached by searching for a flight, buying an online
ticket, or pre-order requiring something through the plane take off. As a result, the selling function
department offers customers preferred programs, makes it simple to maintain and conduct transactions
through Lotus miles accounts, and searches 67 digital maps of 9 domestic airports and 58 overseas airports.

Raising more experienced in Customer Service: In addition to improving the in-flight program, VNA
has also introduced Microsite applications, which run concurrently and connect to the airline's website,
which is updated every two months. The Microsite program supports 8 display languages, including
Chinese, Vietnamese, English, French, German, Russian, Japanese, and Korean, and it helps users find
information services and choose apps on their own. most beloved on-board memories. As the first
Vietnamese airline to adopt the A321neo in-flight WiFi streaming technology, VNA has changed the
"concept" and provided customers with an entirely new in-flight entertainment experience. The consumer
has access to Activity Bay under 03 time and may use the fish device as a computer table, phone, laptop,
and in airplane mode to access and enjoy first-rate entertainment.

2.5 definition of Human Resources (HR)

Definition: Human resources (HR) is the division of a business that is charged with finding, screening,
recruiting, and training job applicants. It also administers employee-benefit programs.

HR plays a key role in helping companies deal with a fast-changing business environment and a greater
demand for quality employees in the 21st century.

A detail of Human Resource- Source: HelpBoard

 3. Analyzing Industrial Characteristics, Business Objectives, and HRM
strategy
3.1. Industrial Characteristics

Air transport-Source: Vietnam Airlines industry

• Transporting baggage, products, packages, emails, and shipments by air freight & Direct support services
for aviation activities: General aviation tasks (flying topographic photography, geological survey, effective
flying, standardization of air navigation stations, repair and upkeep of high voltage lines, serving oil and
gas, afforestation, environmental inspection, search and rescue, medical emergency, and flying for political,
economic, social, security, and defense tasks); making measuring, testing, navigating, and controlling
apparatus
• Manufacturing aviation-related components, replacement parts, aircraft supplies, technical equipment, and
other materials.
• Offering technical support and replacement components to airlines both domestically and overseas
production of spacecraft, aircraft, and related equipment.
• Aircraft, engines, spares, and other aviation equipment imports and export (rent, lease, hire purchase and
purchase, and sale)- Offer service engineering applications and replacement components to domestic and
international airlines to support more operational transportation services
• Services for freight forwarding; investments in and use of technical airport infrastructure, including
passenger, cargo, technical, and co-service terminals; fly manufacturing aircraft, connect to space and
machinery
• Aircraft import and export

 Vietnam Airlines has many important industrial characteristics and functions that make this
enterprise is becoming the best choice for customers inland. With modern technology and abundant
resources, Vietnam Airlines is producing lots of important equipment for aviation including
everything related to plans, replacement parts, aircraft equipment, and another supply. VNA is not
only an aviation brand to transport customers or goods but also VNA such as a big supplier for more
aviation in the world

3.2. Business Objectives

Dang Ngoc Hoa, the chairman of Vietnam Airlines' board of directors, stated that the airline has created a
production and business strategy for 2022, with the primary goal of maintaining complete operational
safety, efficiency, and flexibility in response to market demands. changeable market, cost-cutting, and cash
flow balancing. Additionally, Vietnam Airlines concentrates on enhancing customer service, encouraging
digital transformation, and planning for a long-term strategy to assure competitiveness, promote
educational opportunities, and conduct business successfully. Implementing corporate content solutions,
such as assets, fleet, portfolio, and capital will be the primary priority for Vietnam Airlines in 2022.
Additionally, in Vietnam the organization of Airlines will continue to be restructured in the direction of
tiny crystals, intermediate layers, new adjustments to construct useful files, adjusting rules, putting work
into practice, and promoting new applications. In all spheres of manufacturing and commerce, information
technology systems, and digital transformation.

Source: Vietnam Airlines Annual report

3.3. HRM strategy

Definition: Strategic human resource management is a proactive approach to managing personnel in an

organization. It combines traditional human resource components like recruiting, developing, rewarding
and keeping employees and takes them a step further by taking into account the objectives and
requirements of other organizational units as well as the business as a whole.

A plan for managing personnel that is in line with the overarching vision, purpose, and values of the
specific business should be developed after carefully examining the objectives and requirements of the
whole organization, including all departments. Making sure that there is a greater probability of
organizational success is the ultimate objective of strategic human resource management.

These steps of HRM -Source: B2B sustainable

A/ Recruitment & Selection: Recruitment and selection is the process of determining the need for a
position, outlining the qualifications of the post and the job holder, advertising the vacancy, and selecting
the best candidate. One of the primary managerial goals is to carry out this procedure.

