Introduction

A marketing strategy is a company's overall game plan for reaching out to prospective customers and
converting them into customers of their products or services. A marketing strategy includes the
company's value proposition, key brand messaging, data on target customer demographics, and other
large elements.A company's marketing strategy is based on extensive research and analysis, taking into
account what can positively or negatively impact your company's success. A company's marketing
strategy is outlined in the marketing plan, which is a document that details the specific types of
marketing activities that a company engages in and includes timetables for implementing various
marketing initiatives.

Individual marketing plans are more important than marketing strategies because they contain value
propositions and other key elements of a company's brand that remain consistent over time. Marketing
strategies address overall messaging, whereas marketing plans outline the logistical details of specific
campaigns. a marketing strategy. I also have a goal of achieving and communicating a sustainable
competitive advantage over competitors by understanding their needs and desires. Many small or large
businesses are also thinking, why does one company need a marketing strategy? It is because a
marketing strategy helps a company direct its advertising dollars to where it will have the most impact
on their customer base.

Background of the study

The location of the marketing strategy that street vendors have is an effective marketing strategy
because it helps those street vendors who are using location marketing strategy to increase their profit
or income in their business. A company's marketing strategy is known as very important in one company
or in a business because it helps you with your business or company to grow. Location marketing
strategies for street vendors are really helpful for increasing their profit because if you go to some
places, for example, in San Jose, lots of people are coming to San Jose to buy their needs or foods. If you
go to a place like San Jose, your small business may gain income from street vendors' goals. That is why
the location of street vending is one of the most helpful marketing strategies because your small
business may gain income and also lots of people may see or buy your products, foods, or goods that
you are selling.

According to Nancy Wagner Choosing a location for a street vendor will be one of the best ways to
achieve a successful business and will give you a chance to increase your profit. In addition, choosing a
location strategy will help you in many ways. One of those is the chance of increasing your profit.
Second, it will help you gain sales. And third, it will help your business gain more sales of your products,
foods, or goods. In short, based on this article, choosing a location for a street vendor will help you in
many ways and give you a way to make money in areas teeming with people in your target market.
Every street cart, trailer, or truck requires a location of individuals who want what you are selling. Of
course, if you want to start a small business, do some research about products or foods that are
trending in your future customer base.

According to Roever (2014), these street vendors are selling fresh foods,vegetables, fruits, etc. and bring
everyday goods to customers so that all of their customers can buy goods from them every day.
According to Pasteels (2013), 72.5% of employment includes street vendors. The international labor
organization states that street vendors bring everyday items to sell into the street and sell them to their
regular customers, and it is important to those customers who can't afford to buy in shops, malls, or
supermarkets.

According to Estrada 2004 Less fortunate vendors are compelled to become street vendors whose only
goal is to earn a few pesos above their low capital in order to survive in daily life, which makes it more
difficult for them to earn more every day.

According to urban planners, Skinner & Reed (2018), vending and other small businesses encourage
urban residents to walk by providing a variety of goods and services within walking distance. Vendors
are frequently regarded as a benefit rather than a detriment to pedestrians.

This article stated the space occupied by street vendors was carried out in order to identify the space
that is most likely to be used as an activity location. This is due to the fact that their primary activities
would influence and encourage them to use and utilize the space for their activities at specific locations.
The purpose is to evaluate the location strategy of street vendors. Because of the influence of the main
activities where they are located, street vendors' activities grow and develop in the urban space. In
general, street vendors are rapidly expanding in every functional urban area. and situated among high-
income individuals in order to potentially increase their profit