Vietnam Airlines has an unchanged position in Vietnamese Aviation so their recruitment and selection
have different and required more quality human resource management. Recruitment criteria: The
compulsory element is being a Vietnamese citizen with Vietnamese nationality. Graduated from high
school or higher, Graduation from Intermediate, College, or University is preferred, and Health: Meet the
health requirements of flight attendants. Priority application members have 2 foreign languages ​ ​
(Chinese, French, German, Russian, Japanese, Korean, etc.). Because Vietnam Airlines is more developing,
their employees need to learn many languages to work and communicate with customers.
B/ Learning & Developing: The practice of equipping employees with certain abilities to improve
corporate performance is characterized as learning and development (L&D), a specialist HR function.

They could get upskilling to perform better in their current tasks or reskill to take on new responsibilities
within the company and close the skills gap that is now a typical occurrence in the workplace.

Vietnam Airlines will increase training and development efforts to support the system's capacity
improvement. Vietnam Airlines views human resources as the foundation of competitive advantage.
Through its long- and medium-term plans, Vietnam Airlines continues to make use of its resources and
hire particular personnel, such as pilots, flight attendants, engineers, and technicians. As required by the
IOSA standard and current aviation regulations, Vietnam Airlines also offers safety-security training
courses for more than 11,000 pilots, flight attendants, flight operators, and ground service personnel.
Additionally, five English language courses for 91 outstanding officers and specialists were held in New
Zealand.

Vietnam Airlines staff -Source: Kinh te va du bao News

4. Company’s Digital business transformation

Definition: The act of employing digital technology to build new business processes, cultures, and
customer experiences or adapt current ones to satisfy shifting business and market requirements is known
as digital transformation. It is called "digital transformation" to re-imagine a company in the digital age.
 A detail describes of Digital Transformation-Source: Elena Brillo, 2021

Applying to Vietnam Airlines about Digital Business Transformation:

Since VNA wants to become an airline by 2025 and is making every effort to do so, digital conversion is a
crucial challenge for the company. VNA has utilized a lot of software over the years, so working with the
digital transformation business is a significant move for the organization. VNA and EY will have the same
amount of time in 2021 to investigate other airlines and determine what steps VNA airlines must take to
become an airline. To convert how many VNA files there are to content, display this activity:

Create a project first on the Community College's vision and mission, along with its seven main corporate
goals. Seven professional departments/departments, including the following, have suggested the title
stakeholders at the team level: Commercial Division (3), Service Division (3), IT Division (3), Technical
Division (2), and Mining Division. flight operations (5), Safety Block (4), and General Management Block
(2).
Safeguarding clients and staff: Keeping both clients and staff safe techniques for avoiding contact before
takeoff. the list, the menu number, and the procedure for boarding the ship. Verify a set of current
computations and medical records.

Find new sources of income by diversifying: Provide a platform for logistics and transportation, increase
the amount of space available for freight, and develop a platform for travel, lifestyle, and e-commerce.

Taking use of the digital generating system: Collaborating with operators and airlines to test new
architectural concepts; investing in start-ups; working with art galleries.

Future-proof the workforce by Encouraging "Agile" project management and culture; promoting the
new shift to collaborative thinking, and educating and assisting personnel in the transformation process.

In the context of VNA, digital transformation: Associate at VNA, EY recommends the Digital
Transformation Governance model in the forefront of VNA by the strategy of Total Digital Transformation,
encompassing Management Program (based on 05 areas of Project Portfolio Management on Digital
Transformation; Coordinating/Advancing Architectures; Transformation Management; Risk Management
and Communications Management) and Digital Transformation Performance Tracking Management
(through Digital Model-to-DMM-DMM) and Value

Internal Confidence, Personal Capacity, and Data are the three areas of VNA that the corporation
recognized as being most important. The most important element to determine the Digital
Transformation of Vietnam Airlines:

The target makes consumers the priority Digital transformation is the way to build strong value
for firms in the era of 4.0 By optimizing customer service, making appealing product suggestions, and
cultivating connections with customers, the customer-centric activity aims to provide a great customer
experience. client. Every VNA member is taught the value of and how to generate a positive client
experience. By using technology and several points of contact with customers, digital transformation uses
customer data to boost revenue and user retention.
 Digital Transformation tools and website of Vietnam Airlines -
Source: Vietnam Airlines- Digital Transformation

 Overall, Digital Business Transformation is one of the most essential to develop in the long-term
aviation enterprise. Vietnam Airlines expands a plethora of platforms or websites for their quality
so that they can improve the service and a large number of customers easily approached without the
difficulty of contacting or purchasing.

5. A proposal of the talent acquisition strategy consisting of employer branding,

recruitment and selection, and on boarding.

5.1 Employer branding

Definition: A company's brand is an image that current workers and the rest of the workforce may see
differently, and employer branding strives to alter that perception. Branding in concept may aim to target
customers, while employer branding focuses primarily on the workers and potential employees of a
company. As an outcome, it is a communication strategy designed to retain top-performing workers and
appeal to talented people.
 Steps of the employer branding process-source: a person

5.2 Recruitment

Definition: The process of recruiting involves finding, vetting, shortlisting, and employing potential
resources to fill open jobs in a business. It is a fundamental part of human resource management. Finding
the ideal candidate for a position just at the ideal time is the strategy of recruitment. In addition, the
process of recruiting, choosing, and appointing suitable individuals to fill open positions in a company is
referred to as recruitment.
 Detail steps of Recruitment -source: Talented

5.3 Selection

Definition: The process of selection involves picking the best applicants from among those who apply for
the position. It is the procedure of giving preferred applicants jobs. The following stage after identifying
possible candidates is to assess each one's talents, traits, credentials, experience, etc. before choosing one.
It is the procedure of extending employment offers to the chosen candidates.
 The difference between recruitment and selection-source: key differences

5.3 On boarding

Definition: The process of integrating a newly hired person into a company is referred to as onboarding in
the human resources field. On boarding, sometimes referred to as organizational socialization, is crucial in
ensuring that workers comprehend the responsibilities of their new positions. Their smooth integration
with the rest of the business is made possible by the process. The onboarding process involves a variety of
steps, including team training and job offers. The length of onboarding might range between a few weeks
to a year, although the best onboarding often lasts for at least a few months. After the onboarding process
is over, it is ideal for workers to feel competent and confident.
Steps of Onboarding-source: Getguru
A proposal of the talent acquisition strategy consisting of a chosen company

Policy for staffs of Vietnam Airlines-Source: Vietnam Airlines

One's pay:

Vietnam Airlines employees receive a monthly pay of 19.4 million VND. 12.8% growth over the prior
year. In which the average wage is 15.3 million VND per month, an increase of 4.7% from 2015, while the
typical employee earns 25.5 million VND per month, an increase of 10.9%.

A full-time member of the Board of Directors will get 7.1 billion VND as their first compensation for the
year. The Board of Directors of Vietnam Airlines consists of six members, of whom two have served for a
full year; one has served for nine months; one has served for seven months, and one has served for three
months. As a result, the JQT of the enterprise getting the wage of 148.6 million VND includes the typical
environment. In 2013, the workers of Vietnam Airlines got a salary of 10.3 million VND, without
factoring in the group's special questions. Without the firm and the flight attendants, the employees' pay
remained the same after five years. a lot of change

Benefits and benefits: + All employees sign employment contracts with the corporation as indirect
compensation.

According to the Law's requirements, both health and unemployment insurance are provided.

+ annual physical examination

+ Annual updates to the top page.

+ Enjoying a food allowance. + Receiving an annual cooling allowance. + Supported with job-specific
gear. + Female employees are entitled to perks under the rules set out by the organization and the country's
legal system.

System of social security: People pay for social insurance and receive benefits,

+ The employer will provide 02 security packages for purchase by all employees who sign labor contracts.
includes: safeguarding individuals; preventing workplace hazards.

Employer branding proposal  Developing the aviation brand even though

Vietnam Airlines is the best choice for staffs
 Improving the service and making the
wonderful image in eye’s employees
 Attracting employees such as make them want
to apply the job when upgrade about the
condition of working environment.

The proposal for recruitment
 Creating a recruiting plan entails choosing the
objectives and actions needed to carry out the
use of human resources.
 Bases for developing human resource
recruitment plans include business and human
resource strategies, the enterprise's core
competencies,
 Its human resources situation, computational
work, the labor market, career counseling
initiatives, and recruitment-related laws.

The proposal for selection  arranging for the receipt of

application materials.
 Analyzing the response to the application.
 processing documents and doing research
 Create a thorough form for the
application evaluation.
 evaluations and profiles of research.
 Reports on the status of application processing
and a list of applicants who will be taking the
test should be prepared.
  Exam formats include essays, multiple-choice
questions, and manual exams.
 Set up auditions.

The proposal for on boarding  An appropriate attitude: don't pitch in when a

coworker is complaining about his personal life
or starts "gossiping" about your two weekends
right away. Remember that your new
supervisor will have a higher opinion of you if
you conduct yourself professionally, especially
in the beginning.
 Constantly joyful: even if you work on a dry
technical subject, people will rapidly get
dissatisfied with you if you arrive at work every
day looking miserable and with a bad attitude.
Additionally, you risk becoming viral and
degrading the workplace atmosphere.
 Show more than 100% of your strength: You
must give more than your all while starting a
new job if you want to receive notes.
Demonstrate your excitement for the job, the
level's accomplishment, and the proactive
escalation of the daily assignments. Your
manager will therefore recognize your
enthusiasm, passion, and excitement for your
job. That promotes your rapid and solid growth.

Conclusion
Human resources are the individuals who provide the groundwork for the company and provide it with its
lifeblood, along with employee loyalty, which helps the firm expand. You will be able to easily identify
the HR department's importance and effectiveness after looking at the HRM. Human resources are
essential to Vietnam Airlines' ability to expand its company. To be able to find talent and manage the
workforce in the best way possible so that exceptional employees may work for the firm, the leadership of
the HR department has employed the digital human resource transformation technique and the proper
recruiting strategy to develop about HR strategy to recruit and select those talented people to train them.
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